...Marketing in Developing countries: a study of Bangladesh Contact Address: S M Nazrul Islam, PG Researcher, Hospitality and Tourism Management, University of Strathclyde, Glasgow Email: smnazrul.islam@starth.ac.uk Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the world over the last decade. Tourism is one of the most important sectors in a large number of developing countries. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among others factors, have fuelled the significant growth of tourism. Developing countries have some common characteristics, such as extreme poverty and widespread conflict (including civil war and ethnic clashes), extensive political corruption, lack of political and social stability, human resource weakness (human assets index, nutrition, health, education and adult literacy), and economic vulnerability. Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism. For a long time, Bangladesh has been an attractive destination for tourists...
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...Introduction The world is a cold place these days for businesses seeking profitable international growth. In a few industries, firms have to be global if they are to achieve leadership. Implementing a global expansion strategy is crucial to the growth of a business from small start-up to international brand name. Companies such as McDonald's, Home Depot, Starbucks and more have made their presence known around the world over the past few decades. However, each global expansion presents its own set of obstacles which the parent company must tackle, in order to be successful in their global expansion. In a borderless world, companies need to compete on a global level in order to succeed. In today's world of financial uncertainty, it is important for businesses to have a clear idea of what stability involves for their company. One concept that more and more businesses are exploring is one of taking their business to a global level. Using an international strategy is not for every company, but with the availability of the Internet it is becoming easier to take your business to that next level. Global expansion may enable a firm to earn greater returns by transferring the product offerings derived from its core competencies to markets where indigenous competitors lack those product offerings and competencies. One of the global expansion strategies is merger and acquisition. Five waves of mergers and acquisitions took place in the 20th century, with the last two occurring...
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...International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth eg China's growth rate around 8 %, BRICS Gaining increased competitiveness - Achieving economies...
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...Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248 | 4 | Md. Nasir Uddin | 10112101243 | 5 | Roktim Hossan | 10112101229 | Bangladesh University of Business & Technology (BUBT) 05/01/12 Letter of Transmittal 9th, May, 2001 To Mr. Md Asraf Harun Lecturer in Marketing Department School of Business BUBT Subject: Submission a report Dear Sir/Madam, It is really a matter of immense pleasure for us to submit the report on “Identifying the factors that affecting the customer hospitality”. This report enriches our knowledge. We will be highly encouraged if your kind to receive this report. We put our best effort to include all the applicable information, which we have collected from both primary and secondary sources and also from our personal observation. If you need any further clarification therein, we will be your instant service and I am always available for any queries. We would be grateful to you if you accept this report and give our assessment on it. Faithfully yours Taha Kabir (Group Leader) On the behalf of group E Bangladesh University of Business and Technology Acknowledgement First of all our expressing our sincere gratefulness to Almighty Allah...
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...[pic] ASSIGNMENT ON Topic: Marketing Practices of SQARE TEXTILES LTD Course Code & Title: MKT 5401, Marketing Management Submitted to: Md. Idris Ali Assistant Professor Department of Business Administration Prepared By: MD. Mahamudul Bari ID No: 133-060-0-451 MBA in Apparel Merchandising Batch No: 133 Section: E2 Date: 16th August 2014 Title Page Assignment On Marketing Practices of Square Textiles Ltd By MD.Mahamudul Bari ID No: 133-060-0-451 Section E2 BGMEA University of Fashion & Technology ACKNOWLEDGEMENT At the very beginning, I acknowledge the infinite blessing and profound kindness of "Almighty God"- the supreme authority of the universe. I also acknowledge the loving support of my teachers, parents, and friends. I express my honest and sincerest gratitude to the Managing Director Mr. Tapan Chowdhury of Square Group of Industries who assisted me a lot by giving an opportunity for eye opening in this particular sector and extended an all-out support in all respect for writing this report in the most comprehensive manner within the specified time frame. I convey my deepest thanks to my institutional supervisor Md. Idris Ali Assistant Professor for his precious time. I was bound in my theoretical knowledge. It is my first experience to acquire knowledge in the practical field. So, it is natural that there might...
