...Community radio fosters good governance October 27, 2013 in Opinion While the technological advancement in this country is pointing to a new world order, where globalisation and simplification of life is happening fast, there remains a gap in our country which if harnessed and supported has the capacity to be the game changer. Sunday Opinion with Kudzai Kwangwari The cellphone came and with it text messages, WhatsApp facilities, as well as money-transfer mechanisms while the internet also brought with it major communication developments in Africa but more specifically in Zimbabwe. One area which remains unexploited and untapped is community broadcasting and we believe this is a critical sector. For many it may be just a communication issue, but it must be viewed from a development perspective because more than anything else that’s what it is. It is a development tool. Community radio has the capacity to positively affect the politics, social set up of a country, economy and even the culture of a people. In terms of politics of a country, community radio in this day and age where democracy has become the new political philosophy considered as ideal plays a very critical role in promoting debate and dialogue, which are critical components of a functioning democracy. Community radio promotes the enhancement of interaction between citizens and the state, which is a prerequisite for any functioning democracy again. This is particularly so, because it promotes good governance where...
Words: 1096 - Pages: 5
...Crowsourced Radio Several years back, when I was a lot younger, I used to marvel at the voices I heard on radio. It was so enchanting and so out of this world that the possibility of ever hearing myself over the air was something I was scared to even dare imagine. Secretly though, in my dream world, I knew I wanted it. It was like that little taboo that even though publicly abhorred, has its own irresistible attraction. Fast forward to the present and now the whole thing has flipped. It’s no longer surprising. It’s not even as attractive as it was. Somehow the shine has dulled through years of radio commercials, imaging voice and a myriad of other radio stuff. It’s however not un-common to come across the excitement of a listener who has heard their voice for the first time on radio. Birthday calls, discussion call ins, music requests, salaams and incident reports are just some of the ways in which radio fans dreams of being on air have come alive. Rarely do they get an opportunity to control what goes on air though. Imagine you are the listener and imagine it was possible for you to control what music is played and not just that. Even further, imagine that you could also say a few words concerning anything under the sun and all that is broadcast for everyone to hear. This is beyond radio as it is widely understood now. In fact, very few programming directors would let go the reigns on their station content in exchange for complete lack of control. However, this is not a...
Words: 1252 - Pages: 6
...magazines, radio ads are much more affordable than many people realize. While broadcasting in radio, a company is able to reach its target audience at the lowest cost. Being that the most affordable form of advertising means of publicity is through the airwaves, it is frequently the preferred kind of mainstream marketing medium of many businesses new and old. Although radio is the cheapest and most direct form of placing bulletins, there is a process in which companies must follow in order to successfully reach their target audience. Once a company has decided to use radio as the medium of choice for their advertisements, the company needs to first decide who their target audience is going to be by looking into factors such as gender, age, where they live, interests, hobbies and even personality traits. It may come to sound a bit stereotypical but many business owners instinctively know what type of music their target audience listens to. If a company is trying to market a new type of energy drink, they should invest their time in advertising on radio stations that would play rock or hip-hop music, rather than a station that plays classical music. As soon as an establishment has identified their demographic, the next step would be to consult with radio stations which cater to the type of audience they seek. While communicating with radio stations, businesses need to keep in mind a few things about each station they reach out to. The first being the reach of a station, which is...
Words: 1068 - Pages: 5
...beginnings; she transcended from a boisterous radio personality to a leading daytime talk show host despite what would be considered shortcomings. She dealt with addiction, low self-esteem, and an overall battle for acceptance. Her journey is one that resembles some of the theories in novel Mastery by Robert Greene. Wendy was born in 1964. By the time she was in sixth grade she stood at 5’7 with a size eleven shoe. She stood out to say the least. One of three children, she had big shoes to fill as her sister attended a prestigious college at the age of sixteen. Wendy followed her footsteps and attended Northeastern University in Boston where she majored in communications with a minor in journalism. It was in college that she got into radio by hosting her own show on the college’s radio station. She went on to travel to stations in St. Croix, Virgin Islands and New York City. Upon working at various radio stations Wendy would be released for not sticking to the prewritten script according to Biography.com, Wendy says, “It’s been mostly 'Read these liners, and play the hits' and 'You're saying too much' and 'Shut the hell up,'” (¶ 7) for most of her radio career. Wendy modeled her style after the edgy Howard Stern. She named herself “Queen of All Media”. This title was a piggyback of Howards, “King of All Media”. She unintentionally exercised honesty and often times angered many of her interviewees. In her twenty-three years of radio she explains that she was able to gain...
