...Curand case write up By Arnab Sarkar Pradeep R Deepak Palavalasa Cunard case write up. The main dilemma which this case brings out is how a super luxury brand survive is difficult economic times. The niche market of these rich and affluent people are worst effected in any economic downturn. So in these situations any brand targeting this niche struggles to keep up with it’s sales, for obvious reasons. Now a logic is to widen it’s market, but economic times are there to pass. Hence no company wants to dilute is area of expertise, just to fulfill few quarters of profit. Now the big question there is how to sell something to a market without making much effort. Also with alienating it’s pervious and loyal customer base. Because Cunard represented royalty and excellence. And now in difficult times if it resorts to cheap selling tactics. It may now go well with it’s previous customer base hence losing them forever. The trick is in what company says, rather than what a company does. Hence it’s communication medium to the rescue. Curard A luxury brand Price and service differential between Cunard and its competitors — White Star Service. Occupies 'upper-range' brand image. Can capitalize on that. Protected by high entry barriers, namely price. But this goes for all it’s direct competitors. Aesthetic service dimensions — elegance, formal 'class' system. Known by all, consumed by few. Brand has sustained itself after creator's death, reason is good management...
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...or retribution. The earliest submarine, the Turtle, was used in the American Revolutionary War, but it had little success. (American 1) Now, the submarines used in World War I were redesigned and fitted with better weaponry for fighting a war of stealth and destruction. Submarines had many famous or infamous attacks on naval vessels depending on which side of the history books the country was on. (Germans 1) The one attack that changed World War I was submarine attack on the Lusitania. The Lusitania was a ship that made modern day history due to the unprovoked attack on it from a German submarine. The Lusitania was designed by Leonard Peskett and officially completed in 1907 by John Brown & Co, Ltd. for the Cunard Steamship Company. The goal of the Cunard Steamship Company was to buy a fast, luxurious ship in order to keep up with other ship companies and to reach out...
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...garantizar la posición en su mercado. La mezcla de mercadeo ó las cuatro P’s, se compone de cuatro elementos, el producto (servicio), precio, lugar y promoción. En las líneas de cruceros su producto es el servicio, se le añaden tres elementos adicionales, como la evidencia física, la participación y los procesos, los cuales se explicaran de cada línea de crucero. Carnival Corporation ha aplicado con éxito su mezcla de mercadeo, para ayudarle a convertirse y posicionarse en la más grande línea de crucero del mundo, en el mercado de operadores de cruceros. Sus marcas incluyen Carnaval Cruises (principalmente vacaciones de la familia en el Caribe), Costa Cruises (Ofertas de destinos europeos), Cunard Line (servicio linear en el océano), Holland America Line (cruceros de lujo), Seabourn Cruise Line y Windstar Cruises (máximo lujo), y en total posee 43 buques. A través de sus diferentes líneas de productos, el Carnaval ofrece paquetes de vacaciones para una amplia gama de consumidores y con precios módicos, los destinos, los puertos de escala, y longitudes. Cruceros Royal Caribbean Ltd es la segunda más grande compañía de cruceros. Su operadora es Royal Caribbean International, siendo parte de ésta la marca Celebrity Cruise. Las dos marcas funcionan los 24 modernos buques, con una capacidad de pasajeros de unos 49,988. La empresa tiene la meta de seguir con una continua expansión de servicios y presentará cuatro buques nuevos en los próximos dos años. Cruceros Caribbean también ofrece...
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...Captain smith was responsible for the sinking of the Titanic because he was ultimately responsible for every single person on the ship. Despite some people saying that Ismay was responsible for the sinking of the Titanic because he didn’t give all of the iceberg warnings to the captain and he was the captains boss. I still believe that Smith was ultimately responsible for the sinking of the Titanic because he dismissed seven iceberg warnings, he was also caught drinking hours before the ship crashed, and he attended a party even though he got iceberg warnings. Two eyewitnesses say that they both saw captain smith drinking hours before the ship crashed. the captain is supposed to be at the wheel and not out drinking with his friends. Captain...
