...MICROSOFT CORPORATION Global Myth "Computers have become household products," Haxthausen says. "If you have a computer in your house, most likely it has Microsoft [software]. There's a scale effect there that happens." Domination in the Technology Industry One of the reasons why Microsoft has actually gained a space in the top ten global brands is because of its dominance in the technology industry. If you’re about to ask users about what operating system they are currently using, they would certainly say Microsoft. Now the question would be, why? Why choose Microsoft over Apple and any other Operating system to be installed in your PCs and even in your laptops? The advantage of using a global brand is because of the identity that it creates, making its users belong to a certain group in a society. Microsoft acquired this through its leading position in the market that is undeniably true. Hardware companies now preferred to be acquainted with Microsoft as they view the partnership in their advantage. As a result, many hardware products now employed Microsoft as their operating system enabling the company to an increase in the number of their customers. As they sell their products, it is the same way they are selling Microsoft products. It connects people Since there is an existence of wide users of internet all over the world due to our generation’s technological necessity, people now are engaged in exploring what these technological inventions can bring us to. Fortunately, Microsoft...
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...Microsoft Corporate Social Responsibility ETH/361 July 21, 2014 Lorece Tietjen Microsoft Corporate Social Responsibility: Introduction The Microsoft office was ranked number one company for their Corporate Social Responsibility reported by Reputation Institute’s 2012 CSR Rep Trak 100 Report, around the world. This study was conducted via various indications such as Citizenship, Governance and Workplace and Microsoft received the first category of Governance and the top ranking all the world. Defining Citizenship in terms of CSR ranking describe the company’s support to the citizen and protects their environment. Governance describes how the company’s ethical behavior and its transparency with their business dealings with the government. The last portion of ranking is the Workplace and it is one of the major setbacks for every employee and the environment. Companies were ranked on how the workplace appealed to their employees, as a place to work and to meet the Occupational Health and Safety standard and treated their employees well. Corporate Social Responsibility (CSR) Microsoft’s perspective is strongly to support European Union and the Member States in promoting dialogue, productivity, share the CSR to their surroundings and create employment opportunities to their partnering countries and within the US. The CSR concentrates in the following region; • Education and Digital Inclusion provides access to the technologies...
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...this terrible humanitarian disaster. Microsoft is going to fulfill its corporate social responsibility, it organizes a group of professional technicians to provide technology software and hardware with which a refugees' registration system could be created and through collaboration with NGOs, with UNHCR and organizations that were taking care of the many displaced victims. Microsoft employees initiated a project that would become wide cross-sector collaboration. Loyal to its field of competence, Microsoft donated cash, software, technology assistance, and volunteers' working hours. As things stabilized, Microsoft began to partner with other companies assisted UNHCR in the overall project management pro-bono and provided pro bono time from employees to help roll out the technology in various refugee camps. In the same period, the counter-examples of CSR also alert public to pay attention to the fact that time and space were shrinking rapidly for international business and citizens: globalization had started to leave its marks, financial and business had globalized as well as risks. At the same time, the progressive development of partnerships, ISO and Social Accountability norms and the Triple Bottom Line concept had started to influence a generation of business leaders. It became increasingly clear that good citizenship would need to be closely connected to the corporate mission and not be an "add-on." At the very same time, Microsoft went through a revision of its own corporate...
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...the evolution of the partnership between software giant Microsoft Corporation and United Nations High Commissioner for Refugees (UNHCR). The corporate social responsibility (CSR) initiative was created in 1999, as a bottom-up idea, when Microsoft employees initiated to help the victims of the Kosovo crisis. The outcome was a software registration system that today helps UNHCR administer their refugee camps in a more efficient and constructive way. The case illustrates an ideal example of a CSR programme and the importance of contributions made by business to society. In particular, it illustrates how a multinational company can take a responsible role in today's modern society without diverting from its core business strategy. The case invites readers to reflect upon and discuss some important questions regarding CSR, ethics and the business role in society. A teaching note accompanies this case with analysis of the theoretical elements. This case was written with the support of a Philip Law Scholarship awarded by ecch. http://www.ecch.com/educators/products/view?id=81242 Abstract This case-study takes us through the actual outcome of one of Microsoft’s corporate citizenship (CC) activities, namely its partnership with UNHCR. The intentions of the case are to show the potential benefits of such a partnership, the key beneficiaries as well as to trigger a debate concerning the intentions and outcomes of CC. Microsoft and UNHCR have based their partnership on a common ground...
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...CSR- Corporate Social Responsibility Economic, legal, ethical, and philanthropic expectation placed on organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects into the community, ethical trade and the environment. Davis Model of CSR indicates social responsibility arises from social power and therefore the influence a business has impacts the responsibility the business has to external factors such as environment. For example, the five core values of The Body Shop: Support community, defend human rights, against animal testing, self-esteem and protect our plant. Further referenced by the fact Body shop work with organisations such as Greenpeace. Argument: “Expensive” The social costs and benefits of activity product or service raise. Increased reputation and standing for trade. Social aspects of customer clientele can improve sales as customers like to be seen to be helping. Trust factor increases. Highlights possible cost benefits for company. Argument for Time consuming. Good CSR attracts customers and attains talented and professional staff. Assuring the reputation...
