...Strandberg Consulting MAY 2009 CSR and HR Management Issue Brief and Roadmap 2 ISSUE BRIEF AND ROADMAP OBJECTIVE • To understand the foundational elements that need to be in place to foster a high performance CSR (corporate social responsibility) organization and develop a framework or roadmap for firms wishing to become a high performing CSR organization. AT A GLANCE • Human resource professionals have a key role to play to help a company achieve its CSR objectives. Employee involvement is a critical success factor for CSR performance. Human resource managers have the tools and the opportunity to leverage employee commitment to, and engagement in, the firm’s CSR strategy. • High performing CSR organizations foster a culture of CSR and fully integrate CSR throughout their operations, rewarding and incentivizing CSR decisions and initiatives. • Employees prefer to work for organizations aligned with their values; thus, incorporating CSR into the employee brand can enhance recruitment and retention, particularly in tight labour markets. • CSR can be applied to the HR toolkit, resulting in a roadmap or pathway for human resource practitioners to follow who wish to contribute to the achievement of their organization’s sustainability and business aspirations, thereby improving social and environmental conditions locally and globally. CSR and HR Management Issue Brief and Roadmap 3 CSR and HR Management Issue Brief and Roadmap 4 CSR and HR Management Issue Brief...
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...CSR Report 2011 detailed version CSR Enlightenment CSR Enlightenment Sony is engaged in a variety of efforts in line with its belief that a solid in-house organization and a high level of employee awareness is essential to ensuring the effective coordination of its CSR initiatives. Organization for Promoting CSR (Updated on August 31, 2011) Sony has established an office for CSR that is responsible for formulating policies concerning Sony's social responsibilities, implementing these policies throughout the Group and communicating with third parties through, among others, the sharing of information. The CSR office also handles CSR-related disclosure, promotes dialogue with stakeholders, ensures feedback reaches management and any pertinent Sony department (e.g., legal, compliance, environment, product quality, procurement, human resources, marketing) as well as interdepartmental meetings, and is incorporated into management's actions. The relevant departments promote CSR activities throughout the Group by ensuring policies and initiatives thus incorporated are conveyed to Group companies. Encouraging Awareness (Updated on August 31, 2011) Recognizing the importance of raising employee consciousness with regard to the effective promotion of CSR, Sony offers a variety of educational programs based on a three-level approach, whereby employees are encouraged first to learn about CSR, second to participate in CSR activities and third to incorporate CSR into...
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...Humen resourse ASSESSMENT COVER SHEET |Student’s name |(Surname) |(Given names) | |ID number | |Phone | | |Unit name | |Unit code | | t Note: If this is a group assignment, please include the names of all other group members. |Title of assignment | | |Lecturer/tutor | | |Is this an authorised group assignment? Yes No | |Has any part of this assignment been previously submitted as part of another unit/course? Yes No | |Tutorial/laboratory day & time | | |Due date |Date submitted ...
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...Corporate Social Responsibility (CSR) is defined as “the implied, enforced, or felt obligation of the managers, acting in their interests of groups other than themselves”. CSR is looking at more than just company shareholders interest; rather it takes the good of the society as a whole into consideration (Mondy 33). CSR is evolving to include sustainability, which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (qtd. in Werbach 8). The two terms will be used interchangeably throughout this paper, to illustrate the overall concept of companies acting in a responsible way rather than only looking out for the best interest of their company and shareholders. CSR is going above and beyond current laws and industry standards, it’s about looking at what practices the organization can do to improve the lives of their employees and the community in addition to focusing on the bottom line. Often times when people talk about CSR or sustainability they are referring to protecting the environment or adopting green practices; although that is part of it, it goes far beyond just looking at ways to conserve the environment. In his book Talent, Transformation, and the Triple Bottom Line, Andrew Savitz explains that social and economic sustainability are just as important as environmental sustainability. More organizations are looking at the so-called Triple Bottom Line – “a set of yardsticks that measures a...
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...Case Study: Impact of CSR on employee motivation Abstract: The workforce is a unique and irreplaceable possession of an Organization and it is absolutely necessary to keep them motivated at all times for continuous development and growth. The purpose behind this research is to help modern day companies realize the importance of CSR and how it can help to enhance the economic prosperity of an organization while motivating the workforce at the same time. Data collection is carried out with the aid of two questionnaires. Each questionnaire consists of 20 questions in the context of CSR and Employee Motivation. Data Analysis is completed with the assistance of IBM SPSS. The result of this research gives us understanding about the roles of CSR and the characteristics responsible behind employee motivation. Apparently the employees find it utterly encouraged whenever the Top Management involves them in decision making, concerning issues of the organization. The employees are fairly satisfied with their salary, the system of leaves they are provided with and their responsibilities. INTRODUCTION: Indian Oil is known to be the national oil flagship company of India with interests in business straddling the whole value chain of hydrocarbon – from refining, transportation of pipeline and marketing of products of petroleum to exploration and production of crude oil and gas, marketing of natural gas and petrochemicals. It is the leading Indian corporate, according to the Fortune “Global 500”...
