Free Essay

Cru Computer Case

In:

Submitted By pantcho
Words 1730
Pages 7
CRU COMPUTER RENTALS CASE

CRU Computer Rentals Flow Chart
Customer

Receiving

Repairs

Pre-Config

Repairs

Status 24
Status 41
Config

30%
70%
15%

Ship

Status 32
Ship

CRU situation last year: TABLE 1: process flow data | | | | | | | | | | | | | | | | | | | | Customer | Receiving | Status 24 | Status 40 | Stored orders | Suppliers | Status 41 | Status 42 | Status 20 | | (rented units) | (received units) | | | | | | | | | | | | | | | | | | Thoughput | 1,000 | 1,000 | 700 | 405 | 405 | 405 | 405 | 405 | 1,000 | (units/week) | | | | | | | | | | | | | | | | | | | | Inventory | 8,000 | 500 | 1,500 | 1,000 | 500 | 405 | 905 | 500 | 2,000 | (units) | | | | | | | | | | | | | | | | | | | | Flow time | 8.00 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | (weeks) | | | | | | | | | | | Customer term = 8 weeks, Demand = 1000 units/week | | | | | | | Number in black are given and number in red are calculated using Little's Law | | | | | | | | | | | | | | * Number of units on rent = 8,000 * Total number of Units owned by CRU (total inventory) = 14,405 * Utilization achieved= 8000/14,405 = 55.5% * Average time spent by a unit in each buffer is the average flow time per buffer calculated in the table 1 * Revenue per week = 8000 x $30 = $240,000 * Variable cost per week = $25 x 1,000 + $25 x 1,000 + $4 x 700 x 0.85 + $150 x 405 = $113,130 * Contribution margin per week = $240,000 - $113,130 = $126,870 * Depreciation per week = (14,405 x $1000)/(52 x 3) = $92,340 * Depreciation/contribution margin = 0.73. The depreciation is about 73% of the contribution margin per and the profit is about $34,530 per week.
CRU situation this year: 1. Case 1: Demand increases to 1,400 units due to sales drive policy, and average time flow remains the same TABLE 2: New flow data | | | | | | | | | | | | | | | | | | | | Customer | Receiving | Status 24 | Status 40 | Stored orders | Suppliers | Status 41 | Status 42 | Status 20 | | (rented units) | (received units) | | | | | | | | | | | | | | | | | | Thoughput | 1,400 | 1,400 | 980 | 567 | 567 | 567 | 567 | 567 | 1,400 | (units/week) | | | | | | | | | | | | | | | | | | | | Inventory | 8,000 | 700 | 2,097 | 1,400 | 697 | 567 | 1,264 | 697 | 2,800 | (units) | | | | | | | | | | | | | | | | | | | | Flow time | 5.71 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | (weeks) | | | | | | | | | | | Number in black are given and number in red are calculated using Little's Law | | | | | | | | | | | | | | * Number of units on rent = 8,000 * Total number of units owned (total inventory this year) = 16,958 * Utilization = 8,000/16,967 = 47.15% * Revenue per week = 600 x 8 x $30 + 800 x 4 x $35 = $256,000 * Variable cost per week = $25 x 1,400 + $25 x 1,400 + $4 x 980 x 0.85 + $150 x 567 = $158,382 * Contribution margin per week = $256,000 - $158,382 = $97,618 * Depreciation per week = 16,958 x ($1,000/(3 x 52)) = $108,705 * The depreciation is higher than the variable cost by $11,087 ($108,705 – $97,618). The company loss is about $11,087 per week

2. Case 2: No sales drive policy, same flow time, and demand at 600 units per week TABLE 3: New flow data | | | | | | | | | | | | | | | | | | | | Customer | Receiving | Status 24 | Status 40 | Stored orders | Suppliers | Status 41 | Status 42 | Status 20 | | (rented units) | (received units) | | | | | | | | | | | | | | | | | | Thoughput | 600 | 600 | 420 | 243 | 243 | 243 | 243 | 243 | 600 | (units/week) | | | | | | | | | | | | | | | | | | | | Inventory | 4,800 | 300 | 899 | 600 | 299 | 243 | 542 | 299 | 1,200 | (units) | | | | | | | | | | | | | | | | | | | | Flow time | 8.00 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | (weeks) | | | | | | | | | | | Number in black are given and number in red are calculated using Little's Law | | | |

