...TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with associated concepts...
Words: 5270 - Pages: 22
...1 Historical Development of Professional Nursing in the United States Jennifer Casavant Telford, PhD, APN-BC Arlene W. Keeling, PhD, RN, FAAN OBJECTIVES At the completion of this chapter, the reader will be able to: • Discuss the impact of Florence Nightingale's model and the American Civil War on mid to late–19th-century American nursing education. • Describe the transition of nursing education from the hospital to collegiate programs. • Discuss the role of nursing licensure in safeguarding the public and developing educational and clinical nursing standards. • Discuss the development of advanced clinical practice nursing from the 1960s through the present. PROFILE IN PRACTICE Laura J. Robinson Adult Primary Care Nurse Practitioner Student, University of Connecticut School of Nursing Nursing history is important to me because it has provided me with the opportunity to fulfill my goal to advance my career as a nurse practitioner, a role that was not existent less than half a century ago. Ambitious nurses before me had to establish themselves in a new career, gain recognition, and succeed in order for the position to be present today. One person whom I particularly admire and who helped pave the way is my grandmother, Olive Shea. Grandma Shea earned her RN diploma in 1944 after completing the 3-year certification program offered by Hartford Hospital in Hartford, Connecticut. After various nursing positions, she was employed by the University of Connecticut at the...
Words: 12159 - Pages: 49
...critical theory today critical theory today A Us e r - F r i e n d l y G u i d e S E C O N D E D I T I O N L O I S T Y S O N New York London Routledge is an imprint of the Taylor & Francis Group, an informa business Routledge Taylor & Francis Group 270 Madison Avenue New York, NY 10016 Routledge Taylor & Francis Group 2 Park Square Milton Park, Abingdon Oxon OX14 4RN © 2006 by Lois Tyson Routledge is an imprint of Taylor & Francis Group, an Informa business Printed in the United States of America on acid‑free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number‑10: 0‑415‑97410‑0 (Softcover) 0‑415‑97409‑7 (Hardcover) International Standard Book Number‑13: 978‑0‑415‑97410‑3 (Softcover) 978‑0‑415‑97409‑7 (Hardcover) No part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging‑in‑Publication Data Tyson, Lois, 1950‑ Critical theory today : a user‑friendly guide / Lois Tyson.‑‑ 2nd ed. p. cm. Includes bibliographical references and index. ISBN 0‑415‑97409‑7 (hb) ‑‑ ISBN 0‑415‑97410‑0 (pb) 1. Criticism...
Words: 221284 - Pages: 886
...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
...publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols to Upward Strivers 13. Cures for Our Hidden Aversions 14. Coping with Our Pesky Inner Ear 15. The Psycho-Seduction of Children 16. New Frontiers for Recruiting Customers PERSUADING US AS CITIZENS 17. Politics and the Image Builders 18. Molding "Team Players" for Free Enterprise 19. The Engineered Yes 20. Care And Feeding Of Positive Thinkers 21. The Packaged Soul? IN RETROSPECT...
Words: 85598 - Pages: 343
...1. ACCOUNTING SYSTEMS IN A COMPUTER ENVIRONMENT ACC 109 Information and its complexity For any business to survive, it needs an objective that it strives to achieve. The manager of a business must plan, organize, direct and control the activities of an organization so that the set objective is met. In order to perform these functions they need to be making decisions continuously. To make decisions managers need information to help them to make informed choices. Basically a computer is a device that has the ability to accept data, internally store and execute a program of instructions, perform mathematical, logical and manipulative operations on the data and internally store the data or the result from the earlier described processes and reports on the results. Data and Information Data is raw facts or unprocessed information, computers and manipulate data according to the instructions contained in the software to produce information. Activities that are captures into an information system are known as data. -Data that has been processed is available as information and must be used by someone -Information is created through a process of recording, capturing and processing data and activities, then communicating it to the users to increase their knowledge to enable them to make decision. -Processing data involves doing calculations on the activities and summarizing the activities, classifying the activities according to certain attributes, sorting the activities etc. Information...
Words: 12308 - Pages: 50
...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
Words: 246535 - Pages: 987
...fourth EDItION Critical Thinking A student ' s Introduction Ba ssha m I I rwi n I N ardon e I Wal l ac e CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered...
