...Master Thesis On Visual Merchandising in an Online Store By Aryamparambil Pooja Kishor Babu Roll No: 005 PGDM - Marketing Under the guidance of Prof. Vilasini Jadhav K J SIMSR K J Somaiya Institute of Management Studies & Research January, 2016 DECLARATION I, Ms. Aryamparambil Pooja Kishor Babu hereby declare that this thesis is the record of authentic work carried out by me during tri semester IV and has not been submitted to any other University or Institute for the award of any degree / diploma etc. Signature Name of the student: Aryamparambil Pooja Kishor Babu Roll No: 005 Date ACKNOWLEDGEMENT I take this opportunity to express my deep gratitude to my instructor and faculty guide Ms. Vilasini Jadhav, whose expertise and able guidance helped me immensely in the successful partial completion of this Master Thesis. I express my sincere thanks to K.J.SIMSR for providing me the opportunity to work on this thesis. Lastly, I thank God, my parents and family for their constant encouragement and support in my endeavor. Table of Contents | |Topic |Page No. | | |Cover Page ...
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...Fashion Marketing and Merchandising Summer 2016 All papers should include a table of contents, citations, bibliography. Number all pages. Single spacing is the preferred method. Include a cover page. Create a creative title for your paper. Case study papers should include the following sections, not necessarily in this particular order. Make the paper your own. The sections highlighted in green are optional; if these sections are executed, then that would qualify for the highest grade. Ensure that within your paper and presentation, you have included your brand’s Marketing Strategy and the 4 Ps of the Marketing Mix: Product, Price, Promotion, Place. In your presentation, include three slides with three separate probing questions to pose to the class, in order to ignite discussion. Corporate history * How did the brand get started? * What was its historic journey to now? * What is your brand’s history of Creative Directors? * Has your brand experienced any controversy? Was it resolved, and how? Product diversification * How widely diversified must a company be to succeed? * What kinds of products or services does your brand offer? * Is the company well diversified? * If not, why not? Brand expression * What are ways in which brands can express themselves? * How does your company express its brand? * House or brand color? * House or brand shape? * House or brand logo? * House or brand scent...
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...in Business Research Current Events in Business Research The term of business research is considered a form of practical studies that a company can use to obtain important data to analyze in order to create better ideas and decisions for the company. The research can include different forms of data which includes the feedback of consumers, product research, financial data, and competitive analysis. The various levels of management which uses the business research gain the ability to have a better understanding of the company. Also, they gain a better understanding of their position in their particular market, and how to stay competitive and improve their position within the market. This paper will be a summary of the business research processes through Frederick’s experience in the field of retail and a study of merchandising created by the University of South Africa back in 2013. Frederick currently works in retail which focuses on merchandising in daily operations. The research process is broken down into three major parts which include the; • Identity of the research problem and the research methods used. • How the research is solved within the chosen functional area • Potential applications within the determined functional area. The study chosen focused on the perception which the consumer has on visual merchandising in relation to retail shopping. Research Problem The primary research problem suggested...
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...Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail David Game College HND Business Management Simeon Alvas D0913058 David Game College HND Business Management Simeon Alvas D0913058 Abstract Consumer behaviour models are designed to explain how individuals make decisions to spend their available resources. It includes what they buy, how they buy it, why and when they buy it and how often they used it. One of the ways to influence this behaviour in a fast fashion retail setting is to use visual merchandising strategies which trigger a number of stimuli influencing the consumers’ perception. The purpose of this research is to establish to what extent this visual merchandising strategies influencing consumers with a different cultural background in a highly competitive multicultural retail environment with an emphasis on the flagship store of Armani Exchange Regent Street, London. The author argues that the available models of consumer behaviour does not provide sufficient flexibility due to their linear nature. Therefore, they are unsuitable to address the needs of a contemporary retailer operating in a multicultural environment. The researcher build his hypothesis by examining the available literature in the area of retail marketing. Consequently, the hypothesis is tested by analysing a mixed sources of primary and secondary data. The conclusion of the author...
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... BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (RETAIL MANAGEMENT) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA "DECLARATION OF ORIGINAL WORK" I, AKMAL SYALWANI BINTI IDRIS, (I/C Number: 911026105140) Hereby, declare that: This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees. This project-paper is the result of my independent work and investigation, except where otherwise stated. All verbatim extracts have been distinguished by quotation marks and sources of my information have been specifically acknowledged. Signature: _________________________ Date: ______________________ ii LETTER OF SUBMISSION Date of Submission: December 2013 The Programme Coordinator, Bachelor of Business Administration (Hons) Retail Management Faculty of Business Management Universiti Teknologi MARA 40450 Shah Alam Selangor. Dear Sir/Madam, SUBMISSION OF PROJECT PAPER...
