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Business Culture and Strategy

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BUSINESS CULTURE AND STRATEGY

SECTION 1
EXTERNAL ENVIRONMENT
Part A
Social: Most pubs have a Family dining area was created where children and their parents can eat together. Children are not allowed to use the bar areas.
The consequences of anti-social behaviour have affected JDW as they could not encourage people to drink more.
Technological: JDW did not show televised football and sales dramatically decreased. From that moment on, JDW decided to have football match on TV. Furthermore, they did not play music or show TV programmes. Due to the increasing demands, JDW have TV screens and shows live matches in their pubs.
JDW also has a ventilation system where smokers are able to smoke without leaving the place smelling of smoke. This system cost more than £ 100.000.
Economic: Supermarkets began selling drinks, particularly premium lager, at lower prices which encouraged people to drink at home and spend less money in pubs. Due to this changes, JDW sales and profit growth have also slowed down and the number of new openings was lower than the previous year.
Political and legal: Monopolies and Mergers Commissions had been limited the number of pubs which a brewer could operates. It was one of the reasons for JDW's successful expansion because they entered into the market as a retailer without any connection with brewery. The traditional link between the brewing companies and pubs known as the "tied house" system has been broken by a ruling.
Part B (SWOT analysis)
Strength
JDW pubs are based on his model for a pub on a 1946 essay by George Orwell offering cheap beer, good conversation and solid architecture.
Many of JDW pubs are in high street locations in town and city centres. This always will bring more customer and sales will increase.
JDW does not have any connection with brewery as the monopolies and mergers commissions ruled the "tied

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