...MKT 487 Notes 4p’s Price Product Place Promotion MKt mx Utility Form- Physical- low influence take the pieces of our product that are superior and make them sound good Ex. Margine and Butter you can substitute it Time- When its available, time it takes to distribute, and saves time Task/service- something you don’t want to do ( clean your house , do your tax and etc,) Place/conv.- easily accessible Possession 4 E’s in Social Media Engage- Twitter, Facebook, snap chat, youtube Explore Educate- Facebook, blogs, youtube Entertain-youtube, snap chat *Market Segmentation- who they target and where they want to sell *Core competences- something you do well We should try to sell something we are good at making- Should incorporate in your strategy Gravity credit payments Case Relationships- to other businesses/clients Process credit cards Increase level service Social experiments- every one will make $70,000 a year You need to look external and internal issues- political environment, consult with their customers Mission statement- needs to be narrow and to the point of what the companies believe and who their customers are 1. Find them 2. Get to know them 3. Understand what they like 4. Know what you can offer for and use it to add to their happiness 5. Adapt and grow as they change 6. Get to know them on a level when know what they need before they ask 7. Be proactive in the relationship 8. They...
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...Daorong Huang MKT 333 Case 5 1. What are the four key components of the Snap-on marketing strategy? First, their products quality, they use credit payment to sell their products. Second, charging premium prices which is about 10 more percent than its direct competitors. Third, presenting the tools directly to the mechanics. Fourth, establishing franchises for each independent dealer. 2. What one element of Snap-on’s marketing mix do you think separates it from its competition? The distribution separates it from its competition. Snap-on introduced the distribution method by selling territories to individual sales dealers and having them carry product inventory in their vehicles for immediate delivery to the customer. 3. How would you describe Snap-on’s marketing channels (distribution)? There are four channels: mobile van franchises, company-direct, distributor and the internet. Company-direct and vans comprise only small percentage of business and are used in the open market. You can go to the company to get the new products or you can buy it from the mobile van franchises. Snap-on sells most of their products directly to a select number of distributors, and then they resell products. 4. Assume that average annual per-square-foot sales for specialty retail are approximately $400 per square foot. How does this compare to Snap-on’s revenue generation per square foot? Why do you think there is such a difference? $400,000/160 sqft = $2500 $2500...
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...Marketing Plan Leslie Rocha, Jennifer Hoes, Felicia McEachin, Mary Graham, Kathleen Steffans, Nathan Meece MKT 421 March 25, 2013 Susan Tomaski Marketing Plan Introduction (leslie) Overview of organization (Kathleen) Service Description (Jennifer) Snap Fitness is a place for individuals to gain wellness through a wide variety of exercise equipment, personal trainers, and work-out routines that are accessible onsite and on their website. Snap Fitness recently has decided to provide a new service to their members. This service includes an add-on to their current gym which will have obstacle courses for members to use for cross training purposes. This new service will be accessible as the rest of the gym which is 24 hours a day, for members with their accessible key card. Promotions for this new service include a free month membership to current customers recruiting new members. Snap Fitness will also offer a free training session for any members wishing to take part in this new service in order for them to understand how these obstacles can increase their wellness and so individuals can use the equipment to its full potential. There will also be a training available onsite and online for members to understand gym safety so individuals will work out and use equipment safely. The training sessions will be available free of charge for the first six months upon the grand opening of this new addition. This service will be up and running within 30 days of the new...