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...focuses on finding out how plastic bags could be substituted by jute bags and how it would contribute to the sustainable development. In addition, the study focuses on answering the question if the idea of substituting plastic bags by jute bags would be a profitable business innovation. For the study, it was examined how some Finnish customers liked the jute bag as a shopping bag and what was their attitude towards sustainable issues. The information collected in connection with this thesis work will be provided to the case company so that the company can utilise it in their business operations in the future. The case company is redQ, which is a Swedish company and has a production unit for jute carpets and decorative items in Bangladesh. The company's market area is Europe and specially Sweden. In the research, 20 pieces of jute bags were given to consumers in Varkaus for testing....
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...AN EXPLORATORY STUDY ON THE EXPORT POTENTIAL AND STRATEGIES OF BEXIMCO PHARMACEUTICALS LTD. [pic] [pic] [pic] AN EXPLORATORY STUDY ON THE EXPORT POTENTIAL AND STRATEGIES OF BEXIMCO PHARMACEUTICALS LTD. Submitted To: Professor Golam Mohammed Chowdhury Chairman Internship and Placement Program Supervised By: Mr. Ridwanul Huq Lecturer Submitted by: Md. Shoeb-Bin-Mananan MBA 38th Day Roll-38D Institute of Business Administration University of Dhaka July 08, 2010 July 08, 2010 Professor Golam Mohammed Chowdhury The Chairperson Internship and Placement Committee Institute of Business Administration University of Dhaka Subject: Submission of Internship Report. Dear Sir, It is my pleasure to submit the internship report, which is done as a part of academic curriculum, to you for your kind evaluation. The report is prepared on “The Export Potential and Strategies of BEXIMCO Pharmaceuticals Ltd”. My organizational supervisor assigned me to prepare a report on the above mentioned subject and later my faculty advisor also approved it. I have put my best effort in preparing this report and to make it a worthy one. Each aspect of the problem is considered and studied as required. I shall try my best and shall be obliged to provide you with any kind of clarification concerning this report. Sincerely yours, ____________ Md. Shoeb-Bin-Mananan Roll No.: 38 Batch : 38th (Day) Major:...
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...any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the individual authors. ISBN 978-1-921760-45-7 Foreword The conference reflected lessons learnt and being learned from the global financial crisis, from the climate change prognosis and from rethinking global governance. The conference preceded the Asia-Pacific Economic Cooperation (APEC) 2010 Meetings and Summit (7-14 November in Yokohama, Japan) and coincided with the 10th anniversary of the United Nations (UN) Global Compact, and the UN Year of Biodiversity. Given the birth of the G20 group of nations, the inexorable diffusion of economic power to the Asia Pacific region, and the rise of new organisational forms and business models, the conference was particularly timely and relevant. Speakers from various organisations took part in the conference, including: The Ministry of Economy, Trade and Industry, Japan; Unilever; Ernst and Young; The World Bank; The International Monetary Fund; Sompo...
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...Introduction Mushroom is a large reproductive structure of edible fungi, which is the most popular nutritious, delicious and medicinal vegetable in the world. It is now one of the promising concepts for crop diversification in Bangladesh. The climatic condition of Bangladesh is completely suitable for mushroom cultivation. It does not require any cultivable land. It can grow in room by racking vertically. Therefore, its yield as well as benefit per unit area is higher than any other vegetable in our country. It requires short time, little capital and easy technique for cultivation. This is why all types of people like male and female, youth and old even children and disabled can easily participate in its cultivation. Therefore, it can generate huge scope of employment opportunities for unemployed people. The raw materials for mushroom cultivation like sawdust, paddy straw, wheat straw, sugar can baggage, waste paper, used cotton, dervishes etc are very cheap and available in our country and no materials are required to import from abroad for its cultivation. Moreover, no chemical is necessary for its cultivation, therefore it is completely organic and eco-friendly. Used substrate of mushroom cultivation is one of the best sources of organic matter in the soil. Its cultivation may be “a lifeboat” for survival of the landless people who do not have any source other than their houses and own labor. Its cultivation can transfer as a cottage industry and create a goods opportunity...
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...THE GALLUP ORGANIZATION Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Report on Evaluation Study in Selected Overseas Markets For Market Research Division Ministry of Tourism Government of India March 2007 Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Table of Contents Chapter No. 1. 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 2. 2.1 2.2 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.3 3.4 3.4.1 3.4.2 4. 4.1 4.2 4.2.1 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 5. 5.1 5.2 5.3 5.3.1 5.3.2 5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required...