Words: 1015 - Pages: 5
...team of Radio One, Inc. with an analysis of the acquisition they are considering. The acquisition includes 21 radio stations, 12 from Clear Channel, which has to divest because of their merger with AMFM Inc., six from Davis Broadcasting and three more from Shirk, Inc. and IBL, LLC. The remainder of this report is structured as follows. First, a business case will be made as to provide insight into the relevance and feasibility of the acquisition for Radio One, Inc. Thereafter, the package that is under consideration to be acquired, will be valued and this valuation will be extensively covered. Lastly, a bidding strategy to successfully acquire the package of radio stations will be recommended. Business Case In this section, the relevance of the package of radio stations under consideration to be acquired will be evaluated. In particular, an answer will be formed to the question: why should Radio One, Inc. buy this package of radio stations? The main strategy of Radio One, Inc. is to provide urban-oriented music, entertainment, and information to a primarily African-American audience in as many major markets as possible. Because the biggest part of the radio stations for sale are in urban format and they are in the top 50 African-American markets, their acquisition would significantly improve Radio One, Inc.’s presence in the market. In particular, the acquisition of these 21 radio stations would create nationwide coverage overnight. Among the radio stations, is a radio...
Words: 663 - Pages: 3
...9-201-025 REV: MAY 29, 2003 RICHARD RUBACK PAULINE FISCHER Radio One, Inc. Radio One (Nasdaq: ROIA, ROIAK), the largest radio group targeting African-Americans in the country, had achieved tremendous success by purchasing underperforming radio stations, changing them to urban formats, and using its programming, marketing, and operating skills to cut unnecessary costs. Under the leadership of Alfred Liggins III, chief executive officer and president, the company posted consistent, above-average, same-station broadcast revenue and cash flow growth, and grew from 7 stations in 1995 to 28 in 1999. In October 1999, two of the nation’s largest owners of radio stations—Clear Channel Communications Inc. (NYSE: CCU) and AMFM Inc (NYSE: AFM)—announced plans to merge. Scott Royster (HBS ’92), chief financial officer and executive vice president of Radio One, knew that the Federal Communications Commission (FCC) would require Clear Channel to divest some of its radio assets after the proposed merger. The divestitures were an opportunity for Radio One to acquire 12 established urban stations in the top 50 markets. Acquiring those stations would more than double the size of Radio One and help build its national platform. Liggins and Royster had to decide if Radio One should purchase the stations and how much to offer. The Company Radio One was founded by Liggins’s mother, Catherine Hughes, who learned the radio business while teaching at Howard University. In 1980, Hughes...
Words: 6914 - Pages: 28
...perform an analysis of the Information Technology status of the business. Identify three business problems you see at Club IT in terms of resources, customers, and supply chain. Club IT has a lot of issues coming in from the back to the front door; given to the fact the technology is an issue for Ruben and Lisa. The fact there club lacks the upgraded technology in order to make a statement among all other clubs in the area. Club IT does not have the relationships that most successful club have with their consumers or contractors. For example Belasco night club in Downtown LA sub contracts to a professional radio station who makes appearances on certain nights and have professional relationships with music Stars who may be included for a certain percentage of the profits made from that night. The thing is the more you reach out and make connections such as a radio station or well-known DJ; they automatically have an fan base which will boost your ratings and boost your reputation with free promoting from each source. Unlike like Belasco’s venue they lack the technology, lack resources when it comes to customer’s appellation and just like any other club around the nation you need to make relationships with promoters who will bring and build your clientele. Club IT lacks many key components which could make the night time business a successful entity. Ruben and Lisa have a very nice venue again just right for the night time entertainment stream, but technology and lack of applications...
Words: 815 - Pages: 4
...of the happiness will be the listeners of the radio station being entertained at the time the prank is broadcasted, which is a huge number of people (Low, 2013). Owners of the radio station will also be happy when the amount of listeners that tune into the radio channel at this particular time increased to listen to the prank calls made by the radio DJs. This extent of happiness will far exceed the extent of unhappiness caused by this prank call, which are only the nurses being pranked and/or the characters being imitated in the prank call. We can also take another feature for the calculation of the amount of happiness being generated, for example, the duration of happiness (Low, 2013). The duration of the unhappiness is longer than happiness because people who are unhappy tend to take a longer time to recover from that unhappiness. The happiness that the listeners have only will last during the few minutes of the broadcast or maybe a few minutes after as well. The total amount of happiness will still outweigh the total amount of unhappiness because the extent of happiness far exceeds and dominates the net amount of happiness. Therefore, it will be ethical to broadcast the prank call based on utilitarianism. * Kantian Ethics Based on Kantian Ethics, the duty of the radio station is to gain listeners by letting listeners enjoy listening to the radio station and also have a higher rating as compared to other radio stations. To be morally permissible, the rule: ‘if I were...
