...Name : Chan Kiat Yee, Tham Tsun Chen Student ID : 15009442 , 15013998 Course Code : ENG1014 Course Name : English For Business Assignment : Argumentative Essay Weightage : 15% Title of Essay : In your opinion, will e-commerce replace the traditional business transaction within the next ten years? Justify your stand and support your arguments with reasons and examples. You should write between 600 and 650 words. Instructor : Ms Jane Chai En-Huey E-commerce (Electronic commerce) is refer to all business transaction happened through electronic platform such as internet. Recent years, e-commerce has expanded rapidly and is believed to continue at this rate of expansion or even accelerate. As the Internet continues to grow exponentially, e-commerce becomes more general in our lifestyle unlike the traditional business transaction. Traditional business transaction can only be conducted in the form of face-to-face which may confront a lot of difficulties like communication and transportation problems. Due to the advancement of technology, business transaction has become easier and faster, thus, speed up the transaction between sellers and buyers. Therefore, it is strongly believed that e-commerce will replace the traditional business transaction within the next ten years. There are some reasons that prove traditional business transaction is replaceable such as lower cost and improvement in customer service. E-commerce can play...
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...Internet. They don’t need to get to the other country or maybe a city just to make an agreement and sign a document. This essay will talk about how online shopping and marketing & advertising has been impacted the way of business operates. As you can see, nowadays some companies improve their service by using a website to promote their products. They allow us as a costumer to purchase from online and paid the product and also the shipping cost by requiring a credit card. And they will send it through a courier service. Example, eBay is part of a company that selling things through online. Usually people who want to sell their things (example: Textbooks), they will post the detail and the book condition in their website. And people from another city or country can check it. Is it making easier people to buy things? Actually it is. Nonetheless, sometimes the photo and the details won’t it like they post it on the website. In the picture it looks nice, but in reality they are not in a satisfactory condition. And also we need to be careful to Cyber Crime. Citizens Crime Commission of New York City (2014) stated that while no one is ever completely invulnerable to cyber crime, using some prevention would certainly lessen the chances of becoming a victim. Due to the technological development, company is doing their marketing through the Internet and makes the advertising...
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...Task: Amazon Evolution Paper • Prepare a 700- to 1050-word essay, describing Amazon’s strategy. The essay must address the following components: o Discuss whether the company is moving away from its core competency of being a leading online retailer. - Amazon has built a solid infrastructure yielding strong results. Their focus to put so much effort on infrastructure is gaining momentum as thousands of companies have taken advantage of their services. I feel this company is very well structured but has more of a word of mouth type advertising campaign rather than a in your face market like Walmart or Google. Everyday you open Internet Explorer you see Google as the default search engine which is free advertising. Walmart has expanded all over the world so you see one on your drive into work or see the commercials. I don’t see the in your face type campaign with Amazon. They have a solid product and they know it. Sitting at 10% of processing capacity means they are well prepared for momentum which is true to their core competency of being a leading retailer. Often leading retailers exceed capacity and can’t meet customer demands like the wireless cellular networks and the dreaded dead zones. (This is my opinion. Please provide feedback. Dave) o Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy. -From my research, I broke it down into two main categories. Amazon vs. Google -Amazon is attempting to get into the...
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...NAME: OLUWATIMILEHIN OGUNTONADE MISIS: M00558508 MODULE CODE: IFP 100 SECTION: GROUP E DATE: TUTOR: How Globalization threatens Cultural Identity. Globalization can be defined as a process by which national and local economies, social orders, and societies have gotten to be incorporated through the worldwide system of exchange, communication, immigration and transportation. Cultural Identity is a key contributor to an individuals well being. Relating to a specific society group helps individuals to feel they have a place and gives them a sense of security. This essay would show how globalization is a threat to cultural identity, it also explains on the factors that threaten the cultural identity in the UAE such as the loss of Arabic language, foreign educational curricula and Media. Despite the fact that, the significance of English as the most widely used language of globalization is perceived, Arabic is viewed as an essential piece of national, Middle Easterner and Islamic character. It is obvious that the individuals who are not familiar with English will be at clear disadvantage which leads to the fears of natives and governments seething that Arabic dialect is crumbling at a disturbing rate and adding to youth losing their personality, society and legacy (Tomlinson, 2013). Dialect is thought to be the most conspicuous piece of any society on the grounds that individuals use to communicate with and communication acts as an essential part in exchanging...
