...CRM at Minitrex Wilmington University IT Policy and Strategy CRM at Minitrex CRM is nothing but customer relationship management. CRM is very important and essential in an organization for its development. The main idea of CRM is relationship with customers. A good organization will maintain the customer’s information in healthy way, which will help them to develop a good relationship with customers and for good sales & marketing of the products. Today with the development and growth in internet, the customer services has also taken new dimensions. They have focused on new ideas and increased customer retention rates in order to growth in the market. The customer’s interaction is done from any where in the world and at any time. The main goal of the customer relationship management system is to locate and know good customers, develop good relationship them, and improve the value of the customer by the best customers, improve the relationship with the customer, and thereby maximize the value for the customer by keeping them (Mishra A, Mishra D, 2009). In Minitrex there are four important systems, customer contact system this system is generally maintained by the sales executives for maintaining customer’s data, schedules appointment and used to develop new leads. The customer contact system is main area and utility for developing the information in the insurance and financing fields (Heller K, 2012). In Minitrex Mariella Hopkins team’s application development...
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...QUESTIONS 5 REFERENCES 7 INTRODUCTION Customer relationship management (CRM) is a business strategy that put focus for meeting the needs of your customer. It does this by utilizing advanced technologies to organize, automate and integrate the marketing sales and customer service components of the business. CRM enables the company or enterprise to understand the customer value and there by combines the information of different divisions to a single document or file which makes the file easier to access faster and in turn brings profits to the company. CRM systems should be designed in such a way to compile information on customers across different channels right from lead generation to end at every point of contact between the customer and the company internally within the team and across all mediums like company's website, telephone, live chat, direct mail, marketing materials and social media. In general every business organization maintains a customer data in different departments, but without collaboration with departments it is highly difficult to maintain the relationship with the customer and same happened to Georges Degas. By maintaining customers complete information in one file and helps to benefit in cost reduction. At present the main problem at MINITREX is that no department shares the customer information with one another. It has two departments and four divisions of tower. Jon Bettman...
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...WILMINGTON UNIVERSITY COLLEGE OF TECHNOLOGY SYLLABUS FACULTY MEMBER: Patrick Deely TERM: COURSE TITLE: IT Policy & Strategy COURSE NUMBER: IST.7100 TEXTBOOK: TITLE: IST 7100: IT Policy and Strategy, Wilmington University AUTHOR: Pearson Custom Library If you would like more precise information regarding the textbook(s) for this class, please visit the bookstore website at http://www.wilmcoll.edu/bookstore METHOD OF CONTACT: PREREQUISITE: IST7000, IST7020, IST7040, IST7060 All courses are open to students from all divisions. Only where a course is preceded by an introduction course is there a need to observe a prerequisite. However, students might benefit from prior knowledge on some of the courses, and this is given as the content found in your course catalogue by course code. I. COURSE DESCRIPTION The focus of this course includes: 1) The top management’s strategic perspective for aligning competitive strategy, core competencies, and information systems; 2) The development and implementation...
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...Data Management Project – Pharmacy Management System Requirement Analysis Background At the pharmacy centre of Queens Hospital, New York, pharmacists dispenses the drugs prescribed by the physician to the patients. These drugs were prescribed by the physician in written prescription form. All the prescriptions along with the dispensing information were maintained in the form of written records. These written records were used to track the medical history of the patients. It was very difficult to maintain these details in the form of written records and retrieve them whenever needed. So, the Queens Hospital officials contacted us to give a proposal for work to be done on an electronic database. On December 5 2014, a meeting was held with the health care professionals of Queens Hospital. During the meeting we were able to obtain enough information to provide the health care professionals of Queens Hospital with a Requirements Document. This document outlines the user requirements for a proposed electronic pharmacy records tracking system. Requirements General Constraints, Assumptions, Dependencies, and Guidelines The following items present the general constraints, assumptions, dependencies, and guidelines that are required upon the implementation of the electronic pharmacy record database. * A general knowledge of basic computer skills is necessary to use this product. * Most of the times health care professionals doesn’t have core knowledge on computers. So...
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...CRM AT MINITREX IST 7100 Deepika Ettem Wilmington University Table of Contents Introduction..4 Background……………………………………………………………………………………4 Four key systems at Minitrex………………………………………………………………… 5 Recommendations……………………………………………………………………………..7 Conclusion……………………………………………………………………………………..8 References……………………………………………………………………………………..9 Table of Contents Fig 3.1 Information Flows…………………………………….....……...…………….5 CRM AT MINITREX Introduction Customer Relationship Management (CRM) is an IT organization which main motto to gather more information about the customer requirements and to increase Business by rectifying defaults of the organization by satisfying customers. The business improvement it’s all depending on the sales, marketing and management of finances. When customer believes either the organization or sales person it only works out with maintain relationships with customers by adding new customers to the company. To increase the customers first should gather the information of drawbacks and in which services the customers are uncomfortable. It helps in marketing and sales department to sell the company’s products with good communication. Background Georges Degas is the director of sales at Minitrex. It is the company which is based...
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