...Content 1.0 Introduction………………………………………………………….…….... 3 2.0 Starbucks……………………………………….….……………….…….. …4 2.1 Starbucks and farmer loans………………….….…………………..……. 6 2.2 Starbucks Share Planet…………………………..…………………..….... 7 2.3 Reducing Energy Use……………………………..…………………..…. .8 2.4 Reducing Water Use……………………………….…………………..… 9 2.5 Recycling……………………………………………..………………..... 10 2.6 Starbucks and Competitors……………………………………………… 11 3.0 Conclusion………………………………………………..….....………….. 12 4.0 References………………………….…………………....…………….. 13 Appendix……………………………….…………………..……………… 15 1.0 Introduction Google image, Healthy people,2010 :http://www.healthypeople.gov/document/html/volume1/08environmental.htm Nowadays we are facing with environmental and ecological problems which lead us to such effect like air pollution, acid rain, ozone depletion, smog, water pollution, overpopulation, animal extinctions and forest destruction. But people are so blind that they do not want to see how they are destroying our Earth and they do not even try to change themselves; they think that for each problem there is specific organization which will solve it or government whose responsibility is to protect their own nations. Very sad to say, that most of population are taking our “home nature” for granted. They want to consume and never contribute, so here is a base of problem that is why many people suffering from...
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...Case 2 Questions 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? In my opinion, Starbucks has been so concerned with social responsibility because it was a way to develop a certain type of respect for the brand. The greater the respect the more profitable the company would be. It also helps their image, to care about the community and its environment. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Yes, I think Starbucks is very unique in providing benefits to their employees. They have definitely set the bar high for other fast food companies. Not only do they offer health, dental, and vision but they also give their employees the opportunity to invest in stock. Starbucks believe that taking care of their employees is important to their success and as mentioned in the case the company has spent more money on providing healthcare then on coffee beans. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? To be honest, I think it’s a mixture of both. Starbucks has put money back into the stake holder to defend their image and they are also creating a happy work environment by providing benefits to their employees that work 20+ hours per week. They are giving their employees what a lot of employees wish for and making them feels...
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...Jollibee Food Corporation Milestones / History 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1985 * Jollibee becomes the market leader of the fastfood industry. * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1992 * Jollibee sales hit the P3.365 billion. * Started using frozen patties for its popular hamburgers. * Improved softserve ice cream line by offering fruit flavored ice cream. * Acquired 73% if the Hamburger segment. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. * Jollibee have 112 stores nationwide. * Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry. 2004 * The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year 2008 * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence...
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...Cross Cultural Perspectives Fred (Bo) Hampton ETH 316 January 30, 2012 Chuck Thompson Cross Cultural Perspectives The Nike Corporation is a well known global organization. From the very beginning the company has turned to other countries as a means of cheap labor. Nike was started in 1964 as Blue Ribbon Sports. Over the years Nike have had a few challenges with cultural issues. Nike has been criticized for using some factories that are located in China, Vietnam, Indonesia and Mexico. The factories that they were using in Vietnam was documented for violating minimum wage and overtime laws, they have made the changes to correct these mistakes. During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used. A July 2008 investigation by Australian Channel 7 News found a large number of cases involving forced labor in one of the largest Nike apparel factories. The factory located in Malaysia was filmed by an undercover crew who found instances of squalid living conditions and forced labor. Nike has since stated that they will take corrective action to ensure the abuse does not continue with in any of the factories that they are contracted...
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...The 2010 FIFA World Cup in South Africa Name: Institution: Professor: Course: No. of Words= 2646 words. The 2010 FIFA World Cup in South Africa Introduction When South Africa won the lobby for hosting the 2010 FIFA world cup, news went viral about it and almost reached everyone in the world. It was a great moment of joy and celebrations especially in the African countries. This jubilant joy and pomp celebrations might have been because of the continent’s attempts in bidding to host this mega sport event without success. Many people around the world had their eyes fixed on South Africa, some questioning the ability of the country to host such a famous activity in the world’s calendar. Some people saw fun; others saw failure and the rest predicted the worst scenario of terrorist attack. These reactions on this event were based on South Africa’s economic ability to prepare adequately for the occasion. Similarly, terror attacks and other security challenges were highly suspected considering the weaknesses in the South Africa’s security system. On the contrary, some companies affiliated to FIFA like Coca cola, Adidas and the KIA Motors, among others, saw a business opportunity there. They sponsored the event, alongside FIFA and the South African government, by providing services the football funs who gathered there, local and international, needed (Collins 2009). This business report, therefore, exhumes the motives behind the sponsorship, expectations, challenges faced during the...