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...Success of Microfinance in Bangladesh: Its Determinants, Impacts & Challenges Chapter- One Introduction 1.1 Introduction: In recent years, microcredit, in its wider dimension known as microfinance, has become a much favored intervention for poverty alleviation in the developing countries and least development countries. There is scarcely a poor country and development oriented donor agency (multilateral, bilateral and private) not involved in the promotion (in one form or other) of a microfinance program. Microfinance programs claim many achievements as its impact and an outside observer cannot but wonder at the range of diversity of the benefits claimed. Although Bangladesh has huge potential for development, it is, for various socio-economic reasons, among the poorest countries in the world. About half of the country's population lives below the poverty line with 80% in the rural areas. The burden of poverty falls disproportionately on women, who constitute half of the total population. Logically, therefore, poverty alleviation and creation of rural employment are top priorities in the development agenda of the government of Bangladesh (GOB) which has adopted a broad based approach to poverty alleviation, emphasizing macroeconomic stability, economic liberalization, and support for a number of government agencies and non-government organizations (NGOs). Substantial progress has been made in implementing the microcredit program (MCP), and the scope for its efficient...
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...EMPIRICAL EVIDENCE Dustin Chambers and Susan Hamer Department of Economics and Finance, Salisbury University, Salisbury, USA ABSTRACT Using Hofstede’s cultural data set, this paper examines the impact of cultural characteristics on a nation’s economic performance. Using a two-step estimation procedure, we first estimate a panel growth regression and obtain estimates of each nation’s fixed effects, which reflect idiosyncratic differences in growth performance. In the second step, we regress the fixed effects on invariant cultural and institutional variables. Our estimation results suggest that individuality and tolerance for uncertainty are the most important cultural factors in explaining nation-specific growth performance. Furthermore, our findings suggest that political and property rights play a major role in determining idiosyncratic growth. Keywords: culture, economic growth, freedom, property rights JEL classification numbers: C23, O1 I. INTRODUCTION Using several measures of culture, we seek to determine the effect of culture on a nation’s economic performance. Among the cultural characteristics that we examine, individuality and uncertainty avoidance are found to be the most important in predicting economic growth that is not otherwise explained by economic fundamentals. Moreover, we discover that these cultural characteristics indirectly influence growth by shaping the legal framework of the nations in our study. On an intuitive level, these findings are not particularly...
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...“WHAT IS THE RELATIONSHIP BETWEEN DIVERSIFICATION AND PERFORMANCE, PARTICULARLY IN EMERGING ECONOMIES? WHAT ARE THE FACTORS WHICH ARE RELEVANT FOR SETTING THE CONTENTS OF THAT RELATIONSHIP?” By João de Almeida Frazão Caro de Sousa Master Thesis Submitted to ESADE Business School in fulfilment of the requirements for the Degree of Master of Science in International Management ESADE Business School May 2012 Master of Science in International Management – ESADE Business School i Master of Science in International Management – ESADE Business School Table of Contents Introduction ..................................................................................................................................... 1 Theoretical Background 1. Diversification ......................................................................................................................... 5 1.1 General Observations ........................................................................................................ 6 1.2 Different types of diversification strategies....................................................................... 7 1.3 The costs and benefits of diversification ........................................................................... 8 1.4 Diversification Trends ....................................................................................................... 9 A. The Lack of Significant Relationship ................................
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...Opportunities for Women in Renewable Energy Technology Use in Bangladesh (Phase I) April 2004 Joint UNDP/World Bank Energy Sector Management Assistance Programme (ESMAP) and Bank Netherlands Water Partnership Program (BNWPP) Contents Preface........................................................................................................................vii Abbreviations and Acronyms....................................................................................xi Executive Summary.................................................................................................xiii Background and Context .................................................................................xiii Objectives ....................................................................................................... xiv Coastal Electrification and Women’s Development Microenterprise (CEWDM) ............................................................................................. xv Development of Training Modules ................................................................... xv Operational Performance................................................................................ xvi Social Outcomes............................................................................................. xvi Electrification Options as a Function of Household Income .......................... xvi Costs of Rural Lighting and Electrification.................................................
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...the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh. Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the...
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