...2. With the Daisy Ad of 1964, Johnson was able to effectively evoke strong emotions from his viewers. Due to his daring ad broadcasted against Goldwater, thousands of people responded to the ad just as he had hoped. In the ad, the young girl counts the petals of a daisy. As she counts, she skips numbers, and mixes them up unknowingly. By doing this, the producers maintained a factor of innocence and helplessness in the girl. This is integral to establishing a connection between the viewer and the little girl. They persuade the viewer to adore the girl by appealing to pathos (the appeal to emotions). In addition to this, I also believe that the producers intentionally chose a girl instead of a boy to play the role. I believe this is because...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...Great in Meaning Throughout James' “Daisy Miller: A Study” I have neither given nor received help on this work, nor am I aware of any infraction of the Honor Code. ------------------------------------------------- Date: Signature: Critics of Henry James' “Daisy Miller: A Study” largely focus on main characters, such as Daisy, Winterbourne, or Mrs. Walker. In his preface to the novel, James exemplifies how Daisy defies society's objective to confine women in a rigid sphere, describing her as “... a child of nature and of freedom...” (James 267). In her critic, Dunbar demonstrates how James' international theme comes in effect as Mrs. Walker turns her back to Daisy, declaring, “Mrs. Walker, whose cutting of Daisy seals the young girl's social doom, is in the revision given symbolic value by references to her as ʻthe voice of civilized societyʼ...” (Dunbar, 314). In another critic, Kennedy elucidates Winterbourne's willingness to classify Daisy, stating, “But why is Winterbourne so obsessively determined to categorize Daisy in the first place when his interest clearly extends beyond what would be aroused by an anomaly in his mental filing cabinet?” (Kennedy). Those critics however, omit Randolph Miller, whose meaning in the novel cannot be overlooked. Introduced early in the novel, Randolph Miller's meaning for the whole plot seems limited. However, him requesting lumps of sugar enables Winterbourne to introduce himself to Daisy Miller. Furthermore, Winterbourne uses...
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...CHANGE MANAGEMENT MENTOR GRAPHICS THE ROLE OF VISION ORGB 2605 Group 5 Taylor Nicholson - A00839192 Courtenay Anderson - A00665468 Wendy McLeod - A00545182 Ana Cielo Tanjuaquio - A00748789 When Gerald Langelar first imagined his “Vision” for Mentor Graphics he failed to remember that, “It is imperative that change is aligned with a clear vision and business strategy and that subsequent activities and interventions are coordinated and consistent.” (Victor and Franckeiss pg. 249) 1. Mentor Graphics used vision several different ways over the years. Their initial vision of “Build something people will buy” was, as stated in the text, an unarticulated vision. The vision of the company is meant to be inspiring, motivating, and resonate emotion. Mentor Graphics was thought to have missed the mark with this by creating a far too simple vision. The initial intentions were good but the process in the creation of the subsequent visions, which were primarily good, however, as time passed, became vague, confusing, and ultimately the vision returned to the original vision of getting back to the core principles of the organization. 2. The multiple visions both strengthened and weakened the company during the process. The visions strengthened the company by being able to connect the vision to the organization's inner voice. This was true of the original vision, however the two of visions; the “10X Imperative” and “Changing the Way the World Designs Together” were...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Daisy Bates is remembered as an American Civil Rights Activist, who was not only a role model, but an important figure in the movement. As a young child, Bates suffered, but soon overcame several hardships that later shaped her into an influential African American. Bates’ most known endeavor was working to desegregate schools in Little Rock, Arkansas. Daisy Bates and her family faced numerous threats along the way to desegregation. Daisy Bates inspired others as an influential African American through her progress as a Civil Rights activist, the risks and struggles she endured during her work, and her impact on society. Daisy Bates encountered a harsh childhood, that directly shaped her as the American Civil Rights activist she then became. “Daisy Bates” was born Daisy Lee Gatson on November 10, 1914 in Huttig, Arkansas (“Bates, Daisy” 1). Beginning from a rough start, when Bates was a young girl, her mother was raped and murdered by three white men (“The Death” 46). Daisy Bates was then raised by friends of her parents, after her father fled (“Documenting the American” 1). From this incident on, Bates was furious for a majority of her life. Adding to her hatred, Daisy Bates herself attended a segregated public school (“Bates, Daisy” 1). Bates was able to experience the...
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...The American in Europe Daisy Miller is one of the first works to treat what became Henry James’s most famous theme: the international theme. James was interested in the problems that result when independent and free-spirited Americans are introduced into a European society older, more sophisticated, and more restrictive. On the one hand, James admired Europe’s centuries of tradition, its art, and its culture, and he deplored America’s rawness and vulgarity. On the other hand, he distrusted Europe as overly refined, perhaps corrupting, and he applauded American energy, optimism, and innocence. The theme of the American in Europe has many facets in Daisy Miller: the natural versus the artificial, innocence versus knowledge, age versus youth. The characters in the story offer many variations on the theme. Daisy is a young American visiting Europe for the first time, Winterbourne a young American raised on the continent, Mrs. Costello and Mrs. Walker older Americans who have been thoroughly Europeanized. Each of them reacts to Europe and to America in different and revealing ways. Appearance v. Reality James shows you that the gap between what people believe to be true and the actual truth can be large. To the Europeanized Americans of Vevey and Rome, Daisy’s independence makes her appear immoral. She agrees to an unchaperoned excursion to Chillon with Winterbourne, she treats her family’s courier like a friend. She travels around Rome with known fortune hunters, flaunts her affection...
