...1) Summarize the case study and indicate two problems the company is facing (not more than 2 pages). Radio used to be an information centre for listeners. As time passes by, the functions of radio has gradually changing. It is not serve only as an information centre but also as medium of entertainment and centre of learning. We can even say that the main role of radio for present time is mostly for entertainment. Nowadays, in the case of innovative many new technologies have been developed, one of the oldest forms of media in the whole wide world has been impacted and it is the radio. Not only radio per se, other kinds of ‘traditional’ media such as newspaper and magazine are also impacted by their ad revenues and it is predicted to be keep on declining. In context of Indonesia solely, there are already 1,178 in total number of radio stations. With so many established radio stations, the medium has become more disintegrated. There is a very high competition between radio stations in providing the best of them of them to the listeners. In Indonesia, a few radio stations are incorporated under one management group. One of them is Masima Group which encompassed of Delta FM, Prambors and Female Radio. Compared to other radio stations, one of problems encountered by Delta FM is because of its unstable personality. In 1994, the targeted listeners for Delta FM are aged between 40-50 years old, who were described as “elegant and intellectual”. Thus during that time, the radio focused...
Words: 1033 - Pages: 5
...Running head: SW Airlines Case Study Case Study Southwest Airlines Cardinal Stritch University Advanced Marketing Management CMB 508 September 3, 2013 Scott A. Braucht, MBA Professor In the 1940s travel via airplane was a privilege. Men wore a suit and tie and women wore dresses with a hat and gloves. Parents would endure a 27 hour flight from the middle of the country to Hawaii to see their soldier son at Pearle Harbor. Air travel was a luxury. Customers expected the best in treatment. Chef prepared meals were served on white china with glassware and silverware. A lot has changed since that time. There are a number of discount airlines today. They come and go, but Southwest Airlines has managed to stay in the business since 1971. Their success is due in part to the successful identification of their market and the needs of their customers. Southwest Airlines primary marketing strategy included bright red heart logos and catchy phrases for its peanuts (meals) and their drinks. As it grew, Southwest Airlines became known as the airline with cheap fares, on-time service and, most recently, not charging for luggage when other airlines started to do so. Passengers flying on Southwest Airlines are entertained by the pilots and flight attendants who tell jokes, describe funny facts of the areas as they fly over, and even burst into song. The flights are shorter than other airlines and the planes are turned around on the ground faster than the industry average...
Words: 741 - Pages: 3
...leadership and the external environment for the following four airlines: AirTran, Delta, WestJet and Air Canada. Introduction The drive for lower operational costs and increased efficiency has forced many companies of the world to turn towards mergers and acquisitions. However, even then when companies realize that cost cuts cannot be born out of “corporate marriages”. Instead a new trend in strategic management emerged to achieve similar objectives - forming alliances. Among the industries, alliances and networking are dominant in the airlines industries with North America securing the leadership position followed by European carriers. Both the Canadian and the US airlines industries account for a market approximately $4.5 billion and $5.5 billion respectively (Factsheet from WestJet Website 2005), offering widespread opportunities for airlines to exploit and explore. Yet one observes many airlines have been filing for bankruptcy protection; others constrained for profit margins; and there are some that are enjoying greatly the benefits of these vast markets. There are a host of reasons macro and micro factors responsible for the diversified operational outcomes of airlines. In the following discussion the researcher offers an overview of the North American airline industries through a macro and micro environmental analysis of the four of the leading airlines in the US and Canada - namely AirTran, Delta, WestJet and Air Canada with the hope to identify the key strategic areas that...
Words: 6217 - Pages: 25
...Case Study- How Hollywood portrays Arabs An Overview of the portrayal Introduction Hollywood has for several decades, set an agenda as well played a propagandist role in showcasing the Arab world and the Middle East in general. This depiction has been greatly impacted by several major political events from the last few decades to a century. Political events such as the creation of the State of Israel, the revolution of the Islamic State of Iran, and the tragic events of September 11, 2001 in the United States have gone a long way to influence Hollywood’s portrayal of Arabs, very often in stereotypical and negative facets. Issues concerning the Middle East have been omnipresent in American society for several decades. There is daily news coverage of Arabs and the Middle East in all forms of media in the United States, including on television and in movies. Hollywood, for many years has depicted Arabs in stereotypical images, villain roles opposite American heroes who tend to save the day. Since the early days of Hollywood, Arabs and Muslims have been depicted overwhelmingly as villains, barbaric, inept, sinister, and incompetent and cowards. How and Why have Arabs been vilified in Hollywood? Ronald Adler and Russell Proctor II, assert that stereotyping can have a harmful effect on interracial communication, hindering professional and personal relationships (86). They also explain that “stereotyping does not always arise from bad intentions…in...