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...powerful image provides the opportunity to embody a single message, stand out from the competition and be remembered. Image is the foundation of all retailing efforts. While store layout, presentation, signage, displays and events can all change to reflect newness and excitement from one season to the next, they must always remain true to the underlying store image. Studies indicate that a retailer has roughly seven seconds to capture the attention of a passing customer. The following elements combine to form a distinctive image that not only reaches out and grabs the customer's attention, but also makes a positive impression in those precious few seconds. MERCHANDISING Merchandising, also known as the 'silent salesman', is the science and art of suggestive selling by display and presentation. Visual merchandising focal points are located strategically to circulate the customer in the store, and communicate the features and benefits of the merchandise besides the in-store promotion in vogue. This is done by converting a passerby to a browser with an effective window display, a browser to a spender through the process of 'conversion', a spender to a big spender by increasing the 'ticket size'...
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...Singaporean shopping institution along the main shopping-belt of Orchard Road (The Business Times, 2012), along the lines of Harrods in London or Bloomingdales in New York. In late 2013, TANGS completed the internal façade of their 3-year transformation plan its flagship store on Orchard Road to keep up with the ever-changing consumer shopping habits of both locals and tourists like operating on Sundays and introducing marketing strategies to increase consumer choice. This report demonstrates the application of relevant behavioural concepts in the marketing of place in TANGS L1 “Tangs Beauty” and “Eyewear”, determine a logical research approach for objectives addressed, followed by presenting research evidences that reflect TANGS strategic approaches with perspectives of relevant personnel supported. This paper will also analysis and discuss the research evidences against relevant findings, which explains TANGS success in...
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...In this research paper, the authors are describing the implementation of visual merchandising theory in a retail store. There are some matches between the findings on the research and the theory. The matches are some aspects we can find in the retail store, which are Store Layout, Exterior Design, Landscaping, Windows Display, Color, Lighting, and Signage. However, there are also some mis –matches in terms of new aspects that we can find in a retail store, such as Marquees, Banner, Props, and Technology Display. These mis – matches may exist due to the technology, information or factors that recently appear to match with the advance system, to use it to attract customer and encourage purchase action. The authors also explain that by having...
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...|Asst.Manager (R&D) (Multibiz Machinery Limited). | | |(Feb’13 to Aug’13) | Past State: Executive HR (Chittagong Fashion Group) (Jan’12 to Dec’12) Internship: Intern Officer (General Banking), Trust Bank Ltd. Knitwear Merchandising: BIFT (KWM-2009) Certificate Course Completed. BLL-2006 Bangladesh Labor Law 2006 (Practicing) ISO (2001-2008) Practicing |Career Objectives |I want to be a expert Management developer around the world. | • planning product ranges and preparing sales and stock plans in conjunction with buyers; • liaising with buyers, analysts, stores, suppliers and distributors; • maintaining a comprehensive library of appropriate data; • working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales; • forecasting profits and sales, and...
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...Retail Shoppability: A Measure Of The World’s Best Stores Dr. Raymond R. Burke The ultimate goal of retailing is to bring together supply and demand; to provide consumers with a selection of goods and services that satisfy their needs profitably. During the last 30 years, retailers have made considerable progress on the supply side, developing sophisticated logistical systems to streamline product distribution, manage inventory, allocate shelf space efficiently, and replenish stocks on a just-in-time basis. Stores can now do a much better job of providing consumers with the right product at the right place at the right time. The news is not as good on the demand side. Retailers continue to have difficulty creating shopping environments that engage consumers’ needs and convert these desires to purchases. One critical concern is with product proliferation and duplication. Manufacturers rely heavily on line extensions to increase volume, and retailers (often mistakenly) believe stocking more products means selling more products. This has led to an explosion in the number of products available in many retail channels. In the 1950’s, a typical U.S. grocery store carried about 5,000 different items; in the 1990’s, the number topped 30,000. Today, a supercenter carries upwards of 100,000 products! This dramatic increase in the number of products and the expanding footprint of retail stores has made it increasingly difficult for consumers to find their way through stores, differentiate...
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...LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training On the topic “A REVIEW OF RETAIL OPRATION WITH REFRENCE TO FMCG” Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: DEEPAK M 11001433 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB 1 ACKNOWLEDGEMENT I would like to express my gratitude to all those who gave me the possibility to complete this project titled, A REVIEW OF RETAIL OPERATIONS WITH REFERENCE TO FMCG(IN FOOD SECTION) – A STUDY DONE ON HYPER CITY RETAIL INDIA LTD(AMRITSAR). I wish to take this valuable opportunity to express my sincere thanks to Hyper City Retail India Ltd for providing me a chance of learning. The project not only helped me to understand retail industry in India in depth but widened my vision in general management too by virtue of being associated with an excellent and professional organization. Words perhaps fail to express the gratitude and special thanks I owe to Mr Sonu Dua (Sr. Lecturer) who is my project guide, who helped me while preparing my summer training report and guide, who helped me while preparing my summer training report and giving guidance whenever required. The project would not have been complete without the guidance of Mr. Nitin Chubby (SOM), Deepak (Brand Staff), and Miss Kusum (Associate). Who was there to provide me the constant...