* Number of units on rent = 4,800 * Total number of units owned (total inventory this year) = 8,640 * Utilization = 8,000/16,967 = 55.55% * Revenue per week = 600 x 8 x $30 = $144,000 * Variable cost per week = $25 x 600 + $25 x 600 + $4 x 420 x 0.85 + $150 x 243 = $67,878 * Contribution margin per week = $144,000 - $67,878 = $76,122 * Depreciation per week = 8,640 x ($1,000/(3 x 52)) = $55,385 * The variable cost is higher than the depreciation by $20,737 ($76,122- $55,385), which is the weekly profit. * Conclusion: * The company lost more money by adopting the sales drive this year, which means that it was not the right decision * My suggestion is that the company captures more market segment, which means a combination of multiple rental term at different price. The longer the equipment is rented, the cheaper is the deal. * The manger should focus on the revenue and profit per equipment rather than on the utilization of the inventory. The profit increase can be achieved by reducing the variable cost or purchasing the computer cheaper in a negotiable package.

CRU Computer Rentals under new marketing scheme
Calculation of the average computers rental per week (using Exhibit 2):
Option 1: 0.6 x 1,500 + 0.3 x 1,000 + 0.1 x 600 = 1,260 units/week * # of computer in the 4 weeks rental term: 900 * # of computer in the 8 weeks rental term: 300 * # of computer in the 12 weeks rental term: 60
Option 2: 0.4 x 1,500 + 0.4 x 1,000 + 0.2 x 600 = 1,120 units/week * # of computer in the 4 weeks rental term: 600 * # of computer in the 8 weeks rental term: 400 * # of computer in the 12 weeks rental term: 120
Option 3: 0.2 x 1,500 + 0.5 x 1,000 + 0.25 x 600 = 950 units/week * # of computer in the 4 weeks rental term: 300 * # of computer in the 8 weeks rental term: 500 * # of computer in the 12 weeks rental term: 150 i) Scenario 1: Inventory remains unchanged | a) Table 4: Rental Flow | | | | | | | | | | | | | | | | | | | | | | Customer | Receiving | Status 24 | Status 40 | Stored orders | Suppliers | Status 41 | Status 42 | Status 20 | | | (rented units) | (received units) | | | | | | | | Option 1 | Thoughput | 1,260 | 1,260 | 882 | 510 | 510 | 510 | 510 | 510 | 1,260 | | (units/week) | | | | | | | | | | | Inventory | 8,000 | 500 | 1,500 | 1,000 | 500 | 405 | 905 | 500 | 2,520 | | (units) | | | | | | | | | | | Flow time | 6.35 | 0.40 | 1.70 | 1.96 | 0.98 | 0.79 | 1.77 | 0.98 | 2.00 | | (weeks) | | | | | | | | | | Option 2 | Thoughput | 1,120 | 1,120 | 784 | 454 | 454 | 454 | 454 | 454 | 1,120 | | (units/week) | | | | | | | | | | | Inventory | 8,000 | 500 | 1,500 | 1,000 | 500 | 405 | 905 | 500 | 2,240 | | (units) | | | | | | | | | | | Flow time | 7.14 | 0.45 | 1.91 | 2.20 | 1.10 | 0.89 | 1.99 | 1.10 | 2.00 | | (weeks) | | | | | | | | | | Option 3 | Thoughput | 950 | 950 | 665 | 385 | 384 | 385 | 385 | 385 | 950 | | (units/week) | | | | | | | | | | | Inventory | 8,000 | 500 | 1,500 | 1,000 | 500 | 405 | 905 | 500 | 1,900 | | (units) | | | | | | | | | | | Flow time | 8.42 | 0.53 | 2.26 | 2.60 | 1.30 | 1.05 | 2.35 | 1.30 | 2.00 | | (weeks) | | | | | | | | | | | | Number in black are given and number in red are calculated using Little's Law | | | |

b) Revenue and profits under each option:

Table 5: Revenue and profit per week | Total Inventory | Revenue | Variable cost | Contr. Margin | Depreciation | Profit | | | | | | | | Option 1 | 14,925 | 284,000 | 128,850 | 155,150 | 95,673 | 59,477 | | | | | | | | Option 2 | 14,645 | 264,000 | 121,850 | 142,150 | 93,878 | 48,272 | | | | | | | | Option 3 | 14,305 | 234,000 | 113,350 | 120,650 | 91,699 | 28,951 | | | | | | | |