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...majority have just been taking up some form of philanthropic activities for its stakeholders. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The employees of an organization occupy a central place in developing such a culture which underlines CSR values and competencies. The present study, therefore, is an attempt to explore the engagement of human resource management professionals in undertaking Corporate Social Responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations. Sharma S., Sharma J. and Devi A. - Corporate Social Responsibility: The Key Role of Human Resource Management 206 Business Intelligence Journal January Introducción Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business houses, especially in the wake of the scandals...
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...The Gap Inc.: The CSR Evaluation of Gap Inc. Outline of the notable ethical decisions made by Gap Inc. and their impacts on the company In 2003, Gap Inc. was sued for its usage of child labor and sweatshop factories in its subsidiary in Saipan. The decision to use child labor and sweatshop in Saipan was made by the management of Gap Inc. that could either be seen as egoism or utilitarianism (Smith, 2004). On one hand, on the egoism perspective, Gap Inc. could have decided to use child and sweatshop labor to cut its costs and maximize its profits. On the other hand, on the utilitarianism perspective, Gap’s decision to use child and sweatshop labor, cruel and ethical as it might seem, provided the people in Saipan a source of employment and income. As a poor, third world country, Saipan could not create enough jobs to sustain the livelihood of all its citizens, so it the citizens could choose between starving to death and making a difficult living in Gap’s sweatshops, the sweatshop is apparently a better option. Hence from the utilitarianism approach, Gap’s unethical behavior was actually better than its doing nothing at all. However, this decision gave Gap an international lawsuit over ethical treatment of labor, which does not cost Gap considerable fortune and energy, but also severely harmed its international reputation as an ethical player in the apparel industry (Smith, 2004). It turned out that the public citizens and the media prefer to use the Kantianism when...
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...so much instruction and support. 3. Thank all the respondents in Panasonic company who have helped me complete the survey with their enthusiastic and supporting manner. 2 A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM By HOANG THUY HANG October 2011 Supervisor: Dr. PHAM DUC HIEU ABSTRACT With the increasing effects of ASEAN over the world, Vietnam is an ideal market for corporations. Furthermore, becoming the member of WTO since 2007 is an opportunity as well as the threats for local companies. Following the globalization trend, corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market, however, the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd, Sabeco...
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...Abhishek Tripathi Abstract ……………………………………………………………………………………………………………………………… CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a very nascent stage. It is still one of the least understood initiatives in the Indian development sector. Thus the situation is far from perfect as the emphasis is not on social good but rather on a policy that needs to be implemented. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the ineffectiveness of CSR programmes. But the situation is changing and CSR is coming out of the purview of ‘doing social good’ and is fast becoming a ‘business necessity’. The ‘business case’ for CSR is gaining ground and corporate houses are realising that ‘what is good for workers - their community, health, and environment is also good for the businesses. Present article focuses on the CSR with the case study of BILT (YamunaNagar Plant) as a concept and analyses the real life case study. Present paper is divided in to two parts. First part gives the insight of CSR as a concept, current trends of CSR in India and Global Standards on which CSR is implemented and Second part deal with the BILT …………………………………………………………………………………………………………...
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...ROLE OF HUMAN RESOURCE (HR) FOR CORPORATE SOCIAL RESPONSIBILITY (CSR). Ms. Suhas Diwate Suhas_diwate7@rediffmail.com Name of Author/Co-Author: Suhas B. Diwate Institutional Affiliations: Asst. Professor (HRM- Department of Management Studies), Bapurao Deshmukh College of Engineering, Sewagram Correspondence Address: Suhas B. Diwate C/o B.M. Diwate, Gajanan Nagar. Near Z.P. Colony. Wardha-442001 ( Maharashtra) Contact Details: • E-mail ID- suhas_diwate7@rediffmail.com • Mob: +91 8087293033 • Fax No: NA Title of paper: “ Role of HR for CSR” ABSTRACT: Concept of CSR A Business Unit is in society, within which it operates. This speaks of a number of stakeholders to which the organization has a responsibility. The social responsibility of business encompasses the economic, legal, ethical and discretionary expectations of that society have of organizations at a given point in time. The Concept of CSR originated in the 1950s in USA. CSR became a matter of utmost importance of diverse groups demanding change in business. It is a voluntary assumption of responsibilities that go beyond the economic and legal responsibilities of corporations. Corporate Social Responsibility (CSR) covers all aspects of an organization’s operation, inter-alia the relations with stakeholders including the employees as one of them. Business cannot exist in isolation. They need the infrastructure...
