...CSR: Starbucks Executive Summary Starbucks is a coffee house company that began in Seattle Washington in 1971. Their mission statement is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. They ensure that their mission statement is brought to fruition in ensuring that they provide quality coffee, treat each other and employees with respect, engage with their customers, endure that the stores are lively, welcome and part of the community so that all of this ensures success for the shareholders. Other areas that Starbucks engages in are with their commitments to a greener livelihood, global impacts and charitable contributions. In their ensuring a greener livelihood, they have implemented many cost saving devices and equipment in the stores. All of this will not only reduce cost, but reduce their footprint on the environment. Their global contributions consume not only economic engagements but also political engagements. They are part of the Coffee and Farmers Equity Practice. This is a relationship where they are ensuring the ethical practices of the coffee harvester’s as well as the harvest itself. They are also involved in many charitable agencies around the world, as their stores are placed around the globe. In an effort to continue their CSR within the organization, there are few areas that the company could then begin to evolve. Recommendations would be to engage the partners of the company in town hall like events. Other areas...
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...CSR Within Starbucks [pic] Written By: Ashley Benton Charles Yeung Karin Sigl Krishna Oedjaghir Virginie Laroque Hong Kong Baptist University Cross-cultural and Comparative Management BUS 3690 Prof. Anne Marie Francesco 1 Introduction "The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive." Paul Hawken In a world, where more and more interest in performance in sustainability, in moral defensibleness, in the operational activities of companies is developed, there takes place a change from the only profit-oriented firm to a more environmentally oriented, pro bono targeted firm. This change can be seen all over the world and it has generated the term Corporate Social Responsibility (CSR). CSR is the activity of companies in matter of the environmental, the social and operational responsibilities. While achieving high profits might have been the only interest some years ago, the demand by share- and stakeholders for a good CSR-performance is now gradually increasing. In that matter, stakeholders could be (Ballou et al., 2006): ● Financial stakeholders as shareholders, banking institutions, employees, ● · Supply chain stakeholders as customers, direct suppliers, alliance partners, ● · Regulatory stakeholders as the FDA, Environmental Protection Agency, accounting standard setters, ● · Political stakeholders as federal, state and...
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...Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54,329 Abstract: 3,492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Abstract Organizations today are experiencing increased pressure from their surrounding environments to act as good social citizens while still being profitable. Acting social and ethical responsible has become an expectation rather than a differentiation strategy to obtain organizational legitimacy. Therefore, this thesis examines how the very successful global coffee company, Starbucks, communicates its CSR initiatives through its corporate website. The aim is to investigate what is communicated, what different online communication channels are utilized, as well as how the communication is framed to target different stakeholder groups. In the first part of the report, after stressing the relevance of engaging in CSR activities and the importance of effective CSR communication, Schwartz & Carroll’s (2003) Three Domain Approach for CSR motives is briefly introduced. This gives an overview of why companies engage in CSR initiatives and what outcomes are expected...
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...Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our thanks go first and foremost to our supervisor, Bo Enquist for his insight support and constructive criticisms during our writing of this thesis. Moreover, we would like to thank Samuel Petros S. for recommending the books and the way to conduct this thesis. We also want to thank the librarian at university for helping us to find the books to run this thesis. Page 2 of 41 ABSTRACT In the today‟s business world, there are many strategies being used to run businesses. In the recent past, the topic of Corporate Social Responsibility (CSR) has grown rapidly. People are starting to demand that companies take their social responsibility seriously. Many companies have started to engage in CSR as a strategy in order to gain benefits that can give them an added advantage over their competitors. There have been increasing numbers of companies engaged in CSR to run their businesses. Nowadays corporate social responsibility (CSR) can drive companies to succeed in business by increasing sales volume and brand awareness. We decided to choose Starbucks Company as...
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...CSR- Corporate Social Responsibility Economic, legal, ethical, and philanthropic expectation placed on organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects into the community, ethical trade and the environment. Davis Model of CSR indicates social responsibility arises from social power and therefore the influence a business has impacts the responsibility the business has to external factors such as environment. For example, the five core values of The Body Shop: Support community, defend human rights, against animal testing, self-esteem and protect our plant. Further referenced by the fact Body shop work with organisations such as Greenpeace. Argument: “Expensive” The social costs and benefits of activity product or service raise. Increased reputation and standing for trade. Social aspects of customer clientele can improve sales as customers like to be seen to be helping. Trust factor increases. Highlights possible cost benefits for company. Argument for Time consuming. Good CSR attracts customers and attains talented and professional staff. Assuring the reputation...
