List and explain four current sociocultural trends in the U.S. that are transforming North America and the world:
Increasing environmental awareness is more than just recycling and conversation it’s becoming more of a slogan throughout not only the United States but throughout the world. Example of this taking place within the U.S. is the theme park Busch Gardens is washing and drying plastic trays instead of using Styrofoam trays. Another sociocultural trend effecting the U.S. and world is changing pace and location of life. People are leaving the big city life for small towns due to technology changes. This is being accomplished by instant communication with cell phones, email, and overnight mail delivery. Even though technology has made life easier to communicate it does bring on more stress due to creating more work.
Third trend transforming the world and our country is changing household composition. What this means is single-person households could soon become the most common household type. Example is single woman with child or could even be single child with man. 1950’s over 80 percent of households were married. Today just over half the households are married. Thirty-eight percent of children born come from unmarried women.
Last sociocultural trend I will mention is declining mass market throughout the world. People want products and services tailored to their personal needs. Example computer giants Dell and Gateway is replacing the mass production and marketing in some markets and going back to what the individual consumer requires within their personal needs for computing. All these trends will continue or decrease over time. Great thing about our country and the world’s sociocultural will always have new trends while this planet exists.
Reference:
Hunger, J.D, & Wheelen, T. L. (2010). Concepts in Strategic Management and Business Policy.