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...Who is actually responsible for the sinking? Hey! If you’re reading this you probably have heard of the Titanic. Supposedly this ship was unsinkable, but obviously that was wrong. The famous ship was made by the White Star Line. Just think if the ship didn’t sink, then a lot of people would have survived. You’re probably wondering, who was actually responsible for the sinking of the Titanic? Well I believe Bruce Ismay was half responsible for the sinking because he had made numerous mistakes. The primary reason why Bruce is responsible is because he had ordered that they get to their destination early, then he ordered them to go faster eventually crashing into the iceberg. I can see why you think Captain...
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...Should the Titanic be preserved? I think that the Titanic should not be preserved, because it was a huge grave site to many people. One thousand and five hundred people lost their lives on the Titanic on the day of April 15,1912. The people's personal belongings were on their bodies when they died. The location of where the Titanic sunk is the location where 1,500 people took their last breath. Also, i think the Titanic should be left alone, because it could be a dangerous process trying to attempt to pull it out of the ocean. The ship could possibly collapse. It is possibly rusted and rotten. Pulling the Titanic from the bottom of the ocean could be a difficult accomplishment. The ship could fall apart into many pieces and...
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...flow of information and the methods of resolution. Further offering information on strengths, weaknesses, threats and opportunities in the industry this analysis offers a strategic plan in which CCL could continue to grow its international opportunities through the purchase of another cruise line. A leader in entertainment, CCL remains vigilant for the future. Continuing to seek opportunities is one way to maintain leaderaship in this industry. Carnival Corporation and Carnival PLC Carnival Cruise Lines is an American Dream come true. Started by Ted Arison, the company began operation in 1972 with a single secondhand ship, the Mardi Gras, and barely enough fuel for a one way trip from Miami to San Juan. The level of enthusiasm, Arison relied on to get his vision sailing, was barely adequate to start building the company into a full-fledged cruise line; and in two years, Carnival was still struggling. Arison remained focused on his goal and in 1974, he purchased full ownership of Carnival for $1 in cash and he assumed a debt of $5 million. Arison spent the rest of his life investing in Carnival. He finally turned the $1 investment into the most popular and profitable cruise line in the world. With a single ship, which was a converted ocean liner, the Mardi Gras was instrumental in Carnival’s growth. Carnival Corporation & PLC a global cruise company (Carnival Corp.), is one of the largest vacation companies in the world. The corporation includes: Carnival Cruise...
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...1a. Answer: (1.0, 228,000), (2.0, 216,000) 1a. Key work steps 1b. Answer: $-12,000 1b. Key work steps Since M= y2-y1/x2-x1 then M= 216,000-228,000/2.0-1.0 M=-12,000/2.0-1.0 M=-12,000/1.0 M=-12,000 1c. Answer: Y= (-12,000)*x+240,000 1c. Key work steps Since Y=mx+b then and do figure m we use the formula m= (y2-y1)/(x2-x1) I know now what m is in my equation in this situation it’s -12,000 and to figure b is just the Y intercept which in this case is 240,000. So I get my linear equation Y= (-12,000)*x+240,000. 1d. Answer: $126.000 1d. Key work steps Now if this depreciation were to continue until 2019 then we use our formula to determine the value of the plane. Y=(-12,000)*x+240,000 now x is the number of years from the end of our graphing years which was half way through 2009. So in this case x will = 9.5 years now to plug this in. Y=(-12,000)*9.5+240,000 Y=114,000+240,000 Y= $126,000 2a. Answer: L=w-5 2a. Key work steps 2b. Answer: Width= 22.5 inches, Length is 17.5 inches 2b. Key work steps Since p=2L+2W and our equation L=W-5 then P=2(W-5)+2W P=2W-10+2W P=4W-10 We know that in this case P=80 inches so 80=4W-10 80+10=4W-10+10 90=4W 90/4=4W/4 22.5=W and since we know L= W-5 then L= (22.5)-5 L= 17.5 3a. Answer: C= $225+$10(x-2), C=(25x) 3a. Key work steps 3b. Answer:16.3 inches is needed 3b. Key work steps Our inequality for this problem is...
