...aggressively making the largest acquisition in Kellogg’s history when he purchases other companies. According to Fraser, Jill Andresky “the 2001 purchase of Keebler Foods Co., a successful cookie and snack-food manufacturer. This purchase helped push corporate revenues from about $6 billion in 2000 to $8.3 billion in 2002. More important, it broadened the company's universe beyond the highly competitive, flat-growth world of breakfast cereals and provided new avenues through which to expand proven brands while boosting margins and earnings.” Consumer-product Relationship for Three Segments Breakfast Cereal Market Marketers need to understand how kids, teens/young adults and baby boomers see breakfast cereal accommodating into their life style, so marketers need to understand the relationship between the products and these three different customers mention above. According to Peter and Olson Understanding consumers’ product knowledge and involvement can help marketers understand the critical consumer-product relationship and develop more effective market strategies.” Kids probably have more attachment to cereal than teens and baby boomer because of the sugary...
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...| Education and Schools: Supporting Positive Outcomes | The Role of Education in Addressing Global Threats-EDUC-4012-1 | | Regina Haney | 7/27/2014 | | Your perspective on the role that education plays in supporting healthy development and well-being for all children in our diverse world. Our children are the future. It is very important for ALL children to have the necessary education so they can grow up fit, strong, happy, and secure. There are so many issues that need to be addressed, not only in our country, but worldwide, as well. One such issue is to encourage equality between the sexes and allow women more power. There has to be opportunities for both boys and girls to acquire the needed training and instruction that is the basis which is needed for the aims and objectives for continual growth. The rate of boys and girls attending school is very unbalanced; for every 100 boys not in school there are 117 girls who are in the same position. These figures represent the unlikelihood to form the understanding which is crucial to wipe out destitution, starvation, squalor, fight diseases, and guarantee balance within one’s surroundings. (UNICEF, 2014). As of 2001, about 115 million children who are of primary school age, the majority, girls, are not attending school; teaching girls ensures an increase in growth for everyone. When this happens, more females are able to exist, properly nourished, and better educated. When young girls have received the necessary...
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...This is accessible because these areas already have Taco Bell restaurants. This is substantial because there are many cities in Canada that have similar geographic characteristics with these segments. These differences are differentiable because they are clearly distinct from one another, and buying habits are very different. I would split the demographic segmentation by occupation and ethnicity/culture. Brandon consists mostly of farmers who tend to be of European descent and culture. Richmond has a lot of people of Asian descent and culture, of which many are well-to-do business people. Toronto is very multi-cultural and has people of many different occupations, which will be very useful, since this reflects the majority of the Canadian population. These factors are measurable by population differences. Once again accessible due to already established restaurants. These factors are substantial because these populations are large within Canada: farmers, business people, and ordinary Canadians. These factors are differentiable because each segment will respond...
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...General Mills is the world’s sixth largest food manufacture and the second largest producer of breakfast cereal in the United States. The company makes products in 15 countries and manages 40 production sites in the United States (General Mills, 2014). Within these sites, it employs about 35,000 workers, which allow the company to sell its products in more than 100 countries besides the Unites States. The company’s mission can be stated in two words: Nourishing lives. The company also has a strong international presence, selling its products in more than 100 countries. General Mills operates within three segments: US Retail, International, and Bakeries and Foodservice (General Mills, 2014). The company participates within the Cereal Production industry through its US Retail segment, which includes ready-to-eat cereal, organic cereal, granola bars and grain snacks. The cereal segment of its business is the most significant source of revenue, representing about 23% of US retail sales. Furthermore, it is estimated that US industry-specific revenue will grow at an annualized rate of 3.8% to $2.5 billion during the five years to fiscal 2013 (General Mills, 2014). Industry Analysis: Internationalization The breakfast cereal industry acquires raw materials such as corn, wheat, flour, sugar, malt extract, rice and salt from various sources and processes these ingredients into ready-to-eat cereals, hot cereals and cereal bars. It also purchases raw materials such as plastic and paperboard...
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...What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? McDonald’s made a very meticulous and calculated entry into India. Instead of getting the first mover advantage, McDonald’s purposely delayed their entry into India. In the early 1990’s many of the U.S. based fast food chains made their entry into the Indian market with some of the more notable competitors being KFC and Pizza Hut. McDonalds deliberately postponed their entry until 1996 to research various aspects of the Indian market. Much emphasis of their research was placed on Indian consumer tastes, product development, and it’s supply chain. The research that McDonalds did helped them execute a strategic plan of entry. This plan is summed up succinctly in their written strategy, “think global, act local.” As a part of their strategy McDonalds set up two joint ventures on a 50:50 basis with local entrepreneurs from Mumbai and Delhi. The West and South regions are managed by Hardcastle Restaurants (Amit Jatia) and the East and North regions are managed by Cannaught Plaza Restaurants (Vikram Bakshi). This localization strategy was imperative to adapting McDonald’s to the distinct Indian culture and allowed them to strengthen the back-end of the supply chain. In implementing the localization strategy they made a conscious effort to hire local people, purchase from local suppliers, architects, contractors, and materials when...
