...quality control and automation. They have become a fast replacement of present workers army which is engaged in processing and assembling of the factory. In this fact developing society, electronic has come to stay as the most important branch of Engineering. Electronic devices are being used in almost all the industries for quality control and automation. They have become a fast replacement of present workers army which is engaged in processing and assembling of the factory. 2. Problem statement: The objective of this project is to make a device with the help of PLC which can control automatically the devices connected with it, the PLC we are using is Siemens LOGO module, we control the street light, home appliances, Lamp Flasher, and star delta starter. The PLC helps us in automatic control of devices with its output signal; we can also provide the time delay using timers. 1 3. Purpose of the Project: An engineer discovers new ideas and identifies opportunities in various sectors of national economy. He explores the possibilities of starting adventures infield of agriculture, trade, industry, transport and communication etc. An engineering project is a combination of numerous activities on the part of entrepreneurs, organizers, designers, workers and etc. The engineer is the key element in any project work and it is not possible to attain success for every engineer. An engineer should possess certain qualities and characteristics to achieve success...
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...i Richard Ivey School of Business The University of Western Ontario IVEy 9A98A005 DELTA GRAND PACIFIC HOTEL s Tom Gleave prepared this case under the supervision of Professor John Kennedy solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation The authors may have disguised certain names and other identifying information to prefect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission This material is not covered under authorization from CanCopy or any reproduction rights organization To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey uwo.ca. Copyright © 1998, Ivey Management Services Version: (A) 2003-02-03 In July 1996, Ross Cunningham, Director of Sales and Marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel’s success in its very competitive market. Specifically, Cunningham wanted to ensure that the hotel maintain and eventually increase its two key benchmarks of performance, namely, occupancy rates and average room rates, by milking the Sukhumvit Micromarket to...
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...Mariela L. Cabalo July 28, 2014 BSA11KA1 Activity no. 3 Case Study Examine the leadership qualities evidently among the following leaders Harvey Najim Harvey Najim is the executive chairman of Sirius Computer Solutions, Inc., the company he founded in 1980 under the name Star Data Systems. In 1997, Mr. Najim renamed his company Sirius, after the brightest star in the night sky. Since then he has been working not only to make Sirius the nation's top IBM solution provider, but also to use his success to build a brighter future for less-privileged members of the San Antonio community. Nido Quebein Nido Qubein is a businessman, motivational speaker, and President of High Point University since 2005. He received his Associate's Degree in Business from Mount Olive College, where he was a member of (Delta Pi Delta) fraternity. He earned his Bachelor's Degree in Human Relations from High Point University in 1970, and his Master of Science in Business Education degree from the University of North Carolina at Greensboro Bryan School of Business & Economics in 1973; in 2009, he was awarded an Honorary Doctor of Letters in Humanity degree from the University of North Carolina at Greensboro. Qubein is the Founder and Chairman Emeritus of the National Speakers Association Foundation. He has served as Chairman of the Great Harvest Bread Company since 2001 and on...
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...been produced to clarify the nearness of such a critical authentic milestone. Speculations differ from a tomb for a lord, to an uncommon synthetic plant, a reference point for extraterrestrial aircraft's, a stone type of the Bible, a conceivable approach to contact a Higher Being and a stone declaration of the second happening to Christ. Such case of shifting questionable hypotheses has started various theories to the riddle of the Great Pyramid of Giza. As indicated by customary Egyptology, the Great Pyramid of Giza was worked by Egyptian pharaoh Khufu amid the Fourth Dynasty around .the year 2560 BCE Schillings, M. : 1999 : Sheet . It has been proposed that the Egyptian civilization succeeded in setting up an unpredictable and sorted out work power of individuals to make and manufacture an astounding entombment tomb for the pharaoh in help of his voyage to the great beyond. Be that as it may, in opposition to this recommendation, one must inquire as to why the present day Egyptians keep on relying on customary convictions and mentalities to clarify the nearness of the Great Pyramid of Giza. Might this be able to be the official case of nationalistic perspectives? It could be contended that as an aftereffect of the ceaseless spread of Egyptian noise, the Egyptians got the understanding that the whole civilization - at various times - is by one means or another...
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...Title of essay: Exploring Marketing with Delta Airlines as a Case Study Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case study to approach the topic of marketing, in the context of the U.S Airline Industry. Phrase 1 is that of fragmentation and this is purely due to logistics reasons, rather than the result of any marketing strategy. This results in transportation of bulky goods from one region to another being relatively expensive and for a consumer product to achieve national distribution, a favorable ratio of weight and bulk to value is required. This phrase happened before the 1880s and the market size is restricted due to a lack of information, and it is characterized by a high margin and low volume. The second phrase of unification is the rise of mass marketing, with high volume and a low margin, which is the direct opposite of the first phrase of fragmentation. The development of this phrase is possible due to firstly, the development of the railroad and the telegraph and secondly, innovations in manufacturing technology. All the above innovations led to a more effective transportation and communication network that lowered the cost of mass marketing products by significant percentages. There is a rise...
