Premium Essay

Product Display

In:

Submitted By saurabh2500
Words 3364
Pages 14
PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner
Justus-Liebig-University

Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find that the impulsive power and therewith promotional efficiency depends on the type of underlying product specific buying behavior. As our findings show, displays are more effective in influencing purchase behavior when used with impulsively bought products. The question to which extend other categories should be considered for display promotion needs careful evaluation. With product categories bought routinely, other than display-based forms of promotion seem to be more promising strategies with regard to promotional efficiency. Introduction Sales promotions cover a wide spectrum of activities to influence consumers to make a purchase. Especially monetary promotions like price-offs, rebates or coupons, are heavily used in this context, and their effects have received considerable attention in research (Darke 2001; Tellis 1998, p. 218). Among non-monetary approaches to influencing purchase behavior at the POP, displays are frequently used (Rossiter & Percy 1997, p. 391; Tellis 1998, p. 235; Sullivan & Adcock 2002, p. 148). For instance, Gibson (1992) reports that up to 62 percent of total sales of popular brands are attributable to displays. The impact of

Similar Documents

Free Essay

Oculus Rift

... But what is a virtual reality headset anyway? Two things. Firstly, 3D visuals – just as your eyes perceive the real world. This is more than simple cross-eyed viewing though, and involves a complex series of transformations to wrap the view around and produce large field of vision – 110 degrees in the Rift, in fact. Secondly – and this is where the Oculus really becomes something amazing –head tracking - so that when you move your head to look up, your view of the virtual world adjusts accordingly. You can look around with a full 360 degree of freedom, including right behind you. It is designed specifically for video games that will change the way you think about gaming forever. With an incredibly wide field of view, high resolution display, and ultra-low latency head tracking, the Rift provides a truly immersive experience that allows you to step inside your favorite game and explore new worlds like never before. What’s special about the Rift is that it can deliver nearly the same level of immersion as existing commercial setups costing orders of magnitude more, but at a price that makes it available, if not to the average consumer, at least to the average consumer who would already have the kind of computing...

Words: 1801 - Pages: 8

Free Essay

Heliodisplay

...WELCOME HELIODISPLAY DILIP LAZAR EC-7A R.NO-17 CONTENTS INTRODUCTION REAR PROJECTION WORKING HELIOCAST INTERACTIVITY MODELS FEATURES SPECIFICATIONS PRICING FOG SCREEN PERSPECTA ADVANTAGES DISADVANTAGES FUTURE ENHANCEMENTS APPLICATIONS CONCLUSION REFERENCES INTRODUCTION INTERACTIVE PLANAR DISPLAY DEVELOPED BY CHAD DYNER PRODUCED & MARKETED BY IO2 TECHNOLOGIES REAR PROJECTION  In-camera special effects technique in film production Widely used for many years in driving scenes TECHNIQUE Actors stand in front of a screen A projector positioned behind the screen casts a reversed image of the background A major advance over rear projection is FRONT PROJECTION Examples ‡ James Cameron - Aliens ‡ Austin Powers film series WORKING Projects images onto a screen of microscopic particles. Microdroplets 1-10 microns in diameter. Optical tracking system for monitoring hand movements. WORKING contnd System creates a dynamic, non-solid particle cloud by ejecting atomized condensate A heliodisplay runs on particles present in the air Particles in the air are converted into nearly atom-sized particles, and are re-emitted upward Held together by surface tension and form a cloud Changing the molecular properties-qualities of the image, like brightness and sharpness, can also be changed HELIOCAST INTERACTIVITY When the Heliodisplay is connected to a PC using a standard USB cable, and with the supplied IO2 Heliocast software installed, you can use your...