Conclusion: * Option 1 will require that the company purchase 520 units more to operate while option 2 will require an addition of 240 units. Option 3 will require that 100 units be removed from the inventory. * Utilization is respectively 53.6%, 54.6%, and 60% for option 1, 2 and 3. * Option 1 returns more revenue and more profit for the company. About $11,205 per week more than option 2 and $30,526 per week more than option 3. * Option 1 can be recommended because the profit is the higher. However, this option will require some additional fund to purchase addition equipments. We will not speculate too much because the cost of return of this additional fund is unknown. This option may also require some additional labor force. * Other interesting information here is that the option with the highest utilization is the less profitable, which suggest that utilization may not be a key performance measure for profit in this business.

ii) Scenario 2: Flow time remains unchanged | Table 6: Rental flow (flow time unchanged) | | | | | | | | | | | | | | | | | | | | | Customer | Receiving | Status 24 | Status 40 | Stored orders | Suppliers | Status 41 | Status 42 | Status 20 | | | (rented units) | (received units) | | | | | | | | Option 1 | Thoughput | 1,260 | 1,260 | 882 | 510 | 510 | 510 | 510 | 510 | 1,260 | | (units/week) | | | | | | | | | | | Inventory | 10,080 | 630 | 1,887 | 1,260 | 627 | 510 | 1,137 | 627 | 2,520 | | (units) | | | | | | | | | | | Flow time | 8.00 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | | (weeks) | | | | | | | | | | Option 2 | Thoughput | 1,120 | 1,120 | 784 | 454 | 454 | 454 | 454 | 454 | 1,120 | | (units/week) | | | | | | | | | | | Inventory | 8,960 | 560 | 1,678 | 1,120 | 558 | 454 | 1,012 | 558 | 2,240 | | (units) | | | | | | | | | | | Flow time | 8.00 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | | (weeks) | | | | | | | | | | Option 3 | Thoughput | 950 | 950 | 665 | 385 | 384 | 385 | 385 | 385 | 950 | | (units/week) | | | | | | | | | | | Inventory | 7,600 | 475 | 1,423 | 950 | 472 | 385 | 859 | 474 | 1,900 | | (units) | | | | | | | | | | | Flow time | 8.00 | 0.50 | 2.14 | 2.47 | 1.23 | 1.00 | 2.23 | 1.23 | 2.00 | | (weeks) | | | | | | | | | | | | Number in black are given and number in red are calculated using Little's Law | | | |

Revenue and profit under each option: Table 6: revenue and profit per week | Total Inventory | Revenue | Variable cost | Contr. Margin | Depreciation | Profit | | | | | | | | Option 1 | 18,143 | 357,840 | 128,850 | 228,990 | 116,301 | 112,689 | | | | | | | | Option 2 | 16,129 | 295,680 | 121,850 | 173,830 | 103,391 | 70,439 | | | | | | | | Option 3 | 13,681 | 222,300 | 113,350 | 108,950 | 87,699 | 21,251 | | | | | | | |

Conclusion: * Option 1, 2 will require an addition of 3,738, 1,724 units respectively. While option 3 will need that about 724 units be removed from the inventory. * Utilization is about 55.6% for each option. * Option 1 and 2 will definitely required some additional work force and funds to acquire new tools and equipments * Option 1 is still more profitable than the other options. However, I am not sure that option 1 can be recommended because, I don’t think that it will be easy to rent more than 10,000 units at all time without any kind of incentives, which will definitely draw down the profit.

Similar Documents

Free Essay

Mother Board

...motherboard and all other components in the computer case. It is a good idea to ground yourself to avoid electrical shock; this can also be accomplished by touching the metal edge of the computer case, antistatic wrist strap, and antistatic floor mat. Once properly grounded, we can begin removal of the motherboard by disconnecting the power, and removing data cables from the hard drive. The second step is to extract all of the PCI adapters and the video card. Keep in mind that each of the adapters attached to the motherboard are secured by a single screw on the back rail of the case. Place these screws in a container to prevent loss of the screws. Handle the adapters by the metal brackets while removing them. Now it is time to begin removing the data cables. While using both hands to disconnect the data cables, hold it as close to the connector as possible while removing it to reduce likelihood of damage to the ribbon cable. Some cables have a pull loop or tab to ease in cable removal. If so, use them to help remove the data cable with ease. The last set of connectors that have to be removed are the front panel leads, which attach to the motherboard. This includes LED’s, case speaker, and the power switch. These connectors are fairly easy to remove for the most part. Once all of the connectors have been disconnected and all the screws are removed, grasp the PCI slot and the CPU heat sink and lift the motherboard out of the computer case. The last thing to check when replacing...