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...Title of essay: Exploring Marketing with Delta Airlines as a Case Study Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case study to approach the topic of marketing, in the context of the U.S Airline Industry. Phrase 1 is that of fragmentation and this is purely due to logistics reasons, rather than the result of any marketing strategy. This results in transportation of bulky goods from one region to another being relatively expensive and for a consumer product to achieve national distribution, a favorable ratio of weight and bulk to value is required. This phrase happened before the 1880s and the market size is restricted due to a lack of information, and it is characterized by a high margin and low volume. The second phrase of unification is the rise of mass marketing, with high volume and a low margin, which is the direct opposite of the first phrase of fragmentation. The development of this phrase is possible due to firstly, the development of the railroad and the telegraph and secondly, innovations in manufacturing technology. All the above innovations led to a more effective transportation and communication network that lowered the cost of mass marketing products by significant percentages. There is a rise...
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...United Airlines vs. Delta Airlines Ushma S. Patel 3/31/2013 Ushma821@gmail.com Work Cited 1. Introduction 3 2. United Airlines vs Delta Airlines 4 3. The Four-Frame Model 8 4. SWOT Analysis- United Airlines 12 5. SWOT Analysis- Delta Airlines 14 6. Analysis 15 7. Recommedations 16 8. Work Cited 17 INTRODUCTION In evaluating two companies who have had to restructure their business models to evolve to changing times I choose United Airlines and Delta Airlines. Both companies filled for bankruptcy in the early 2000’s and since then have nursed their company back to health and to becoming the industries leaders for airlines. I choose these two airlines because I frequently use them to travel. My family are also huge travelers and I spend a lot of time looking for the best deals for them. United Airlines filed for bankruptcy in 2002 and would become the longest case in the United States lasting until 2006. The airline was able to get their reorganization plan approved by the United States government by restructuring their management plan. In the restructure they also changed how their bonus plan was organized for successful executives. They also had to evaluate their employee’s efficiency while on the clock. They were able to reduce their workforce from 100,000 employees to half of that. Finally the airline had to revaluate the routes they were taking and then see which ones...
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...Human Resource Management Delta Case Study: Improving Delta’s Profit Margin Written by Filiz McNamara, Ogochukwu Udekwe and Vicki Troftgruben February 21, 2011 Table of Contents Page Introduction 3 External Environment 3 Internal Environment 18 Systems and Stakeholder Analysis 32 Conclusion 34 Problem Identification 36 Generation and Evaluation of Alternatives 37 Recommendation 38 Decision Implementation 39 References 40 Introduction Delta Airlines was founded by C.E. Woolman, an agriculture extension agent (Anthony, Kacmar, & Perrewe, 2010). C.E Woolman was not a banker, venture capitalist or war pilot, as many of the competing airlines were. He didn’t have the aggressive military style that many of the other airline founders had. What C.E. Woolman instilled within the employees at all levels of the organization is that people matter and should be treated fairly and equitably. This philosophy led Delta Airlines to be the leader in customer service from the company’s inception through the many mergers over the years. Through the difficult financial times when other airlines were laying off employees and filing for bankruptcy, Delta continued to pay their people well and keep them employed. There was an exception during the Ronald Allen CEO era of 1987 thru 1997. Human relations took a significant down turn during his tenure as CEO, especially during 1993 and 1994, but Delta decided to part ways with Allen and began repairing...
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...Research on Aerodynamic Drag Reduction by Vortex Generators Masaru KOIKE* Tsunehisa NAGAYOSHI* Naoki HAMAMOTO* Abstract One of the main causes of aerodynamic drag for sedan vehicles is the separation of flow near the vehicle’s rear end. To delay flow separation, bump-shaped vortex generators are tested for application to the roof end of a sedan. Commonly used on aircraft to prevent flow separation, vortex generators themselves create drag, but they also reduce drag by preventing flow separation at downstream. The overall effect of vortex generators can be calculated by totaling the positive and negative effects. Since this effect depends on the shape and size of vortex generators, those on the vehicle roof are optimized. This paper presents the optimization result, the effect of vortex generators in the flow field and the mechanism by which these effects take place. Key words: Body, Aerodynamics, Aerodynamic Devices, Flow Visualization, Computational Fluid Dynamics (CFD) 1. Introduction To save energy and to protect the global environment, fuel consumption reduction is primary concern of automotive development. In vehicle body development, reduction of drag is essential for improving fuel consumption and driving performance, and if an aerodynamically refined body is also aesthetically attractive, it will contribute much to increase the vehicle’s appeal to potential customers. However, as the passenger car must have enough capacity to accommodate passengers and baggage...
