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Current Event Presentation

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Submitted By brunagomes843
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Current Event Presentation
Bruna Gomes
PBBA Program
Chapter 15 – Integrated Marketing Communications

The idea of delivering the right communication tools and techniques to the right audience at the right times. The old way of word of mouth communication has been updated to new way, which is managing Internet-based word of mouth.
The Internet has been providing businesses with many options to communicate with customers. The most used and effective way nowadays is Social Media. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
On February 18th, 2015, an article called: “Facebook Rolls Out New Product Ads” by Brittney Helmrich was published at the Business News Daily website. The article begins by saying, “Advertisers, you're in luck — showing off your products on social media just got easier”.
Facebook just revealed its latest advertising option: product ads. The fact is: most businesses sell more than one product. But when your business has a big quantity of products to advertise it can be a challenge. With Product Ads on Facebook businesses can promote multiple products or their entire catalog, across all the devices their customer use.
Product ads offer businesses a number of ways to highlight different products on Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people. Products can be shown in single- or multi-product ad units.
Product ads can also be customized in two ways:
1. Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
2.Advertisers can curate ads as they see fit. For instance, they can highlight

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