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...Introduction: Euro Disneyland is a foreign venture of very successful American company known as Walt Disney Company which was established in 1923.The organization has been very successful over the years operating in USA, California and Florida and also expanded its business in Japan and Europe. Their operation in Europe widely known as Euro Disneyland was not successful for various reasons which include planning , cultural differences etc. Evaluating some of the areas that went wrong in case of Euro Disney: Walt Disney, a highly successful organization of US, comes up with a theme park, Euro Disney located outside of Paris, France. The Walt Disney Company was one of the American organizations which expand its business to the foreign soil. Doing a very successful and profitable business throughout US, California and Florida, the company established its first foreign venture Tokyo Disneyland, another winning and profitable business of Walt Disney. Being successful from Tokyo Disneyland, the company decided to further expand abroad and enhance its foreign presence, Euro Disney comes forward. But in case of Euro Disney, the company made some wrong steps in decision making which in turn experienced numerous complications from its inception. Below some areas are discussed critically that went wrong in case of Euro Disney. Location or area and environment selection were wrong in first place. Though French suggested to building the Euro Disneyland into the East Paris despite the...
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...EuroDisney was built just like American Disney parks, without giving though to cultural differences. American characters were used, instead of French cartoon characters. Disney banned alcohol in a culture that enjoys drinking wine. Everyone showed up for breakfast in the mornings, when Disney had cut down their serving because they were erroneously informed that Europeans do not eat breakfast. Pricing strategy was not accomplished correctly. Many Europeans would not pay the prices that EuroDisney was charging. In addition, Europeans do not vacation as long as Americans do. Other factors were the transatlantic airfare war and currency movement. This made it cheaper to go to Disneyland Orlando than EuroDisney. In addition, the park opened during the Olympics in Barcelona, and the World’s Fair in Seville. Hong Kong Disney had the exact opposite problems. Disney did its research and tried to make the park fit in with its surroundings, and guests were disappointed. The park was very small, and visitors thought it was just like all the other amusement parks in China. The park was undifferentiated. People did not know the traditional Disney characters, and did not appeal to them. 2. Many factors could have been foreseen and controlled by the mere study of history and culture of Europe. This study would have found that Europe has their own famous cartoon characters, and how long they usually tend to vacation. The research would have shown...
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...Strategy and culture in J D Wetherspoon 1.0 Introduction------------------------------------------P1 2.0 Procedure---------------------------------------------P1 3.0 External environment-------------------------------P1 4.1 Examples of factors 4.2 SWOT analysis 4.3 Set of guidelines about management 4.0 Organisational culture------------------------------P3 5.4 Organisation culture and shared values 5.5 Culture of J D Wetherspoon 5.6 Organisation culture and organizational behaviour 5.7 Management approach 5.0 Business strategy------------------------------------P4 6.8 Possible strategies 6.9 Strategy during the 1980s and 1990s, and four benefits 6.10 Compare two different strategy 6.11 Factors before change strategy 6.12 Business strategy and strategic choice 6.13 Key issue about management 6.0 Change------------------------------------------------P8 7.14 Forces for change 7.15 Stakeholder power 7.16 Change situation 7.0 Conclude---------------------------------------------P11 1.0 introduction This report is for analyse J D Wetherspoon’s business strategy and environment. First section analyse the changes in the external environment which J D Wetherspoon has faced since it was founded in 1979. In section 2 should consider the relationship between organizational culture and organizational behavior. Third is to analyse business strategy...
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...Drivers Price Importance of Breakfast Commute Time Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7 Dining Marketing Budget Promotional Schedule Controls/Metrics 20 20 21 21 21 22 22 22 22 23 23 23 23 23 24 25 25 26 27 28 29 29 Appendix Exhibit One: Meal Importance Exhibit 2: Commute Time Exhibit 3: Weekday vs. Weekend Breakfast Item Demand Exhibit 4: Breakfast Market Size and Forecast Exhibit 5: Weekend Breakfast Consumption Locations Exhibit 6: Weekday Breakfast...
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...people or society from different regions or the arts and other manifestations of human intellectual achievement. Culture is like mental software and it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy...