Words: 740 - Pages: 3

Free Essay

Hardware Low End Computer

...know how to build a computer? Have you ever wondered how to make a computer on your own with step by step directions? To build a low end workstation for a business or server you would have to have the proper motherboard, computer case, RAM, power supply, hard drive, CPU, and a DVD disk drive. When you are looking to build a computer you need to make sure that all of the parts are compatible and will fit in your tower. I would first look for a motherboard and computer case. I went with a biostar G41D3 motherboard. It is a micro ATX so you will have to make all of your components will fit onto it. You will have to pick a tower that will fit the micro ATX motherboard. I chose the cooler master elite mid tower case. I chose this case because it will have more air flow since it will be a server so it will probably be running more frequently than a regular computer. I then chose a hard drive. To choose a hard drive you have to know what kind it is. Usually the motherboard will come with a list of compatible hardware. The motherboard I chose is compatible with a SATA hard drive.I chose an intel dual processor because it does not need to perform a lot of tasks at once and it goes with the motherboard. You can find out that the motherboard and the CPU fit together by looking at the specifications of the motherboard. I chose a Toshiba 1 TB hard drive. I figured since there will be a lot of information on a server it would need a lot of space to hold users and computers IP addresses. Then...

Words: 1242 - Pages: 5

Free Essay

Introduction to Problem Solving and Algorithm Design

...Float //Prompt for and input the computer price: Write “Enter the computer price:” Input ComputerPrice Call Compute_CPU_Cost module Call Compute_Case_Cost module Call Compute_Power_Supply_Cost module Call Compute_Motherboard_Cost module Call Compute_Hard_Drive_Cost module Call Compute_RAM_Cost module Call Compute_DVD_Cost module Call Compute_Monitor_Card_Cost module Call Compute_Graphics_Card_Cost module Call Compute_Operating_System_Cost module End Program Declare CPUCost as Character //Display the menu and input user selection: Write “S – Intel i7” Write “E – Intel i5” Write “D – Intel i3” Write “Selection” Input CPU Choice Select Case of CPU Choice Case “S”: Set CPUCost = 319 Break Case “E”: Set CPUCost = 229 Break Case “D”: Set CPUCost = 119 Break Default: Write” Invalid Selection” End Case Declare CaseCost as Character //Display the menu and input user selection: Write “V – Thermaltake V3” Write “C – NZXT Guardian” Write “L – Cooler Master Elite 430” Write “Selection” Input Case Choice Select Case of Case Choice Case “V”: Set CPUCost = 50 Break Case “C”: Set CPUCost = 60 Break Case “L”: Set CPUCost = 70 Break Default: Write” Invalid Selection” End Case Declare PowerSupplyCost as Character //Display the menu and input user selection: Write “R – Corsair Builder Series CX 600W” Write “D Logisys Corp. 550W” Write “T – Corsair CX750 Builder Series ATX 80” Write “Selection” Input Case Choice Select...

