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Data Warehouse-Rei

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Data Warehouse is an application that collects data information to assist marketing and financial improvements through sales transactions and other dealings. This storage system holds large data files of consumers and other dealings within a company. The data collected from transactions assists companies with making decision that can better serve consumers as well as company reports. This stored information is more reliable because of its day-to- day transactions reports. Utilizing this type of system can be cost effective for storing large information for various companies. Once data is stored, the information is available to anyone, however it cannot be altered (Laudon & Laudon, 2013, p. 160).

REI is building a data warehousing system, in order for the organization to have a better method to recognize each consumer’s interactions with the company. Information collected such as purchases and transactions through online, catalogs, stores and websites browsing is stored within the system. This will enhance REI’s customer service by allowing them to track the interest of co-ops, send notifications of recalls for particular items, and make it easier to search or query items up with a specific product number. REI had a vision of being connected with its consumers so they could better serve them. They also wanted to tailor the products to the needs of the consumer, while also being user-friendly.

Although the data warehouse is good for business there are various concerns for creating this system. Security is a focal point in large companies adapting to this type of data storage information. Having large amounts of information on consumers can make them potentially vulnerable for security issues. Sensitive information such as credit card and personal information can also be jeopardized. It is important that all companies protect their consumer’s rights and privacy.

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