...will be going over the advantages and disadvantages of using traditional, electronic, and social media with health care communication. The first type of communication that will be discussed is the use of traditional communication. Traditional communication includes the face-to-face method, using the telephone, having a team meeting and using printed newsletters. With using face-to-face communication one of the advantages would be that each person gets to see one another which makes it easier to read their body language and understand better what might be occurring. Another advantage would be the personal relationship that can be built between the people who are communicating. Disadvantages would include not being able to speak what is on ones mind to the person when looking at them. Another would be not being very good at confronting someone who may be of higher authority than them. Next type is the telephone, which has the advantage of still allowing the person to voice what they have to say and be able to adjust their tone when needed. Disadvantage would be that the phone could cut out or there is the mis communication that could occur due to misunderstanding the tone of the statement. Advantage of team meeting is it allows for colleagues to be able to get together in room and converse over the situation at hand. Disadvantage would be that not all members are able to physically be in the same room so they have to use intercom to include them. The last type of...
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...Advantages and Disadvantages of Print Media Print media still has a strong foothold amongst readers although the Internet and television are still a popular medium. Let's read about the advantages and disadvantages of print media to understand the difference. Advertisement [pic] The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a plethora of options for people to reach a varied bracket of users. So, be it newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of utmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media. Advantages • Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. • If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. • You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. • Certain forms of print media have a very loyal fans following in terms of readers. This would...
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...directors and people working with the media. The Copy Writer is an expert at using words to persuade customers to buy the product or service. The Art Director knows what appeals to the customers and will include their artistic skills within the advertising design. The Media Planner deals with different types of media, for example, television, radio, newspapers, online and chooses or combines these to create the right message to their customers. Cadburys has been using the advertising agency ‘Fallon’ to create their campaigns since 2006. Fallon was founded in Minneapolis 1981. The agency was created by five idealists who all shared a passion for understanding consumers and shared values as well as their organisation skills. They announced in a newspaper that there was a new agency for ‘clients who would rather outsmart the competition than outspend them’. Fallon say ‘we believe that the only way for brands to stand out is through smart creativity’, they help create magic for businesses. Fallon work with several other brands like Cheesestrings and Benecol. Cadburys works with Fallon because they have created several successful campaigns for them in the past before Cadburys crème egg, therefore it made sense giving Fallon more of their products to advertise. There are six different types of media that can be used for advertising campaigns, and there are many advantages and disadvantages for each of these. Newspapers: there are a number of advantages for newspaper advertising. However...
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...Unit 4 – Business Communication Introduction: In this assignment I am going to explain different types of business information, their sources and purposes and analyse different types of business information and their sources. Verbal information: Verbal information is given from one person to another by speaking; this can be done in interviews face to face and interviews over the phone. Tesco will have an internal human resource department where they would hire new staff to work for the business, or train staff that are new and need to know what they have to do. Also disciplining staff and dealing with health and safety and policy making such as sickness policy. The advantages of verbal information is that when the person comes in for the interview you can see if he will be capable for the job and also when you are talking to someone face to face you can understand them properly. The disadvantages of verbal information is that the person getting interviewed wont be confident and things may go wrong, also another disadvantage is that the interview can go on for a long time depending on the interviewee and his background. You can pass over verbal information through internal sources such as face to face interviews and can pass over verbal information through external sources such as focus groups. The purpose of verbal information is that when employing new employees they can expand as a business. Also there will be more jobs available for other people that want to work...
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...this paper is to identify the different business structures and explain the advantages and disadvantages of each. Each business structure has their own legal and tax implications. It is important to understand the variances of each structure to operate a business. The different structures are the following: general corporation, S corporation, limited liability corporation, sole proprietorship, and partnership. Corporation Corporations are the most complex business structures. There are three types; general corporations, s. corporations, and limited liability corporations. “Corporations are a separate legal entity owned by stockholders” (Films Media Group, 2011). The advantages of corporations are the limited liability, the advantage to produce capital, and corporate tax rates. S corporations are usually better for small businesses that want the tax savings, but they have a stricter operational process. An LLC is not a corporation but has some of the same advantages of an S corporation with fewer restrictions. LLCs are becoming more popular because they are easier to obtain. A famous disadvantage of corporations is double taxation; which occurs when the corporation shows profits and when shareholders are paid. Corporations are also costly and highly regulated. Sole Proprietorship Sole proprietorships can be an economical way to start a business. This is business structure that owners prefer when they want absolute authority. An immense disadvantage is that the business owner...
