...October 2014 | |Interim Deadline |22nd October 2014 |Final deadline |7th November 2014 | |Duration (approx) |6 weeks | | | |Qualification suite |BTEC Extended Diploma in Business Level 3 | |covered | | |Units covered |Unit 3 Introduction to Marketing | |Learning aims covered|Know the role of marketing in organisations | | |Be able to use marketing research and market planning...
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...Submission deadline: 29/07/2013 Result and feedback date: 4 weeks from the deadline Assessment Brief Unit Details: Unit Code: Organisations and Behaviour (Unit 3) Programme Name: BTEC Higher National Diploma (HND) in Business Awarding body: Edexcel Unit Level (QCF): QCF-4 Academic term: May - July 2013 Course Details | Course Name | BTEC Higher National Diploma (HND) in Business | Unit number | 3 | Unit Name | Organisations and Behaviour | Credit Value | 15 | Lecturer | Antonios/Hillary/Ousman/Raazia/Sunday/Victor | Hand Out/Issue Date | w/c 20.05.2013 | Submission Deadline | 29 July 2013 | Introduction Students are expected to write a report covering the points listed under each of the learning outcomes. To achieve a pass in this unit, you must successfully address all of the assessment criteria listed (P1-P12). We expect all students to achieve their potentials and would encourage you to address all pass criteria, merit and distinction descriptors. For certain tasks students are encouraged to use real life examples and/or the scenario provided below. There is not set format for this report. However, like all business report you should have an introduction and a conclusion. Scenarios A Coca-Cola Great Britain People often assume that The Coca-Cola Company bottles and distributes its own beverages. For the most part, it does not. The Company's primary business consists of manufacturing and selling beverage concentrates and syrups - as well as some finished beverages...
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...unit 3 p1 Tumblr Tumblr is a popular social media site that offers users the chance to create and run their own blog. It was globally branded by a trademark “T” for Tumblr. It competes with the likes of twitter, Facebook and Instagram on the global market. Since it formed on 2007; it hosts over 225.1 million blogs. In order to achieve this Tumblr has used marketing techniques such as branding and market relationship. Tumblr aims to provide a service that allows users to post multimedia and other content to a short-form blog. Tumblr was created on the ideals of free speech and independent journalism to try and get away from the mainstream media. It also aims to provide a support network for people dealing with mental health issues and is also used as a generic blogging site. The marketing aims and objectives of Tumblr are to become a market leader within the next 10 years. A key step towards this was on 20th may 2013. The business was sold to Yahoo a large search engine for $1.1billion.They have expanded their target audience by producing mobile apps for smartphones on all platforms. This increased their user percentage by as much as 70,000 users within the first weeks. the marketing concept puts the customer at the centre of all decisions before the product of service is developed. this can make Tumblr more efficient by focusing investment on products that customers will need and use rather than investing in products that customers may not buy. Branding: Creating a unique...
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...Unit 3 M2 Tesco M2: Explain the limitations of marketing research used to contribute to the development of a selected organization’s marketing plans. Tesco marketing team experienced some limitations during this market research. One of the limitations of market research to Tesco is cost. It is expensive to organize primary research. For example, it costs a lot to print out questionnaires and pay people to carry out the research. Also, it is expensive to conduct focus group. This affects the profit of Tesco as they have to pay for everything related to making questionnaires and then analyzing their results. A secondary research is a lot cheaper as they will have to collect data from already existing sources and previous data, so it will cost less and it will be done quicker. Another limitation of market research is validity. Validity is the degree of accuracy of the measurement. The information collected must always be valid, otherwise Tesco cannot use it and it is pointless to collect the information which is not valid. Some of the ways in which Tesco are limited by validity are, for example using questionnaires, because people might not give the right information; using interviews, because people might feel shy or intimidated to say their true opinion during the interview; using focus groups, because people might not feel comfortable due to fear of discrimination to say what’s on their mind; using internet, because it changes constantly, so information obtained might be...
