...important: beauty items in the most perfect way. These adverts show beautiful and flawless women exposing not only their desirable bodies and faces but also, their ideologies. Every time regular TV viewer watches television, magazines and even newspapers he is constantly in contact with this a massive and wild environment that has a clear effect in society. Sometimes the audiences do not realize the significance and the magnitude that looking to these adverts have. By looking at these ads, in an unconscious way, the viewers are creating a stereotype about things. For example, when a single viewer stares at a Victoria Secret advert it will create an image in their mind of how a “regular” woman should look like; sexy body, perfect face, skinny and with a skin with almost no pores. People look advertising and they never reflect and ask them selves questions like: “Why are these adverts made the way they were made?” Or “What effects they have in the audiences mind?” People really get affected by advertising as this mass media establishes different ideologies that makes the audience reflect that to “fit in” society they should follow the same ideas shown in media. Nevertheless there are adverts for every kind of object in the market what is impressive is that adverts that are more explicit with women stereotyping are the adverts that are made to advertise cloths. Advertising tells a woman that what’s most important is how they look, and ads surround us show the image of ideal...
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...Mark Anspach WHY DID ISABELLE CARO DIE? Mixed messages in an anorexic model's demise. It was a shocking one-two punch: first anorexic model Isabelle Caro died in a French hospital, then the distraught mother killed herself. Coming so soon after her daughter's November death, Marie Caro's January suicide has reopened the debate about the causes of anorexia. Is imitation of ultra-thin models to blame – or are girls like her stunted by clinging mothers who won't let go? In interviews and a celebrity memoir, Isabelle didn't hesitate to blame Mom for wanting her to stay a child, yet she herself will be remembered as the skinny model who denounced the fad for skinny models. In an unsettling way, anorexia became her ticket to stardom. Isabelle Caro won fame by posing naked for a controversial 2007 advertising campaign about the dangers of anorexia sponsored by Italian fashion label Nolita. Timed to coincide with the unveiling of spring-summer collections on the Milan catwalks, the campaign was conceived as a wake-up call to the fashion industry and a warning to girls who might be tempted to imitate impossibly slim models. The sight of Isabelle's emaciated frame was supposed to show that extreme thinness is repulsive, not sexy. "The message is clear," Isabelle said at the time. "I have dry, sore skin, sagging [breasts], the body of an old woman." Alas, the message was not clear at all. Pictures of the 20-something's wizened body and big green eyes turned up on so-called "pro-ana"...
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...Television Media Abstract Television is an amazing thing. Many years ago, we had a black and white screen with big knobs, as bulky as a microwave for a television. Now, with technology so advanced, we have it almost paper thin and we sit in front of it just mesmerized by what we watch on the screen. We watch anything from the news, to reality television, to educational programs, and so on. It’s such a powerful tool that can have a big influence on most consumers because most of us sit in front of it either when we are bored or just want to relax. It is a phenomenon that has allowed us to see the latest news, advertisements, the latest movies, or even the most up to date current events that is happening throughout the whole world. History of Television There are different Era’s of the televisions. Prior to the year 1935, it was called the Mechanical Television Era. It was the first generation and was not completely electronic which displayed a TV screen and it had a small motor with a spinning disc and neon lamp. (Bennett, 2001) First Media Advertisement in the United States In the United States, the first advertisement shown on the television was for Bulova and it had showed for 10 seconds and was placed before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The company paid only $9.00 for the advertisement. There are two main characteristics to television advertisement in the United States. The first task is to create a television...
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...Research Essay Effects Of Media On Teenagers In the last 10 to 15 years, the influence of media has grown exponentially with the advancement of technology. Starting from 1990s, the majority of our population did not have cable, teenagers back then relied more on news papers, magazines as internet was considered a luxury for the ordinary population at that time. With the passage of time, trends changed. Technological advancements and an economic boom have lead to increases in the standard of living. Teenagers have been exposed to media like never before. Cable networks and internet that were once luxuries have now become necessities. Media has a great influence in the development of a teenager’s personality and character. “The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses,” said the American black militant leader Malcolm X (qtd. in Krishna). The power or influence of media can easily alter or change a teenager’s opinion. This means that media can depict an ordinary thing so negatively that it may compel people to believe or act in quite the opposite way. So it is necessary to analyze the effects of media on teenagers because of the influence it has on them. Media can be both helpful and harmful to teenagers. But the negative effects of Media on teenagers clearly outweigh the positive ones which is becoming a great worry for the...
