...Case Study: Crest Whitestrips Challenge The market for oral care product is strong at $75 billion. However, growth is relatively slow in mature market and companies continue to innovate to stay competitive. A recent innovation has been teeth whitener systems, include trays, gel, and strips. * Describe the typical user of whiteners overall, gel whiteners, and whitener strips. Whiteners overall | Strip Whiteners | Gel Whiteners | Female | Female | Female | 18-24 | 18-24 | 18-24 | College oriented | About the same education | College oriented | Higher end occupations | Healthcare, sales, office | Sales Healthcare, Manager, legal | Black and Hispanic | Black/ Hispanic | White | Southeast | Southeast | Pacific "West Coast" | Higher income (75k+) | Low and high income | 75K+ | Single, separated | Single, separated | Single | | | | * Using demographic describe the best target market for Crest 3D Whitestrips. The best target market for Crest 3D Whitestrips is: Female 18-24 College Oriented Sales, Health Care, Manager, Legal White Pacific "West Coast" 75K+ Income Single * What value does the Crest 3D 2 Hour Express tap into that the other Crest Whitener strips do not? Time to whiten = 1 day Crest 3D 2 Hour Express Value Instant Gratification Quick Solution No planning necessary Perfect for busy lifestlye 1-2 Hour Treatment lasts 3 months Advanced Vivid Whitestrips Time to whiten = 14 days VS ...
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...University of Phoenix Material The Muscular System Exercises Exercise 6.1: Skeletal Muscle—Head and Neck, Anterior View Layer 1 (p. 257) A. Surface projection of superciliary arch . B. Philtrum . C. Surface projection of mental protuberance . Layer 2 (p. 257) A. Frontalis m. . B. Orbicularis oculi m. . C. Zygomaticus major m. . D. Levator labii superioris m. . E. Nasalis m. . F. Levator labii superioris alaeque nasi m. . G. Orbicularis oris m. . H. Buccinator m. . I. Platysma m. . J. Zygomaticus minor m. . Layer 3 (p. 258) A. Depressor anguli oris m. ...
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...Case 2-2 - The Crest Whitestrip Challenge Question 1 – Summary of Table A After reviewing the table provided by Simmons Market Research Bureau, spring 2006 the most popular product is all whiteners with a 15.2% of adults that participated on the research. The second and third most popular products were the Whitening strips with 8.3%, followed by Whitening gels with a 5.5% of the adults that participated on the study. The bigger users of any whitening products are females at over 65% while males represent only a 35% of the sales of whitening products. The age group that represent the highest number of sales are the 18-24 year olds with about 23% of the sales, followed by two age groups 35-44 and 45-54 both representing 18% of sales. Users of Whitening products by age groups In addition the demographic that is among the biggest users are singles with 33% followed by divorced/separated with a 30%. College graduates and consumers with some college education are also among the biggest users of the whitening products both with 27% of the users. The biggest users of whitening products are the household with the highest income with income over $150,000 representing a 13% of its users. Households with income in the range of $100,000 to $149,999 represent the second highest users at 12% followed by the household income range of $40,000 to $49,999 and $75,000 to $99,000 both representing an 11% of the users. Users of whitening products by household income Among the...
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... qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwe...
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...Disaster Recovery Plans The headquarters of Hill Crest Corporation, a private company with $15.5 million in annual sales, is located in California. Hill Crest provides for its 150 clients an online legal software service that includes data storage and administrative activities for law offices. The company has grown rapidly since its inception 3 years ago, and its data processing department has expanded to accommodate this growth. Because Hill Crest’s president and sales personnel spend a great deal of time out of the office soliciting new clients, the planning of the IT facilities has been left to the data processing professionals. Hill Crest recently moved its headquarters into a remodeled warehouse on the outskirts of the city. While remodeling the warehouse, the architects retained much of the original structure, including the wooden-shingled exterior and exposed wooden beams throughout the interior. The minicomputer distributive processing hardware is situated in a large open area with high ceilings and skylights. The openness makes the data processing area accessible to the rest of the staff and encourages a team approach to problem solving. Before occupying the new facility, city inspectors declared the building safe; that is, it had adequate fire extinguishers, sufficient exits, and so on. In an effort to provide further protection for its large database of client information, Hill Crest instituted a tape backup procedure that automatically backs up the database...