Words: 1328 - Pages: 6

Free Essay

Visual Merchandising Research Paper

...and very fun, creative displays. Retailers get more and more creative as time goes on. Store windows aren’t the only place where a store can show off its clothing and great ideas. Little setups all over the store and in the front window can keep customers interested in the retailer’s wares. The best way to do this is to have fun and kitschy themes for displays, full of oversized imagery, scenic backdrops, and saturated and whitened bright colors. Whimsical displays are becoming more popular as well. Having soft, pastel hues mixed with other bright colors and white, powdery, matte surfaces, using objects like pinwheels or streamers to evoke childhood memories. Usually the clothing in the displays are matched with the background/imagery to make for an even more finished look. Big impact visualizations is another trend, usually having huge backdrops or posters to covey the theme of the display. It’s meant to be the first thing noticed when walking into the store. A customer may find “…endcaps presenting artfully curated product selections that entice [them] to touch and feel the merchandise. [They] may find a bevy of color-coordinated and themed merchandising messages on signage and graphics throughout the aisles.” (designretailonline). These displays make a statement about the store as a whole. They can make or break whether a customer likes what they see when they come in. For the lighting in the store, color can influence someone’s impression of the display and the stores appearance...

Words: 782 - Pages: 4

Free Essay

Samsung's Ultimate Solution

...variety of sensors. Since 2009, the mobile industry has experienced an unprecedented number of new trends. The current trend sees gadgets providing low-power mobility without compromising performance. When users realized the advantages of browsing the web, watching HD video, and playing 3D games on a mobile device, they demanded displays with higher resolution and better multimedia performance. Designed to keep up with these mega trends, Exynos 5 Dual supports a WQXGA solution. Exynos 5 Dual key features:  System-on-a-chip (SoC) based on the 32-bit RISC processor for tablet PCs. Designed with the 32nm lowpower process, Exynos 5 Dual provides performance features such as dual core CPU, highest memory bandwidth, WQXGA display, 1080p 60fps video hardware, 3D graphics hardware, Image Signal Processor, and high-speed interfaces such as USB 3.0 and SATA3.  Cortex-A15 dual core (with each core running at 1.7GHz speed), whose DMIPS is 40% higher than Cortex-A9 core.  12.8GB/s memory bandwidth with 2-port 800MHz LPDDR3 for heavy traffic operations such as 1080p video en/decoding, 3D graphics display, and high-resolution image signal processing with WQXGA display. Exynos 5 Dual supports dynamic virtual address mapping, which helps software engineers fully utilize memory resources.  The best 3D graphics performance with a variety of APIs, such as openGL ES 2.0 and Halti, that can be used for GPUs with openCL full profile.  1080p 60fps video...

Words: 2247 - Pages: 9

Free Essay

Word

...electronic displays, audio systems, and timing products. Its products include scoreboards and animation displays for sports facilities; billboards and price displays for businesses. Daktronics products are used in major sports arenas, including venues such as the Olympic Games. Two-thirds of the company's business is made up of live events and commercial clients. While most sales come from the US, Daktronics has about a dozen offices worldwide. It is engaged in a full range of activities: marketing and sales, engineering and design, manufacturing and professional services. It organized its business into five business units which have a primary focus on particular markets and a secondary focus on opportunities in other markets. The business units consist of four domestic business units that include U.S. and Canada – Commercial, Live Events, Schools and Theatres, and Transportation – and a fifth business unit for International operations. It has manufacturing facilities in Brookings, South Dakota, Sioux Falls, South Dakota, Redwood Falls, Minnesota, and Victor, New York. It also deployed a limited amount of manufacturing capability in Shanghai, China. The company’s net sales increased year by year over the previous years, but witnessed a significant drop in mid-2010 as a result of the downturn in business, primarily in its commercial business and international sales fluctuation. There is high level of competition in this industry. The large electronic display industry is...