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...[pic] CASE PAPER ORGANIZATIONAL BEHAVIOR GROUP AND TEAM BEHAVIOR Case Paper Organizational Behavior CONTENTS Contents 1 Introduction 2 Problem definiton 2 Case description: ajax 3 Theory: groups and teams in corporate life 4 Analysis: AJAX and group behavior 6 Conclusion 7 Bibliography 8 Appendix 9 Introduction In this case, the issue that will be discussed is about Ajax and the problems between Johan Cruijff and the Supervisory Board. Which functions are engaged within the decision making for Ajax and what exactly happened recently between the directors? Furthermore, there will be a focus on the difference between groups and teams. Founded on March 18, 1900 AFC Ajax is one of the largest and most storied clubs in European football. For example, they won 30 times the National Championship, 18 times the Dutch cup, 7 times the Johan Cruijff shield, 4 times the Champions league and many more. While led by the world famous Johan Cruijff, AFC Ajax had one of the best seasons ever in 1972 by a professional football team winning the National Championship, the Dutch Cup, the European Champions Cup and the World Cup. Everybody will agree on the fact that being so successful is not only about having a good soccer team. Recently, the Ajax supporters, and of course the rest of the soccer world, were surprised by Johan Cruijff. The supervisory board was in conflict with Johan Cruijff, and this situation was even...
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...A case study on Starbucks Coffee Managerial Economics KPA1113 Hani Norhidayah Ismail KBA 15022 Faculty of Industrial Management, UMP Prepared for, Mr. Mohd Hanafiah Ahmad Semester I 2015/2016 Table of content Company Summary: Starbucks Coffee 2 Elasticity 2 Price elasticity of demand 3 Cross-price elasticity of demand 5 Income elasticity of demand 6 References 7 Company Summary: Starbucks Coffee Their story began in 1971 where they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, they connect with millions of customers every day with brilliant products and more than 21,000 retail stores in 66 countries. Starbucks is named after the first mate in Herman Melville’s Moby Dick. Their logo is also inspired by the sea –featuring a twin-tailed siren from Greek mythology. Their mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. They believed in serving the best coffee possible. It's their goal for all of the coffee to be grown under the highest standards of quality, using ethical sourcing practices. Their coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality beans (Starbucks, 2015). Elasticity Elasticity is defined as how much consumers and producers will respond to a change in market conditions. The concept can be applied to supply or demand, and...
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...Starbucks Corporation: An Extensive Analysis By: Muhammad Almuhanna Andre Johnson-Payne Jessica Pope Natalie Schiefer Jordan Sprague Management 429 – Dr. Yu Liu April 16, 2012 Table of Contents Brief Introduction & Key Issues 3-4 External Analysis 4-5 Internal Analysis 5-7 Analysis of Business Level Strategy 7-8 Analysis of Corporate Level Strategy 9-11 Recommendations 11 References 12 Appendix 13 Brief Introduction & Key Issues Starbucks opened their first location in Seattle, Washington in 1971. Since then, the company’s main focus has been to ethically source and roast the highest quality Arabica coffee beans in the world. The company’s mission is “to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time.” They achieve this by having more than 17,000 locations around the globe and being the world’s largest premium specialty coffee retailer (Starbucks Corporation, 2012). Starbucks was founded by three acquaintances: an English teacher, a history teacher, and a writer. The three were inspired by entrepreneur Alfred Peet, Dutch American entrepreneur and the founder of Peet's Coffee and Tea in Berkeley, California. The name Starbucks is taken from Moby Dick, after the name Pequod was rejected by one of the cofounders. Therefore, the company was named after the chief mate on the Pequod, Starbuck. Their logo is inspired by the sea featuring a twin tailed siren from Greek myths (Starbucks Corporation, 2012)...