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...Vision was not used effectively at Mentor Graphics. Presence of competing visions existed and it continued to change for several years while the management tried to get a hold on their fear of failure. Their initial vision "Build Something That People Will Buy" was not a motivating for the employees but did send the message to the customer that they would get what they want. Mentor Graphics experienced all three of the debates of linking vision to change. Their first vision drove change as it did provide intent, however it lacked specific strategy. Their second vision ("Beat Daisy"), emerged during change and was driven by the need to get back on top of the market after Daisy Systems out sold Mentor Graphics. Their final vision in the early 1990's also emerged during change. Mentor Graphics vision, early on, helped their change, but once they began to feel like they were losing business to Daisy Systems, they changed the vision and it was then a hindrance to change. Their revolving vision weakened the company and eventually affected the staff morale. Despite growing revenues in 1985 Mentor Graphics product quality declined and coordination within the company was lacking. Mentor Graphics started with a vision that spoke an attainable goal, but it was very abstract. It lacked specific attainable goals for the...
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...Daisy Bates was born on November 11, 1914 Huttig, Arkansas and was an American Civil Rights Activist, publisher and writer who is best known for her involvement in the struggle to integrate Cental High School in Little Rock, Arkansas. She was an advisor to nine black student trying to attend a previously all white school. She was also an important figure in the seminal moment of the civil rights movement. As a publisher and journalist, she was also a witness and advocate on a larger scale. Bates endured numerous hardships, but in the coming pass years her generous labors on behalf of equality opportunity have earned her many praise. Bates and her husband were important figures in the Little Rock Integration Crisis in 1957. The Bates published a local black newspaper, the Arksansas State Press, which advertised the violations of the Supreme Court's desegration rulings. She guided and advised the nine students, known as Little Rock Nine, when they attempted to enroll in an all white school. Ultimately, the Little Rock Nine were able to attend Central High, and many of them went on to impressive careers. The price for her husband and herself was high, and the advertisers caused the local black newspaper to dry up quickly. It was forced to shut down in 1959. Daisy Bates received many honors and rewards. In 1988 she received the American book award and Honorary Doctor of Laws Degree in the University of Arksansas, 1984. Arkansas has established the third Monday in February as George...
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...Why Daisy Miller is a Study on Daisy Miller Daisy Miller is a novel written by Henry James and was first published in the summer of the year 1877. Daisy Miller, the novel, brought international success to Henry James and has been hailed as the first “international novel” by many, and I agree that this novel is known worldwide. However, the novel is not as famous as it is now as it was in the year it was first published. The full title of the book is Daisy Miller: A Study and the content holds truth to its title as the story progresses through observations on the character of Daisy. The story of Daisy Miller does not actually begin with Daisy Miller herself or her as the narrator of the story. It first begins in Vevey, Switzerland with a young American man named Winterbourne, who is the narrator of the story. Winterbourne first meets, not Daisy, but the girl’s younger brother Randolph Miller. Winterbourne later becomes acquaintances with Daisy Miller, whom he finds intriguing and different from the European girls as she is an American, and accompanies her on a trip to the famed castle nearby. After the two part ways in the end of part one, Winterbourne is still curious about Daisy Miller. He goes to Rome, Italy; where his aunt has an apartment, to visit Daisy whom he had promised to meet. When he arrives, his aunt informs him of the latest gossips surrounding Daisy, as the young American girl has become acquainted with many gentlemen friends in Rome; the most talked about...
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...Input Devices Input devices – is devices that we put INTO the computer from the real world to receive data or information. ID can be as human interaction as keyboard and mouse or simply environmental data as sensors. This is the list of possible examples of input devices such as : Camera , Compact Disk, Keyboard , Mouse , Digital Camera, Microphone , Drawing Tablet , Scanner, Disk Drive , Joystick , Touch Screen, Barcode reader , Business Card reader , Magnetic-stripe reader, etc. First of all, an input device is any hardware device that sends data to the computer, without any input devices. In other words the input unit is formed by the input devices attached to the computer. An input unit takes the input and converts it into binary form so that it can be understood by the computer. Camera is used during live conversations. The camera transmits a picture from one computer to another, or can be used to record a short video. Compact Disk (CD) - The CD can be put into another computer, and the information can be opened and added or used on the second computer. There is one possible thing like a CD-R or CD-RW can be used as an output device. Keyboard is a way to input letters or numbers into different programs or web-bourses. A keyboard also has special keys that help operate the computer. For ex. key “Microsoft” that helps us to open “start” section whenever we need. Mouse is used to open and close files, navigate web sites, and click on a lot of commands (to tell the...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...Evaluating Business Communication BCOM/230 During week four, our Learning Team was assigned with writing several business communication reports to several different levels of management within the organization. There was a communication from the Accountant Manager to the CEO, Staff Accountant to peer, Staff Accountant to Sales Manager and Accountant Manager to the Ad Hoc Committee. In the communication from the Accountant Manager to the CEO, the message was conveyed appropriately, the communication was sent in a formal report, which was appropriate for the audience, the communication was appropriate level, the leadership style affected the communication, and the communication was ethically sound and did not share more information than needed. All communications in the report sent relayed the intended messages very well. However, the communication from the Accountant Manager to the CEO is a great example of a formal communication. At first, the communication was going to be sent as a memo, but after careful consideration, a formal report was created instead. This was the best form of communication sent to the CEO due to being the appropriate level for his position within the company. The report was written using very good word choices for the audience. There was not a lot of accounting jargon used or the use of overly big words. The report was well worded for anyone at any reading level to have read. However, well written the report could have had some visible numbers to...
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