Words: 648 - Pages: 3

Free Essay

The War

...12 September 2014 Dear: We are students who are currently conducting a research entitled The Benefits of Marketing Products through Social Networking Sites Compared to Marketing Products through Physical Store Display for Businessmen. This study is in partial fulfillment of the requirement of BC 25 (Research Writing in the Discipline). In this regard, may we request for an interview with you at your convenience. Your knowledge and expertise on the subject will greatly help in the completion of this study. We assure you that your answers will be kept confidential and dill be used solely for the purpose of this research. Thank you very much. Sincerely yours., Jane Micah Oracion BBA Management College of Business Administration Sweet Jane Alabata BBA Management College of Business Administrasion Noted: Prof. Alana Leilani Narciso Instructor, BC 25 Questions for the experts: 1. What styles or ways would you think of to sell your products? Is it through social networking sites or through physical display? 2. What are the benefits if you’re going to sell your products in social networking sites? 3. Do you think that it’s the best way of selling your products? 4. How much capital would you invest if products are displayed physically? And displayed in social networking sites? 5. What strategies are you going to do to attract your customers? 6. How much money would you sped in maintenance, operating and advertising...

Words: 457 - Pages: 2

Free Essay

The Communication of Window Display

...Essay Title: The communication of window display Subject: Massimo Dutti Word account: 1300 words Name: Yuwei Chen Student ID: CHE12369259 London College of Fashion Year 1(2013) Degree: BAFM Unit Tutor: Sally Bain Unit name: ISHE The communication of window display It is beyond doubt that the competition in the fashion retail industry is extremely stiff. Visual merchandisers are seeking a best way to attract customers by significantly improving display design to create competitive advantage. As Davis(2013) observe, there is a new trend in fashion marketing that companies are looking to the past to make an emotional connection to their customers and translate to sales. Venturing also on such approach is inditex brand Massimo Dutti. This retailer has been refurbishing its window displays with flapper-style mannequins and gorgeous props duly to recreate a 1920s vibe (Figure 1), which appeals to customers. In a consumer driven market, what does Massimo Dutti hope to achieve from nostalgic window displays? Does “nostalgic window dressing” make sense? This essay will focus on the relationship between shoppers and retail visual offerings. In particular, it explains the effect of styling, color and props used on the window display. Figure 1 Figure 1 In text ways of seeing, John Berger refers to a painting named The Key of dreams (Berger, 1972:8) (Figure 2). The concept behind the painting is that description of using words can create a mental image based upon...

Words: 2099 - Pages: 9

Premium Essay

Case Study Flat

...Case study flat-panels TV`s 1)Companies in that industry, because of high levels of competition, have had to reduce their prices to remain competitive and profitable, so they are taking advantage of the economies of scale by acquiring the cheapest labor and materials from around the world. 2)Who benefits from the globalization of the flat-panel display industry?who are the losers? The clear winners from globalization are consumers and efficient manufactureres. As producction has been redistributed along cheaper countries around the world, these made posible so many profitable changes. Also as always, there are losers from others joy. The film fimrs that make cathode-ray tv are losers and also manufactureres from countries whom are not profitable to investors. 3)Then they would make the product more expensive, and thus less accessible to population. They would eventually kill the industry and probably favor substitute goods for flat televisions. In a balance, this would be really bad, both for Asian and Mexican economies as well for the consumption of them in the US. Restricting trade through barriers and useless tariffs is always a bad idea. 4) What does the example of vizio tell you about the future of production in an increasingly integrated global economy? What does it tell you about the strategies that enterprises must adopt to thrive in highly comptetitive global markets? Vizio gives the perfect about globalization, that they will never have to worry...

Words: 303 - Pages: 2

Free Essay

Ipad

...Technolgy has advanced over the years. It is difficult searching for the best I Pad to buy. There are so many companies to purchase and I Pad from, and the prices vary depending on features, and mobile operating systems. The consumer has a lot of decisions to make when deciding which iPad to buy. It is best to search product information, and read product reviews. After searching many iPads, Apple has a new iPad with excellent features. There are many companies who sell iPads for consumers today. Verizon, and T-Mobile offers iPads starting as low as $200.00. The new iPad is the third generation of its category. There is a Retina display, A5X chip quad graphics, and a five megapixel iSight camera. The iPad has HD video, Wi-Fi plus 4G. This iPad has the highest resolution display (Hachman, 2012). The highest resolution allows the consumer to know the distinct pixels in each dimension that can be displayed. The better the resolution, the better the display screen. The optics is advanced, and the pictures are in high quality. Likewise, there are many iPads available, but as a consumer the Retina display with high resolution has been highly rated. Depending upon the needs of the consumer, the iPad has Wi-Fi 4G Internet connections. Wi-Fi allows immediate access to the Internet. Consumers can check emails, and perform web searches. Many people take their iPads everywhere and the lightweight capability is a plus. Many students use the device for schoolwork and business...