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...In 21st century that we live in, communication can be done in many different ways other than conventional speaking right in front of each other. The reason for that is because of the existence of communication technology and the wide interest in this technology from people around the world. Communication technology is improving as we speak and more important sector is depending on it to gain benefits such as business and politics. Communication technology includes telephone, radio, television, internet, and social media. Communication Technology impact on public and private life Communication Technology has a profound impact on both public and private life. In public life communication technology serve more advantages than disadvantages. We can find friends through social media or online game sites, we can even find suitable partner through dating sites. The disadvantages are that people can provide false information and exploit the advantages of social media on people public life and cause misunderstanding, loss of properties or sometimes even lives. In private life, the disadvantages are more than the advantages. The advantages are that we can communicate and stay connected with our family or friends online, but it is also easy for hackers to access our personal profile online. Many cases have been reported that such incidents do frequently happen. For example, taken from a website;” Gang Used Social Media Sites to Identify Potential Victims” (Teen Prostitution 2012). Our...
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... In today’s news, reports address a significant negative effect that causes individual of my medications companies to uses a specific population. Therefore, being a Communications Coordinator of a national drug manufacturer, addressing the news reports for the public regards to the situation. Discussing the advantages and disadvantages of using traditional, electronic, and social media of health care communication and providing the effects of HIPAA laws and other regulations on the use of other media for health care communication? There are all types of communication method of the health care organization listed above has on the advantages as well as disadvantages. The advantages are resulting from how rapidly the news can be addressed. Therefore, the disadvantages are resulting from the regulations on the use of specific methods of communication. The negative side effects of the tested drug to a significant population need immediate attention. However, the matter is addressed as needed immediate attention; because once the information is advertised in the news, individual tend to obtain different interpretations of the news from what they hear and others? Traditional methods of communication are verbal and non-verbal. Verbal communication address the matter could be consist a host to press release on the news to answer any questions that address any concerns regarding; what happened with the drug interactions? There are...
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...Introduction to Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett) If firms want to gain and increase sales and profits, they will have to be communicated to the customers. A total marketing communication program is called “promotion mix”. One of its key components is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product * Price * Place * Promotion This is what firm blends to produce the response it wants in the target market”. {Kotler and Armstrong (2010)} What is the right promotional mix? Business need to see how products or services are presented to customers. Their main criteria to check...
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...be met with all types of medical communication. When addressing the general public regarding the situation these pros and cons will need to be considered. There are several types of communication methods for managing the situation in Option 2. The fact that a news report and the addressing of the public will be occurring there will be several options available. More than one type of communication can be at work for both tasks. The first type of communication is verbal and nonverbal. Verbal communication can reach a majority of the public through radio, TV, and internet while nonverbal can only address TV, internet, newspaper, and journals. Majority of medical facilities will use a communications coordinator or a professional communicator. There are still issues with this type of communication. According to Piening, Haaijer-Ruskamp, de Graeff, Straus, S. M. & Mol, (2012), “Recent studies have shown that 10-14% of medicinal products require a Direct Healthcare Professional Communication to inform healthcare professionals of newly identified risks within the first 3 years of market approval” (para. 1). Within all these different types of communications there is traditional, electronic, and social media. The traditional communication includes written and visual. For example the newspaper and journals are both written and visual. Electronic communication includes the internet, radio, and other electronic devices like the cell phone. Social media communication includes...
