...Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: Submitted to: Submitted by: Date of Submission: Title of Assignment: Case Study Analysis – Datavast Inc.: The Target Segment Decision CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: _____________________________ *********************************************** Instructor's Grade on Assignment: Instructor's Comments: (1) Describe the data storage industry in China in this case. Include comments on technology and issues in accepting new technology? Backup copies of important data was a relatively new concept in China and a large number of companies that backed up their data used outdated storage methods. These storage methods were not very reliable and were sometimes very easily compromised. It was estimated that approximately 20% of China’s small and medium-sized enterprises (SMEs) still used CDs as their primary source of data backup (Hao, 2012). CDs were used mostly for personal...
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...w 9B12A020 DATAVAST INC.: THE TARGET SEGMENT DECISION Maggie Hao wrote this case under the supervision of Professor Michael Taylor solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-06-08 It was December 2011, and Winston Hao, founder and general manager of Datavast Inc. (Datavast), was deep in thought as he gazed out the window of his Beijing office with a cup of his favourite tea in hand. He was both excited and anxious about his company’s prospects for the future. Since the company’s inception five years ago, Hao had heavily invested time, energy, and money into building this company, which designed, manufactured, and sold cloud storage products – that is, products that...
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