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...com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file (.txt), PDF File (.pdf) or read online. Colgate palmolive case study - promotion strategy - SlideShare www.slideshare.net/.../colgate-palmolive-case-study-promotion-strategy-... May 7, 2013 - Virtual-Dissertation.com =- We provide writing help to develop quality Essays, Term Papers, Course work, Thesis and Dissertation, etc. for ... Promotional Strategy by Colgate - ManagementParadise.com Forums ... www.managementparadise.com › ... › Marketing Management Oct 1, 2010 - The packaging strategy too over the years has made the penetration of its product that much easy for Colgate. The company has followed the ... Marketing Strategy of Colgate-Palmolive Company ... 15 Dec 2010 COLGATE SALES PROMOTION - ManagementParadise.com ... 12 Oct 2010 Marketing Strategy by COlgate 1 Oct 2010 More results from www.managementparadise.com Colgate Palmolive Promotion Strategy - Research Paper - Rmthom www.termpaperwarehouse.com › Business and Management Apr 7, 2011 - Read this essay on Colgate Palmolive Promotion Strategy . Come browse our large digital warehouse of free sample essays. Get the ... [PDF] Colgate: Global Strategies, Local Strength www.colgate.com/Colgate/.../ColgatePalmolive2010AnnualReport.pdf Feb 24, 2011 - and promotional events...
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...Mart 302 Essay The Future of Marketing Management Name: Ge Wenbo ID: 7241137 Tutor: Ming Wong Tutorial time: Friday 2 pm Introduction “The organizational environment has two components: general environment (comprising economic, technological, regulatory, and socio-cultural sectors) and market environment (comprising customer and competitor sectors) (Fahey and Narayanan 1986).Most organizations are susceptible to volatility in their market environment because changes in customer expectations or competitor actions can directly affect their performance (Boyd and Fulk 1996). Shifting market structures and competitive dynamics have compelled organizations to collect, analyze, and act on information from their market environment at an increasing pace (Eisenhardt 1989). It is evident that environmental change is an issue that has strong implications for organizations through its extensive debate in business literature. This essay will endeavor to identify and explain why Internet emerge that have taken place in the external environment is important to the air travel industry, and discuss the likely impact on air travel industry and how marketing might be applied to create a solution, and finally this essay will comments about the effect of Internet on the future of marketing. Discussion Fewer than ten years ago, commercial use of the Internet was considered improper. From 1969 to early 1990s, the Internet was restricted to military, academic, and a few corporate...
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...Comparing Online Shopping with Traditional Shopping Online shopping has grown to new heights over the last decade and shows no signs of slowing down. The internet has brought practically every store in the world to the fingertips of anyone with internet access. Shopping online gives the user the opportunity to search for the product they want through endless avenues. Online shopping has grown so large that many companies are not investing in buildings and mall space, rather in online websites and web advertising. Through this paper I will discuss the reasons why shopping online is a better alternative to traditional shopping. The first benefit of online shopping is the convenience. While others are out fighting traffic and waiting in lines, online shoppers are home relaxing. Online shoppers can go from store to store with a flick of a mouse, while traditional shoppers have to walk, drive or can’t get to the stores they want. Online shoppers also benefit when it comes to comparison shopping. Traditional shoppers have to put a lot of work into comparison shopping. They have to drive from place to place find items and price and go onto the next place. This can be exhausting and stressful. The online shopper can do this from his or her couch. Online shoppers can search the planet for the product they are looking for, while traditional shoppers are limited to a small area. When it comes to seeing, touching, and trying out a new product, there is no...
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...Intuitive Feeling (NF) ' To communicate effectively with NF personality types, team members should focus on the big picture and not spend too much time on specific details, especially if the context is not clear. Team members should be willing to discuss values, details, relationships, ideas, and impacts on people. NFs understand that their ideas and contributions are valued. Sensing Feeling (SF) ' Communicating with SF personality types takes the team members recognizing the SF’s need for detailed, concrete information,... Pro and con of the social web 1. What is Web 2.0? a) Where did it start from? b) Sharing information? c) Who can share this info? 2. What are the good things about social-web? a) Easier communication Advertising b) Great way...
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...quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate market target, and develop the offering’s value positioning. Tactical Marketing Provide the value: Product development, service development, pricing, sourcing making, distributing. Communicate the value: Sales force, sales promotion, and advertising. Strategy Formulation: Overall cost leadership, differentiation, and focus. 1) Diagnose Advantages: Consumers can use safely and easily with no risk, and it poised no injury or poising. Target Market: Women Distribution: Direct through national grocery, hardware, and drug chains (Safeway, Kmart…). Pricing: $0.99 – Suggested Retail Price $2.49 (2 unit) – Cost $0.392 – Retail net revenue $0.75. Price Positioning: 5 to 10 times more expensive Sales expenses: $60,000 ($50K for travel, and sales calls - $10K advertising). Advertising: Good Housekeeping Magazine. Sales Forecast: 5 millions of units - Current Sales: Several hundred thousand. Budget: $250,000 for fixed costs. 2) Analysis General Marketing...