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...It happened at the Stateville Correctional Center in Crest Hill, Illinois. Other people and the people in his state were saying that he deserves more than just a death punishment right away, they want him to suffer more because of all the bodies he killed. After Gacy’s trial and execution, his brain was removed and it was examined by Dr. Helen Morrison. She was the doctor that interviewed Gacy and she also interviewed some other serial killers to try and find the common personality traits of all these violent killers. After all the examination that Dr. Morrison did of Gacy’s brain, they were surprised that it showed no...
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...FOR IMMEDIATE RELEASE (Portland, OR) Pine Crest Fabrics proudly announces the launch of their new website for the company. The new site showcases the many new styles of wholesale fabric for sale in 2018. Pine Crest is known for providing a large variety of stretch fabrics and the new website allows visitors to find what they need quickly and easily. Swim, dance, skating, athletic apparel, yoga, and gymnastics markets around the world benefit from the discount fabric, and every business in these industries should be sure to browse the new site. "Spandex is actually an anagram of the word 'expands' because that is exactly what this fabric is designed to do. It moves with the user making it perfect for activewear of every type. The fabric is lightweight, strong, and versatile, ensuring athletes and performers never have to worry about a...
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...Crime Causation Sharon Semien BUS303 August 9, 2011 Katina Douglas Crime Causation In 1980, an Illinois jury convicted John Wayne Gacy for killing 33 young boys and men. Sarcastically, after his conviction, the infamous killer (also known as “The Killer Clown”) said “I should have never been convicted of anything more serious than running a cemetery without a license” (Star Quotes, 2009, p. 1). Obviously, something intrusively wrong resonated in Gacy for him to make such a statement that negated the intensity of his actions. Gacy buried majority of his victims under the crawl space of his home and discarded other victims in the Des Plaines River (Bell & Bardsley, 2011). People often question what would make someone do such vicious and torturous acts on another person. Criminologists developed theories explaining the reasons people deviate from societal norms and commit immoral acts laws prohibit (Schmallenger, 2003). Particularly, in this case, John Wayne Gacy is a person suitable to study. Certainly, a few crime causation theories explain how his upbringing, life experiences, and other deep, underlying issues led him to committing crimes to the extent he did. Gacy’s Background Information Gacy was the only son of three children born to Marion and John Gacy. He had an older sister (Joanne) and younger sister (Karen). The Gacy’s were a middle-classed, Catholic family who lived on the north side of Chicago. As a young boy in middle school, Gacy kept...
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...McCormack & McAuliffe v. Campus Crest Group, L.L.C. Elizabeth Braquet Gibson LeTourneau University Business Law – Sanders Heather McCormack & Nicole M. McAuliffe v. Campus Crest Group, L.L.C. (including business subsidiaries) United States District Court, W.D. North Carolina, Charlotte Division Campus Crest is a major developer in the United States that builds and manages multiple properties on College campuses throughout the country. The firm has locations and subsidiaries in numerous states and has seen its share of scandal during its duration. Heather McCormack (Plaintiff #1) was hired by Campus Crest in 2008 as an operations controller for Campus Crest. Later that same year, Ms. McCormack was promoted to the VP of Administrative Services and given a raise to $100,000 a year with an added bonus at the end of 2008 in the amount of $50,000. For several years the Plaintiff was exposed to unstable working environments, requests by upper management to falsify records, numerous accounts of racial discrimination against prospective employees and the sexual advances from a company official (VP, Sharpe). Ms. McCormack stated that while employed by Campus Trust Group, L.L.C. she was confronted on numerous occasions with hostile and discriminatory comments by the company’s executive vice president, Brian Sharpe. She stated the extreme unease she felt in the work environment due to these actions. Mr. Sharpe is quoted by coworkers as often making statements...
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...Case Study Health Services Management II Case Study The issue that is standing out with Hillcrest Memorial Hospital is the dramatic increase of employee turnover throughout the past year. According to the surveys given, there does not seem to be a problem with the pay and benefits for the employees, it is the dissatisfaction with job autonomy. Hillcrest operates under a traditional hierarchy structure which includes the more dictorial roles rather than the more participative roles of managers and employees. A traditional hierarchy is one that has relative little open communication between the different levels of employees, with those who are assigned to work within departments normally being assigned to jobs and told what to do without an ability to have input into policies and procedures (What Is a Traditional Organizational Structure, n.d., para 1). Hillcrest employees have limited freedom and are neither motivated nor empowered by managers. The managers also do not like empowering the employees because they feel they will run amok and the company will suffer. Upper management needs to start thinking seriously about motivating and empowering the employees of Hillcrest. If they do not, the business runs the risk of closure because we cannot keep employees or the right employees to run the business properly. We run the risk of poor customer service and negative impact on Hillcrest because of that poor service. Upper management needs to understand that...
