...Radio Advertising Advertisements come in many different shapes and sizes. They are seen on television as a person is watching their favorite show, on billboards as you drive into a major city, and online through social media and other websites. Another form of advertising that may not be thought about as much but is still a good way to promote would be through the radio. The radio is something that a variety of people use every day and they normally don’t have the option of skipping past the advertisements like they can on televisions. Also, there are many people that travel long distances in a car. Either for work, vacation, or just to visit old friends. These people will usually listen to the radio for their car ride and will listen through the ads as they go. For these reasons, radio ads are a good thing to consider. Radio Stations near Me I live in Castle Rock, Colorado. It is about 15 minutes away from the outskirts/suburbs of Denver, Colorado. For this reason, the only radio station that is actually in Castle Rock is a Spanish radio station. For this reason, I went ahead and looked at radio stations that were within listening range of Castle Rock instead. According to radio-locator (2015), there are 59 stations that are close enough to be listened to in my city. Most of the actual stations are located in Denver and Pueblo with a few random ones in each of the surrounding cities. The style of music ranges vastly. The formats for these different radio stations are Classical...
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...Questionnaire Draft # Interviewer: Business Name Phone “Hello, may I speak to the owner or manager who is in charge of advertising? “My name is ________________________. I’m a member of the marketing research team from Sample University. Today I am doing a survey about what businesses think of advertising media. This survey will take about 10 minutes. Would you be willing to answer some questions about advertising and your business? [Contact agrees; proceed to screen] Great!. Here’s the first question: Are you currently advertising? r Yes (skip to survey II) 1 r No (proceed to survey I) 2 Survey 1 1. Please state your type of business. _______________________________________ ______ 2. Please estimate the number of employees in your business. __________ ______ We are only talking today with businesses who are currently advertising. Thank you for you cooperation and time. Your willingness to participate is greatly appreciated. Survey II 1. In what advertising mediums are you presently advertising? [Unaided, check responses given] 2. Considering the advertising mediums you presently are using, what percentage of your advertising budget is devoted to each? Q1 Q2 r Television r Newspaper r Radio r Outdoor r Directory r Web r Other 3. How would you describe your target customer? a. What age group do they comprise? 0-12 13 -19 20 - 29 30 - 39 40- 49 50- 59 60 or older r r r r r r r b. What income level? < $15,000 $13-19999 $20-24999 $25-29999 $30-34999...
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...May 19, 2014 While advertising media can be expensive, it is one of the best forms of advertising in today’s society simply because it reaches the target audience before any other. The way that technology has taken over, majority of us are using some form of media on a daily basis. What is advertising? Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. (Evolution of Advertising, Chp 1) Any where we look, we are bound to see some form of advertising. Flyers, billboards, posters and many other different type of advertising are pretty much visible anywhere. Most people are aiming to inform a certain target audience about a specific service or product. Some posters and billboards are simply sending out a message to society. There are so many forms of advertising in today’s society. Some of our most popular ones are social media, such as, Facebook, Twitter and Instagram. Many entertainment promoters have cut down the amount of flyers and papers they used and stick with social media. Often times while browsing the internet we get those ads that pop up on the top or bottom of the screens, that can be annoying which some people use the pop up blocker. What is media advertising? Media advertising is a form of advertising through things such as radio, television, print, and digital. Every day we come...
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...be analysing are: newspapers, television, radio, and billboards. 2. Findings a. Newspapers Promoting a business through a newspaper may seem ‘outdated’ by some as the world of technology continues to grow, develop and capture audiences of all ages. However, there are still some advantages to using a newspaper as a promotional tool. A national newspaper can help you reach large amount of people whereas a regional newspaper has reader loyalty and they will trust the brands they see in this paper a lot than if they were to see an advert online. A regional newspaper can also help a business to gain high coverage within a geographical area so if you were trying to advertise a small business in a local area a regional newspaper would be perfect for this. A newspaper advert is quick; it will often come out the next day. You can also get a lot of room to promote, if you need it. There are also a few disadvantages to using newspapers for promotional activities. Newspapers are known as ‘flat’ advertising. This means that they can’t make noise or grab attention in any other way for the audience. You can’t make a last minute change with a newspaper, because of tight printing schedules. Large space adverts are also very expensive. Lastly, newspapers tend to deliver only to an adult audience, so if you had products targeted at teens, a newspaper probably wouldn’t reach these people. b. Radio In 30 or 60 second slots, a good radio advert grabs attention. However there are...