Words: 675 - Pages: 3

Free Essay

Anupama

...[pic] The trajectory of LG Electronics, its growth and diversification, has always been grounded in the company ethos of making our customers' lives ever better and easier-happier, even-through increased functionality and fun. Since its founding in 1958, LG Electronics has led the way to an ever-more advanced digital era. Along the way, our constantly evolving technological expertise has lent itself to many new products and applied technologies. Moving forward into the 21st century, LG continues to on its path to becoming the finest global electronics company, bar none. [pic] LG Electronics 50-year History [pic] Download (PDF, 21.0mb) [pic]1958 Founded as GoldStar [pic]1959 Produce Korea's first consumer radios [pic]1998 Introduce the 60-inch plasma TV [pic]1999 Forge joint venture with Philips [pic]2003 Enter UK GSM handset market [pic]2005 Develop 3G UMTS DMB handset [pic]2007 Launch HD disc-player and drive 1958 Founded as GoldStar 1960's Produces Korea's first consumer radios, TVs, refrigerators, washing machines, and air conditioners 1995 Renamed LG Electronics Acquires U.S.-based Zenith 1997 Introduces world's first CDMA digital mobile-handsets, supplied to Ameritech and GTE in the U.S. Achieves UL certification in U.S. ...

Words: 1026 - Pages: 5

Free Essay

Quality Management

...(Schwalbe, 2014, p. 315). The MediWatch quality management plan includes creating and following policies and procedures to ensure that our project meets the defined needs it was intended to meet from the customer's perspective. The objective of this plan is to identify all relevant standards and requirements for the quality of the project. The MediWatch quality management plan identified the following quality requirements for this project. They are: 1. Ensuring the cost per unit of the product is suitable for people of all demographic groups. 2. Provide features like durable battery life, water resistance, modern design and reliability of the medical data, emergency response will attract the user. 3. Ensuring that the user is given constant support for the product and its services. 4. Ensure that the MediWatch should be compatible for all types of operating systems like iOS, Android, Windows which are some of the most commonly used devices. 5. Make sure that the product does not allow false alerts and also provide privacy of the data to the user. Quality Measures and Standards Approach: Depending on the above requirements, the following quality measures and standards are proposed in order to ensure that the project goals are attained along with the user satisfaction. They are 1. Conduct surveys and study the customer specific features that they require in the device. 2. Research on the latest trends in the technology and ensure that the smart watch...

Words: 1634 - Pages: 7

Free Essay

Amadeus

...AMADEUS SELLING PLATFORM (AMADEUS VISTA): Amadeus Selling Platform (Vista) offers you a graphical interface to the Amadeus system making it easier for you to sell travel, increase your productivity and focus on delivering great customer service. Designed using the latest web technology, the intuitive graphical interface enables both new and expert users to make the most out of the Amadeus system. Amadeus Vista has been recently renamed Amadeus Selling Platform. All users of version 2.3P200 upwards will see the new name Amadeus Selling Platform in the user interface. INITIATES AMADEUS SELLING PLATFORM: Click on default icon on your desktop to browse Amadeus Selling plat form. If home page set by for Amadeus Selling platform, it will open automatically. You can type at address bar amadeusvista.com To launch your current version of Amadeus Selling Platform (Vista), just click on the left side on LAUNCH AMADEUS SELLING PLATFORM System initiates Amadeus selling platform application System Response: _______________________________________________________________________________________ _ Amadeus Qatar W.L .L -1- Amadeus Reservation & Ticketing System Response SIGN-IN IN GRAPHIC MODE: To sign in to Amadeus, you use a unique code or sign. Your sign created for you by your local security administrator who can grant attributes to your sign that control the functions you allowed to use and the level of security you permitted to have. The security...