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...The Passion for Ridgid Tools MKT/421 The Passion for Ridgid Tools Throughout the years the lives of many have been influenced by passionate individuals, such as Thomas Jefferson, Bill Gates the founder of Microsoft, who revolutionized the computer industries, and Leonardo da Vinci an inventor years ahead of his era (Miller, 2014). In today’s society individuals are free to express their passion in whatever peaks their interest and one of those things are tools. A handy man, contractor, or just hobbyists have one thing in common, and that’s their passion for his or her tools. Notwithstanding, certain elements need to be present for customer loyalty and those elements include customer service, warranty, and durability of the tools. There are many manufacturers in the industry of tools, some of which manufacture hand tools while others manufacture power tools or even heavy equipment. At the same time, some manufacturers make all three types of tools. Moreover, among some of the well-known tool manufacturers available are Ridgid, Craftsman, and Snap-on. Even though, these three companies are among the most popular of tool brands in the United States, each have benefits and drawbacks. Benefits Ridgid, Craftsman, and Snap-on all have one very important thing in common that plays a major role with the purchasing decision of the passionate tool user, and that is all three carry a lifetime warranty on mechanic’s tools; such as wrenches, ratchets, screwdrivers, sockets...
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...“SNAPS” Marketing Plan Student: Ebony Muldrow Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: February 2, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Company Introduction Welcome to Snaps! Where all can come and show case their talent. Based in Washington DC, “Snaps” provides a place where adults can come, be entertained and showcase what there working with! We are a poetry café and lounge located in the heart of Georgetown. We believe in allowing our patrons the freedom of expression through spoken work, dance, rap, song and even portrait. Each night is a different occasion to celebrate the artist in each of you! Located 525 Old Georgetown Rd, Washington DC 20085, cover is 5 dollar to enter 10, to perform. Monday nights starts our sultry night, providing an atmosphere of peace and tranquilly. Allowing you to start your work week off right! Tuesday we come to watch poetry thought the eye of portraits. Wednesday, is dance that hump out your week Wednesdays, where we let loose and move our bodies to the rhythm of the beat. Thursday, we host our amateur rap battle night, (if you got rhymes, we let you shine). Friday is spoken word night. Come relax and tell us what’s on your mind. Saturday night, is come choose your poison night. We open up all art forms to be displayed. Would you like to sing, dance or just play and instrument? Choose wisely because after...
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...prime target for acquisition. * MCI had reported losses of $4B on $21B sales in 2004 so the shareholder are nervous of the future of the company of its own Potential Acquirers for the target company MCI are Qwest and Verizon. Table 1 provides the summary of all three companies. | Qwest | Verizon | MCI | Business Areas | Wireline, Wireless and Services | Telecom, wireless, services and international | Business Market- Medium and Large Businesses; GovernmentMass market: Residential and small businessInternational: Businesses outside the US | Geographic Coverage | America West and Northwest | 29 US States | Over 200 countries | Revenue | $13.8B with $13.2B from wireline segment | $71B: Telecom: $39BWireless: $28B | $27.3BBusiness Mkt: $14.1BMass Market: $6.4BInternational: $3.9B | Bond Rating | B+ | A+ | B | Table 1: Company Summary M&A Offers and Premium In February 2005, Verizon and Qwest presented their final bids as described below Verizon’s offer: $23.5 per share of MCI stock, $8.75 in cash and $14.75 in Verizon stock; This results in a valuation of $7.6B; Minimum stock exchange ratio will be 0.4062 shares of Verizon stock for each share of MCI....
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...Inc. Acorda Therapeutics, Inc. Adobe Systems Inc Analog Devices, Inc. Adolor Corp Archer-Daniels-Midland Co Automatic Data Processing Alliance Data Systems Autodesk Inc Adtran Inc AMERICAN DAIRY INC Associated Estates Realty Ameren Corporation Advanced Energy Industries Inc Agnico-Eagle Mines Ltd. American Eagle Outfitters American Electric Power Aercap Holdings N.V. NYSE Arca Lead Market Maker UBS SECURITIES, LLC MORGAN STANLEY & CO CITADEL SECURITIES LLC CITADEL SECURITIES LLC TIMBER HILL LLC GOLDMAN SACHS & CO WOLVERINE TRADING, L.P. GOLDMAN SACHS & CO WOLVERINE TRADING, L.P. CUTLER GROUP, LP CITADEL SECURITIES LLC TIMBER HILL LLC CITIGROUP DERIVATIVES MKTS INC. GOLDMAN SACHS & CO CITADEL SECURITIES LLC WOLVERINE TRADING, L.P. CITADEL SECURITIES LLC MORGAN STANLEY & CO WOLVERINE TRADING, L.P. CITIGROUP DERIVATIVES MKTS INC. CITADEL SECURITIES LLC WOLVERINE TRADING,...
