...Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth...
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...AB165B18… Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business...
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...rewarding, relating to and retaining human resources. Learning Outcomes: On completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation, the legal framework for unionism; • Human resource development; managing learning, knowledge and change; • The integration of HR and corporate strategy. Teaching Format: One 2-hour lecture per week; Three 1-hour tutorials. Assessment: • Group coursework assignment (40%); • Individual written coursework assignment (60%). Text(s): Beardwell, J. and...
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...Shelley Davis Visual Communications Monday, June 18, 2012 In order to promote goods using visual communications it is important to choose the right methods of communicating your message to your audience. I personally feel that the approaches that are most effective in making these communications a possibility are colors and shapes, cartoons and illustrations, and typography. Visual communication approaches like these make marketing and advertising easier and more competitive. Research has shown that people make judgments subconsciously about all sorts of things. Among these things are people, the environment, or product within ninety seconds of initial viewing and that between sixty two and ninety percent of that assessment is based on color and shapes. Catching the shopper’s eye and conveying information effectively are critical to successful sales. It has also been proven that color increases brand recognition by up to eighty percent. Shapes and colors improve reading and comprehension as well. There are many reasons why businesses use cartoons and illustrations in their marketing and advertising. When using cartoons and illustrations in marketing and advertising the characters and backgrounds are usually simple and use large shapes and contrasting colors so that the reader will capture the story right away without a lot of trouble. The advantage of these simplicities is that your message is identified by the reader very quickly and with little or, sometimes, no effort...
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...Cultural Management | Instructor Name: | Balach Jamali | Date: | 23-12-2011 | Final Project: | Case Analysis | | | Group Members Abdullah Abdul Rehman (9151) Hammad Mukati Umair Bawani So Long to the Sunday Classifieds Management Dilemma * The innovative strategies for recruitment * To boost the recruitment efficiency & reducing the cost to hire. Management Response * Use the idols/ heroes in ad * Brief of benefits & facilities * Contract recruiting, campus recruiting, employee referrals, computer databases, and internet recruiting. Q.1: Assess the effectiveness of a recruitment advertising strategy that relies on imaginative, highly visual, eye-catching ads. What are the potential strengths and drawbacks of this approach to recruitment advertising? Ans 1: The effectiveness of recruitment advertising is to send a unique and memorable message about the company to the gain the attention of the applicants in a single moment and to create attention, interest, desire and action and create a positive impression about the firm. After watching this ad the many applicants will apply in the company. The drawback of this approach would be that many applicants would send their resume which would be difficult for the company to sort out the most effective employee and would be more time consuming for the company. Q.No 2: What type of company (in what kind of industry) would benefit most from contract recruiters? What type would benefit...
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...Project 1 For the following project assessments you will only need to undertake either Project 1 or Project 2 to obtain competency. Write a 3,000 word paper explaining what continuous improvement means in the context of organisational success. Explain how the concept can and should be applied. Explain how it is possible to lead continuous improvement systems and processes encouraging employees to: - participate in decision making processes - assume responsibility - exercise initiative Explain how you will conduct an information session to communicate an organisation's continuous improvement process to employees. Explain how you would identify and address sustainability requirements in light of continuous improvement Explain how you would facilitate mentoring and coaching sessions to help workers take part in the organisation's continuous improvement process. Outline how you, as an organisational leader, would gather information about continuous improvement needs and would contribute to and implement continuous improvement initiatives. Draft a memo to employees providing information about changes to plans and operations, the outcomes of continuous improvement efforts. Lastly, also consider customer service and feedback from customers that might contribute to identification of improvement opportunities. Include reference to the impact of change on individuals and groups within an organisation, risk assessment, risk management and techniques for successfully managing...