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...Retailer catalogs such as Abercrombie and Fitch and Victoria’s Secret tend to feature airbrushed, scantily clad and altered photos of male and female models. Beauty pageants, fashion shows, the Internet, and movies have swamped the public with two-dimensional pictures of beautiful icons and celebrities. There are even television shows that have joined the delegation, playing a role in the image that it portrays such as Skin Deep, The Swan, and Extreme Makeover. America heavily relies on mass media to play a role in molding Americas view of the definition of beauty and reshaping culture at the same time. In present-day society, with the ever-changing idea that portrays images beauty, people rely on the media to help them find the latest trends on how to look and what to wear to stay “in fashion”. According with Hume (1742), “Beauty is in the eye of the beholder”. Perhaps a more modern-day accurate definition would be, “Beauty is in the eye of the media.” One may say that a beauty standard that is portrayed in present-day media does more negative societal harm than positive images. Even though the allegations tends to lean forward on acknowledging that fact that media does indeed influence ‘harmful-images,” there is not a strong, stable public outcry...
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...[pic] • Submitted To: Saud Ahmed Lecturer Department of Finance Jagannath University, Dhaka. • Submitted By: Rafiqul Alam Khan Group Representative of Creative Thinkers B.B.A, 6th Batch (1st Year, 1st Semester) Session: 2011-2012 Department of Finance Jagannath University, Dhaka. Date of Submission: th April, 2012. [pic] Creative Thinkers Group Members of Creative Thinkers |Sl. No. |Name |Roll No. | |01. |Rafiqul Alam Khan |B110203126 | |02. |Rakibul Haque |B110203079 | |03. |Helal Chowdhury |115315 | |04. |Reshma Akter |B1102030 | |05. |Alim Ehsan Dipon | B110203105 | Letter of Transmittal 30th April, 2012 Saud Ahmed Lecturer Department of Finance Jagannath University, Dhaka. Subject: To submit an assignment of “New Product Development.” Dear Sir, This is informed you that we have completed our Assignment on “New Product...
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...9 -5 1 2 -0 8 5 REV: MAY 25, 2012 ANAT KEINAN JILL AVERY FIONA WILSON MICHAEL NORTON EILEEN FISHER: Repositioning the Brand Hilary Old, vice president for communications, was one part excited and one part nervous, so she took a moment to adjust her scarf before she entered the meeting. It was January of 2010 and she and her colleagues were about to review the first retail sales results following a major strategic initiative to reposition and evolve the EILEEN FISHER brand. 2009 marked the 25th anniversary of EILEEN FISHER and the occasion gave the company the impetus to pause and assess its history. The company had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the strong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. The company was consistently recognized as one of the best companies to work for and had an impressive environmental sustainability and social responsibility record. However, a startling discovery had emerged. The median customer age was currently at 59 and increasing each year, keeping pace with the age of the company’s visionary founder, Eileen Fisher. Despite the company’s best efforts to design age-less clothing to appeal to multiple generations, as Fisher herself aged, so too had the customer base. The company found itself stereotyped as a brand for older, and, to some extent, customers with larger body types. Old...
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...The popularity of beauty pageants started to increase in America after the first contest was held in the early 1921’s but the ideas that used to run the competitions back in that time changed drastically when the contests started being televised in the mid 1950’s (Watson). With more than 100 000 pageants taking place every year, more people were watching and more women were being exposed to the idea of the ideal American woman that is depicted by the participants chosen to compete (Barash). Over the years, the objectivity of women has been shown in the most obvious ways during the certain contest rounds and disturbingly, pageants are still being socially accepted. Beauty pageants should not be allowed to continue because they do not portray women in the correct manner but instead allow the misconceptions of self-objectification and self-concepts to continue. When beauty pageants were first created, they were meant for young teenage girls usually between the ages of 16 to 25 (Smart). Unfortunately, child beauty pageants started to arise in the 1960’s. For over fifty years, children have been subjected to the world of beauty pageants where they have been forced to behave as young adults rather than the five year olds they actually are and being taught unrealistic ideas of what they should look like. "What they are learning basically is that they have one characteristic which is of total primary importance, and that is their body and their attractiveness," said Syd Brown, a child...
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...I HARVARD I I IBUSINES s I lscHooL 9-512-085 REV: MAY 25,2012 ANAT KEINAN JILL AVERY FIONA WILSON N,IICHAEI- NORToN EILEEN FISHER: Repositioning the Brand Hilary Old, vice president for communications, was one part excited and one part nervous, so she took a moment to adjust her scarf before she entered the meeting. It was ]anuary of 201,0 and she and her colleagues were about to review the first retail sales results following a major strategic initiative to reposition and evolve the EILEEN FISHER brand. 2009 marked the 25tri anniversary of EILEEN FISHER and the occasion gave the company the impetus to pause and assess its history. The company had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the skong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. The company was consistently recognized as oue of the best companies to work for and had an impressive environmental sustainability and social responsibility- record. However, a startling discovery had emerged. The median customer age was currently at 59 and increasing each year, keeping pace with the age of the company's visionary founder, Eileen Fisher. Despite the company's best efforts to design age-less clothing to appeal to multiple generations, as Fisher herself aged, so too had the customer base. The company found itself stereotyped as a brand for older, and, to some extent...
