...Faculty of Business Administration Semester January / Year 2015 BBMR4103 RELATIONSHIP MARKETING 1.0 Introduction Tesco is the world leading retailer in United Kingdom and has now entered the retail industry in Malaysia. Tesco Stores (Malaysia) Sdn. Bhd. was established on 29 November 2001, partnering with Tesco Plc UK and Sime Darby Berhad. Sime Darby holds 30% of the total shares. The first Tesco hypermarket was opened in 2002, at Puchong, Selangor. Today, Tesco Malaysia has nearly 15,000 employees and 43 stores in Malaysia. Tesco Malaysia started to operate in two formats which are Tesco Hypermarket and Tesco Extra Hypermarket. Tesco Hypermarket is a place that offers customers a complete one stop shopping for their needs from fresh food to groceries, from household needs to apparel. It carries more than 86,000 lines of products including nearly 4,000 own brand of products ranging from food to non-food items. Tesco Extra Hypermarket serves the needs of small businesses, families and individuals all under one roof by providing a comprehensive range of products and services focused for small businesses including bigger pack sizes, special trolleys and checkouts as well as a dedicated business development team to support small business owners with their orders. Tesco Malaysia believes that their success depends on people, which include the people who shop with them and people who work with them. If customers like what was offered to them, they are more likely...
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...Japanese-owned manufacturer, Morota – is fast approaching a crossroads. The JV was formed in 1993 to support the “transplant” model of assembling Japanese-designed cars in the United States. From an American business mindset, Japanese automakers like Toyota, Honda, and Nissan had a fiercely, almost irrational, loyalty to their suppliers. This loyalty, coupled with the growing market share of Japanese cars and increased domestic supplier competition, made the Wil-Mor JV a natural outgrowth for longstanding licensing partners Wilson and Morota. However, Wil-Mor’s first 18 months was fraught with unexpected setbacks. Neither parent company anticipated the leadership characteristics required to harmonize cultural differences and Wil-Mor’s initial leadership proved so divisive that it had to be removed after a year into operations. Start-up times and costs were much higher than Wilson – and the Wil-Mor pro-forma – predicted. While Japanese quality standards were known to be high, the costs associated with quality (i.e. reduced production output) was also greater than Wil-Mor predicted. And, until recently, Wilson was unaware that the two parent companies had very different definitions of Wil-Mor “success:” Morota’s main aim was to ensure their key buyer, Toyota, was successful in its U.S. endeavors and that U.S. manufactured parts met the automakers high quality standards; Wilson was pursuing ‘low hanging’ profit ‘fruit’ and expected Japanese transplant markets to be an easy avenue...
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....................................... 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ............................................................................. 5 SOCIAL MEDIA FOR DIFFERENT BUSINESS CONTEXTS ....................... 6 CONCLUSION & RECOMMENDATIONS....................................................... 7 BIBLIOGRAPHY ............................................................................................. 8 STUDENT ID NUMBER: 5324 200 2 INTRODUCTION For many medium and small size enterprises, traditional methods of advertising are not an option due to the high costs. But now, as Web 2.0 technology has appeared, it can be used as a substitute for traditional advertising, and even more powerful. This essay begins by a brief definition of social media, and an explanation of differences between social media, social networking, E-commerce and Ecommunications. It will then go on to exploring the significant function and role of social media to small business such as OraBrash, a dental product, in modern society. The essay will then make a thorough inquiry in two specific social media platforms, Twitter and Facebook, useful applications those platforms offer for small business...
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...This Essay is to explain the Army Values and how they pertain to the mistake I made. In the US army we are taught to live by the 7 army values. They are broken down to us in the acronym ‘LDRSHIP’. Loyalty “Bear true faith and allegiance to the U.S. constitution, the Army, and other soldiers.” Duty “Fulfill your obligations.” Respect “Treat people as they should be treated.” Selfless Service “Put the welfare of the nation, the Army and your subordinates above your own.” Honor “Live up to the army values.” Integrity “Do what’s right legally and morally.” and Personal Courage “Face fear, danger or adversity (physical or moral).” We are all drilled on these 7 army values from day one of basic training. First we commit them to memory. Then we learn to live by them. The three Army Values that pertain the most to this particular incident are Loyalty, Integrity, and Honor. What I am going to do is define each using the Army’s definition and then state how I did not use them. First being, Loyalty- is bearing witness to your allegiance to the US Constitution and its ideals, to the Army, to your unit, to your fellow Soldiers and subordinates, and to yourself as an Army Professional. Loyalty means placing your professional obligations and commitments before your personal ones. It means dedication to carrying out all of your unit’s missions and to serving faithfully the values of the country, the Army, and your unit. Loyalty is a value that has to be worked...
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...It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of “me-too” products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, Kim & Roberts, 2003). While there may be many ways to build customer loyalty, this essay will examine the notion of brand community to build long-term loyalty. A range of literature will be examined and an example will be used to further illustrate the theory of brand community. I will begin by defining the terms used and by looking at the traditional satisfaction-loyalty model. Neal, Quester and Hawkins (2003) define loyalty as a consumer’s commitment to a brand because they believe it satisfactorily meets their overall needs and they have formed an emotional attachment to the brand. However this definition of loyalty presumes that satisfaction is an antecedent to loyalty. A less presumptuous definition of loyalty, and the one this essay will make use of, states that loyalty is a deeply held: ‘commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior” (Oliver, 1999, p.34). Neal et al (2003)...
