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Crm at Shoppers Stop and Asos

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Submitted By prachiarora
Words 7541
Pages 31
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT

SUBMITTED BY:
AASTHA ANAND
ALISHA KHURANA
DIPIKA SHARMA
PRACHI ARORA
TANYA RAO
YADUNANDANI GUPTA

SUBMITTED BY:
AASTHA ANAND
ALISHA KHURANA
DIPIKA SHARMA
PRACHI ARORA
TANYA RAO
YADUNANDANI GUPTA

INTRODUCTION
Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels. Pioneer of organized retail in India, Shopper’s Stop Ltd has been instrumental in bringing about revolution in India. Since it opened its doors, the chain has become the highest benchmark for the Indian retail industry. Since its inception in 1991, Shopper’s Stop Ltd has introduced various retail formats in India.

“The tapestry of history has no point at which you can cut it and leave the design intelligible.”

The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 61 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed from a single brand shop to a Fashion & Lifestyle store for the families. Shoppers' Stop is a household name, known for its superior quality products, services and above all, a complete shopping experience. Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry. As India's first specialty chain with outlets in Mumbai,

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