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...Technology is undoubtedly proving day after day its capability to offer a variety of social network sites such as MySpace, Facebook, Google plus which are increasingly attracting the interest from academic researchers as well as advertisers. One of the social network sites, the access to Facebook is growing at a starling pace with a millions of users integrated to this site into their daily lives. It leads to a current marketing issue which needs to be put in perspective. Therefore, the purpose of this essay is critically evaluating a current marketing issue on a social network site, particularly is perceptions and advancements of Facebook. It begins by understanding this familiar tool from a marketer’s perspective. Following this, how Facebook changing the marketing practices is perceived. The essay finishes with implications for marketing practitioners. Firstly, there is different perception of marketers on Facebook, but the essay mostly provides general views relating to the current marketing issue. Brand relationship is illuminated from the marketing practitioners. It is probably interesting that over half of the social networking introspective people had become a fan of at least one brand. It happens in these forums that conversation commonly takes place between customer and customer or between customer and brand manager. In the more outstanding scheme of a consumer's life might seem relatively unimportant, but it is crucial in classifying and categorizing customer distrust...
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...MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Centre / College: MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Hand in Date: Hand in Date: Due Date: 13 November 2015 Due Date: 13 November 2015 Assignment Title: Strategic Analysis Assignment Title: Strategic Analysis Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced) Du Wenwen Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced) Du Wenwen Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. For online submissions, your assignments must be submitted as either Word documents (with .doc extension, NOT.docx), text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. Executive Summary This article is based on two parts. The Part A describes Massimo founded in 1985, acquisitive by Inditex Group in 1995, which developed a group of high-end brands, there are special private customized services. Massimo famous quality clothes. By analysing the internal and external environment and SWOT analysis, Massimo clear to competitive advantage and the evaluation of Situation with the company strategy. Part B is based on...
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...this essay will use expected Customer Lifetime Value (LTV) to measure customer attractiveness versus customer profitability in their marketing decision making. 1. The role of online and offline advertising. From its marketing purpose, the major role of offline and online advertising was to build brand awareness and improve consideration among potential bank customers. In 2009, the brand awareness and consideration dropped significantly because of they changed their brand name to BBVA Compass. Another role is to bringing in new customers and increasing the total number of accounts at the bank. In this aspect, online advertising has a distinct advantage than offline advertising that is information tracking. This can help BBVA have a good sense of return on investment and thus allocate marketing budget in different channel effectively. Additionally, BBVA also want to utilize online and offline marketing to support its product lines such as checking, savings, mortgage, commercial banking and improve satisfaction and retention of the current customers and cross-sell to them. Because, from a survey, the top-three criteria for customer to choose a bank includes free checking service, convenient branch locations and easy online banking services. 2. The budget allocation between online and offline. In the banking industry, the average lifetime value of a new checking account over its five-year expected life is about $800. Thus, it can calculate the annual margin of online and...
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...of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such as B. Dalton and Scribner's already face cannibalization from the growth of superstores and online purchasing. Finally, some claim that the burgeoning nature of the Internet will lead to increased bargaining power and decreased brand loyalty, even though B&N's main competitor, Amazon.com, has an advantage in that more than 50% of its customers are repeat customers. Barnes & Noble...
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...franchisees who are doing everything right I would propose that the company encourage and reward consumers for posting pictures online of their favorite Best Western stay. This would provide good will and also provide a way to drive consumers to the best locations encouraging other franchisees to do the same in terms of what they are doing for the customer. Pinterest is the newest rage in online photo sharing and would serve as a great platform for the organization to encourage readers to participate and would certainly serve as free advertising for Best Western and all franchisees in a difficult economic period. The company could pick winners on a daily or weekly basis and reward them with hotel stays for their participation. This would be a home run for the company in terms of free advertising and the potential revenue gain. Summary Given the opportunity I would utilize the marketing approach for Best Western to utilize Pinterest. This particular marketing opportunity is too good to pass up given that the cost if very low in terms of the potential gain. While a ROE is not being provided it is the best option in terms of potentials to radically increase revenues. Gravitating toward social media is the key to success and finding consumers where they are and getting those ads in front of them are key. Using the consumer to do the marketing and advertising for the company couldn't be better in terms of cost saving and revenue potential. Read more: You are a marketing manager...
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...TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will then go on to exploring the significant function and role of social media to small business such as OraBrash, a dental product, in modern society. The essay will then make a thorough inquiry in two specific social media platforms, Twitter and Facebook, useful applications those platforms offer for small business owners as well. In addition, potential and role of social media in different...
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