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...addition, this assessment will discuss how additional promotional strategies such as “word of mouth” and automated messaging can benefit the company. This paper will compare several non-traditional promotional techniques and compare them with some conventional marketing strategies to evaluate their potential strengths and weaknesses. This examination will also discuss how to handle potential problems that may arise due to miscommunication and fluctuating customer expectations of our products and services. Our final marketing plan will incorporate all of these factors, which will help us create policies and procedures that will help the firm avoid potential conflict with customers and maximize growth and revenues. As discussed in our previous papers, we are assuming that we are operating a tutoring company in which we send our tutors to our clients’ homes to help them prepare for a variety of academic related examinations. Our professionally trained tutors work closely with our clients and their families to help them with organization, test preparation, and general study skill techniques. The product that we are selling is our time that we spend with our clients at their homes or in a library and the time that it takes us to drive to meet with our clients. Therefore, it is imperative that we spend our time extremely efficiently in order to maximize our profits for each day. One of our marketing strategies is to keep ongoing and frequent communication with our current...
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...Notes 16.8 PowerPoint Slide Show 16.46 Transparency Acetate Notes 16.50 Casing the Web 16.54 Developing a Promotional Strategy for Biltmore Estate Answers to Video Case Questions 16.57 The Art Of Motoring – Mini Usa Lecture Links 16.58 Lecture Link 16-1: Subliminal Advertising 16.58 Lecture Link 16-2: Autowrap Mobile Advertising 16.58 Lecture Link 16-3: Dealing with Changes in Personal Selling 16.59 Lecture Link 16-4: Sampling Works Wonders 16.59 Lecture Link 16-5: Viral Marketing Used to Promote Yu-Gi-Oh! 16.60 Critical Thinking Exercises 16.61 Critical Thinking Exercise 16-1: Identifying Product Placement 16.61 Critical Thinking Exercise 16-2: Advertising Appeals 16.62 Supplemental Cases 16.64 Supplemental Case 16-1: Waking Up the Coffee Industry 16.64 Supplemental Case 16-2: The New Breed of Salesperson 16.67 Brief Chapter Outline CHAPTER 16 Today’s Promotional Techniques GETTING TO KNOW DAN WIEDEN OF WIEDEN AND KENNEDY I. PROMOTION AND THE PROMOTION MIX. II. ADVERTISING: PERSUASIVE COMMUNICATION. A. The Growing Use of Infomercials. B. Advertising and Promotion on the Internet. C. Global Advertising. III. PERSONAL SELLING: PROVIDING PERSONAL ATTENTION. A. Steps in the Selling Process. 1. Prospect and Qualify. 2. Preapproach. 3. Approach. 4. Make Presentation. 5. Answer Questions. 6. Close Sale. 7. Follow Up. B. Using Technology to Practice Consultative Selling...
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...Product Assessment of Home Phone Service LaShanta McDonald-Chambers MKT 100 February 10, 2013 Professor Agnieszka Sheriff Product Assessment Product marked for “obsolesces” in the U.S. that will be discussed in this case is Home Phone Service. For many years, this product has been used by various people in this country. However with the increase of the amount and quality of technological products, more sophisticated products serving similar purposes have entered the market, therefore, making the Home Phone Service obsolete. This means that the home phone service is no longer in demand (Federal Communications Commission, 2013). The use of this product significantly has dropped in the U.S. because many people currently use more efficient and portable communication products. In terms of its latest target market demographics using U.S. Census Data, home phone services are commonly used by housewives compared to other categories of people who prefer to use cell phones regardless of age and sex. Consider the table below. Table 1: Home Phone Users (Millions) Year | Jan 06 | Dec 06 | Jan 07 | Dec 07 | Jan 08 | Dec 08 | Jan 09 | Dec 09 | Jan 10 | Dec 10 | Jan 11 | Dec 11 | Users | 142.3 | 138.2 | 134.6 | 129.7 | 124.6 | 118.5 | 112.7 | 107.0 | 102.4 | 97.5 | 93.4 | 89.4 | Source: Federal Communications Commission. Local Telephone Competition: Status as of December 31, 2011. FCC Report. This report shows a decline in the use of home phones in the United States, indicating that...