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...Report Hien Le Thi Thu G6533 Degree Programme in International Business November 2013 Table of Contents 1 Crest toothpaste overview 2 2 Introduction to the case 2 3 Marketing & Branding strategy analysis 3 4 Lessons & Recommendations 5 4.1 Do not confuse the customer 5 4.2 Remove product duplicates 5 4.3 Remember your heritage 6 Resources and references 7 Crest toothpaste overview Born in 1995, Crest was the first fluoride toothpaste brand introduced by Procter & Gamble (P&G) in Germany and United States and sold globally. In many European countries, such as Germany, Bulgaria, Serbia, Crest is sold under the name Blend-A-Med, the name of established German toothpaste acquired by P&G in 1987. In France, Sweden, Belgium, the UK and many other countries, P&G markets similar formulation under Oral-B brand. Within two years of its ADA acceptance 1960, Crest’s sales nearly tripled, pushing Crest well ahead as the best-selling toothpaste in the United States. In 1976, the America Chemical Society recognized Crest with fluoride as one of the 100 greatest discoveries of the previous 100 years. Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles to families across the country. Introduction to the case Clearly, Crest had an extremely great start as the first fluoride toothpaste in the world. Crest’s parent company P&G had underestimated...
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...falls are considered as a readily available option for hydropower generation as the pre-requisites of water and head are conveniently available on such sites. Most important aspect of such scheme is to set the levels of hydraulic structures so that there is absolutely no disturbance to the irrigation flows which is the basic purpose of the barrage and canal network. At the same time finding the optimum level for the proposed structures so that the maximum hydropower benefits are yielded through the scheme without compromising the safety. Present study intends to investigate the same for Marala Hydropower Project (MHP) proposed on Upper Chenab Canal (UCC) off-shooting from Marala Barrage on River Chenab. In order to define the optimum crest level of the spillway such that there is no negative impact on the discharge passing capacity of the UCC head regulator, two-pronged strategy has been applied i.e. using computational flow dynamics (CFD) computer software and analytical approach. The results of modelling are first...
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...Gilbert (1) Cedar Crest College Essay November 20, 2011 The topic for this essay is “My life ten years after graduating from Cedar Crest College” It has been ten years since I graduated from Cedar Crest College and I realize that going to Cedar Crest and receiving my bachelors in Psychology was the best thing I could have ever done for myself. I say this because Cedar Crest prepared me not only to be the best in the field of Psychology but to be a leader and role model in my community by allowing me to be educated by some of the leading scholars in the field of Psychology. When first starting my college experience at Cedar Crest College I learned that it was a lot of work and sometimes things got a bit hectic. That was because the work I was a lot different from my high school work and because it was my first time being on my own. The staff and professors helped me through those tough times as well as my peers, who I am happy to say are still some of my professional colleagues and best friends today. After graduating from Cedar Crest College, I was encouraged to further my education so I decided to go for my Masters degree. Getting my masters was very hard but I feel that because of the education that I received at Cedar Crest College, I was prepared to meet those challenges. My college experience at Cedar Crest College is one that I will never forget and I will always cherish the many good memories of the time I spent on Cedar Crest College’s campus ...
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...Southwest regions of the United States. Users who are using whitening strips tend to be females between the ages of eighteen and fifty-four. Secondly, strip users are single and have an income between $75,000 and $150,000. Most strip users have graduated from college or have had some college experience. Also, these individuals are predominantly white, have occupations in health care, education, or sales, and live in the Southeast or Pacific regions of the United States. 3. On table 7-2, the first diffusion determinant is the nature of the group. A potential problem for this determinant is conservative customers. Most of the conservative customers would consist of people who are married and content with how they look to other people. If Crest wanted to penetrate the market for married couples, they would have to target the couples that...
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...History of the 299th Engineer Battalion and the Unit Crest SFC Chapman, Steven A. EN SLC SFC Williamson Abstract The 299th Engineer Battalion has been around for decades beginning with its first activation in March of 1943. It would go on to be activated and deactivated many times throughout its history. The 299th Engineer Battalion has been involved in many campaigns throughout the years that include World War II, Vietnam, Korean War, and many other conflicts. The 299th Engineer Battalion has been led by many great leaders throughout its historic lineage. The Battalion has received numerous awards to include the Presidential Unit Citation, Streamers, and various other honors. Just like many other units, the 299th Engineer...
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