Words: 1378 - Pages: 6
...problems the company is facing (not more than 2 pages). Radio used to be an information centre for listeners. As time passes by, the functions of radio has gradually changing. It is not serve only as an information centre but also as medium of entertainment and centre of learning. We can even say that the main role of radio for present time is mostly for entertainment. Nowadays, in the case of innovative many new technologies have been developed, one of the oldest forms of media in the whole wide world has been impacted and it is the radio. Not only radio per se, other kinds of ‘traditional’ media such as newspaper and magazine are also impacted by their ad revenues and it is predicted to be keep on declining. In context of Indonesia solely, there are already 1,178 in total number of radio stations. With so many established radio stations, the medium has become more disintegrated. There is a very high competition between radio stations in providing the best of them of them to the listeners. In Indonesia, a few radio stations are incorporated under one management group. One of them is Masima Group which encompassed of Delta FM, Prambors and Female Radio. Compared to other radio stations, one of problems encountered by Delta FM is because of its unstable personality. In 1994, the targeted listeners for Delta FM are aged between 40-50 years old, who were described as “elegant and intellectual”. Thus during that time, the radio focused on listeners’ favourite oldies songs. In fact...
Words: 1033 - Pages: 5
...Community Radios As part of its vision for Digital Bangladesh, the Government of Bangladesh has committed to issuing licenses for community radio stations. Yeafesh Osman, Minister for Science and Information and Communication Technology (ICT), said: “I can assure you that the government will be issuing licenses for community radio soon. This will be a major step towards achieving the government’s vision for a Digital Bangladesh.” Osman was speaking during an interview with a community radio station broadcasting from an ARTICLE 19 and partner BNNRC exhibition stall at the World Telecommunication and Information Society Day event, held in Chittagong on 16-17 May. As part of this event, ARTICLE 19 and partner organisation Bangladesh NGOs Network for Radio and Communication (BNNRC) promoted the theme of community radio and access to information through an exhibition stall and fully-fledged community radio station, broadcasting on FM. The two-day event was organised by the Bangladesh Telecommunication Regulatory Commission (BTRC) and comprised a national seminar on “Digital Bangladesh” and “Vision 2021”, as well as an ICT exhibition displaying different information and communication innovations. With over 20 stalls, various ICT-based organisations took part in the event, including those promoting software, call-centres, internet services, telecommunication infrastructure services, video conferencing, mobile telecommunication services, vehicle tracking and community radio. There was...
Words: 386 - Pages: 2
...RADIO and all its glory Michael A DePiro Walters Introduction to the Entertainment Industry - Online Professor Kip Roddenberry 11/27/2012 One of the most common forms of media, and one of the first ever-electronic mediums, radio has come a long ways over the years. First was a simple experiment to demonstrate transmission of frequency energy. Today a way of life for millions of people everyday, in 1892 the first ever radio was in the making, but it would not be till the early 1900’s that the first ever voice over would hit the airwaves. By 1904 radio was in full swing. By the 1930’s Radio sets were in homes across the world. “IT'S difficult to imagine a time before radio. From families gathered around huge radio sets in 1930s lounge rooms, to the blast from a car radio tuned into rock stations 40 years later, the ''wireless'' has had a profound effect on our lives.” (Thom, 2007) Radio is enjoyed by millions of people everyday, it’s hard to tell which demographic works best. The best way for me to refer to Radio is in my own professional role in the industry. I currently work as the Program Director for Forever Broadcasting, the largest radio station in Pennsylvania. From my research and constant contact with Abatron it appears that more women tend to listen to the radio than men. This demographic is shown in all of our stations, and Abatron reports that the demographic of women listeners is high in most states. The typical target customer is another hard one to pin...