Words: 1271 - Pages: 6
...The future and significance of CRM for low cost operators of South Asia: The increasingly competitive nature of the aviation industry from a global perspective in todays context has brought about the need to sustain profitability of ones venture in an environment that deems both competitive and economically demanding. Besides the emphasis on cost leadership and operational strategies, the requirements of managing customer relations addresses upon a new agenda of business strategy formation around this essential core element; customer value. With reference to successful “tried and tested” methods by major industry leaders in the globe today, the paper seeks to address the value of customer relations management as a major competitive strategy for low cost carriers such as Indigo Airlines within the southern regions of Asia. RESEARCH PROPOSAL Executive Summary The emergence of low cost carriers within the southern regions of Asia have brought about major success and reshaped the aviation industry within these regions. Though recent success have come about with the exploration of mass segments and low cost structures, this innovative business model is bound to mature with the external markets and consumers. With focus on India and Indigo Airlines, the issue of differentiation in a relatively highly matured market with relatively lower international barriers to entry have brought about the need to explore alternatives which create customer value. Customer relations management...
Words: 1132 - Pages: 5
...and country are first cousins ... What I look for in a song is for the story to be for real. I like a blood and guts kind of thing. That's what you find in the lyrics of country music." Blues and country music both developed in the 19th century in the Southern United States. They share a similar history. For this reason, they share many of the same musical and lyrical characteristics. Read more: How to Compare Blues & Country Music | eHow.com http://www.ehow.com/how_5888119_compare-blues-country-music.htInstructions 1. * 1 Learn the history behind blues and country music. They are both forms of American folk music influenced by earlier styles brought overseas. Blues music grew out of field hollers and chants sung by African slaves. Irish and Scottish balladeers borrowed the guitar and banjo of blues and thus created "country". According to Reebee Garofalo in "Rockin' Out: Popular Music in the USA", "Terms like country and blues are only used to separate the same kind of music made by blacks and whites ... designations like race and hillbilly intentionally separated artists along racial lines and conveyed the impression that their music came from mutually exclusive sources." Country is an offshoot of blues. They are essentially the same thing. In the PBS special, "Rhythm, Country and Blues," country is referred to as "white man's blues." * 2 Listen to the instrumentation in country and blues songs. They share many of the same instruments. These include...
Words: 13547 - Pages: 55
...Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture, economy, progress, status, etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system, moral, conduct, individual behaviour, relationship, lifestyle, expression, tradition”. Social culture impact of tourism discussed below is categorised broadly as positive and negative impact of tourism, factors responsible and impact management utilising various supportive journals articles. Interaction between host and tourist at particular destination leads to social culture impacts. This could have immediate social impact like change in quality of life, adjustment to tourist industry and long term culture impact like change in standards, social relationship defined as “conducting elements of behaviour and product of that behaviour” (Weidenfeld, 2012). Broadly literatures revels positive impacts like urban relocation by creating jobs, infrastructure, security, foster pride in culture, etc. certain negative impacts like increase in crime, environmental detonation, increase traffic, alcoholism, drugs, prostitution etc. However, the impacts are considered ambiguous broadly varies country to country and hosts perceptions. Various pre studied articles are taken into consideration to have detailed...