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...maths a. the angle between a line on a graph and the positive limb of the x-axis b. the smaller dihedral angle between one plane and another 7. (Astronomy) astronomy the angle between the plane of the orbit of a planet or comet and another plane, usually that of the ecliptic 8. (General Physics) physics another name for dip28 ˌincliˈnational adj Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003 in•cli•na•tion (ˌɪn kləˈneɪ ʃən) n. 1. a special disposition of the mind or temperament; a liking or preference: a great inclination for sports. 2. something to which one is inclined. 3. the act of inclining or state of being inclined. 4. a tendency toward a certain condition, action, etc. 5. deviation or amount of deviation from a normal, esp. horizontal or vertical, direction or position. 6. an inclined surface. 7. a. the angle between two lines or two planes. b. the angle formed by the x-axis and a given line. [1350–1400; Middle English < Latin]1. (often foll by: for, to, towards, or an infinitive) a particular disposition, esp a liking or preference; tendency: I've no inclination for such dull work. 2. the degree of deviation from a particular plane, esp a horizontal or vertical plane 3. a sloping or slanting surface; incline 4. the act of inclining or the state of being inclined 5. the act of bowing or nodding the head 6. (Mathematics) maths a. the angle between a line on a graph and the...
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...greater than one. This constant is also known as the eccentricity. * Archimedean Spiral The path traced out by a point along a rod, as the rod pivots about a fixed end. The linear movement of the point along the rod is constant with the angular movement of the rod. * Involute The path traced out by a point when an end of a plane figure is wrapped or unwrapped when held firm. * Epicycloid Tracing the path of a point as a circular disc rolls on the outside of a larger disc. * Hyper cycloid Tracing the path of a point as a circular disc rolls on the inside of a larger disc. * Superior Trochoid A Superior Trochoid is the path or Locus of a point which lies on the outside of a circle when it rotates along a straight line without slipping. * Inferior Trochoid An Inferior Trochoid is the path or Locus of a point which lies on the...
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...can position the date on the right or on the left of your letter. Recipent’s name and address Beneath this, you should put the recipient’s name and address, just as it would appear on the envelope. If you’re using a window envelope, make sure it’ll show through when the paper is inserted. The recipient’s name and address should be positioned on the left-hand side. The Greeting After their address, you should leave a line’s space then put “Dear Mr Jones”, “Dear Bob” or “Dear Sir/Madam” as appropriate. Follow this with a comma. The greeting should be left-aligned. The Subject You may want to include a subject for your letter — this is often helpful to the recipient, especially if they receive a lot of mail. If you do include a subject line, this should be directly below the “Dear name”, centered on the page, and can be in bold, uppercase or both to make it stand out. The Text of your Letter The main body of...
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...before examining the actual context, it is also important to look at the form of the poem, which also plays a puissant role. First of all, and most noticeable, is the continual use of dashes, which adds a lingering essence, as if foreshadowing the death. The dashes also signify power and unanswered questions about death and, perhaps, whether or not an afterlife exists. Another aspect of the form is how it is broken up into stanzas expressing differing ideas in each one. By braking up such ideas, it is easier to analyze the varying aspects of death that Ms. Dickinson believes are imperative when expressing what she is feeling prior to her death. The first stanza starts off repeating the title, “I heard a Fly buzz—when I died—“ (line 1). These words, though odd, are explained through the rest of the stanza, as the insignificance of the sound of a fly’s buzz is magnified, thus becoming extreme, compared to “The Stillness in the room” (2). This “Stillness” is then related to the “Stillness in the air” (3). Though the “Stillness” causes the buzzing sound to take strength, “Stillness”, in this stanza, takes on a double meaning, which is representative of death as well. The second stanza differs from the first in that, as she lies in her bed, observers, who express their own emotions while witnessing her final moments, surround her. “The Eyes...
