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Culture of Xerox Organization

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Culture of Xerox Organization
BUS520
11 February 2014

Culture of Xerox Organization
Xerox is an American multinational company with its headquarters based in Norwalk, Connecticut. Along came Joseph C. Wilson, who bet his family’s business on Carlson’s invention. As the company’s founder and the first chairman of Xerox, he was a man of deep social consciousness long before the phrase was part of the language of business, to promote a health environment. Xerox's rich heritage is based on customer-focused and employee-centered values that help deliver profitability and growth. Because of their commitment to customer-focused it has cause a diversity of culture to sustain the greater good of the company. The company does not look at the person it looks at what the person has to offer is why the company has thrives.
Company Overview The company was established in 1906 as a photographic paper and related equipment company under the name The Haloid Photographic Company. In 1958, the company changed its name to Haloid Xenon and later to Xerox in 1961 (Hoover's, 2013). Joseph C. Wilson communicated a set of core values in 1960, less than a year after he launched the modern-day Xerox that focused on customers, our people, excellence, innovation and, behaving responsibly as a corporate citizen. Xenon was derived from xerography, which refers to the technology of dry printing. Through the world's leading technology and, services in business process and document management, Xerox is at the heart of enterprises small to large, giving their clients the freedom to focus on what matters most: the clients’ real business. According to Hoover's (2013), Xerox has grown from just a document company to both an information technology and document outsourcing company.

Xerox's Organizational Culture Xerox has embraced the culture of diversity, opportunity and inclusion (Xerox, 2009). Xerox believes that employees bring to the organization different ideas and perceptions. These assets help employees from a variety of backgrounds and cultures to create innovative solutions that promote the company's mission and attain its objectives of continuous improvement of its products and services.
Evidence of Diversity Culture
Stated in the 2013 Summary Report on Global Citizenship that 39.4 percent of its employees represent minority groups like African Americans, Indian Americans, Asian Americans and, Hispanics. Xerox’s executive board has 13.6 percent of minority groups. In the United States, 52 percent of Xerox's employees are women. Although senior management 26 percent are women; the current CEO, Mrs. Ursula M. Burns, is a woman. She is the first African-American female CEO to be in charge of a Fortune 500 company. The statistics shown only focus on USA data (Xerox, 2013b). According to Xerox, (2013), the Human Resource Director for Europe is Mrs. Louise Fisher, this shows that Xerox is committed to diversity.
Embody Diversity Culture Employees with different ways of thinking, – and different ways of perceiving our world – are employees who create innovative solutions. In a business like Xerox, whose lifeblood is fresh ideas, this variety of perspectives is a priceless resource – and a key to achieving critical business results (Xerox, 2009). To Xerox, diversity is all about inclusion, creating an environment in which all employees are capable of growing to their fullest potential. Xerox holds an array of perspective as a priceless resource. From the 1960s to present, their agenda has been to comprise the company with employees that possess different ways of thinking and different ways of perceiving the world, from which innovative solutions would be created. (Schermerhorn, Osborn, Uhl-Bien & Hunt)
Leader Best Suited For This Organization Transformational Leadership would be the best style for Xerox; a person with this leadership style is a true leader who inspires his or her team with a shared vision of the future. Transformational leaders are highly visible and spend a lot of time communicating; they do not necessarily lead from the front as they tend to delegate responsibility amongst their teams. While their enthusiasm is often infectious, they can need to be supported by "detail people." In many organizations, both transactional and transformational leadership are needed. The transactional leaders (or managers) ensure that routine work is done reliably while the transformational leaders look after initiatives that add value (Vector Study 2014).
Demand of Products or Services The business world is basic on supply and demand; if the demand is down, and then service supplied will slow down. In order to keep up with the changing business world, fresh ideal is a must. A decline in demand of products and services supplied by Xerox can be triggered by a number of reasons: lower consumer spending, employee dissatisfaction, competition from substitute products, or it may be due to stiffer competition. Once the company has determined the cause, Xerox would need to review its strategies plans, and possible change the corporate culture. A suggested change in response to the decline in demand would be to focus on customers’ satisfaction, rather than employees. Research has shown that customers’ purchasing behavior is strongly influenced by cost and quality (CommonSenseEconomics.com 2013). The other factor is customer satisfaction. By balancing out this in a profitable way, Xerox’s culture could change from a focus on a diversity of employees to customers’ satisfaction through quality and competitive pricing as well as developing a closer relationship with the clientele (CommonSenseEconomics.com 2013).
Conclusion
Because of the mission and focus of Xerox is has caused the company to look pass the persons culture but more at what idea the person has to offer. Xerox is a very diverse company because of his value and commitment to customer service and employee this has caused the company a real family culture.

References
Center for Industrial Production (2013) The Influence of Organizational Culture on the Use of Quality Techniques and its Impact on Performance. Aalborg, Denmark: Aalborg University Press.
Choa, I., Joseph K., Kima l., & Heejun P, (2013) The Relationship between Organizational Culture and Service Quality through Organizational Learning Framework. Total Quality Management & Business Excellence, 24 (7-8) 753-768.
CommonSenseEconomics.com (2013), Demand, Supply and Adjustment to Dynamic Change [PDF] Retrieved from http://commonsenseeconomics.com/wp-content/uploads/2012/09/Demand-and-Supply-CSE-2010-w-Price-Controls-Reading.pdf
Hoovers (2013), Xerox Company Information, [HTML] retrieved from the Hoovers A D&B Company website: http://www.hoovers.com/company-information/cs/company-profile.Xerox_Corporation.aefe0d67664e64fb.html
Xerox Corporation, (2009) Xerox Diversity: Different Ideas, Diverse People, Dramatic Results. [PDF] Retrieved from Xerox Website: www.xerox.com/assets/pdf/Xerox_Diversity_Brochure.pdf
Xerox (2013a) Online Fact Book Xerox at a Glance, Retrieved from Xerox Website: http://www.xerox.com/go/xrx/template/019d.jsp?view=Factbook&id=XAG&Xcntry=USA&Xlang=en_US
Xerox (2013b) Summary Report on Global Citizenship, [PDF] Retrieved from Xerox Website: http://www.xerox.com/assets/pdf/partners/studiocom/GC_Report1_2013.

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