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Cross Cultural Management - Hofstede

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Submitted By inaczelecz
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* 1) Introduction

Work – related attitudes go along with cultural differences and with regard to business in multinational companies varying cultural behaviour plays an important role. Geert Hofstede, a famous Dutch management researcher, recognized the high explanatory power of these differences in his famous “national influences” – study (survey of 160,000 managers and employees of 60 countries). In compliance with Hofstede’s studies the most important results are the following: * Even though working in the same multinational company attitudes and behaviour of employees and managers can strongly differ form each other according to their cultural roots. * In contrast to factors like age, profession, gender, etc. the key component of “national culture” has a higher force of expression as well as a greater explanatory value.
In summary Hofstede was able to identify the following dimensions as those ones in which employees and managers distinguish the most: “individualism/collectivism, power distance, uncertainty avoidance, […] career success/quality of life” (Adler N.J., Gundersen A., International Dimensions of Organizational Behaviour, p. 51) and long/short term orientation.

The following paper shall give an overview of Hofstede’s cultural dimensions referring to business organizations in my home country Germany. For clarification purposes several proverbs are used to give the reader an understanding of Germany’s cultural distinctions in the field of organizational contexts.
2) Hofstede’s cultural dimensions related to German organisations * 2.1) Individualism versus Collectivism

“The world has as many centres as long as there are people.”

Above proverb describes very well the high degree if individualism which can be found in the German world of business organizations. Germans generally tend to be or become independent and

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