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Crisis Case

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Major League Baseball (MLB)

Major League Baseball saw an offensive explosion in the late 1990s and early 2000s. Runs were being scored at a prodigious pace. Home run records were shattered year after year. All of this led to renewed fan interest and new heights in attendance. The game was in good health and poised for continued growth. Until it was discovered these achievements were fueled by performance enhancing drugs. Fans and media learned new information daily regarding widespread drug use, player denial and MLB’s lackadaisical handling of the situation. The cheating scandal threatened the integrity of the game. There were myriad missteps along the way in managing this crisis and our analysis explores several of the most critical mistakes.

Penn State

The arrest of former Penn State football coach Jerry Sandusky was first reported in the fall of 2011. Sandusky was being accused of dozens of counts of child sexual abuse and it was unclear which Penn State personnel knew about the incidents and how much they knew. Below you'll find a review of how Penn State's communication of the situation impacted their reputation and what steps they could take to mitigate the issue.

LIPA

In the fall of 2012, Hurricane Sandy struck the East Coast causing extensive damage in many seaside towns in New York and New Jersey. As expected with major storms, there were widespread power outages. Long Island Power Authority (LIPA), contracted by the State of New York, was expected to restore power to its customers in a timely manner. This did not happen due to a variety of factors, the most prevalent being communication failures. In this analysis, we will examine the impact of Sandy - the primary crisis - and LIPA’s actions in the days preceding, during, and after the hurricane. LIPA’s lack of response and poor communication caused public outcry, leading to consequential brand damage - the secondary crisis.

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