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...ผ่านประสบการณ์สอนด้านการตลาดทั้งระดับ ปริญญาตรี และโท ที่ George Mason University, สหรัฐอเมริกา, อาจารย์ใน Department of World Business ที่ American Graduate School of International Management (Thunderbird) สหรัฐอเมริกา นอกจากนี้ ยังได้เก็บเกี่ยวประสบการณ์ด้านงานวิจัย ร่วมทำวิจัยกับอาจารย์ทั้งในและต่างประเทศ เช่น งานวิจัยเรื่องโอกาสและ อุปสรรคของผู้ส่งออกไทย SME แก่ Asia Productivity Center ของประเทศญี่ปุ่น และยังเข้ารับการฝึกอบรมจาก โปรเฟสเซอร์ ไมเคิล อี พอร์เตอร์ มหาวิทยาลัย Harvard เพื่อเป็นอาจารย์สอนในวิชา Microeconomics of Competitiveness (MOC) ที่นิด้า และยังมีผลงานด้านการเขียนกรณีศึกษาเรื่องการพัฒนาเศรษฐกิจของไทย ที่มีผลกระทบต่อการพัฒนาความสามารถในการแข่งขันคลัสเตอร์ของไทยในตลาดโลก 1 Starbucks Coffee CSR ในหลากมิติ ความรับผิดชอบต่อสังคมของบริษัท (Corporate Social Responsibility : CSR) เป็นสิ่งที่มีการกล่าวถึงกันมากในวงการธุรกิจของสหรัฐ ยุโรป และเริ่มแผ่ ขยายมาในภูมิภาคอื่นของโลก รวมถึงไทย ว่าเป็นแนวทางการทำธุรกิจที่เหมาะสมในโลกที่เต็มไปด้วยปัญหาสังคม และวิปริตทางธรรมชาติเกิดบ่อยขึ้นจากการทำลาย สิ่งแวดล้อม บริษัทที่แสวงหากำไรก็น่าจะมีส่วนร่วมรับผิดชอบในเรื่องนี้ Case Study 41 ในอดีตนั้นบริษัทมีจุดมุ่งหมายหลักคือ การ ทำกำไรให้กิจการและผู้ถือหุ้น การช่วยเหลือ สังคมของธุรกิจเป็นเพียงแค่ผิวเผินและหวัง ผลทางการประชาสัมพันธ์มากกว่า แต่เมื่อ ผู้บริโภค และ NGOs สามารถติดตามการ ทำธุรกิจของบริษัทโดยผ่านสื่อต่างๆ รวมทั้ง ทางอินเตอร์เน็ต ทำให้บริษัทถูกตรวจสอบ อย่างใกล้ชิด ไม่ว่าจะทำธุรกิจในประเทศใด เช่น กรณีของ Nike และ Wal-Mart ที่สั่งซื้อ เสื้อผ้าและรองเท้าจากผู้ผลิตในประเทศกำลัง...
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...Responsibility Explain: In the 1970’s, Friedman (1970) stated that the only social responsibility of an organisation is the profit maximization. However, the definition of Corporate Social Responsibility (CSR) has changed over time. The current definition of CSR is a process with the aim to embrace responsibilities for the company’s actions and encourage positive impacts through its activities on the environment and all stakeholders (Crane, Matten, & Spence, 2014; Lis, 2012; Mallin, 2009). As a company which presents a good CSR, The New Belgium Beer Brewery was introduced in the lecture. They are making great efforts to minimize their impact on the environment, such as utilizing renewable energy, innovating a smart grid and reducing waste. In the prescribed reading, Glavas and Piderit (2009) provides strong evidences that corporate citizenship positively influences employee behaviour. Their survey revealed that an employees’ perception of their company’s corporate citizenship influences their engagement, and can provide high-quality connections and creative involvement. Expand: Companies with a reputation for high quality CSR may be more attractive to job applicants (Backhaus, Stone, & Heiner, 2002; Lis, 2012). Lis (2012) revealed that the effect of four different CSR-dimension (product, environment, diversity and employee relation) were significantly correlated with perception of organizational attraction, and diversity, for employees are most important to job seekers...