Words: 311 - Pages: 2

Free Essay

Programming 101

...I. Cost Analysis for Gaming Computer A. List of components to purchase: 1. CPU 2. Case 3. Power supply 4. Motherboard 5. Hard Drive 6. RAM 7. DVD 8. Sound Card 9. Monitor 10. Graphics Card 11. Operating System 1. CPU:  Compare Intel Core i7-3770K BX80667i73770K Processor - Quad Core, 8MB L3 Cache, 3.50GHz (3.90GHz Max Turbo), Socket H2 (LGA1155), 77W, Fan, Unlocked, Retail (Refurbished) Item#: I69-3770K RF  |   Model#: BX80667i73770K Be the first to write a review Available While Supplies Last (Details) $287.96 2. Case: | Cooler Master HAF 912 RC-912-KKN1 Mid-Tower Computer Case - ATX, mATX, 4 x 5.25" Drive Bays, 7 x 3.5" Drive Bays, 2 x USB 2.0 Ports, 2 x Audio Ports, Water Cooling outletsItem#: C283-2094  |  Model#: RC-912-KKN1 Bottom of Form Price: $59.99 3. Power Supply: | Corsair CMPSU-750TXV2 Enthusiast Series TX750 V2 Power Supply - 750 Watts, ATX, 140mm Fan, 80 Plus Bronze, SLI Ready, Active PFCItem#: C13-2802  |  Model#: CP-9020042-NA Price: $119.99 4. Mother Board: | * LGA 1155 / Socket H2 * G452-2363 GIGABYTE GA-Z77X-UD3H Intel 7 Series Motherboard - ATX, Socket H2 (LGA1155), Intel Z77 Express, 1600MHz DDR3, SATA III (6Gb/s), RAID, 8-Ch Audio, Gigabit LAN, USB 3.0, PCIe 3.0, CrossFireX/SLIItem#: G452-2363  |  Model#: GA-Z77X-UD3H Price: $14499 5. Hard Drive: | ...

Words: 934 - Pages: 4

Free Essay

Motherboard

...Instructions on replacing motherboard If you are replacing the motherboard with the same model, you should not have to reload the chipset or have to re-install the operating system. This is not always the case but normally it is. If you have access to your personal data, you may want to back it up before replacing the motherboard just to be safe. If you are replacing the motherboard with a different model, then the chances are good that you will have to reload windows. You might be able to install just the chipset and be OK but if that doesn't work, then a re-install is needed. Below is instructions on replacing a motherboard. This is general instructions. Due to the numerous variations of computers, I am not able to go into detail but can give general instructions. For more specific instructions, consult the manufacturer of your computer. NOTE: Most if all cables and connections are easy to determine where they go. Most cables will only plug into one location only so there is no confusion where they plug in at. Also most connections are keyed so they will only go in one direction so you can't accidentally reverse them. However there are a few motherboards that uses cables that you may not be able to determine which one goes where. Before removing cables, check to see if there is more than one location that cable can plug into. You can also do the following to make sure you don't plug it in the wrong place. 1. Draw a diagram of the motherboard. 2. On the diagram...

Words: 1064 - Pages: 5

Premium Essay

Cru Case Study

...CRU Computer Rental Richard Sarkis, General Manager for CRU Computer Rentals, was studying the sales and financial figures for the first quarter of 1997 and was at a loss to explain the numbers. After a period of declining sales towards the end of 1996, sales had picked up over the last quarter. However, profitability continued to decline and was in fact worse than 1996. Richard had scheduled a meeting with his Vice Presidents for sales and operations and was wondering how to proceed. He had asked them to come prepared with data for the meeting. Background CRU is one of two national computer rental companies. It was started in 1990 and has seen its business grow rapidly. CRU purchases CPUs, monitors, printers and other peripherals and rents them out for long term leases as well as short term rentals. Duration of leases range from 1 day to 2 years in some cases. CRU’s 1996 revenues totaled about $15 million. The majority of CRU’s customers fit into one of the following categories: • large corporate accounts that want to stay on the cutting edge of technology and replace their machines every year and thus lease for that duration, • consulting firms and smaller business customers requiring a computer for the medium term, typically 2 to 4 months, • participants in trade shows who require a short term rental for the duration of the show. Customers expect short lead times in this business (typically one to two days) and place a high value on quick, accurate delivery...

Words: 2602 - Pages: 11

Premium Essay

Cru Computer Rentals

...CRU Computer Rentals (Operational Management Assignment) Executive Summary CRU is one of the two national computer rental companies. They purchase CPU, monitor, printer and other peripherals and rent them out for long term leases and short term rentals. The case covers the problem faced by the company in 1997 when the rental market started to decline and the efforts by the company to bring up the sales plunged the company to losses. Problem Statement In 1996, they had a revenue of 15 million$ and the average number of units that were on rent was at 1000 units per week. But at the beginning of 1997, the rental market began to decline and the demand fell down to 600units per week at CRU. This was a matter of grave concern to CRU and they desperately thought of ways to bring up the utilization rate. To get around the issue, they started offering some customer incentives and also started offering bonus payments to the sales staff for new demand generated. As a result of this, the sales went up to 1400 per week with 600 of them going for 8 weeks and the remaining for 4 weeks. The average time per buffer was kept the same as that of 1996. As a result of this effort, the revenues and utilization rates went up. But contrary to the expectations of the CEO who considered utilization rate as a good figure of performance of the company, the net profit went negative. The problems here are as listed below. 1) What went wrong with the decision to launch the sales drive? What...