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...1. Executive Summary We have developed a team of 6 members from our course MGT 489 and came up with this Strategic Plan or Business Plan for a Hotel. We have successfully completed this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend...
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...TERM PAPER ON: “CONSUMER PERCEPTION OF E-ADVERTISING” TOPICS: Airtel Bangladesh Ltd. SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Hasnat Jahan Nira: 2012-2-10-229 Md. Abul Kalam: 2012-2-10-126 Md. Abu Bakar Siddique Bhuiyan: 2010-2-10-327 LETTER OF TRANSMITTAL 10th December, 2013 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Dear Sir, It gives us an immense pleasure in submitting to you the term paper Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Which is the topic under our observation? While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________ ...
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...Course Title: MKTG 522 Marketing Management Name: Clara Ofori-Mante Service/Product: Restaurant Date: 11/05/2012 Table of Contents 1.0 Executive summary ……………………………………………………………… 4 2.0 Situation Analysis Overview …………………………………………………….. 5 2.1 Market Summary ………………………………………………………………... 7 2.2 SWOT Analysis …………………………………………………………………. 9 2.3 Competition ……………………………………………………………………...11 2.4 Product/ Service Offering …………………………………………………….….13 2.5 Keys to Success …………………………………………………………………..13 2.6 Critical Issues …………………………………………………………………….14 3.0 Marketing Strategy Overview …………………………………………………....15 3.1 Mission……………………………………………………………………………16 3.2 Marketing Objectives……………………………………………………………..17 3.3 Financial Objectives………………………………………………………………20 3.4 Target Markets……………………………………………………………………22 3.0 Marketing Strategy Overview …………………………………………………....23 3.5 Positioning ……………………………………………………………………………... 24 3.6 Pricing Strategies ………………………………………………………………………..25 3.7 Marketing Attack Strategy …………………………………………………………….27 3.8 Marketing Research ………………………………………………………………….. 29 4.0 Controls Overview …………………………………………………………………….31 4.1 Progress Milestones …………………………………………………………………...32 4.2 Marketing Organization ……………………………………………………………....34 4.3 Contingency Planning …………………………………………………………………35 5.0 Conclusion …………………………………………………………………………....36 References …………………………………………………………………………………….37 1.0 Executive Summary This is a marketing plan...
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...LIST OF ABBREVIATIONS .....................................................................................................................................5 CHAPTER 1: AN OVERVIEW OF THE INDIAN SECURITIES MARKET ............................................8 1.1 MARKET SEGMENTS ......................................................................................................................................... 9 1.1.1 Primary Market...........................................................................................................................................9 1.1.2 Secondary Market.......................................................................................................................................9 1.2 KEY INDICATORS OF SECURITIES MARKET................................................................................................ 9 1.2.1 Index..............................................................................................................................................................9 1.2.2 Market Capitalisation.................................................................................................................................9 1.2.3 Market Capitalisation Ratio....................................................................................................................10 1.2.4 Turnover ...................................................................................................................................
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...“MARKET SURVEY OF RIGHT EXECUTION FOR COCA COLA“ PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper for the partial fulfillment of Management of Business Administration (HR and Marketing) is my original work which I have submitted in Coca Cola to my guide Mr. Neeraj Kumar. No part of it has been submitted to any other university or organization. All the information and data in my project are authentic to the best of my knowledge and taken from reliable sources. Nitin Tyagi 2 ACKNOWLEDGEMENT Survey is the team project, while my name is on the cover page of this project, literally many of people have contributed to this summer training Project report. Every work requires a commitment but this commitment goes in rain when there is no guidance. I am extremely thankful to Mr. SAMEER MANDAL (Sr. Sales Executive) under whose able guidance I have worked on this survey & for his willing and every available cooperation through out the project. Last but not the least; I acknowledge with thanks the valuable suggestions of Mr. Sandeep Yadav & all my friends and all of my wishers...
