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Dell &Evolution

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Submitted By walidzaki
Words 1540
Pages 7
Dell evolution
Dell strategy past to present
Daniel Spanier, Alexandra Bielková

About the Presenters
Daniel
Spanier

Alexandra
Bielková

Education:

Education:

Bachelors of Economics and International
Management
6 Sigma Green Belt Certified

Masters in Maths & Mgmt, Comenius
University, 2002
PhD in Mathematics, Comenius University

Work experience Dell:

Work experience Dell:

Finance Director – Commercial ESG
Finance Director – EMEA FP&A
Controller– EMEA Services Call Centers
Services Globalization and Liberty Lead
Americas Support Services Team Lead
Worldwide Operations - Manufacturing

North America PA FP&A
Services FP&A manager
Western EMEA FP&A
EMEA RUM Forecast Coordinator
OPEX controlling & consolidation
EMEA Fin Systems Training

2

Agenda
Dell strategy past to present
Dell History

Strategy
Dell direct model

Dell.com
Dell embracing the channel
Strategy shift
1)

Going private – change in strategy?
2)

3

1) http://techaisle.com/blog/2012/04/dell-confirms-its-position-as-an-end-to-end-solutions-company/
2) http://www.forbes.com/sites/connieguglielmo/2013/10/30/you-wont-have-michael-dell-to-kick-around-anymore/

Dell History

4

Dell Timeline
1986

1989
1988

1984

Industry's fastest performing PC
(12MHz, 286based system)

M. Dell founded company

5

1st Dell™ laptop computer, the
316LT

Dell completes its initial public offering http://www.dell.com/learn/us/en/uscorp1/about-dell-company-timeline

1996
1994

1999

Dell.com launches, generating $1 million in sales per day just 6m after the site went live.

Dell™
PowerEdge™
server line.

Dell ranked No. 1 in
PCs in the U.S., No. 1 worldwide in PCs for large and medium businesses Dell Timeline
2000
2001

Sales on dell.com reach $40 million a day.

2009

We top the list of

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