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...Case analysis Texas Air, Inc. I. Main Problem * Pricing Strategy Sub problem: * Late departures * Poor service and safety II. Objectives * To defend its price leadership over its competitors in the airline industry. * To amend its pricing strategy to avoid massive losses. * To shun being the lowest rank out of fourteen major airline in its evaluation on time arrival. * To improve service and safety of the Texas Air Inc. III. SWOT analysis Strengths * Price leadership * Largest airline system * High number of established, high frequency discount rates Weaknesses * Poor service and safety * Ultra low-fares Opportunities * Growth and expansion * partnership Threats * Competition * Passengers complaints IV. Alternative Course s of Actions (ACAs) ACA1. Texas Air Inc. will now be increasing its price by 30%. Expect high quality service would be given to its consumers. ACA2. Set aside pricing philosophy Peanut and MaxSaver fares. V. Recommendation We decided to adapt ACA1 because this can be better strategic move for the Texas Air Inc. In this strategy, they can avoid passenger’s complaints such as late departures, canceled flights and dirty planes. We believe that they can give their passengers a high quality services. VI. Marketing Strategy Executive Summary: Early in 1987, Texas Air bought Eastern Airlines and the financially troubled People Express. Texas merged Continental, New York...
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...February 2013 US Airways and American Airlines announced their plans to merge the airlines creating the largest airline in the world. US Airways was founded in 1937 as All American Aviation and in 1996 commenced operations as US Airways with its parent company being US Airways group. The headquarters is located in Tempe Arizona. US Airways operates an intensive international and domestic network and has 198 destinations throughout North and South America, Middle East and Europe. Us Airways is a member of Star Alliance Network with a fleet of 346 mainline jet aircrafts and 256 regional jet and turbo prop aircrafts. Us Airways has a shuttle that provides hourly service between Boston, New York, and Washington, D.C. that is known as US Airways Express that is operated by contract and subsidiary airline companies. As of January 2013 US Airways employed 32,213 individuals worldwide and operated 3,028 daily flights. American Airlines, Inc. is owned by the AMR Corporation headquartered in Fort Worth, Texas. It operates and extensive international and domestic network as US Airways. American Airlines has scheduled flights throughout North America, South America, Europe, the Caribbean, and Asia/Pacific. The Dallas/Fort Worth International Airport is the airlines largest hub with American Airlines accounting for about 85% of the traffic and 83% of landing fees and travel to more destinations than any other hub. American Airlines operates maintenance bases at Tulsa, and Fort...
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...Transport" got divided into three entities: * United Airlines responsible for air transport * United Aircraft responsible for manufacturing in the East * Boeing Airplane Company responsible for manufacturing in Western countries. United Aircraft and Transport Corporation is a vertically integrated group, present in all sectors of aviation. In 1934, an anti-trust law is to separate aircraft manufacturers companies carrying mail, and forces the company to split into three entities, * United Air Lines in 2011, which is the largest airline in the world * United Aircraft Manufacturing Corporation, which later became the United Technologies Corporation * Boeing Airplane Company, which became in 1941 The Boeing Company. Case example of Air France / KLM In September 2003, it was announced by Air France and KLM that they would merge their ownership and begin synchronizing operations, although they would continue to be supposedly separate carriers. This blend of two of Europe's largest four carriers created the world's largest airline, as considered by...
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...encountered Comet Borrelly and returned the best images and other science data ever from a comet. The Deep Space 1 was the first of a series of technology demonstration probes developed by NASA’s New Millennium Program. Its primary mission was to prove innovative new technologies for future spacecraft. The project manager for Deep Space 1 was Dr. Marc Rayman of NASA’s Jet Propulsion Laboratory. While the spacecraft accomplished a planetary-class mission, the asteroid encounter was not a required aspect of the mission. The encounter was only a bonus in the primary mission. NASA approved the extended mission to Comet Wilson Harrington in August 1999. Then the spacecraft’s sole star tracker failed in November 1999. A seven-month rescue effort succeeded in recovering the capability to operate the spacecraft without the star tracker, but the rescue excluded encountering both comets. On December 18, 2001, with no further technology objectives and no further science objectives, the spacecraft was commanded into a storage configuration with the transmitter off but the receiver left on. The goal here is to present the Deep Space 1, its origins, and its contributions. Specs of Deep Space 1: Deep Space 1 spacecraft was built on...
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...Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria:...
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...the internal control that management designs and implements to provide reasonable assurance that their objectives would be met. The control environment consists of the actions, policies and procedures that reflect the overall attitudes of top management, directors and owners of an entity towards internal control and its importance to the entity. It provides discipline and structure, and encompassing both the ethical values and technical competence. Management has to be serious and provide indications to the employees that they are very serious about the policies and procedures that have been adopted by the company with respect to the controls. The biggest mistake that Societe Generale’s committed was to be least bothered about the Delta One desk. There should have been more frequency of interaction between the senior management and operating management. If the management had shown the same interest in this department...
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