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...Analysis: The Corporation University/Institution Name: Student’s Name: Professor’s Name: Course Name: Date Submitted: Film Analysis: The Corporation Introduction The Corporation, an infotainment by moviemakers Jennifer Abbott and Mark Achbar and authored by Joel Bakan, explores the legal standard, basically inquiring: if corporations were people, what manner of people would they be? Making use of psychiatrical main beliefs and FBI forensic technics, and through several case studies, the motion picture ascertains that this “being”, the corporation, which has an ever-increasing power over the daily existence of almost all living creatures on earth, would be a sociopath. The case studies consist of a story concerning how two reporters were sacked from Fox News for declining to downplay a story about the risks of a product of Monsanto given to dairy cattle, and another regarding Bolivian employees who confederated to guard their rights on their own water provision. The commonness of corporate control over our lives is looked into by analyzing efforts to manipulate behavior, together with that of children. The key argument of the infotainment is that, as the corporate legal “body” under current law is regarded to be a person, founded on its characteristics and personality, is a sociopath. Bakan establishes this standpoint on several things but letting the Psychologist tackle the question while the expert deals with psychosis. The major problems of a corporation discussed in...
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...Task 4: Aim to sell the products and maximize the profits, Truong Thanh Furniture Corporation (TTFC) has to determine the target market. There are two major types of market including Business- to- Business (B2B) and Business- to- Customer (B2C). The terms B2B and B2C were developed to make a major choice whether they sell to consumers or others businesses that need products or corporate to manufacture or distribute. B2B refers to the potential market being a business and the primary activities are business-to-business sales. In the contrast, the term B2C refers to a business-to-consumer sales situation. | Business to Business (B2B)B2B refers to business model in which trading and exchanging directly between businesses. Transactions with other companies usually occur as manufacturers selling to distributors and wholesalers selling to retailers.Pricing is based on the quantity of order and is often negotiable. | Business to Customer (B2C)B2C is included commercial transactions over the Internet between businesses and customers, in which customers of this type is that individuals purchase. This type applies to any business or organization to sell their products or services to customers for personal needs. | Target customer | Customers of B2B transactions are companies, while B2C customer are individuals. Considering the letter C in B2C is the final consumer (end-user). This also means that C refers to companies, which buy products to use.Overall, B2B transactions are more...
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...and issue identification of the case 4 2. Analysis 7 2.1. Stakeholder analysis 7 2.1.1. Consumers 8 2.1.2. Owners, executives, employee 8 2.1.3. Other groups of stakeholders 9 2.2. CSR Analysis 9 3. Evaluations 10 3.1. Who is to blame? 10 3.2. Root cause analysis 11 3.3. Recommendations 11 4. Implication of the case for future product related complaints 12 Conclusion 15 References 16 Appendix (Case: “The coffee spill heard round the world”) 17 Abstract The Stella Awards were inspired by the Stella Liebeck case in 1992. Stella purchases McDonald’s coffee from a drive through and later received US $ 640,000 for burning herself with this coffee. The lawsuit between Stella Liebeck and McDonald’s – a huge cooperation, was one of the most controversial court cases of its time. In this paper we defined the major ethical issues, analyzed who are the stakeholders and how the stakeholders influenced this case. Furthermore, we also mentioned other complain and lawsuits which McDonald’s had to face with before 2007, which means before and after Stella’s case. Finally, we have some references and comments form McDonalds in particularly. As well as general comments about how organizations and how they make final decisions in the future when they have business ethic problem, and how they protect themselves yet keep their customers happy. 1. Introduction and issue identification of the case Let’s imagine that you are going out to buy a cup of coffee from Mc Donald’s drive...