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...what extent is CSR beneficial to a company’s performance? The area of corporate social responsibility has been laid great emphasis recent year. Corporate social responsibility means a company concerns its business operations in an environmental-friendly way and interacts with its shareholders and customers voluntarily (Commission of the European Communities, 2001, as cited in Dahlsrud, 2008). Nowadays a large quantity of international companies have issued their CSR report and designed separate websites about their CSR performance in order to run a better business. However, opponents believe the relationship between CSR and company’s performance is neutral (Aupperle, Carroll, & Hatfield, 1985) and CSR’s benefit to a company’s performance is not obvious. As a matter of fact, even CSR performance can’t be measured easily and numerically in most cases, its benefit to a company’s performance is significant. In this paper, the elaboration will cover three most important dimensions: brand value enhancement, employee attraction and consumer relationship nurturance. To begin with, brand value will be enhanced by CSR performance. The study result of Melo and Galan (2011) shows that CSR has a positive impact on brand value. They chose a group of American corporates as target. Meanwhile, they set CSR and brand value as control variables and build a model to set up a connection between them. The numerical result shows the positive correlation of CSR performance...
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...CSR and the link to HRM Human Resource Management is the process of hiring and developing employees so that they become more valuable to the organization. (3) HRM includes planning, recruiting, retaining, training, developing, salaries, benefits, hiring, firing and evaluating performances. Corporate Social Responsibility plays a big role with HRM. CSR refers to business practices involving initiatives that benefit society. (4) There is a linkage between the two. Companies with more developed HRM, have more developed CSR policies. The goal of HRM in relation to CSR is to understand the foundation that is required to be in place to promote growth of a high performance CSR organization and design a framework for the organization that aims to become a high performing CSR organization. (1) It benefits the company and society as a whole. When you are selecting employees and trying to recruit a certain employee, you want to have CSR and HRM policies stated in stone so you can find the perfect employee to match your criteria. For example, if your company believes that using paper over plastic is better for the environment, you’re going to want to hire an employee who is interested in helping the environment as well. Positive results come from employees who are interested and happy with the company they work for. You want to choose employees that share the same values and interests as you (the company) do. You work better together if you agree with the same policies. Employees who...
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...In today's business, the idea of Corporate Social Responsibility (CSR) is well-known that corporations should act in a social responsible manner. With the growth of globalization of multinational and transnational operations, corporations are becoming more connected and in a world that is striving to improve one's conceptions in social responsibilities. Corporate governance had been a prime focus for many businesses; however, there is more interest for the integration of CSR elements in a company's mission and values, risk management and business strategy, and CSR performance reporting. (Strandberg 2008) CSR seeks to deliver economic, social and environmental considerations while managing sustainability in the short-term and long-term decision making of a corporation. In many corporations, the board of directors roles and responsibilities is to provide the overall direction and strategy for the business (Boland 2009). With the growing interest of CSR, it puts more speculation on the activities and decisions directors make for the organization's day to day operations which affects stakeholders, investors, employees and customers. This causes a conflict on the compensation of the directors or officers. A corporation that is too focused on maintaining sustainability through CSR will take away of the performance and objectives of the company. On the other end, corporations that do not participate in CSR or CSR is not an important aspect in their strategy will suffer poor perceptions...
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...ABSTRACT Nowadays, Corporate Social Responsibility (CSR) activities caught the company or organization’s attention in order to come closer to the society. From the level of top management until to its employees, it seems that CSR somehow give the impact on business performance. The organization or company’s involvement with society, closely give the sign toward achieving their business’ goal. In this study, survey by questionnaire was used to collect the secondary data from the candidates. The information will be the indicator to analyze and interpret on how the impacts of CSR on business performance. It showed that positive sales revenue correlated with the CSR activities which will enhance the company’s business growth on their image and reputation. Nevertheless, on the side of financial performance might be give sort of negative impacts. On top of that, the mode contribution of company’s business towards the society or how well the relationship with top management, employees and customers can be the factors for business manager to cater it. CHAPTER ONE 1.0 INTRODUCTION In this chapter one, we will discuss on the statement of problems and also objectives in relation with CSR on business performance. 2.1 STATEMENT OF PROBLEMS A business’s capability and intention, through the economics obligation has bring the social responsibility to the companies do the right things, produce more output and least input that bring good deeds to society. It also linkage...
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...According to Carroll, CSR including economic, legal, ethical and philanthropic elements. In recently, many businesses and associations have taken active interests in introducing corporate social responsibility policies to gain more benefits. CSR continues to play a significant role in meetings and other leisure industry programs throughout 2011. The most typical example for CSR used into meeting industry is sustainability event or green meeting, which incorporates environmental considerations to minimize its negative impact on the environment. CSR might be a competitive distinction for a company compete with other both events corporate and business meeting companies who they with “similar products and services aimed at the same customer group.” As the CSR have been introduced by meeting associations , there is a big environment impact on the whole meeting industry. Regulation in corporate itself will cover each detail of a corporation's operations in different aspects. More and more meeting and conferences will use social awareness as a advertise to win public support in global markets, helping them improve competitive position and innovation. A strong commitment to CSR affect employee attitude. Moreover, businesses and corporate get opportunities to foster the business development from CSR in meeting market. Definition Corporate social responsibility literally is corporation's corporate self-regulation and interaction with...
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