...Factors influencing the decision-‐making process of hotel customers buying opaque deals A dissertation submitted by Ayush Mittal in partial completion of the award of MSc. Tourism & Hospitality Management Ayush Mittal Any other contributions or sources have either been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and scope of their contribution.’ ‘I hereby declare that the dissertation is submitted is wholly the work of School of Tourism Bournemouth University 2013 Declaration I agree that, should the University wish to retain it for reference purposes, a copy of my dissertation may be held by Bournemouth University normally for a period of three academic years. I understand that once the retention period has expired my dissertation will be destroyed. Confidentiality I confirm that this dissertation does not contain information of a commercial or confidential nature or include personal information other than that which would normally...
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...businesses in a productive and orderly fashion. These decisions should be based largely on the productivity of the growth of the company, and the services that the company performs and offers to the external and internal customers of that business. In this paper the authors will be observing the present decision making processes and discuss the strengths and weaknesses, and the most favorable aspect to describe a process by which the stakeholders can identify in a manner that is sensitive to their perspectives companies. The authors will then do a comparison and contrast of those decision to formulate any particular styles that these businesses may share and if indeed any similar problems or patterns in his or her workplace organizations that may have occurred because of the decisions that have been made. Let s take at look at Valerie’s company which is Acts Retirement Life, Inc. within Acts Retirement Life Inc. the decision making process that is prevalent is Customer Service, set by the CEO of the corporation then filtered down to the different managers and department heads of Acts, Inc. The decision that is created by Acts Inc is that all residents be treated with honor, dignity, and respect, and that no resident should be discriminated for any reason, at any time all, or in any fashion. These decisions that have been made do not only affect the internal customers. For example, this type of decision making process also impacts the residents and the employees...
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...RUNNING HEAD: DECISION-MAKING January 11, 2009 Problem Formulation and Identification Every organization uses its own decision-making style. Some organizations prefer to use a rational style, which centers on facts and figures, and logical and scientific approaches to their problems. Other companies use an intuitive style, which focuses on emotional aspects of problems and gut feelings. Recently, a group of business students observed how decisions are typically made at their own places of employment. Kori at Prescription Solutions, Jacob at Combined Arms Training Center, Isela at Housing Authority of the City of El Paso, and Micah at Brown-Forman where each examined the strategy most often employed at their organizations. It was found that while each has its own particular style, there were many similarities. These working students also found that each style uses its own set of strengths and weaknesses, and explored how a problem can be described to stakeholders in a manner that is sensitive to their perspectives with various style approaches. Rational Decision-Making Rational decision-making is “a deliberate and logical approach” (Robbins, 2004, p. 21). When faced with a decision, a rational thinker will “emphasize facts, details, and rational cause-effect logic” (Robbins, 2004, p. 21). When a decision must be made, Prescription Solutions’ upper management executives consider three logical business factors: customer satisfaction...
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...Intoduction 3 III. Company Background 3 IV. Customer Profile - Fashion Conscious 4 - Price conscious 4 - Product feature conscious 5 V. Buying Behaviour - Fashion Conscious 5-8 - Price conscious 8-12 - Product feature conscious 13-16 VI. Recommendation 16-17 VII. References 18 II, Introduction This project works on a well-known cosmetic brand – Shiseido. In the following parts, the project will evaluate the positions of SHISEIDO, the competitions within the industry, customer’s buying behavior (including their personalities) and their decision making process. We separated the customers mainly into three groups. They are (a) fashion followers, (b) price-conscious consumers and (c) consumers who focus on product features. Recommendations are made referring to the consumers’ profile. III, Company Background SHISEIDO is established in 1919, by a pharmacy launched in 1872. SHISEIDO then tried to develop different brands. It includes IPSA, CLE DE PEAU, ETTUSAIS, AQUA LABEL, MAJOLICA MAJORCA. In 1989, SHISEIDO make up was awarded with Marie Claire Prix d’Excellence／Astir Magazine Astir Award. It becomes one of the most famous global cosmetic brands in the world. The core values of the company are “RICH”, “HUMAN SCIENCE” and “OMOTENASHI”. “RICH” means enriching our hearts and minds. “HUMAN SCIENCE” means enhancing beauty and Wellbeing. “The spirit of OMOTENASHI” means providing social and human care services to customers. All the products and services are developed...
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...computer functions normally associated with human intelligence, such as reasoning, learning and problem solving. Advances in computer processing power open the way for wider use of so-called Artificial Intelligence, at the same time that the self-serve aspect of online processes has increased the need for systems that "think." As time goes on and as patterns change, the computer learns because it is constantly being given cause and effect. The Expert System Expert System Development Financial Decision Making The financial services industry has become a vigorous user of Expert System techniques. With their high level of accuracy and reliability, Expert Systems easily replace complex human decision-making. This is done with the help of their expert knowledge-bases into which data and logical reasoning are inputted. Expert Systems technology is normally introduced to bring consistency to the decision-making process, as well as to speed it up through semi-automation. Expert systems are increasingly being used in banking applications. Some of the areas where this technology is being applied are credit risk analysis, portfolio management and analysis, credit...