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...Behavior and Psychological Disorders PSY 103 Intro to Psychology January 2015 Michael Phillips - instructor FINAL WEEK PP PRESENTATION Behavior and Psychological Disorders Anorexia Nervosa is an eating disorder that typically starts during the teenage aged years, mainly affecting females more than males. It is a dangerous and potentially life threatening illness that affects the body and the mind. People affected by this disorder have an extreme terror of gaining weight and severely reduce the volume of food they eat becoming under-weight, and have a distorted view of their body image. Eating disorders are very complex and experts cannot explain the exact cause but they have learned it may be created by an assortment of genetics, family behaviors, social influences, and personality traits. Research has shown that there are some specific psychological factors and personality traits that may have influencing factors for some people to develop an eating disorder. Many of these individuals have low self-esteem, feeling helpless, tend to be perfectionists, and have an intense dissatisfaction in their appearance. If the disorder is left untreated, it can lead to starvation, serious health problems, and even death. Early intervention and treatment has shown to be effective in its recovery. General Behaviors People suffering from anorexia nervosa are typically very competitive and are determined to succeed. They compulsively measure their appearance and compare their...
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...The 1960s was a decade filled with change. It started out with optimism among America’s youth that was unprecedented in history. Before too long headlines of civil rights, university reform, pacifist movement against the Vietnam War, women’s rights, and sexual liberation were made and the “Camelot” vision was quickly shattered. America’s youth began to revolt against the establishment and the foregone conclusion that they would adopt the lifestyle of their parents. In ten short years societal norms were turned completely around. Never before had change happened so quickly or been driven by the same group. This rapid change is breathtaking, considering most young people are generally naïve and disinterested in events outside their immediate scope. I have therefore decided to investigate what role the media played in the youth revolutions of the 1960s. This paper will identify media’s influence in driving change and analyze relationships between media, specific historical events, and the reaction of America’s youth. This will be achieved by looking at both primary and secondary sources to determine how much influence the media played in manipulating America’s youth via songs, marketing, and select writings. The media industry’s reaction to the social and technological upheavals of the twentieth century was to encapsulate the mantra “youth as fun” and sell it to America’s teens. . It was the social exposure that the media promoted that resulted in the heightening...
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...SIT Graduate Institute/SIT Study Abroad DigitalCollections@SIT Independent Study Project (ISP) Collection SIT Study Abroad 10-1-2011 Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman Rebecca Gelles SIT Graduate Institute - Study Abroad, gellesr@carleton.edu Follow this and additional works at: http://digitalcollections.sit.edu/isp_collection Part of the Other Film and Media Studies Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2...
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...The Hunger Games: Action-film feminism is catching fire Lisa Schwarzbaum Burning up Jennifer Lawrence’s Katniss Everdeen is both strong and vulnerable – a new kind of action heroine who has powered The Hunger Games: Catching fire to a $158m US debut. (Lionsgate) Jennifer Lawrence’s Katniss Everdeen is a new type of female action film icon, and moviegoers should be very excited about that, writes Lisa Schwarzbaum. As Catching Fire ignites on movie screens around the world, this is what we know about the 21st Century heroine called Katniss Everdeen: she is strong but also soft. She is brave but she has doubts. She is a phenomenal fictional creation, yet is real enough that moviegoers can draw inspiration from her values, her resourcefulness, and her very human inner conflicts. And she is played by Jennifer Lawrence, who appears not only to be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt. And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted...
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...4240 JULY 22, 2010 JOHN A. QUELCH HEATHER BECKHAM Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six...
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...4240 JULY 22, 2010 JOHN A. QUELCH HEATHER BECKHAM Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug “I have tried countless diets and every new weight-loss pill that has come on the market. Nothing seems to take off those extra pounds. With diets, I am miserable because I am starving all the time, and none of the weight-loss pills seem to work. I might lose a couple pounds, but I never reach my weightloss goals and I usually end up gaining more back. I would give anything to lose this extra 20 pounds, so that I can live a longer, happier life.” — Tamara Jinkens: focus group participant, age 42 Barbara Printup, senior director of marketing for Cambridge Sciences Pharmaceuticals (CSP), listened as overweight focus group participants recounted their lifelong struggles with weight loss. Printup had just been placed in charge of the upcoming U.S. product launch of CSP’s newest prescription drug, Metabical (pronounced Meh-tuh-bye-cal). In clinical trials, Metabical proved to be safe and effective in stimulating weight loss for moderately overweight individuals. CSP was an international health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured over $25 billion in sales in 2007. Printup had over 20 years of experience marketing prescription drugs for CSP. She had led six...
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