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...1 SOME IMPORTANT MATHEMATICAL FORMULAE Circle : Area = π r2; Circumference = 2 π r. Square : Area = x2 ; Perimeter = 4x. Rectangle: Area = xy ; Perimeter = 2(x+y). 1 Triangle : Area = (base)(height) ; Perimeter = a+b+c. 2 3 2 Area of equilateral triangle = a . 4 4 Sphere : Surface Area = 4 π r2 ; Volume = π r3. 3 2 3 Cube : Surface Area = 6a ; Volume = a . 1 Cone : Curved Surface Area = π rl ; Volume = π r2 h 3 π r l + π r2 Total surface area = . Cuboid : Total surface area = 2 (ab + bh + lh); Volume = lbh. Cylinder : Curved surface area = 2 π rh; Volume = π r2 h Total surface area (open) = 2 π rh; Total surface area (closed) = 2 π rh+2 π r2 . SOME BASIC ALGEBRAIC FORMULAE: 1.(a + b)2 = a2 + 2ab+ b2 . 2. (a - b)2 = a2 - 2ab+ b2 . 3.(a + b)3 = a3 + b3 + 3ab(a + b). 4. (a - b)3 = a3 - b3 - 3ab(a - b). 2 2 2 2 5.(a + b + c) = a + b + c +2ab+2bc +2ca. 6.(a + b + c)3 = a3 + b3 + c3+3a2b+3a2c + 3b2c +3b2a +3c2a +3c2a+6abc. 7.a2 - b2 = (a + b)(a – b ) . 8.a3 – b3 = (a – b) (a2 + ab + b2 ). 9.a3 + b3 = (a + b) (a2 - ab + b2 ). 10.(a + b)2 + (a - b)2 = 4ab. 11.(a + b)2 - (a - b)2 = 2(a2 + b2 ). 12.If a + b +c =0, then a3 + b3 + c3 = 3 abc . INDICES AND SURDS m n mn (ab)m = a m b m am 1. am an = am + n 2. = a m − n . 3. (a ) = a . 4. . an m am −m = 1 a 5. = . 6. a 0 = 1, a ≠ 0 . 7. a . 8. a x = a y ⇒ x = y m am b b 9. a x = b x ⇒ a = b 10. a ± 2 b = x ± y , where x + y = a and xy = b. S B SATHYANARAYANA ...
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...O.Q.) is a balance of ____________ and __________. Question 3. Which of the following statements are true about independent or random demand? Question 4. The supply chain does not need an order to operate. Question 5. Which of the following is a technique to reduce demand lead time variability (L.T.V.)? Question 6. The relationship between cost and service is always a straight line. MGT 496 WEEK 1 QUIZ To purchase this visit following link: http://www.activitymode.com/product/mgt-496-week-1-quiz/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 496 WEEK 1 QUIZ MGT 496 Week 1 Quiz 1.Question : Which of the following is NOT an example of independent demand? Question 2. Economic order quantity (E.O.Q.) is a balance of ____________ and __________. Question 3. Which of the following statements are true about independent or random demand? Question 4. The supply chain does not need an order to operate. Question 5. Which of the following is a technique to reduce demand lead time variability (L.T.V.)? Question 6. The relationship between cost and service is always a straight line. MGT 496 WEEK 1 QUIZ To purchase this visit following link: http://www.activitymode.com/product/mgt-496-week-1-quiz/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 496 WEEK 1 QUIZ MGT 496 Week 1 Quiz 1.Question : Which of the following is NOT an example of independent demand? Question 2. Economic order quantity (E.O.Q.) is a balance of ____________ and __________. Question...
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...What is Cyber crime law? Cybercrime is a term for any illegal activity that uses a computer as its primary means of commission. The U.S. Department of Justice expands the definition of cybercrime to include any illegal activity that uses a computer for the storage of evidence. The growing list of cybercrimes includes crimes that have been made possible by computers, such as network intrusions and the dissemination of computer viruses, as well as computer-based variations of existing crimes, such as identity theft, stalking, bullying and terrorism. What are the basic element of computer network? 1.End devices also known as host :The sources and destinations of the communication . These devices act as the interface between the end users and the underlying network. Examples: Computers, mobile phones etc. 2. Intermediary devices: Devices that give network access to the attached end devices and transport the messages between hosts. Usually, transparent to the end users. Also, these devices accomplish communication functions in order to ensure the success of the communication process. Examples: Hubs, switches, routers, modems, firewalls, etc. 3. Transmission media: The physical media that connects the devices, enabling the exchange of messages between them. It may be wired or wireless. 4. Services: Network-aware software applications (e.g., a web browser) that request network resources (e.g., data) in order to enjoy the end user of the application some provided service (e...
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