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...collect this homework in Week One of Term One, 2014. All the best!! Failure to complete the required reading and activities will mean that you will be unprepared to begin the year and giving up time to complete the work afterschool. YEAR 11 ENGLISH UNIT 1 & 2 OUTLINE 2014 UNIT 1 Reading & Responding – Outcome 1 The Kite Runner - Text response essay (800 – 1000 words). Creating & Presenting – Outcome 2 Visual Text ‘Redfern Now’ - One written piece in an imaginative, persuasive or expository style (600 - 800 words) related to the context of Identity and Belonging + 2 hurdle tasks exploring imaginative, persuasive or expository styles. Language Analysis – Outcome 3 You will focus on the use of persuasive language techniques written articles and visual images. You will then produce a language and visual analysis essay. (600 – 800 words) Exam: Reading and Responding and Language Analysis - 2hrs 15mins • A reading and responding essay for The Kite Runner • A language and visual analysis essay on the issue studied in class UNIT 2 Reading & Responding – Outcome 1 The Crucible - Text response essay (800 – 1000 words) Creating & Presenting – Outcome 2 Minimum of Two – One written response in an imaginative, persuasive or expository style to a prompt (600 - 800 words) related to the context of Masculinity in Australia 70%. 1 Oral presentation on the context 30% Using Language to Persuade – Outcome 3 You will study a particular issue in class...
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...This is an essay regarding the seven Army Values, with focus on the importance of respect for leadership and the value of using tact within the military structure. Loyalty "Bear true faith and allegiance to the U.S. constitution, the Army, and other soldiers. Be loyal to the nation and its heritage." This is why the Army definition of loyalty uses the phrase, "true faith"; to have faith means to believe even when the evidence and facts are in disagreement with the desired outcome of one's hopes and actions. Loyalty means to believe that our personal sacrifices will be worthwhile in the end no matter how bleak the outcome may look in the present. Duty "Fulfill your obligations. Accept responsibility for your own actions and those entrusted to your care. As soldiers, we are obligated to act on the loyalty we have for our U.S. constitution, the Army, our fellow soldiers, the nation and its heritage. This is our duty. Respect Treat people as they should be treated.” Respect can be summed up as the Golden Rule, "Do unto others as you would have them do unto you." Selfless Service “Put the welfare of the nation, the Army, and your subordinates before your own. I define selfless service as the actions soldiers perform above and beyond the call of duty. Honor “Live up to all the Army values.” Live up to all the Army values. Implicitly, that’s what you promised when you took your oath of office or enlistment. Integrity “Do what is right, legally and morally. Be willing...
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...follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. This is a good way to stay in competition with other airlines. E-commerce allows airlines to cut out the middle man such as sales agents and sales offices. Its downfall however is that because they cut out the middle man allowing their rates to be less some people may think it is a scam or would be afraid to disclose credit card information because there is no sale agency involved. Citation http://www.academia.edu/6723630/Strategic_Options_Lucky_Air http://www.termpaperwarehouse.com/essay-on/Yunnan-Luck-Air-Case-Study/257065 2. What factors should its executive team consider? Cost leadership plan would allow Lucky Air to produce at the lowest cost allowing them to gain a larger share of its target market. Differentiation; Lucky Air could have shown ways in which they are unique. It can be the physical appearance that draws more...
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... This essay is divided into three sections. In the first section, several definitions of product lifecycle and one explanation of the course of product lifecycle are presented. In the second section, strengths and weaknesses of product lifecycle are analyzed to point out what is the proper situation of adapting the theory of product lifecycle. In the third section, two case studies are provided to illustrate how the theory of product lifecycle drives marketing strategies. The abbreviation PLC will be used for product lifecycle throughout this paper. Definitions In this section, a number of definitions of product lifecycle theory are provided and an outline of the stages of PLC is demonstrated. According to a prominent researcher in strategic marketing, the PLC is “a generalized model of the sales trend for a product class or category over a period of time, and of related changes in competitive behavior.” (Buzzell 1966; Brassington & Pettitt 2000) The definition states that PLC provides a basic model for organizations to manage products and that sales and time are the two factors to change the period of products. Another definition defines PLC as “ a concept reflects the theory that products, like people, live a life. They are born, they grow up, the mature and, eventually, they die” (Brassington & Pettitt 2000). Their definition indicates that products, which are similar to human beings, experience four different stages. Wood (2004) provided the definition of PLC...
