TITLE: Managing cultural differences

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Contents Introduction 3 Discussion of cultural frameworks 3 My cultural background and discussion of my cultural scores 6 Recommendation on cross cultural management 7 Conclusion 8 References list 9

Introduction
Cultural practices in different regions of the world are different. In managing a firm in a particular region, a manager should thus understand the effective cultural practices in the region so as to conduct management in an effective manner (Joint, 2013). The cultural practices determine the expectations of the workforce from the manager and the conditions required by the workforce in a firm so as to yield an optimal output. The knowledge on cultural diversity is greatly applicable in the advertising and branding activities of the firm. It enables one to understand the consumer behavior and thus make informed decisions on the strategies to be undertaken (Verhoest et al., 2010).
From the concept and impact of the difference in the cultural practices, then it is crucial for all managers to understand the cultural differences in the regions they conduct their management. In an aim to analyze the cultural frameworks, various cultural frameworks have been generated. The most preferred cultural framework for analysis is the Hofstede’s cultural framework (Dong et al., 2010).
Discussion of cultural frameworks
In this essay, one analyzes the nature and dimensions of the Hofstede’s cultural framework. It is a model that distinguishes cultures into five dimensions. The five dimensions include; the power distance, the collectivism versus individualism, femininity versus masculinity, the uncertainty avoidance and long versus short-term orientation. In the analysis of cultures, a scale is improvised in each dimension of the culture framework (Jackson et al., 2011).
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