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...I agree with the marketing director about how the company should develop new products aimed at the Chinese market rather than traditional British products for a range of reasons. One reason why I believe that the company should develop new products for the Chinese market is because of diversification. This is because I believe the company’s competitors are able to make ‘cheaper products in China’. This has made the company to be more capital intensive, meaning that the company is losing its differentiation focus of making its products handmade. This is because its costs are so high but have been able to lower costs, using machinery which means its products are not diverse from the competitors. This is what other competitors have done to make theirs cheaper so has lost its diverse aspects from competitors. The company developing new Chinese products means that it can make its products diverse from other competitors in the Chinese market this can be obtained from the research they have found and make products suited for the market. Another reason why they should change their market, to just providing for the needs of the Chinese is because of its old fashioned image within the UK which could easily could happen in China. This shows they could completely rebrand their image within the new market in China. The company already has a large Chinese department store interested for a new line of products so has an ensured buyer of their new line of Chinese products. This could lead...
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...that a candidate without experience would need. The requirement of having experience is not vital. This is because Costa will supply all training. Knowledge of products/services; the knowledge of the coffee and knowledge of the store will benefit you over somebody who doesn’t know anything about the store. This is because you could understand customers easier and give them better service. For example; one of the products sold in the store could be known to the public differently to what it is actually called. Because you have the knowledge off this, if the customer asks for the product you know exactly what they want. Experience of specific industry; it helps to have this experience as it helps you understand the backroom running of the business and you can estimate the managers’ expectations and aspirations. Effectiveness in meeting personal and team/departmental targets; It is vital to be effective at meeting targets, because at the end of the day that is what you are expected to...
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...Industry which produce high quality products and have been selling their products worldwide. Marks and Spencer is a leading high street retail business which as Mattel is the largest toy business. Overview of Marks and Spencer Marks and Spencer also known as M&S is a successful global retail business, it has over 21 million people visiting their store every week as they report on their website. Even though the Business sells clothes, it is also famously known for selling home products and high quality food. Marks and Spencer has over 2000 suppliers around the world who supply them with their high quality products. Marks and Spencer employ more than 78.000 in the United Kingdom and abroad which has been helping with job losses worldwide. Mark and Spencer also have a market share which is increasing rapidly. Their groceries provide them with 51% of their sales, this shows that Marks and Spencer have high quality in all their products which the retail department focuses on. Also, Marks and Spencer has built a reputation throughout the years as a high quality brand. Overview of Mattel Mattel is the largest toy business in the revenue with Shops worldwide. Mattel produce products that are famously known, such as Barbies and Hot Wheels. They also produce Toys for the famous Warner bros and Walt Disney Movies. And have been running as a Business since 1945 and has been successful since then. Mattel is a known company which provides their Consumers with high quality toys, board games...
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...Activity 3 Topic | Information needed | Sources of information used | Gathered by?(date) | Completed by?(date) | Stakeholders | Number of employees, what they do in main jobs, examples of pay for main jobsNumber of shareholders, latest declared dividend if the business is a companyAmount of tax paid in latest accounts Facts and figures on the local people and organisationsTurnover of the business & facts and figures on number and type of customers, including market share | Internet Edexcel business textbookTalking to employeesTalking to the store owner | 2/2/2013 | 9th February 2013 | Attracting and retaining customers | Market shareProducts offeredPrices chargedPlaces where products are available, including onlinePromotion including activities other than advertising(Include evidence from 1. Compare and contrast main competitors) | Talking to the customersInternet Talking to employees | 2/2/2013 | 9th February 2013 | Conflict between stakeholders | An example of a situation when there was conflict between two stakeholders | InternetTalking to the employees | 2/2/2013 | 9th February 2013 | Evaluation of why stakeholders are important to Morrison’s PLC The meaning of stakeholders is when people or organisations have interest in the business. By having too many stakeholders it could cause a conflict between the stakeholders because different groups may have different interests. The stakeholders of Morrison’s PLC: * Shareholders (owners) * Customers ...
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...Human Resource Plan The Human Resource Cycle refers to the process that is involved in employing people into a business. The Human Resource Department is responsible for carrying out the processes in the cycle. Employees are employed; they contribute to the business and eventually leave. This process can be seen in the different stages of the Human Resource Cycle. Recruitment After trained labour is identified previously, job descriptions are formed and are to be discussed with special employees. The business would most likely use external recruitment (outside the firm) to attract employees as there would be only one skilled person currently in the business; which is the sole trader (owner). Therefore the business has to recruit employees...