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...Concepts and Management LEARNING OBJECTIVES rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 35 WEB RESOURCES Student Web site www.wiley.com/college/rainer • Web quizzes • Lecture slides in PowerPoint • Author podcasts • Interactive Case: Ruby’s Club assignments WileyPLUS • All of the above and... • E-book • Manager Videos • Vocabulary flash cards • Pre- and post-lecture quizzes • Microsoft Office 2007 lab manual and projects • How-to animations for Microsoft Office • Additional cases CHAPTER OUTLINE 2.1 Types of Information Systems 2.2 Competitive Advantage and Strategic Information Systems 2.3 Why Are Information Systems Important to Organizations and Society? 2.4 Managing Information Resources What’s in IT for me? ACC FIN MKT OM HRM MIS rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 36 36 Chapter 2 Information Systems: Concepts and Management Opening Case Information Technology Helps Johnny’s Lunch Expand The Business Problem Johnny Colera opened Johnny’s Lunch (www.johnnyslunch.com) in Jamestown, New York, in 1936. Johnny’s Lunch became a Jamestown...
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...Content Weight (%) Page No. LIST OF ABBREVIATIONS .....................................................................................................5 TRADING………………………………………………………….30………………………….7 1.1 INTRODUCTION .....................................................................................................................7 1.2 NEAT SYSTEM .....................................................................................................................9 1.3 MARKET TYPES ....................................................................................................................9 1.3.1 Normal Market..............................................................................................................9 1.3.2 Odd Lot Market.............................................................................................................9 1.3.3 RETDEBT Market .........................................................................................................9 1.3.4 Auction Market............................................................................................................10 1.4 CORPORATE HIERARCHY ....................................................................................................10 1.5 LOCAL DATABASE ..............................................................................................................10 1.6 MARKET PHASES ............................................................................................
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...NATIONAL STOCK EXCHANGE OF INDIA LIMITED Test Details: Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Name of Module Fees (Rs.) Test Duration (in minutes) 120 120 120 120 120 120 105 105 120 120 120 120 120 No. of Questions 60 60 60 60 60 60 60 60 60 60 60 60 100 Maximum Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 Pass Certificate Marks Validity (%) (in years) 50 50 50 50 50 50 60 50 60 60 60 60 50 5 5 5 5 5 5 5 5 3 5 5 3 3 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Financial Markets: A Beginners’ Module * 1500 Mutual Funds : A Beginners’ Module 1500 Currency Derivatives: A Beginner’s Module 1500 Equity Derivatives: A Beginner’s Module 1500 Interest Rate Derivatives: A Beginner’s 1500 Module Commercial Banking in India: A Beginner’s 1500 Module Securities Market (Basic) Module 1500 Capital Market (Dealers) Module * 1500 Derivatives Market (Dealers) Module * 1500 FIMMDA-NSE Debt Market (Basic) Module 1500 Investment Analysis and Portfolio 1500 Management Module NISM-Series-I: Currency Derivatives 1000 Certification Examination 1000 NISM-Series-II-A: Registrars to an Issue and Share Transfer Agents – Corporate Certification Examination NISM-Series-II-B: Registrars to an Issue and 1000 Share Transfer Agents – Mutual Fund Certification Examination NISM-Series-IV: Interest Rate Derivatives 1000 Certification Examination NISM-Series-V-A: Mutual Fund Distributors 1000 Certification Examination * NISM-Series-VI: Depository Operations 1000 Certification Examination...
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