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...Marketing | |Tutor Responsible For Marking This Assignment: Dr Jean Suvatjis | |Module Leader: Dr Jean Suvatjis | |Assignment Due Date: Week 11th - Dec 2015 |Hand In Date: 1st week of class | |ASSIGNMENT TITLE: 2 - Individual Assignments | |SECTION A: SELF ASSESSMENT (TO BE COMPLETED BY THE STUDENT) | |In relation to each of the set assessment criteria, please identify the areas in which you feel you have strengths and those in | |which you need to improve. Provide evidence to support your self-assessment with reference to the content of your assignment. | |STRENGTHS |AREAS FOR IMPROVEMENT | |I certify that this assignment is a result of my own work and that all sources have been acknowledged: | | | |Signed:______________________________________________ Date___________________________ ...
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...Assessment 3 1. Briefly overview the marketing activities This section about implement marketing strategies and tactics, briefing stakeholder on their roles and responsibilities, identify marketing and non-marketing personnel on the objectives of the plan, performance measures, and their role and responsibilities. Prioritising marketing strategies and identify resources for their implementation, communicating and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet marketing objectives and implement strategies for monitoring marketing activities and analysing marketing performance, in according with the marketing plan. 2. Describe the marketing strategies and tactics Deciding what to do is important, the actual implement of the strategies and tactics is equally as important. This means that a systematic approach is required to identify the marketing strategies of the organisation and they implement the tactics and activities required for each strategy. This initial information can typically be typically be obtained by looking at the organisation’s marketing plan. The action plan should outline the tactics or activities required for each strategy. For example, action purchase top placement in internet searches for relevant commonly searched terms, run an advertising campaign on radio and tv, establish a loyalty program to increase repeat business and referrals. As with all action plan...
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...INTRODUCTION Bata Shoe Company is the market leader in the footwear industry since its operation in Bangladesh. The name Bata achieved such a position in the customers‟ mind that whenever they heard the name of Bata, a footwear with high quality comes into their mind. Bata has been serving its customers with wide assortments of products for about five decades and doing it successfully. It is very difficult to identify the customers‟ class of Bata Shoe Company. Bata touches almost every social class possible. Bata meets the footwear demands of the higher class and lower class simultaneously. However to stay closer to the customers, Bata shoe company undertakes an assessment of the customers at a regular interval. Bata desires to fulfill the ever changing customer‟s needs, and to do so the outcome of the customer assessment plays a significant role. Here the similar study undertaken with a permission of Bata Shoe Company to get the feedback from regular customers. The questionnaire is taken from Bata shoe company Bangladesh ltd to conduct the survey among the regular customers. This study is the analysis of customer satisfaction of Bata Shoe Company which will help to analyze the customers‟ level of satisfaction with Bata products and stores. This study will try to compare Bata with other competitors in footwear industry. It will help to get the knowledge of customers‟ overall shopping experience at Bata shoe stores. 1.1 Background of the Study Bata Shoe Company is the market leader...
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...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
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...|[p|Strategic Analysis Model | |ic|Strategic Analysis includes the following: | |] |Industry Analysis | | |Strategy Description | | |Strategy Evaluation | | |Strategic Issues | | |Strategic Recommendations | | |Copyright 1996-2001 by Dr. William R. Boulton. | | |Understanding the Strategic Analysis Model | | |As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business...
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...structural analysis, and concluded with the identification of the key success factors for the industry. Business strategy analysis begins with a description of the strategic goals and business strategy of the firm. It's implementation is then analyzed in terms of the firm's functional and operational capabilities and the resulting financial and competitive performance. Strategic evaluation or SWOT analysis encompasses the internal and external factors that affect the company's business strategy. The business strategy is compared against the industry's key success factors and competitive resource requirements and the firm's internal capabilities and resources. Critical issues & Recommendations seek to identify the critical issues that the company needs to address. The analysis concludes with recommendations that address the critical issues and result in changes of product-market strategy or functional implementation. Industry Analysis The course is based on the ability of students to define their business, conduct an effective industry analysis, and identify the "key success factory" for firms competing in the industry. Such industry analysis is based on: A. DEFINE THE BUSINESS. The boundary for industry analysis is the markets and products that describe...
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