Words: 1630 - Pages: 7

Free Essay

Of Mice and Men Analysis

...ThinkPad T500 and W500 Hardware Maintenance Manual ThinkPad T500 and W500 Hardware Maintenance Manual Note Before using this information and the product it supports, be sure to read the general information under “Notices” on page 261. Fifth Edition (September 2009) © Copyright Lenovo 2008, 2009. LENOVO products, data, computer software, and services have been developed exclusively at private expense and are sold to governmental entities as commercial items as defined by 48 C.F.R. 2.101 with limited and restricted rights to use, reproduction and disclosure. LIMITED AND RESTRICTED RIGHTS NOTICE: If products, data, computer software, or services are delivered pursuant a General Services Administration ″GSA″ contract, use, reproduction, or disclosure is subject to restrictions set forth in Contract No. GS-35F-05925. © Lenovo 2008, 2009 Contents About this manual . . . . . . . . . . v Safety information . . . . . . . . . . 1 General safety . . . . . . . . . . . . . . 2 Electrical safety . . . . . . . . . . . . . 3 Safety inspection guide . . . . . . . . . . . 5 Handling devices that are sensitive to electrostatic discharge . . . . . . . . . . . . . . . 6 Grounding requirements . . . . . . . . . . 6 Safety notices (multilingual translations) . . . . . 7 Laser compliance statement (multilingual translations) . . . . . . . . . . . . . . 28 Symptom-to-FRU index . Numeric error codes . Error messages . . . Beep symptoms . . . No-beep symptoms . . LCD-related symptoms Intermittent...

Words: 57559 - Pages: 231

Premium Essay

Drunk Driving Detection System Essay

...3152102 UNDER THE GUIDANCE OF Prof. Shiv H. Sutar Department Of Computer Engineering MAEER’s MAEER’s MIT College of Engineering Kothrud, Pune 411 038 2017-2018 Department of Computer Engineering MIT College of Engineering PUNE C E R T I F I C A T E This is to certify that Raut Adesh Bapurao from Third Year Computer Engineering has successfully completed his seminar work titled ’Mobile Phone Based Drunk Driving Detection System’ at MIT College of Engineering, Pune in the partial fulfillment of the Bachelors Degree in Engineering. Prof. Shiv H. Sutar Prof. Bharti Dixit Prof. Anil Hiwale (Seminar Guide) (Head of Department) (Principal) Place:...

Words: 1575 - Pages: 7

Premium Essay

Global Wine War 2009: New World Versus Old

...Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks...

Words: 8224 - Pages: 33

Premium Essay

Global-Wine-War-2009-Case

...9-910-405 AUGUST 13, 2009 CHRISTOPHER A. BARTLETT Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since...

Words: 8880 - Pages: 36

Free Essay

Standard‑Setting from a Competition Law Perspective of Dell

...Competition Policy Newsletter Standard‑setting from a competition law perspective by Ruben Schellingerhout (1) FeAtured ArtICle Competition rules to ensure that the benefits of standards materialise Competition regulators pay attention to standard setting because legally a standard constitutes an agreement between companies. However, the Com‑ mission has always taken the view that there are also clear benefits associated with standard‑setting. As early as 1992 the Commission outlined this gen‑ eral point. (2) In its 2001 Horizontal Guidelines it therefore provided guidance on when it considered standard setting to be unproblematic. Since the adoption of the 2001 standardisation Guidelines, a number of issues have come to the fore. It became increasingly clear that malpractic‑ es were occurring in the standard setting process which could lead to serious distortions of com‑ petition. (3) In response, the Commission revised the Guidelines in 2010 to provide more guid‑ ance to standards bodies on how they could de‑ sign their rules so as to avoid restrictive effects on competition. (4) This purpose of this article is to provide the full picture on standard‑setting. It starts by outlining why competition law is concerned at all by stand‑ ards. It then covers in more detail some of the is‑ sues that have arisen. The extended guidance in the revised Guidelines is then fleshed out in more de‑ tail. Finally, some thought is given to the future of standardisation. Standards have a positive...