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...Employee Empowerment Exploring employee empowerment is a management decision based on proven capability and demonstrated trust by the employee. Transformed organizations introduce empowerment over rules and regulations through smart governance and guidelines supporting organizational culture. These practices promote improved customer service through employee decision-making extended by management authority and flexibility. Demonstrating customer-focused programs and practices through skilled and knowledgeable employees with authority and responsibility to move the organization forward in its mission. Power and Empowerment By definition and context, power is “possession of control, authority, or influence over others” (Merriam-Webster's Third New International Dictionary Unabridged, 2002). A good manager can have power and influence over others and lead well. The definition of empowerment is “to give authority, to enable, and to promote influence” (Merriam-Webster's Third New International Dictionary Unabridged, 2002). The act of empowerment allows a manager to enable individuals to think and act in a way that will enhance their performance, and demonstrate trust in the employee’s abilities. This does not remove power from the manager but instead increases his or her potential to gain power by an effective team. Flat Organization Model Organizational structure is the key difference in reporting processes in organizations. Big organizations have vertical organizational...
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...Analytics to Work in Operations James Taylor CEO, Decision Management Solutions More information at: www.decisionmanagementsolutions.com Using Decision Management to maximize the value of predictive analytics Predictive analytics applied to operational decision making is the next major source of competitive advantage. The most successful companies are using Decision Management to put predictive analytics to work powering the day-to-day decisions that impact performance most. ©2011 Decision Management Solutions Maximizing analytic value in operational decisions Insights from predictive analytics Contents: Insights to actions—improving operational decisions Customers—they think your decisions are deliberate Challenge—getting analytics into operations Solution—Decision Management increases analytic value 1 3 5 7 Insights to actions improving operational decisions “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.” Peter Drucker Companies that systematically apply predictive analytics to operational decisions, especially those pertaining to customers, outperform their competitors. Many organizations think of predictive analytics as being valuable primarily for strategic purposes. They look to it as a source of market insights to help guide executives and managers making decisions about where to focus and allocate resources. Conventional...
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...and collaborative relationships with their customers, partners, suppliers, and other stakeholders. When the recession took hold, many such initiatives took a back seat as cost-cutting became first priority. Organizations collect and distribute information. An organization uses information strategically in three areas: to make sense of change in its environment; to create new knowledge for innovation; and to make decisions about courses of action. These apparently distinct processes are in fact complementary pieces of a larger canvas, and the information behaviors analyzed in each approach interweave into a richer explanation of information use in organizations. Through sense making, people in an organization give meaning to the events and actions of the organization. Through knowledge creation, the insights of individuals are converted into knowledge that can be used to design new products or improve performance. Finally, in decision making, understanding and knowledge are focused on the selection of and commitment to an appropriate course of action. By holistically managing its sense making, knowledge building and decision-making processes, the Knowing Organization will have the necessary understanding and knowledge to act wisely and decisively. Computers and information processing are everywhere. Computers influence what decisions are made, when decisions are made, what information is available at the point of decision and who is asked to decide. Computers and information...
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...Report on Business Decision Making ( Prity) INTRODUCTION Because of the globalization everyone can do business wherever find profitable place or location, for technological development it become easier and accessible to do business one corner from another corner of the world. Although there is lots or benefits for technological advancement, for operating every business in every place there are some problem also. So for effective business organization should plan for their project. For market research, Abacus Research and Analytics (ARA) a research institute, this institute is going to do a research on consumer behaviors and attitudes towards Food Discount in Retailing by Wm Morrison in Greater London for providing the customer better services. This research will help the organization to take correct and concrete decision for the improvement of customer service for customer satisfaction. Amicus company ltd., Royal company ltd., and . Every company has some problem to operate business although these companies located in good places. These companies want to acquire customer satisfaction by improving customer services. So for better improvement in customer services, Abacus Research and Analytics (ARA) is doing a research for taking correct decision. Abacus Research and Analytics (ARA) collect their information from primary and secondary sources which are authentic as well as accurate, and necessary tools which are relevant to this research used to analysis and calculating data...
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... | |U10230366, U1008620 ,U0929909 | Table of Contents 1. Brief History of British Airways 3 The decision making process 4 British Airways uses the following information tools at its strategic level. 4 Executive Support System (ESS) 5 Senior management in BA use the following information tools. 6 Transaction Processing Systems (TPS) 7 Roles for Management Information Systems in British Airways 8 References: 9 Entity Relationship Diagram (ERD) 10 The Entities: 11 Entities and Attributes: 11 Entities and Attributes 2 12 First cut ERD Diagram for ELRSC. 13 Normalisation Diagram 14 Requirement Specification for the E L R C System 16 Use case Description for ELRSC 18 Screen shot of use case For ELRSC. 34 Screen Shot Turnitin Report 35 1. Brief History of British Airways The purpose of this project is explore how information systems helps organisations to make decisions at different levels to achieve set objectives and...