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...Army Values Essay Honor, integrity, selfness-service, duty, respect, personal courage, and loyalty, these are the 7 army values in which each and every member must stay true to. My definition of honor may be skewed from the general publics view of honor. In my eyes, when you are thankful that you are given the opportunity to serve your country, that is when you are honorable. Integrity is what keeps this country going, each member of the military must have integrity to be successful. Do the right thing regardless of whose watching. If you serve for your country, you have a sense of selfness-service. Knowing that what you are doing is helping others, and that final goal is more important than you yourself. Be prepared, be sharp, and be quick, every soldier must know what to do and when to do it. It is your duty to respond to a situation and to fix that very situation. Coming from a family of marines, I have noticed the respect between my family members who have served. Regardless if your active duty infantry or a reserve mechanic, any true American will respect you. Personal courage is created from confidence. Rigorous and realistic training fills our soldiers with personal courage. This courage is what allows us to progress through a time of war. You will not find many citizens who possess the same level of loyalty as those in the Army. If you truly believe in what you are fighting for, that should be all the motivation in the world. An American Soldier would do...
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...an over sized truck with an American flag at the back. Being an American is being a Patriot, loving your country men, and your country but not afraid to challenge either in the pursuit of life liberty and happiness for all. America has sense its creation been a diverse multicultural country making blanket statements about feelings and behaviors of its inhabitants impossible. However I think everyone is in some way a Patriot which I equate to being the one defining trait of an American. The simple definition of patriotism is an emotional attachment to ones country. I think this definition has more to it than meets the eye, when you consider the principles this country was built on. This country was built on hard work and determination; the hardships endured only serve to...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Respect & Discipline In: Respect & Discipline Respect & Discipline The definition of respect is showing a positive feeling of esteem for another person or entity. But, respect is not tolerance; it has to be a genuine feeling of honor and not just putting up with the other person. Respect is an important first step in building a relationship and I value my relationship with the Army. Respect is not something that is done when it is convenient, it is done at all times. The Army teaches this as part of the 7 Core Values for many reasons. Even though the Army teaches us that respect is something that is given to the ranks, it is important to have respect for every soldier that I am in contact with whether or not I like them and whether or not they are ranked above me, below me or with me. It is not about respect for the individual as much as it is about respect for the rank. Everyone deserves to be treated with respect but especially those I am serving my country with. We all have to be part of the same team and treat each other the same way we expect to be treated. It is what keeps us a strong and unified. By having our superiors teach us the value of respect, they are uniting us for when we have to do combat. We have to rely on fellow soldiers as well as our superiors and without respect we would not care about helping each other....
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Respect & Discipline In: Respect & Discipline Respect & Discipline The definition of respect is showing a positive feeling of esteem for another person or entity. But, respect is not tolerance; it has to be a genuine feeling of honor and not just putting up with the other person. Respect is an important first step in building a relationship and I value my relationship with the Army. Respect is not something that is done when it is convenient, it is done at all times. The Army teaches this as part of the 7 Core Values for many reasons. Even though the Army teaches us that respect is something that is given to the ranks, it is important to have respect for every soldier that I am in contact with whether or not I like them and whether or not they are ranked above me, below me or with me. It is not about respect for the individual as much as it is about respect for the rank. Everyone deserves to be treated with respect but especially those I am serving my country with. We all have to be part of the same team and treat each other the same way we expect to be treated. It is what keeps us a strong and unified. By having our superiors teach us the value of respect, they are uniting us for when we have to do combat. We have to rely on fellow soldiers as well as our superiors and without respect we would not care about helping each other....
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...all, customer is a party that receives or consumes products (goods or services) and has the ability to choose between different products and suppliers. They are buyers, the most important part of a company’s operation. Therefore, any company can not obtain the profits without managing the relation with their customers. The definition of customer relationship management is a business strategy of the companies, which depending on the need of customer rather than the the product itself, by communicating with customers to know their need and thinking, then to gain the loyalty of them. (Smith 2009) This essay will introduce customer relationship management in detail, analysing some reason why it is very important for a company and give serval example of different companies’ operation. Main body 1.1 The history and development of Customer Relationship Management (CRM) First of all, customers are lifelines of the companies and playing a pivotal role. “The philosophical roots can be traced in ideas from service management. Throughout the 1990s, these philosophies were supported by numerous research findings on the importance of customer satisfaction, loyalty and retention for the long-term success of any consumer service operation. Now call CRM capabilities.”(Ralf Blomqvist, Johan Dahl, Tomas Haeger (2002). Now, customer relationship management is getting more effective and consummate. Companies try to use different way to advertise their customer service, such as making a short...
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...advertising are only the tip of the marketing iceberg. In general, working in services such as hairdressing, airlines, hospitality, or even education can also be considered as a marketing. Since marketing is an essential part of our life, more and more people is likely to know its function. Within organisations, marketing is important in building customers relationship as well as creating product awareness. This essay will provide the definition of marketing and explore why marketing is an important function within organisations; then it will describe the major marketing activities of an organisation. The core concept of marketing is communicating the value of a product or service to customers. There are many alternative definitions of marketing given by different experts. Virtually, each particular explanation of the marketing reflects respective concerns of individual authors, while most have certain basic features in common. Kotler and Armstrong (2010) consider that Marketing is managing profitable customer relationship. This seems to be the simplest definition of marketing. The American Marketing Association (2004) as cited in Gamble, Gilmore, McCartan-Quinn, & Durkan (2011), “an organisational function and a set of processes of creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and...
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