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...IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632) 528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory .........................................................................................
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...AN EMPRICAL STUDY ON FM RADIO ADVERSITING Advertising of products and services is the route to rope in more customers and improve a company’s image. Radio is an effective, low-cost medium for advertising a company’s products. FM radio has today enabled advertisers to reach out to the audiences cost-effectively. In July 2005, the union cabinet approved the second phase of FM broadcasting in private sector, in which more emphasis was given to the growth of services than generating revenue for the government. The government has allowed foreign companies to venture into setting up of private FM stations within in the present ceiling of 20% foreign capital. Now the Government expects to take a final view in two to three months on the third phase of expansion of FM radio and about 806 radio licences are expected to be issued and the Government plans to take FM radio to about 283 towns. (News from business line New Delhi, March 28 by Mr. Rajiv Takru, Additional Secretary, Ministry of Information and Broadcasting) Currently, as for as advertising is concerned only one –and – a- half % of total advertising spending can be attributed to radio. In other countries around the world, the average ranges from 5-15%.In srilanka, for example, 21% of total advertising expenditure is spent on radio. This shows the vast potential of the radio as a medium of advertising it is said that radio covers almost 89% of country in terms of area and 97% in terms of population. However, this medium...
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...TV or Radio –Which is The Best Way to Advertise There are a lot of different ways to advertise . when you want to increase your business what is the first thoughts that you have? How to make people know about your product, how good your product is . The best and fastest way is through advertising. Here we are going to talk a little bit about the two effective way to advertise. First of all, before we start advertising with TV, radio or any other form of advertising, it's very important to make sure we have a good offer. What we call an offer is what most of people want to trade our prospects for their time or money. It is the main thing that will determine the success or failure of your TV/radio advertising. For example, good offer or bad offer? The answer to that question determines, more than anything else, how well our TV/radio advertising will work. For example, if we have a very good offer , new refrigerators that normally sell for $499 each. We want to unload them for $299 each. How much advertising do we think it would take to sell these refrigerators? But what if we had a very bad offer? We have refrigerators, but they're all old, beat-up and ugly. In a used appliance shop, they might sell for $59 each. But you want $199 each for them! Would any amount of truthful advertising move those refrigerators at that price? After that, we should analyze which way is the better way to do our advertising. Many new advertisers assume that they should...
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...DESCRIPTION FOR THE BILLBOARD ADVERTISING IDEA According to the idea advertised on the above billboard, the main purpose was not to sell a product but it was intended to create awareness. So, its intention is to call on more people to attend the forthcoming FIFA world cup, which in return will generate more gate fee collection at the event. This can be interpreted as a way of selling sports entertainment. Some of the characteristics incorporated in the ad that can annoy people may be the selection of characters (Mortimer, Brooks, Smith and Hiam 243). As much as Lionel Messi and Cristiano Ronaldo are arguably the best players in the world, it is not surprising to assume that a number of soccer lovers hate them. In terms of excitement, the advert...
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...Radio Announcements According to entrepreneur.com website, “in a single week, Radio reaches more that 228 million Americans; 94% of everyone age 12 and over”. A greater majority of people listens to the radio on their way to and from work as well as during work or on short break where they do not have access to television screens. Radio shows can also be streamed live on mobile devices, which make them portable. A target audience profile is necessary to pinpoint prospective clients. Demographic information (concerned with spot advertising) such as age group, gender, residence, household income, etc. are important for broadcasters; this helps them identify your audience so they can pinpoint what times of day are the best to get your message across. Also to be put into consideration are reach, frequency and cost-per-point. Reach is the number of your prospects that will hear the message; frequency is the average number of times that prospects hear the broadcast while cost per point is the basis to evaluate cost. Radio broadcast are likely to be very fast paced and do not allow room for to present too much information, which could have both a positive and negative effect. The former will allow for a message to be conveyed without bombarding the listener with so much information to the point that they lose interest, while the latter, could do the opposite; not provide enough information. When choosing radio as a means of advertising, advertisers can choose to work directly with...
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...Online advertising: Definition: Use of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software (browser) revels sufficient information about the sites visitors. Online advertising can be custom-related to match user preferences. The Future of Online and Offline Advertising Add industry Website marketing yellow pages Social media News paper adds Blogs Cards and broachers...
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...ADVERTISING MANAGEMENT Advertising simply put is telling and selling the product.Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services. As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population...