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...Unit 3 – P1 P1 – Describe the marketing techniques used to market products My chosen organisations are NHS which is charity and Tesco which is private P1 Ansoff matrix Strategic marketing planning tool that links a firm's marketing strategy with its general strategic direction and presents four alternative growth strategies in other words there is four strategic parts to ansoff matrix which i will explain what it is and what is the purpose or definition for it. These are the four strategic parts to ansoff matrix below: Market penetration: A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.by pushing existing products in their current market segments in other words allowing existing product to gain potential customer in its market segment. Market development: The expansion of the total market for a product or company by entering new segments of the market and also allowing developing new markets for the existing products, trying to target new customer with an existing product. Product development: The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, developing new products for the existing markets. Creating new products for an existing market for example iPhone which then developed ipad. Diversification: Diversification...
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...Place in this business is important as, IFLIP would have to make sure these products which they are going to release would have to be available to their target customers so they can purchase them and this business can generate revenue and increase their sales. Products such as Ifone, IFLIP-watch & IFLIP-pod are new so in order to make profit this business can distribute these products throughout their stores which are located in Bradford, London, Halifax & Leeds for consumers. This business has located their stores in populated locations because this business can then serve customers easily. The locations are based in Leeds Kirkgate Market, London Oxford Street (shopping centre), Halifax Borough Market and Bradford (Broadway). IFLIP has chosen...
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...International and took in £11,346,002,000 of revenue in 2011. Cadbury now sell a large range of chocolate based products such as bars, drinking chocolate and confectionary. Your skills as a marketer will help the company achieve greater sales and attract new customers to our brand. All the items you produce for marketing must be of a professional quality with no mistakes and nothing that could be deemed controversial or damage the image of the brand. Marketing is defined as “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: 1) Identification, selection and development of a product 2) Determination of its price 3) Selection of a distribution channel to reach the customer’s place, and 4) Development and implementation of a promotional strategy. Marketing Techniques: Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Cadbury will have their brand as one of their main focus’ as brand image is so important to a big organisation like Cadbury, if their brand image is good, then they get lots of sales which is their main aim, but if their brand image is bad, then...
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...Unit 3- P3 Different types of research Primary Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary Secondary research (Also known as desk research) involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports. Qualitative Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings. Quantitative Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. Waitrose SWOT analysis (Sourced from: http://www.mbaskool.com/brandguide/lifestyle-and-retail/13211-waitrose.html) The picture above shows the SWOT analysis of Waitrose. It shows all the strengths the company has the weaknesses, opportunities and threats. It lists a number of strengths which will have been taken from primary data; the primary data would have also shown any weaknesses and the opportunities they can get. Also they would have seen threats when looking at reports (reports are a form of secondary data). Also Waitrose...
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...Operating System The current operating system installed on the computer is Windows 7 Pro edition. The operating system is 64-bit which means there is no RAM limit. Whereas, a 32-bit system can hold up to 4GB of RAM. This would mean that a 64-bit system can process tasks quicker and more efficiently than a 32-bit system. This version of the operating system is not the latest version that it could be. The latest available is Windows 8 and more specifically Windows 8.1. An operating system can be upgraded also. This is the procedure in order to do so… Insert disk into computer. Windows 7 Start menu appears. (PIC 1) Click ‘Install Now’. Loading Screen appears. (PIC 2) Chose whether to install updates or not. (Internet Connection Needed) (PIC 3) Accept license terms. (PIC 4) Choose method of installation. (PIC 5) Operating System installs. Your computer may restart several times during this process. Details of the update are shown before, as well as being able to uninstall the computer’s operating system: The Operating System can also be booted from disk. When a computer does not have an operating system currently installed, this feature comes into use. The computer has no operating system installed, and so it would be helpful to tell the computer to first locate the disk with the operating system on in order to install: Whilst the computer is booting up, press the Delete key to take you into the BIOS of the computer. Use the arrow keys to navigate to Advanced Bios Features...
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...The role of marketing in organisations Introduction In this assignment I have been asked to research the marketing techniques used by two different companies, within different sectors such as private sector and the other has to from either the public or voluntary sector and outline the techniques used within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector. Growth strategies The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them on board with their company rather then losing them to the competition. Especially as Virgin is one of the two dominating airlines this is a great bonus for them as this can be seen as aggressive promotion. NHS have very little competition only from the private sector which you have to pay for because they are a national company and run by the government advertisement Is not needed for it. They can increase patients/clients by opening smaller health centres in areas for the local community. They also can give incentives to people so they use the NHS more often. Virgin have used market development as well because they try to sell existing products/services into new markets, such...
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