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...For example I came across an article about how Starbucks, the worlds largest coffee company leveraged strategic CSR initiatives to gain competitive advantage to secure premium coffee from Etiopia and gain successful market access into India. Starbucks faced the risk of losing Starbucks Fair Trade coffee market share in the long-run. As a solution to this problem Starbucks developed partnerships to invest in coffee farmers in Ethiopia. As a result coffee yield from farmers increased due to the farming best practices they now could adopt, coffee quality increased and Starbucks developed long running relationships with these quality suppliers. In addition, the farmer’s standard of living also increased thus integrating business value and social progress. Secondly Starbucks when aiming to make a market entry in India adopted a India-specific CSR strategy to raise the domestic coffee industry to Starbucks standards and thus gain the government approval to enter the India market. Starbucks’s inital attempts to enter the Indian market had failed due to lack of political support, however with this startegic CSR startegy Starbucks was able to gain the local government support. It worked with Conservation International and the Coffee Board to raise coffee farmers to C.A.F.E. and Fair Trade standards and thus not only secured market entry but also secured local coffee supply thus reducing costs. It created a win-win situation as the farmers benefited as well and the initiatives raised their...
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...“Currently, the organisations must also think about the authorization, honourable, ethical along with developmental outcomes with their selections.” (Anderson 15). This essay will discuss “ what the dangers and the benefits of corporate social responsibility, for employees, management, organisation, society and the environment. It will argue about the importance for an organisation to have corporate social responsibilities, which bring the advantages and the disadvantages to the society, cooperation and the government. Corporate social responsibility (CSR) is not explain that how much profit that the firm may earn and then donate to some charity organisation, but it is the connection with several actions that bring the benefits to the society. Corporate social responsibility becomes one of the ordinary activities in the business world and has become one of the basic principles of the world business community (Banerjee 2007). (CSR) have affected the activities of the employees, management, organisation, society and the environment. “It was also gradually apparent to increase the plainness of a cooperation, which contributes to the...
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...For many companies Corporate Social Responsibility policy has become a window-dressing of respectability. Discuss with reference to theory and to at least two expamples of companies Corporate Social Responsibility is known as CSR . It is now become popular from the last 10 years. What is CSR and why does it important for the business. The answer is CSR aims to ensure that companies run their business in a ethical way. This mean they need to look at economic and environmental impact and consideration of human benefits. CSR is important to the companies because the demand from labour, consumers and the Government have been increased to be more open about their activities and they can reach the acceptable standards in their business. For the labour, CSR is an important way to increase competitive advantage, protect and raise brand awareness and build trust with consumers and labour. CSR is one of the important way to improve marketing in make the brand become popular in business. The aim of the essay is going to discuss about the rise of CSR policy and an example of Starbucks coffee and Mark & Spensers with their CSR's performance. First of all, The rise of CSR includes five trends to demonstrate the theory of CSR policy. There are Transparency, Knowledge, Sustainability, Globalization and The Failure of the Public Sector. The first trend is Transparency , it deals when most of the companies have become increasingly transparent because of the modern information technology...
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...L I V I N G O U R VA L U E S Corporate Social Responsibility Fiscal 2003 Annual Report STA R BU C K S M I S S I O N S TATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guiding Principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time. • Contribute positively to our communities and our environment. • Recognize that profitability is essential to our future success. What It Means to Live Our Values at Starbucks We are very proud to present you with Starbucks third annual Corporate Social Responsibility Report, this year titled “Living Our Values.” Throughout our Report, we explain the measures we take to align our decisions and actions with Starbucks Mission Statement and Guiding Principles. The topics presented here relate to our definition of corporate social responsibility. They are subjects we also believe to be important to our partners (employees), customers, shareholders, suppliers, communities, and others. As information was gathered for each topic, we stepped back and asked ourselves if we are...