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...management team of Radio One, Inc. with an analysis of the acquisition they are considering. The acquisition includes 21 radio stations, 12 from Clear Channel, which has to divest because of their merger with AMFM Inc., six from Davis Broadcasting and three more from Shirk, Inc. and IBL, LLC. The remainder of this report is structured as follows. First, a business case will be made as to provide insight into the relevance and feasibility of the acquisition for Radio One, Inc. Thereafter, the package that is under consideration to be acquired, will be valued and this valuation will be extensively covered. Lastly, a bidding strategy to successfully acquire the package of radio stations will be recommended. Business Case In this section, the relevance of the package of radio stations under consideration to be acquired will be evaluated. In particular, an answer will be formed to the question: why should Radio One, Inc. buy this package of radio stations? The main strategy of Radio One, Inc. is to provide urban-oriented music, entertainment, and information to a primarily African-American audience in as many major markets as possible. Because the biggest part of the radio stations for sale are in urban format and they are in the top 50 African-American markets, their acquisition would significantly improve Radio One, Inc.’s presence in the market. In particular, the acquisition of these 21 radio stations would create nationwide coverage overnight. Among the radio stations, is...
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...Account Executive (AE)-the liaison between an advertising agency and its clients; the nature of the account executive's job requires excellent persuasion, negotiation, and judgment skills in order to both successfully alleviate client discomfort and sell highly effective, groundbreaking ideas account team -A group of people comprising many different facets of the advertising industry (direct marketing, public relations, graphics design, etc.) who work together under the guidance of a team leader to both interface with other members of the account team and team members of their own respective specialities creative brief -a document that outlines and channels an essential creative idea and objective cognitive style- the unique preference of each person for thinking about and solving a problem. Cognitive style pioneer Carl Jung proposed three different dimensions in which thinking differs: sensing versus intuiting, thinking versus feeling, and extraverted versus introverted creative abrasion- the clash of ideas, abstracted from the people who proposed them, from which new ideas and breakthroughs can evolve interpersonal abrasion- the clash of people, often resulting from an inability to regard idea feedback as separate from personal feedback, from which communication shuts down and new ideas get slaughtered unique selling proposition- A promise contained in an advertisement in which the advertised brand offers a specific, unique, and relevant benefit to the consumer ...
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...executives of Pandora Media, the Internet radio service, mingled with some of their most prized new advertisers. Most of the clients, however, were not representing big corporate accounts or multimillion-dollar national campaigns, but rather local businesses whose budget might top off at $20,000 a month. Yet they are the focus of one of Pandora's most important new corporate strategies as it competes with terrestrial broadcasters for a chunk of radio's $17 billion ad market. Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio -- it can pinpoint listeners by age and sex, ZIP code or even musical taste -- and that as it grows, Pandora will effectively be the top station in many cities. ''A dollar spent on Pandora is better than a dollar spent on terrestrial radio,'' said Tim Westergren, the company's founder and chief strategy officer, nearly shouting at a corner table to be heard above the din of his party. Competing head-to-head with terrestrial radio's armies of local sales staff members will not be easy. But for Pandora, increasing ad revenue is essential. The service went online in 2005, streaming free music tailored to listeners' tastes, and its growth has been explosive. In the last two years, it has gone from 45 million to 125 million registered users, and its revenue has increased from $55 million to $274 million, the vast majority of it from advertising (it also sells ad-free access for $36 a year)...
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...Discuss ‘radio’ low cost as part of the characteristics of radio. As it is simple, it is also a cheaper medium. The cost of production is low and a small radio can be bought for as low a price as say fifty rupees. Findings from the study revealed that radios are easily affordable, accessible, and often more handy to use than TV. Those without TV and radio, however, still have access to the media through socialization in their local communities. In much of the world, radio remains a primary medium for news consumption. A radio wave is an electromagnetic wave propagated by an antenna. Radio waves have different frequencies, and by tuning a radio receiver to a specific frequency you can pick up a specific signal. Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical markets. Despite the rise of television, cable, and the Internet as advertising platforms, radio advertising "still makes sense". During the recent economic downturn, some businesses stayed away from radio, fearing that as people lost jobs, there wouldn't be as many commuters during drive-time hours. But that seems to have settled down. "It is still really relevant, but a lot depends on the market. However, because the medium is cheap to use and can attract a substantial audience, the cost per hour – or more significantly the cost per listener – is low. Such figures are of relevance...
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