Words: 893 - Pages: 4
...of this emblematic radio station across the time. Thanks to Jean-Sébastien Petitdemange, host of the show “Itinéraire d’un auditeur gaté” and working for RTL for more than 15 years & journalist for “Midi en France” on France 3. And Claude Joly producer of the Petitdemange show. Table of contents I. The firm RTL 4 II. RTL’s factors of success 13 A. Radio Listeners 13 B. Hosts 17 C. Communication strategy and new technologies 20 III. Recommendations RTL could follow to improve its business 24 A. Recommendations regarding radio listeners 24 B. Recommandations regarding the hosts 26 C. Recommendations regarding communication strategy and new technologies 28 Everybody knows the radio station RTL. It is the eldest generalist radio station, which remains the most listened station in France, despite of the blips of the media landscape but also despite the swirls in their own history. The firm RTL • RTL story from the 1930s to rtl.fr Radio Tele Luxembourg, a radio network from Luxembourg, was created in 1931. At the beginning, the radio transmitter was located at the Grand-Duché of Luxembourg, in the city of Junglinster. It was the only private French speaking radio that people could hear in Northern Europe, and more particularly in Belgium and France. It is useful to remember that during this period, radio stations could not install their transmitters in France because of the TSF state monopoly. And quickly, Radio Luxembourg gained a...
Words: 7708 - Pages: 31
...the International Maritime Organization (IMO). D. Programming of all maritime channels must be performed by a licensed Marine Radio Operator. 1-1A2 What transmitting equipment is authorized for use by a station in the maritime services? A. Transmitters that have been certified by the manufacturer for maritime use. B. Unless specifically excepted, only transmitters certified by the Federal Communications Commission for Part 80 operations. C. Equipment that has been inspected and approved by the U.S. Coast Guard. D. Transceivers and transmitters that meet all ITU specifications for use in maritime mobile service. 1-1A3 Small passenger vessels that sail 20 to 150 nautical miles from the nearest land must have what additional equipment? A. Inmarsat-B terminal. B. Inmarsat-C terminal. C. Aircraft Transceiver with 121.5 MHz. D. MF-HF SSB Transceiver. 1-1A4 What equipment is programmed to initiate transmission of distress alerts and calls to individual stations? A. NAVTEX. B. GPS. C. DSC controller. D. Scanning Watch Receiver. 1-1A5 What is the minimum transmitter power level required by the FCC for a medium-frequency transmitter aboard a compulsorily fitted vessel? A. At least 100 watts, single-sideband, suppressed-carrier power. B. At least 60 watts PEP. C. The power predictably needed to communicate with the nearest public coast station operating on 2182 kHz. D. At least 25...
Words: 8813 - Pages: 36
...Louis Bread Company was created in St. Louis, Missouri and has many locations under this name in this particular area. But in every other area in the U.S. and Canada this restaurant goes under the name Panera Bread Company and offers the same food at all areas. (Panera Bread Company Overview, 2013) Another example of glocalization, is where an Asian subsidiary of News Corp started broadcasting satellite television into India but for this T.V. station to really take off was to hire a person who was experience in Indian programming to create soap operas that would appeal to that cultural environment not the American soap operas dubbed in Hindi and they also took over the production of news and current affairs. (Johnson, 2007) Finally an example of “glocalization” is our music that we play on the radio or even MTV. Whether it is a different area of the U.S. or other countries the radio/TV stations adapt to that area and what the community wants to listen too. When you cross state lines or country borders you have to change your radio station because you listening to that local areas music taste. If you don’t like changing your music taste then...
Words: 475 - Pages: 2
...Guglielmo Marconi Amazing Facts About Gugleimo Marconi: Guglielmo Marchese Marconi is one of our famous inventors. He is an Italian inventor, physicist and scientist (Alexander- Furchest). But sometimes, he preferred to be called an engineer rather than a scientist. He was known for his bale work, inversion of Radio Transmission and Radio Telegraphic System (Neil, Sara). His work on long-distance radio transmission, radio telegraphic system and Marconi’s law opened his way up to be known in different countries. He created the Wireless Telegraph and Signals Company, this being named “Entrepreneur and Businessman.” He also invented the first practical radio-signaling system in 1895. Because of these works on radio, he is often called the “Father of Radio.” In 1897, he travelled to London together with his mother to have his invention get patented because the Italian government was less interested in his work, and he succeeded. On March 3, 1898, Marconi set up a radio system in Ireland, so the government could send messages or important information to their ships. Marconi also set up 2 radio stations on both sides of English channels while French government also set up radio system for their troops. On December 12, 1901, Marconi successfully sent a message across the Atlantic Ocean, and everyone could not believe it. So by May 21, 1908, almost every country is using Marconi’s invention. In 1909, together with German physicist, Karl Ferdinand Braun, Marconi received a Nobel Prize...
Words: 1626 - Pages: 7
