DV8 Physical Theatre is a company that integrates physicality in dance and is based in Artsadmin in London. DV8 Physical Theatre came to inception in 1986 under the leadership of Lloyd Newson, Nigel Charnock, and Michelle Richecoeur. Lloyd Newson has since led the company as a choreographer as well as the artistic director since its inception until today except skipping the production of the dance "my sex, my dance" that was created under Nigel Charnock (Murray, pg. 49).
Lloyd's idea to come up with DV8 Company was motivated by the frustration of the contemporary dance which lacks subject matter in it. He viewed the contemporary dance as being superficial which he described as ‘coning' the audience. DV8 Physical Theatre work entails risk-taking both physically and aesthetically as well as cracking down the obstacles that exist between dance and theater. Most significantly, DV8 commits in…show more content… This means that their great work is out of passion and not motivated by organizational or financial factors. DV8 has been struggling to meet its financial obligations to support extensive research and development, and they have been successful in sustaining meticulous artistic integrity and high-quality projects all along. DV8 has a creative approach whose focal point is reinstating dance with meaning especially where the dance has gotten out of the way due to formalized techniques.
DV8 gives a second thought on the traditional aesthetics of the dance and tries to develop forms that encompass classical as well as modern dance. They attempt to take it beyond the values reflected by both classical and modern dance into foreseeing the wider and complex issues that underlie such dance. This explains their curiosity in the way they are looking at the two primary visual media and thinking of how they can be used to enhance one another so as to reach the crossover audience while applying both