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...Marketing Mix Marketing is essential to all companies. Without it, the company most likely would not succeed without some kind of marketing. Marketing is not just advertising as some might think. Four elements make up the marketing mix. They are products, place, prices, and promotions. Each affects the growth of a company’s marketing strategies and marketing tactics in different ways. One company that knows all about marketing is the most well-known fast food restaurant in the world: McDonald’s. Product is an essential element that makes up the marketing mix. “The Product area is concerned with developing the right ‘product’ for the target market” (Perreault, Cannon & McCarthy, 2011). McDonald’s has developed the right product. They serve food that millions of people consume on a daily basis. A piece of the appeal of McDonald’s is the fact that the product generally is consistent, and happens to taste the identical apart from coming from a different part of the world. McDonald’s products are very recognizable. They include regular hamburgers and speciality hamburgers that include, The Quarter Pounder with Cheese and The Big Mac. They also offer a variety of chicken items such as the famous nuggets and chicken sandwiches. Under the pressure of society and the strive to be more healthier., McDonalds also offers various salads and healthier options. Of course they still off desserts like sundaes, shakes, and apple pies. McDonald’s product has expanded to other options...
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...INTRODUCTION The case is focusing on European division of a giant multinational breakfast food company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. Breakfast cereal market was a potential market and there were several major competitors. With the growing demand of the ready to eat cereals, the company was now in a highly competitive industry. UC entered European market in 1952 by acquiring an English baked goods company, and then growing it by introducing products from the U.S. line. By 2009, Europe accounted for 20% of UC’s worldwide sales. But at the same time, European market was becoming a complex market to handle. The market varied to a great extent in each of these countries. There were a variety of breakfast traditions and national tastes that differed from each other. So Lora Brill pursue an idea which she referred to as the “Eurobrand” concept that could be adapted for product marketing. Crunch in other European markets with the Eurobrand approach, continuing with Germany and Benelux, as those countries are also in favor of Healthy Berry Crunch. Lora Brill faces a challenge in launching a new product for the European market. Pros of the French Market with Healthy Berry Crunch Healthy Berry Crunch began for Lora, to begin her Eurobrand strategy starting with France where market research had begun under the UC’s principles...
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...Assessment 4.2 P2 - Present complex internal business information using three different methods appropriate to the user’s needs In this assignment I will present internal business information using three different types of communication methods which are appropriate to the user’s needs. The three types of methods I have chosen are written, on screen multimedia presentation and verbal presentations. I have chosen ASDA to do my research upon. ASDA is a global supermarket which sells groceries, electrical equipment, general domestic equipment, toys and clothing. It is now subsidiary of the American store Wal-Mart. Today they are the UK’s second-largest chain by market share. Written- written communication involves any type of interaction that makes us use the form of a written word. It is one of the main types of communication used. Written communication is used a lot in a business as written communication involves reports, letter, instruction, agreements, memos and policies. Written communication is the most appropriate when detailed instructions are required, when something needs to be documented, or when the person is too far away to easily speak with over the phone or in person. ASDA uses this type of communication to communicate without different people in the hierarchy system or to one of their customers. It is appropriate to the user’s needs because written communication is precise and explicit. It also allows the manager to get in contact with someone easily without...
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...BUSINESS CULTURE AND STRATEGY SECTION 1 EXTERNAL ENVIRONMENT Part A Social: Most pubs have a Family dining area was created where children and their parents can eat together. Children are not allowed to use the bar areas. The consequences of anti-social behaviour have affected JDW as they could not encourage people to drink more. Technological: JDW did not show televised football and sales dramatically decreased. From that moment on, JDW decided to have football match on TV. Furthermore, they did not play music or show TV programmes. Due to the increasing demands, JDW have TV screens and shows live matches in their pubs. JDW also has a ventilation system where smokers are able to smoke without leaving the place smelling of smoke. This system cost more than £ 100.000. Economic: Supermarkets began selling drinks, particularly premium lager, at lower prices which encouraged people to drink at home and spend less money in pubs. Due to this changes, JDW sales and profit growth have also slowed down and the number of new openings was lower than the previous year. Political and legal: Monopolies and Mergers Commissions had been limited the number of pubs which a brewer could operates. It was one of the reasons for JDW's successful expansion because they entered into the market as a retailer without any connection with brewery. The traditional link between the brewing companies and pubs known as the "tied house" system has been broken by a ruling. Part B (SWOT analysis) ...
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...Abstract This paper analyzes the various aspects of marketing strategies used by McDonald’s Corporation. The paper begins with a brief overview of the company, its history and operations, and analyzes the internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate Social Responsibility (CSR) and business ethics, and the steps and initiatives McDonald’s takes in regards to consumer satisfaction. Lastly, the paper concludes that the strategy used by McDonald’s is a cost leadership approach, and provides methods in which the business strategy could be used to capitalize on the strengths and opportunities and eliminate the weaknesses and threats. McDonald’s- The Corporation McDonald's is the globes largest chain of fast-food restaurants, serving more than 58 million customers daily in over 119 countries. It first opened its doors in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and their creation of the "Speedee Service System" in 1948 created the blueprint of the present day fast-food restaurant. In 1955, McDonald's Corporation credits its true founding to the opening and operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers' equity in the company...
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