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...Introduction The strategy cost involved in setting up a business that provides a customer service, market service of setting a business of a product. In this paper, we discussed the comprehensive analysis of the existing product on the market, then indicating my own business analysis that fits in the existing market. The paper also discussed the financial information of the existing product and a new product. The paper also highlights the vital role playing by the product owner in setting a business. The paper also includes and take into consideration of having new business strategies in finding new clients, keeping existing clients and long-term planning to develop a sustainable product. In last, the paper concludes by providing the recommendations for the launch of new product. Background Unique Tea is a flavored tea that will be launched in the UK market. The product is of a unique colour that is meant to stand out, and the taste is meant to give the consumer a fruity taste. The serving of Unique Tea is ideal when it is cold and fresh In essence, the purpose is to come across as a refreshing drink. To this end, the production of Unique Tea includes the use of natural fruits and extracts from naturally occurring organic elements. The marketing strategy for Unique Tea highlights the organic and Rainforest friendly nature of Unique Tea’s production process. Comprehensive Analysis [pic] Following are the market share of the existing companies of Tea bags....
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...Functions of retailing From the customer point of view, the retailer serves him by providing the goods that he needs in the required assortment, at the required place and time. 1. Arranging Assortment:manufacturers usually make one or a variety of products and would like to sell their entire inventory to few buyers to reduce costs. Final consumers, in contrast prefer a large variety of goods and services to choose from and usually buy them in small units. 2. Breaking Bulk: to reduce transportation costs, manufacturer and wholesalers typically ship large cartons of the products, which are then tailored by the retailers into smaller quantities to meet individual consumption needs 3. Holding stock: Retailers maintain an inventory that allows for instant availability of the product to the consumers. It helps to keep prices stable and enables the manufacture to regulate production. 4. Promotional support: small manufacturers can use retailers to provide assistance with transport, storage, advertising, and pre- payment of merchandise. The Retailer also serves the manufacturers by 1. Accomplishing the function of distributing the goods to the end users 2. Creating and Managing a channel of information from manufacturer to the consumer 3. Act as a final link in the distribution chain 4. Recommending products where brand loyalty is not strong or for unbranded products. The Role of the Retailer by Pride Scott Wright while the companies profiled...
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...FINAL REPORT OF “SHOPPING PATTERNS OF THE PEOPLE INSIDE THE GIFTS SHOPS AND HOME DÉCOR SHOPS – A COMPARITIVE ANALYSIS (September 4, 2010) In partial fulfillment of the requirements of the course "Retail Marketing" of MBA (Full Time) CARD AND GIFT: For the past decade or so the gift and card industry has been growing at a rapid rate and gaining market share. At the whim of discretionary spending, gift shops and card stores rely on low-margin, high-volume sales and are finding it increasingly difficult to compete with supermarkets and online retailers. The key to survival is consolidation and vertical integration which is seeing the number of companies decline while store numbers edge up. The cards and gift shops fall into the impulse purchase category. The product mix includes: cards, collectible gifts, gift wrap, holiday and seasonal decoration, novelties, party supplies, souveniers, etc. Gift shops come as both standalone stores as well as part of supermarkets. In India these stores are franchisees, chain retailers, as well as independent retailers. The customer base is spread over a wide demography, but the main consumers are young. Some of the main players in this category are: Archies: [pic] Archies was founded in 1979 as a mail order poster shop, and introduced its first line of greeting cards in 1980. The company procured its first ever foreign license from Walt Disney, USA in 1984 and offered its customers some of the best loved Disney characters...
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...Body Shop’s retail environment forming a particularly important communication channel for the company. Findings – The Body Shop has in many ways been the victim of its own success. Being a unique proposition, and having effectively created its own retail category, it has appeared slow to evolve its brand identity. The strong association between the company and its campaigning founder, increasing competition and changing consumer attitudes, have been significant factors in the company’s struggle to re-align and update its brand. Research limitations/implications – The case study largely draws on secondary sources. However, it is informed by one of the authors’ experience and knowledge of The Body Shop’s design process, which has previously remained unpublished. Practical implications – The problems of planning and managing store design as a communications channel are highlighted. In particular, it demonstrates the difficulties in aligning a retailer’s visual identity with its brand and market. Originality/value – The case study examines the under-researched relationship between retail branding and design, and contributes to knowledge of the...
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