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...A stakeholder is a person, group or organization that has interest or concern in an organization. Some of the characteristics that might be common to all stakeholders is they stand to gain or lose through the success or failure of the company; they are affected by the output of the company; or the company may be otherwise accountable to this stakeholder. PharmaCARE has several stakeholders that will continue to watch their progress in Colberia. The primary stakeholders are its shareholders/stockholders who will always seek a return on their investment (ROI). Every decision PharmaCARE makes will either increase or decrease ROI; this can be in the long-term or the short-term. PharmaCare additionally need to be concerned with opinions from members of Capitol Hill. Since they have a strong lobby, members of the Hill will be very interested any progress, or lack of progress that PharmaCARE makes regarding the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA). Communities and the indigenous works within Colberia are also stakeholders of PharmaCARE; success or failure could be the difference between prosperity and poverty for Colberia. This is also true of PharmaCare’s regular employees and management; success or failure could mean loss wages, or bonuses. One of the areas that PharmaCARE should address immediately is the human rights issues associated with their work force in Colberia. They currently treat their indigenous works with little regard, low...
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...Key Stakeholders Depending on the company or marketing being considered, a stakeholder can have many different characteristics. Generally, a stakeholder is a person, group or organization that has interest or concern in an organization. Some of the characteristics that might be common to all stakeholders is they stand to gain or lose through the success or failure of the company; they are affected by the output of the company; or the company may be otherwise accountable to this stakeholder. PharmaCARE has several stakeholders that will continue to watch their progress in Colberia. The primary stakeholders are its shareholders/stockholders who will always seek a return on their investment (ROI). Every decision PharmaCARE makes will either increase or decrease RIO; this can be in the long-term or the short-term. PharmaCare additionally need to be concerned with opinions from members of Capitol Hill. Since they have a strong lobby, members of the Hill will be very interested any progress, or lack of progress that PharmaCARE makes regarding the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA). Communities and the indigenous works within Colberia are also stakeholders of PharmaCARE; success or failure could be the difference between prosperity or poverty for Colberia. This is also true of PharmaCare’s regular employees and management; success or failure could mean loss wages, or bonuses. Human Rights Issues One of the areas that PharmaCARE should...
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...[pic][pic] 本 科 毕 业 论 文 题 目（中文） 咖啡连锁产业营销策略研究—星巴克中国案例研究 （英文） A Research on the Marketing Strategies of Coffee Chain Business- A Case Study of Starbucks in China 姓 名 （中文） 李佩琪 （拼音） LiPeiQi 学 号 20100301336 所在学院 国际商务英语学院 年级专业 国际商务管理 指导教师 侯香勤 职称 讲师 完成时间 2014 年 2 月 28 日 A Research on the Marketing Strategies of Coffee Chain Business --- A Case Study of Starbucks in China Li Peiqi School of English for International Business Abstract In this article, the writer summarizes the marketing strategies of Starbucks by applying the basic theories of marketing, the SWOT analysis method with the theory support from a lot of reading and information searching. This article argues that the factors which distinguish Starbucks from its competitors in the market positioning are: the pursuit of coffee quality, the well-trained staff, the enthusiasm for making the world better, the attention to it pays to the community and the environment, innovation and the one and only “Starbucks Experience”. Starbucks puts coffee business in primary place, its core competiveness is its culture and values. Since the company locates the business in inspiring human’s spiritual beauty, it is necessary for their marketing means to come from the mental and psychological level. One innovative side of this article...
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...Pollution Prevention in Corporate Strategy NATIONAL POLLUTION PREVENTION CENTER FOR HIGHER EDUCATION Case A: McDonald’s Environmental Strategy Susan Svoboda, manager of the University of Michigan Corporate Environmental Management Program (CEMP), prepared this case under the guidance of Stuart Hart, director of CEMP and assistant professor of Corporate Strategy and Organizational Behavior at the U-M School of Business Administration, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an adminstrative situation. This document may be used by either students or faculty for background information. Introduction Rooted in Ray Kroc’s founding principles of Quality, Service, Cleanliness & Value (Q.S.C.&V.), McDonald’s management has always believed in being a leader in issues that affect their customers. This philosophy is evident in McDonald’s involvement in various community projects regarding education, health care, medical research, and rehabilitation facilities. These activities help the corporation to extend their image beyond fun and entertainment into social responsibility. However, in the late 1980s, McDonald’s began to face criticism for its environmental policies, especially those surrounding polystyrene clamshell containers. In 1987, McDonald’s replaced CFCs, the blowing agent used in clamshell production, with weaker HCFC-22’s after facing public criticism that CFC usage was contributing to ozone depletion. But...
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