Words: 29574 - Pages: 119

Free Essay

123345

...Introduction The business I’m creating is called The Clothes Shack. It will be an up to date and stylish shop which will be based in the centre of Cambridge’s busy shopping centre. The main aim is to sell clothes and accessories which are up to date with the latest fashion to the public in order for me to create a profit. My business will be set up as a partnership, which will include myself and my sister. Initial Funding The opening of the shop will be funded through the savings which we both have which is a total of £23,000 and then the £10,000 we inherited from our Granddad between us. As this would not be enough to cover our costs we will apply for a mortgage loan with our local bank and ask for £237,000 for the buying of the unit, which we plan to repay monthly. Location We will set up the shop in the middle of one of Cambridge’s main shopping centres, the Lion Yard. We have chosen this location as other well known fashion shops such as Topshop and Topman, Newlook and River Island, etc. are also set up here and have similar target markets. However we have to be careful as they will become our new competitors and they are well-known so they have an advantage. With this location it should help to entice the customers into the shop as it’s the location which they are likely to be shopping in as they will in the shops opposite (RiverIsland and Topshop etc). Also the shops unit is on the ground floor instead of the 1st floor. This is an advantage as there are more...

Words: 2669 - Pages: 11

Free Essay

An New I-Pr Structure for a Patterned Retardertype 3d Display

...An new i-PR structure for a patterned retardertype 3D display To ameliorate the polarized glasses-type 3D display with a patterned retarder, we strongly recommend the i-PR (in cell black stripe Patterned Retarder) structure. In 3D mode, this particular structure can improve vertical viewing angle. When 2D switching mode is expressed, luminance and visibility will ameliorate at the same time. 1. Introduction These days, 3D movie is a rising star; with Hollywood as the center, numerous movies and major CATV enterprises are producing 3D contents including education, sports etc. End user’s requirements of 3D display have been increasing rapidly. [1]Especially, the patterned retarder type product has been demanded by producer of 3D contents as a professional use because it can able to express less than 1% of 3D crosstalk. When watching sports games in public (restaurants, pub, etc), polarized glasses has numerous merits. First of all, it is not an electronic device. It is easy to manage. Second of all, it is inexpensive compare to shutter glasses. Based on B2B market system, their requirements are slowly expanding. In this paper, we propose an ameliorated new i-PR (in cell black stripe Patterned Retarder) structure for a patterned retardertype 3D display. 2. Concept 2.1.Patterned Retarder type 3D LCD From the patterned retarder panel, left images’ data input odd line and right’s input even line. Odd and even line’s match to right and left handed circularly polarization...

Words: 682 - Pages: 3

Premium Essay

Global Strategy of Lg

...Global strategy of LG Electronics as a leading Korean company Tomikazu Hiraga Senior research Fellow NLI Research Institute Economic recovery in advanced countries including Japan is still sluggish, although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the world market and attract considerable attention. I will focus on LG Electronics, Inc., a leading company ranking with Samsung Electronics Co., Ltd. in the world’s electrical and electronics industries, with the largest market share in home appliances markets in important emerging countries, such as India, Brazil, and Indonesia, and relatively advanced management methods including corporate governance, which are highly valued, and will discuss features or important points of its global management and personnel strategy in this article. (Reference: Exchange rates as of August 5, 2010 were as follows. The Japanese yen/Korean won foreign exchange rate was approximately ¥0.074 to the Korean won. The Japanese yen/Indian rupee rate was approximately ¥1.87 to the Indian rupee. ) Leading Korean zaibatsu—The LG group The Korean zaibatsu (chaebol), a unique large companies group, is very influential in Korea’s corporate sector. Top 28 companies by market capitalization other than public corporations account...

Words: 2429 - Pages: 10