Words: 240232 - Pages: 961
...1 – Introduction to Computer Concepts History of Computer * Often referred to the different generations of computing devices. * The circuitry is smaller and more advanced than previous generation. * First Generation - 1940-1956: Vacuum Tubes * Often enormous, very expensive, use a great deal of electricity and generate a lot of heat. * E.g., UNIVAC, ENIAC * Second Generation - 1956-1963: Transistors * Computers are smaller, faster, cheaper, more energy-efficient and more reliable. * Third Generation - 1964-1971: Integrated Circuits * Miniaturized Transistors were placed on silicon chips called semiconductors. * Increased speed and efficiency. * Fourth Generation - 1971-Present: Microprocessors * Thousands of Integrated Circuits (IC) were onto a silicon chip. * Computers are more powerful and linked to networks. * Fifth Generation - Present and Beyond: Artificial Intelligence * Uses parallel processing, quantum computation and nano-technology. * Respond to natural language input and capable of learning and self-organization. Computer Literacy * Knowledge and understanding of computers and their uses. Computer * An electronic device that transform input into output. Information Processing Cycle * Is a series of Input, Process, Output and Storage. Components of a Computer * Input, Process, Output, Storage and Communication Computer Systems * It has data inputs, processes that transform data...
Words: 10287 - Pages: 42
.................................................................................................................................... 5 DESCRIPTION OF THE PROJECT.............................................................................................................. 8 STUDENTS OF THE 20112012 ERASMUS IP ...................................................................................... 9 LECTURERS, TUTORS AND EXPERTS OF THE 20112012 ERASMUS IP ................................. 10 RESULTS OF THE ERASMUS IP INNO NATOUR 20112012......................................................... 19 FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20 INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44 CONCLUSIONS AND IMPLICATIONS ..................................................................................................149 BIBLIOGRAPHY........................................................................................................................................153 INNO NATOUR. Lesson learnt from innovation in nature based tourism services 4 INTRODUCTION The European Union gives a main role to the research, development and...
Words: 57884 - Pages: 232
...Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University of Texas Nigel Piercy, University of Warwick Jagmohan S. Raju, University of Pennsylvania Brian Ratchford, University of Maryland Jagdish N. Sheth, Emory University Itamar Simonson, Stanford University David Stewart, University of Southern California Rajan Varadarajan, Texas A&M University Barton Weitz, University of Florida v 6 AUTHOR AD HOC REVIEWERS Dennis B. Arnett,...
Words: 167068 - Pages: 669
...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
Words: 123102 - Pages: 493
...Titles in the series Stories about Maxima and Minima: v.M. Tikhomirov Fixed Points: Yll. A. Shashkin Mathematics and Sports: L.E. Sadovskii & AL Sadovskii Intuitive Topology: V. V. Prasolov Groups and Symmetry: A Guide to Discovering Mathematics: David W. Farmer Knots and Surfaces: A Guide to Discovering Mathematics: David W. Farmer & Theodore B. Stanford Mathematical Circles (Russian Experience): Dmitri Fomin, Sergey Genkin & Ilia Itellberg A Primer of Mathematical Writing: Steven G. Krantz Techniques of Problem Solving: Steven G. Krantz Solutions Manual for Techniques of Problem Solving: Luis Fernandez & Haedeh Gooransarab Mathematical World Mathematical Circles (Russian Experience) Dmitri Fomin Sergey Genkin Ilia Itenberg Translated from the Russian by Mark Saul Universities Press Universities Press (India) Private Limited Registered Office 3-5-819 Hyderguda, Hyderabad 500 029 (A.P), India Distribllted by Orient Longman Private Limited Regisfered Office 3-6-752 Himayatnagar, Hyderabad 500 029 (A.P), India Other Office.r BangalorelBhopaVBhubaneshwar/Chennai Emakulam/Guwahati/KolkatalHyderabad/Jaipur LucknowlMumbailNew Delhi/Patna ® 1996 by the American Mathematical Society First published in India by Universities Press (India) Private Limited 1998 Reprinted 2002, 2003 ISBN 81 7371 115 I This edition has been authorized by the American Mathematical Society for sale in India, Bangladesh, Bhutan, Nepal, Sri Lanka, and the Maldives only. Not for...
Words: 86787 - Pages: 348
...Visualizing Research This page intentionally left blank Visualizing Research A Guide to the Research Process in Art and Design Carole Gray and Julian Malins © Carole Gray and Julian Malins 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Carole Gray and Julian Malins have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work. Published by Ashgate Publishing Limited Gower House Croft Road Aldershot Hants GU11 3HR England Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Gray, Carole Visualizing research : a guide to the research process in art and design 1.Art – Research 2.Design – Research 3.Universities and colleges – Graduate work I.Title II.Malins, Julian 707.2 Library of Congress Cataloging-in-Publication Data Gray, Carole, 1957Visualizing research : a guide to the research process in art and design / by Carole Gray and Julian Malins. p. cm. Includes index. ISBN 0-7546-3577-5 1. Design--Research--Methodology--Handbooks, manuals, etc. 2. Art--Research--Methodology-Handbooks, manuals, etc. 3. Research--Methodology--Handbooks, manuals, etc. I. Malins, Julian. II. Title. NK1170.G68 2004 707’.2--dc22 ISBN 0 7546 3577 5 Typeset by Wileman Design Printed and bound...
Words: 81106 - Pages: 325