Words: 5322 - Pages: 22

Premium Essay

Scholarship Monitoring System

...have negative effect on children, and especially on teenager’s parents usually buy computers for their children’s educational resource. But teenagers, who always seek fun activities around the, use computer to play game, chat with friends and to catch up with the latest gossip on celebrities, and before they know it, they are addicted to computer. Computer can cause teenagers to be physically, mentally ill, and the more the child spends more time on computer, the more he loses time to focus on his academics, and time to communicate with his/her family. Technical is a good tool if we use its own advantage, but it would be the worst if it is used to own disadvantage. Purpose and Description of the Project The purpose of this study will provide information about students in ISU-R who are engaged in the use of computer. This show cases the statistic of students who are spending their time in online/offline games, social networking, chatting, researching or simply browsing the net. This further shows how many percent of students in ISU-R are addicted in computer. Objectives of the Project The study on the Online Survey on Computer Addiction Among ISU-R Students was conducted at the Isabela State University, Roxas Campus. This study shows how many percent of students in ISU-R are addicted in computer. Specific Objectives: * To show how many percent of students in ISU-R are addicted in computer? * To provide easier and faster transactions to the user. * To sustain the...

Words: 7948 - Pages: 32

Premium Essay

Trans Pacic Partnership Agreement

...North C arolin a Polic y Wa t c h Cru cial Co nv ersa tion The Trans-Pa cific Partnership: Worse than NAFTA? Septemb er 2013 Lori Walla ch Public Citizen’s Global Trade Watch Outcomes of 20 Ye ars of NAFTA, WTO, FTAs… Crushing of Americ an Middle Class: more than 5 million US manufa cturing jobs (1 out of 4) & 60,000 US manufa cturing fa cilities gone. Millions of service sector jobs offshored: c all centers, computer, programming, engineering, a cc ounting. Wage “arbitrage” in a ra ce- to-the- bottom. U.S. re al median wages at ‘70s levels. Income inequality at Robb er-Baron-era levels. When manufa cturing, good jobs go tax bases shrink – and schools, public services, infrastructure cut, and construction sector unemployment soars. Floods of unsafe imported food, products. Financial deregulation, instability and repe ated financial crises. He alth, labor, land use, other public interest laws around world atta cked in foreign tribunals. Some dump ed. Initiatives chilled. Billions extra cted from taxpayers and paid to corporations for violations of new “rights.” Drug prices up. In poor nations, de adly cut in a cce ss to meds. Rich nation higher prices slam poor consumers, govt budg ets as Big PhRMA profits soar. U.S. loses 170,000 family farms. In ‘12, volume of U.S. food exports only 1% higher than ’95 (when NAFTA-WTO started). Imports of food now 97% above ‘95 level. Livelihoods of tens of millions of pe asant farmers destroyed, mass migrations...

Words: 4495 - Pages: 18

Premium Essay

Iocl Report

...PROJECT REPORT FOR AWARDING OF CERTIFICATE ON COMPLETION OF SUMMER INPLANT TRAINING (1st JUNE- 22nd JULY 2011) AT IOCL Gujarat Refinery (Vadodara) SUBMITTED BY: SHREYASH GUPTA Integ.Btech(APE)+MBA(O&G Management) University of Petroleum and Energy Studies,Dehradun PREFACE Though it has been said that best friend a man can ever get is a book but we at this juncture realize that only books cannot give all the information a person seeks. When any student is unable to understand a particular topic, he is advised to imagine the whole matter and then try to understand it. Normally, this method succeeds. But in engineering stream considering the study of wide range of process and equipments involved in it, it is hard to understand the unit operations and processes just through books or even with imagination .Unless one happens to see the process, equipments, he is like a soldier who knows to fire the gun ,but is yet to face a war. Industrial training is one of the most vital part of a syllabus of chemical engineering, which not only teaches one the industrial unit operations, equipments and other technical aspects, but also teaches discipline, interaction with various people irrespective of their posts, the importance of teamwork, etc. This report contains a brief introduction to GUJRAT REFINERY and knowledge gathered about various units in refinery during the training. ACKNOWLEDGEMENT I would like to express...

Words: 26333 - Pages: 106