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...Communication Methods There are various types of communication methods that can be used in the health care organizations. There are face-to-face conversations, telephone calls, letters, e-mails, charts and graphs, bulletins and power points used to communicate in the health care organizations. However, in this scenario the different types of communication methods that can be used and be very effective is face-to-face conversations, telephone calls, and letters. This scenario is dealing with a nursing home and the organization is being purchased by a national group. There are going to be new policies put into effect and because of this some of the residents will be forced to move to a different place or displaced. To make matters even worse, some of the residents have difficulty communicating, have no local family, and have not indicated that they approve the release of their medical information. The subject of this paper is to discuss the situation concerning the nursing home and the residents, and to make arrangements for these individuals, the advantages and disadvantages of using traditional, electronic, and social media for health care communication. This paper will also discuss the effects of HIPAA and other regulations on the use of these media for health care communication. Different types of communication methods used in nursing homes The health care organization used in this scenario is nursing home. A nursing home is a type of residents for the elderly with an...
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...HELPSHEET CREATE A REPORT on ‘WORD’ For a PASS (P1) - Heading: Task 1 – Types and Purpose of Information Introduction: In this unit, I will be helping to put together a new Christmas marketing campaign for John Lewis. In this task, I will be describing the different types of business information that John Lewis will use when going through each stage of preparing a new Christmas advert. ‘Types of information’ (use pages 126/127 to explain the following) * Verbal (what is it and how could John Lewis use it, for example, the marketing director at John Lewis may want to explain the theme of this year’s advert face to face with his staff to help create passion for the concept) * Written (what is it and how could John Lewis use it, for example, the marketing director may want to state all the resources that will be needed to make the campaign a success) * On-screen (what is it and how could John Lewis use it, for example, the marketing director may wish to use on-screen technology for his initial presentations of the theme) * Multi-media (what is it and how could John Lewis use it, for example, the marketing department may want to show their first drafts of the campaign on a computer along with audio for increased impact) * Web-based (what is it and how could John Lewis use it, for example, the marketing director may want to send e-mails to other parts of the organisation explaining the idea along with some statistical data based on recent...
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...Social Media Networks Social Media Networks Kimmeka Bowman Hum176 July 14, 2013 Christy Carper Social Media Networks Social Media Networks When it comes to social media, participants have several different options to choose from. Facebook is a popular option. Here, individuals are able to connect with friends and family all over the world. This is an excellent way to keep in touch with loved ones without having to travel. Pictures can be posted and shared, making it easy for everyone to share in the excitement. Twitter is another social media network. It is similar to Facebook with the exception of postings being titled “tweets” and friends are titled “followers”. Also, Twitter limits the number of characters allowed for each tweet to 140 characters, where Facebook does not have a set limit. LinkedIn is more on the professional side. This social media network is used by individuals searching for a job or by businesses who are looking to hire new employees. It is a great way for businesses to expand and for people to launch or accelerate their careers. There are some advantages to using social media. With this technology, it makes the world seem like a much smaller place by making it possible to communicate with friends and family for only the costs of internet service. It also presents opportunities to meet and interact with people who share the same interests...
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...There are many advantages and disadvantages of social media. One of the advantages are the connections that can be made using social media. Connecting with people all over the world is a luxury that social media allows. Reconnecting with old friends or lost loved ones is also an advantage. Social media is also a great way to search for employment and to connect with potential employers that may not have been available otherwise. Social media also gives one many outlets and ways to launch and advertise a new business. Using one social media site with connections to others allows word of a new business to travel much faster than it would if social media did not exist. There are also disadvantages to social media. The biggest disadvantage is isolation. People can get so engrossed in the world of social media that it becomes an integral part of their lives. Their world revolves around when the next time they will be able to check Facebook, for instance, will be. They make connections with people through social media and forget how to connect with people in the real world. Often times, someone will have a social media life that is much different than their real life. The lies and fabricated stories often cross over into their real life and they forget who they are. It becomes difficult to remember which experiences are part of their actual life and which ones are made up for the social media life. In doing this, the connections they make using social media aren’t real...
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...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular...
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...The PRINT MEDIA is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a ton of options for people to reach a varied bracket of users. So, with newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of outmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media. ADVANTAGES OF PRINT MEDIA: • Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. • If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. • You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. • Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership. • Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement. • You can even advertise...
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