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...PLANET STARBUCKS TABLE OF CONTENTS 1 CONTENTS Background Problem Identification Main Issue Narrow SWOT analysis Functional Area Analysis Alternatives Recommendation Implementation PAGE 2 7 7 8 16 47 53 57 1 PLANET STARBUCKS (A) ‘Group B’ BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been almost everywhere throughout the United States and Canada. Starbucks was founded in Seattle by Gerald Baldwin, Gordon Bowker, and ZievSiegl in 1971. It started its operations as a gourmet coffee bean roaster and distributor. Howard Schultz joined the company as a member of their marketing team in 1982 and urged the partners to consider opening an Espresso bar alongside selling coffee. The company opened its first Espresso bar at its Seattle store. However, the partners didn‘t want to take the idea of expanding its Espresso bar line forward, as to them it resembled stepping into the fast-food business instead of focusing on their own business of roasting and distributing. In 1985, Howard Schultz opened Il Giornale after he left Starbucks. Il Giornale was an espresso bar that sold coffee and assorted coffee beverages made exclusively with Starbucks‘ beans. Two years later, Schultz bought the former Seattle Starbucks company, six stores and roasting plant, for $3.8 million. Schultz now was...
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...benchmark economic conditions that contribute to improve profitability, business growth and market size. Starbucks strategy is also expanding market in globally to provide high quality coffee in convenient and visibility locations. They are continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Financial release, 2007). Starbucks Corporation has established by purchasing high quality coffee beans and sells the customers along with a variety a specialty drinks and food that has met with an ever-increasing amount of success. Starbucks have succeeded several economic factors as well as price elasticity of demand. Price elasticity of demand can be determined by the percentage change in the quantity demanded with the percentage change in price. They should consider household income that people are willing to spend more on food and beverages when household income increases. Starbucks innovation in joint ventures has opened new markets and opportunities increasing product use among different demographics. Starbucks has proven to be highly innovative in business culture that offers prepaid cards, priced from $5 to $500. Joint ventures with Pepsi Company, Dreyer's Grand Ice Cream Inc and inspiring entertainment with the launch of "Hear Music" have developed Starbucks with great success. Starbucks has shown their values, leveraging market power, resources, and capabilities to achieve returns higher than...
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...RUNNING HEAD: Starbucks CSR Starbucks Corporate Social Responsibility Individual Project 1 BY: Amber Light Colorado Technical University MGM110-1201-A-28 FOR: Professor Sally Rogers DATE: January 16, 2012 Starbucks has clearly discovered the importance of corporate social responsibility (CSR). The way Starbucks runs its operations ultimately effects the communities it serves, and they are not willing to compromise their stand on the positive impact they want to have. This is very visible through their website, where they list what they do on an everyday basis to not only give back to society but also ensure they are doing business on a responsible level. The website separates four separate commitments Starbucks stands for: Origins, Environment, Partners, and Communities. Starbucks has made a commitment to the farming communities that produce their specialty grade coffee. They are paying a fair trade price for the product they are receiving. This price will sustain their farms and the industry as a whole by covering production costs and providing more for their families as a whole. Starbucks has pushed the idea that sustainability is of utmost importance, and part of being sustainable is being environmentally responsible. By being environmentally conscience you are assuring the long-term health of this industry. Starbucks is partnering with non-profit organizations that strive for their same beliefs in sustainability. This right here shows how CSR is important;...
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...Starbucks Coffee Company – February 2007 [i] A case originally written for JUAS2006 Seminar, November 2006, Pittsburgh, PA Latest major revision – July, 2008; minor revision in January, June & Dec 2010 Written by Robert S. Atkin © 2006-2013 Robert S. Atkin General Background Starbucks is a phenomenon – in just under three decades it has become an internationally visible brand literally defining an industry not only in the US, but in selected countries in the EU, the Middle East and Asia (Please see Exhibit 1. For additional information, please see the firm’s website or its SEC financial 10-K filings). For example, in the decade ending 2005, worldwide revenue increased about 15-fold to nearly 6.9B USD, while net income increased about 19 times to 494M USD. Most of this growth can be attributed to a dramatic increase in stores (both domestic and international), various product development and product mix changes (including improved food and music production [ii]), and price increases (two in US company-owned stores in the past year averaging 5 and 9 cents/drink in October 2006 and July 2007). A Starbucks affinity card was a significant growth driver in the past few years, but is not expected to be a major driver in the next few years. [iii] Begun as a local coffee shop in 1971, the company grew modestly in the Seattle area until the mid-1980’s when Howard Schultz joined the firm. Convinced by a trip to Italy in 1983 that coffee could become the center of a social...
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