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D1-Evaluate the Influence Different Stakeholders Exert in One Organisation

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P5-Produce an up to date fact sheet explaining how and why groups of customers are targeted for selected Centre Parcs products and services Gender & Age | Woman | Men | Children | Gender and Age are two main vital segments of the market and are the most important to Centre Parcs. As a business new products are being developed to suit the needs of different markets to attract different customers. | Within Centre Parcs they hold a wide range of family activities however when the children are playing or occupied with other activities, woman always enjoy a few hours away so Centre Parcs provide a Spa. This service provides a wide range of treatments which keeps customers happy in a short period of time. There is also the opportunity to play net sports such as; badminton, tennis. This is relevant to consumers who come as a couple and want some leisure time. | Centre Parcs also hold the facility to visits the gym to do some exercise/fitness e.g. weights. This isn’t offered to a younger market as this can be dangerous. However same applies when woman go to the gym, time away from children whilst they are occupied a few hours in the gym can do no one any harm. | |
Centre Parcs has a selection of activities to suit different parts of the market we call this market segmentation; part of a market that contains a group of buyers with similar buying habits. The way a business segments its market depends on the product being sold and also the customers. Examples of which Centre Parcs segmentates their markets are to follow.

B2B (Business to business) | Teenagers | |

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