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...08 Fall 08 Fall A LOOK INTO IMPROVING BING’S BRAND IMAGE USING CAUSE BRANDING STRATEGIES Sheri Quek (14333) LASALLE College of The Arts BADCN3C A LOOK INTO IMPROVING BING’S BRAND IMAGE USING CAUSE BRANDING STRATEGIES Sheri Quek (14333) LASALLE College of The Arts BADCN3C The birth of Bing was supposed to mark the advent of a new competitive era amongst search engines. Through its evolutionary stages, from the humble beginnings of MSN Search to the revamped Bing, Microsoft have been preparing for their default engine to generate a larger share search engine oligopoly – one in which Google holds an overwhelming power in. Ultimately, Bing failed because of a wide variety of reasons, most notable of which had to do with the brand loyalty and association people had with Google and the lack of trust as well as the negative image that Bing had generated through its head-on collision with Google in the ‘Bing It On’ campaign where they made constant comparisons to the search giant in an attempt to portray Google’s lack of proficiency; and the emergence of news about them copying Google’s search results (Singel, 2011). Brand loyalty is very much based on the establishment of trust consumers have for the particular brand (Sirchuk, 2012) and companies like Google target this aspect by aiming to become a “brand for life” (Oneto, 2013). They (Google) allowed consumers to see how the brand could play a part in every stage of a person’s life and this in particular is crucial especially...
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...also certify that this paper was prepared by me specifically for this course. Student's Signature: _______CR_______________________ ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Management Report for Quality Scores at ABAZ Executive Summary ABAZ is seeking an accurate and easy way to monitor the quality performance of the Customer Service Agents (CSRs) in its call center. One quality monitoring option, control charts, requires that the data be normally distributed. Tests were conducted on a random sample of quality data that was collected to determine if it meets this requirement. After completing several types of analysis, both numerical and visual, it can be concluded that the data is not normally distributed. Thus, this dataset should not be used to construct control charts without taking steps to either find a method to normalize the data, if possible, or another method of quality assessment and monitoring should be used. Background Since Customer Service Representatives (CSRs) often represent the bank to...
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...Dell Inc. is a global computer technology company that manufactures and sells PC, tablets, workstations and displays. Dell practices “Direct Business Model” that involves selling products directly to customers without intermediaries. Developed by founder and current CEO Michel Dell, this business strategy has proved to be highly effective in terms of gaining significant cost advantage in competition. Post navigation← PreviousNext → Dell Porter’s Five Forces Analysis Posted on September 1, 2015 by John Dudovskiy Porter’s Five Forces analytical framework developed by Michael Porter (1979)[1]represents five individual forces that shape the overall extent of competition in the industry. These forces are represented below: Porter’s Five Forces Threat of new entrants to consumer electronics industry is not significant due to cost and financial, knowledge and technological barriers. However, it is important to note that new businesses may overcome these barriers if they are able to introduce new products to the market based on innovative concepts. Large players such as Dell, Apple, HP, Samsung and Acer derive extensive benefits from the economies of scale and this fact represents an additional entry barrier to the consumer electronics industry. Bargaining power of buyers is immense due to the abundancy of offer and little differentiation amongst products. Moreover, there are usually no additional costs for Dell customers to switch to the competition and the majority...
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...Chapter 3 Essay Microsoft is one of a few companies with the best Corporate Social Responsibility (CSR) reputations. The highly pride themselves by taking good care of their employees and hold responsibility to those who trust their company. On Microsoft’s website they have a tab dedicated to CSR and go in depth of their activities. Microsoft focuses on three main corporate social responsibilities: stakeholders, international priorities, and partnerships. They understand that their actions and behavior not only will affect the company but also all of their stakeholders such as their customers, shareholders, employees, communities, suppliers, and partners. Microsoft makes sure to consult with them and wants them to know that their voices are being heard before making any final decisions. A lot of companies will say they care about their employees and customers but they usually never do anything about it. Microsoft truly cares about them and knows that if their stakeholders are happy, their company will rise. Since Microsoft is an international company, they support their work with international priorities and frameworks such as the United Nations Global Impact, United Nations Guidelines on Business and Human Rights. By following these regulations, it allows their stakeholders to understand Microsoft’s policies, performance and practices. Stakeholders need to know company’s policies to understand how they work and that also has the stakeholders at ease knowing they know what...