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...18 October 2011 | |1 |Definition of the question or the problem and why you think it is important |15 | | | | | | | | |Background or Context | | | | |You should include all of the following: | | | | |Describe the business, its mission, objectives, functions and operations | | | | |Identify the products and services offered and issues in decision making that customers have to | | | | |undertake | | | |2 |Research design...
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...PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find that the impulsive power and therewith promotional efficiency depends on the type of underlying product specific buying behavior. As our findings show, displays are more effective in influencing purchase behavior when used with impulsively bought products. The question to which extend other categories should be considered for display promotion needs careful evaluation. With product categories bought routinely, other than display-based forms of promotion seem to be more promising strategies with regard to promotional efficiency. Introduction Sales promotions cover a wide spectrum of activities to influence consumers to make a purchase. Especially monetary promotions like price-offs, rebates or coupons, are heavily used in this context, and their effects have received considerable...
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...April 9, 2014 Article Review Evidence-based Marketing Article Summary The practice of using evidence as the base for making decisions has been employed successfully in many industries such as healthcare, nursing, criminal justice, ect.. Unfortunately, in the world of marketing, “there has been no explicit consideration of the applicability of the concepts of evidence-based practice or evidence-based management” yet (Rowley, p. 523). The article, then, provides information on challenges practitioners face when deciding whether to implement the evidence-based marketing theory and explores some alternative relationships between researchers and practitioners that may improve the use of the evidence-based methods. Using evidence for marketing decision-making is well recognized as a helpful, more accurate method of making better decisions. As suggested in the article, the type of such evidence in this method should be research evidence that is “reviewed and summarised in a systematic way that allows reasonably clear conclusions to be reached about what we know and do not know” and “integrated into the decision-making process in an explicit way such that its relevance and usefulness to the decision is made clear” (Rowley, p. 526). However, this method has only been tested mainly from academic researches and may lack applicability to businesses due to the gap between researchers and practitioners. Rowley cited in the article four distinct barriers practitioner faces when trying...
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...Chapter 12 Enhancing Decision Making LEARNING OBJECTIVES After reading this chapter, you will be able to answer the following questions: 1. What are the different types of decisions and how does the decision-making process work? 2. How do information systems support the activities of managers and management decision making? 3. How do decision-support systems (DSS) differ from MIS and how do they provide value to the business? 4. How do executive support systems (ESS) help senior managers make better decisions? 5. What is the role of information systems in helping people working in a group make decisions more efficiently? CHAPTER OUTLINE 12.1 DECISION MAKING AND INFORMATION SYSTEMS Business Value of Improved Decision Making Types of Decisions The Decision-Making Process Managers and Decision Making in the Real World 12.2 SYSTEMS FOR DECISION SUPPORT Management Information Systems (MIS) Decision-Support Systems (DSS) Data Visualization and Geographic Information Systems Web-Based Customer Decision-Support Systems Group Decision-Support Systems (GDSS) 12.3 EXECUTIVE SUPPORT SYSTEMS (ESS) AND THE BALANCED SCORECARD FRAMEWORK The Role of Executive Support Systems in the Firm Business Value of Executive Support Systems 12.4 HANDS-ON MIS PROJECTS Management Decision Problems Improving Decision Making: Using Pivot Tables to Analyze Sales Data Improving Decision Making: Using a Web-Based DSS for Retirement Planning LEARNING TRACK MODULE Building and Using Pivot Tables Interactive...
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...1 - What is decision making? 4 1.2 - What is a Decision Support System? 4 2- Literature Review 6 2.1 - DSS in the technical support world 6 2.2 - Important attributes of a Decision Support System 6 2.3 - Capabilities offered by DSS 7 3- Discussion and Analysis: 9 3.1 – How is technical support and Decision support linked together? 9 3.2 – Technical Support and Decision Support Systems 9 4 - DSS implementation: 11 4.1.- Implementation Strategies 11 4.1.1.- Divide the project into manageable pieces 11 4.1.2.- Keep the solution simple 11 4.1.3.- Develop a satisfactory support base 11 4.1.4.- Meet user needs and institutionalize system 12 4.2 - A real-life case on how a company implemented and integrated a decision Support System. 13 3Com ASSIST Customer service web site 13 Speeding problem resolution 13 Minimum development and maximum benefit 14 Quick Resolution 14 4.3.- Support delivery process 15 4- Conclusion 17 References 18 Abstract In today’s world, business is rapidly evolving and there’s a greater need to make better-informed decisions using the fast flowing and wide variety of information available. This paper is about how Decision Support Systems (DSS) contribute positively to technical support department in different organizations and how managers across several industries use a DSS to assist in tactical decision-making. We discuss what a DSS is and how it plays a significant role in managerial decision-making. Computer-based...
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