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...Cynthia Sims Our Corporate Social Responsibility There is a law in the United States of Separation between church and state government, but some things should not be separate. We should all pull together to help make our environment healthy and the people in this environment healthy and financially stable. Many churches have been known throughout the years for promoting Corporate Social Responsibility (CSR) by giving out a helping hand to those that are in need and speaking out of injustice. Now that the economy is in a terrible condition, companies and everyone have to promote CSR wherever they can. I am convinced that there is no need for traditional CSR where the main focus was only on the bottom line or company accountings. I believe that traditional CSR should be enhanced. Let’s look at how some companies promote CSR. Regarding promoting CSR, Ford (2012) reports that businesses in the Western country operate in a manner that benefits neighbors’ customers, staff and their environment with the concepts of CSR. He discussed two cases that have launched strategies in CSR. The first case is Panasonic. Panasonic is a Japanese company that promotes human rights and protection of the environment. This firm has a requirement that their suppliers must meet what they call a clean procurement policy and fair business embedding which calls for the supplier to supply safety and quality. The suppliers also must implement the Green procurement which is conserving the environment, and...
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...Unlocking the value................................... 3 1.4 World Economic Forum & CSR ..................................................................... 3 1.5 Case Studies ................................................................................................. 4 1.6 Should ASOCIO have a role? ....................................................................... 5 CORPORATE SOCIAL RESPONSIBILITY ASOCIO Policy Paper June 2004 1 CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalisation accelerates and large corporations serve as global providers, these corporations have progressively recognised the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. 1.1 What is corporate social responsibility? The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an organisation’s performance against economic, social and environmental parameters. The rationale for CSR has been articulated in a number of ways. In essence it is about building sustainable businesses, which need healthy economies, markets and communities. The key drivers for CSR are1: Enlightened self-interest -...
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...CSR and EDUCATION 1A Kalyani, Assistant Professor, NBN SSOCS, Pune Dist, koukuntla.kalyani@gmail.com 2Dr. K E Balachandrudu Professor & HOD-CSE, PRRMEC, SHABAD – R R Dist. Kebalu.chinni@gmail.com Abstract Universities, especially private ones are in need of strong corporate strategies in order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades , long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. Keywords: Corporate social responsibility, higher education, competitive advantage, Societal Marketing, reputation. Introduction In a societal structure, we have many stakeholders, one amongst them are companies or Corporate Houses. These Corporate...
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...For example I came across an article about how Starbucks, the worlds largest coffee company leveraged strategic CSR initiatives to gain competitive advantage to secure premium coffee from Etiopia and gain successful market access into India. Starbucks faced the risk of losing Starbucks Fair Trade coffee market share in the long-run. As a solution to this problem Starbucks developed partnerships to invest in coffee farmers in Ethiopia. As a result coffee yield from farmers increased due to the farming best practices they now could adopt, coffee quality increased and Starbucks developed long running relationships with these quality suppliers. In addition, the farmer’s standard of living also increased thus integrating business value and social progress. Secondly Starbucks when aiming to make a market entry in India adopted a India-specific CSR strategy to raise the domestic coffee industry to Starbucks standards and thus gain the government approval to enter the India market. Starbucks’s inital attempts to enter the Indian market had failed due to lack of political support, however with this startegic CSR startegy Starbucks was able to gain the local government support. It worked with Conservation International and the Coffee Board to raise coffee farmers to C.A.F.E. and Fair Trade standards and thus not only secured market entry but also secured local coffee supply thus reducing costs. It created a win-win situation as the farmers benefited as well and the initiatives raised their...
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...Educational, medical and non-profit organizations etc. are funded and believed to be a beneficial investment in creating an environment that’ll be in the welfare of corporate world. It includes providing monetary assistance to a cause that is directed towards creating a sustainable environment and towards the improvement of the community. It is being a good citizen voluntarily. It is also seen as a deviation from economic growth by the critics. However it is essential and has proven to be effective on a large scale where consumers prefer to stick with companies that practice Corporate Social Responsibility. * IBM study ‘Attaining Sustainable Growth through Corporate Social Responsibility’: The majority of business executives believe that CSR activities are giving their firms competitive advantage, primarily due to favorable responses from consumers. * Better Business Journey, UK Small Business Consortium: “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” The application of corporate social responsibility in 60s and 70s; and the civil rights movement, consumerism, and environmentalism are the best examples that changed the way society expected the business world to act. It is an asset for validation in the society, in other words a company gets a social licence. This practice has led to employment opportunities, which is much required today. It helps building a reputation not just with the clients...
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...operational results * Supervises and directs the activities of the project’s TL * Apply the problem solving technique whenever any KCRP is experiencing a wide variation. And document the case * Act as the focal point for the client in filing complaints 2 – Customer Service Team Leader (from December 2006 up to December 2008) (Mercedes & industry training center & social fund for development project) included the following tasks * Supervise the daily activities of the project's CSRs ( 24 agents plus a senior agent) * Handle all CSRs needed on-job training / coaching to leverage their performance to the set standards * Assess the CSRs performance on monthly basis and calculate their variable in relation to their objectives as set by the Senior TL / Supervisor 3 – Customer Service Senior Agent (from July 2005 till November 2006) (RAYA Distribution & Retail project) 4 – Customer Service Representative (from June 2004 till June 2005) (Microsoft – HP - MIBank – Vodafone – Orbit – Arab bank) and the job description included the...
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