Words: 3247 - Pages: 13
...CASE STUDY: EMI GROUP, PLC {MOHD SHUKUR B AHMAD 201233899} {INTAN DAHLIA AHMAD KAMAL 2012385223} {ROZAINI B MD NAJIB 2012942051} {NURHIDAYAH BT MD SETAMAM 2009181699} DR SITI ZALEHA SAHAK MKT 750 BM7701PA Table of Contents CONTENTS | PAGE | 1. Problem Statement 2. Industry Overview 3. Company Background 4. Porter Value Chain of EMI a. Primary Activities of EMI b. Secondary Activities of EMI5. TOWS Analysis6. Price Analysis7. Alternatives8. Choosing the Best Alternative | 33567911151922 | | | 1. Problem Statement The Universal Music Group (UMG) announced a pricing initiative designed “to reinvigorate the record business in North America”. UMG’s pricing initiative included a suggested retail price reduction, retailer display space requirements, and abolishment of retailer cooperative allowances and discounts. Therefore, the issues are: • How should EMI respond to UMG’s initiative? • What will the pros and cons of the sales and profit for each alternatives course of action? 2. Industry Overview The worldwide recorded music industry posted sales of $32 billion in 2002. This figure represented a 7% decline in dollar sales and an 8% decrease in unit volume from 2001. The United States is the largest market for recorded music at 39.4% of worldwide sales, followed by Western Europe t 36% and remaining from Asia and Latin America. Most of the sales and unit volume from all continents dropped except Western Europe. The...
Words: 6285 - Pages: 26
...Media Wildfire: How Crisis Communication Must Adapt to Prevent from Fanning the Flames (Under the direction of Dr. Lois Boynton) When a nine-month correspondence seeking reparations for musical instruments damaged by United Airlines employees stalemated, Canadian musician Dave Carroll took action online. Utilizing the video-sharing Web site YouTube, Carroll narrated his ordeal went viral generating a torrent of negative YouTube comments about United, commentary from the mainstream media, and more than 3 million views the first week of its launch. United Breaks Guitars embodies the new phenomenon of a social media wildfire in which the rapid proliferation of information through social media causes severe reputational damage to organizations whose crisis communication plans are ill equipped to handle online dilemmas. CO iii PY Using symbolic interactionist theory, this case analysis explores the phenomenon in detail and provides suggestions for how organizations must re-evaluate existing crisis communication plans to respond effectively to an online audience in the billions. RI G H through the lyrics of a music video entitled United Breaks Guitars. Within hours, the video TE D TABLE OF CONTENTS CHAPTER I: INTRODUCTION AND PROBLEM...
Words: 30330 - Pages: 122
...Content A fraternity (Latin frater : "brother") is a brotherhood, although the term sometimes connotes a distinct or formal organization and sometimes a secret society. A fraternity (or fraternal organization) is an organized society of men associated together in an environment of companionship and brotherhood; dedicated to the intellectual, physical, and social development of its members. History There are known fraternal organizations which existed as far back as ancient Greece and in the Mithraic Mysteries of ancient Rome. Analogous institutions developed in the late medieval period called confraternities, which were lay organizations allied to the Catholic Church. Some were groups of men and women who were endeavoring to ally themselves more closely with the prayer and activity of the Church; Others were groups of tradesmen, which are more commonly referred to as guilds. These later confraternities evolved into purely secular fraternal societies, while the ones with religious goals continue to be the format of the modern Third Orders affiliated with the mendicant orders. The development of modern fraternal orders was especially dynamic in the United States, where the freedom to associate outside governmental regulation is expressly sanctioned in law. There have been hundreds of fraternal organizations in the United States, and at the beginning of the 20th century the number of memberships equaled the number of adult males. (Due to multiple memberships, probably only 50%...
Words: 13768 - Pages: 56
...Environmental Management and Sustainable Development in Vietnam Kenichi Nakagami As a result of the Asian currency crisis, wishful thinking about a future leading role of the East Asian economies in the world economy has lost momentum.The currency crisis has had a great impact on Vietnam,which adopts the ‘Doi Moi’ policy, and negative changes in regard to the outlook towards economic growth and foreign investment are becoming noticeable. However,since Vietnam joined ASEAN in 1995, improvement of hard and soft infrastructures, which contributes to Vietnam’s economic development,is well underway,and industrialization and urbanization are rapidly progressing. This has caused the gravitation of population towards cities, and the impoverished conditions of rural communities. The citizens are now facing the difficulty created by widening earning differentials between city and rural communities. The serious environmental pollution such as air pollution(CO2,SOx,NOx), waste disposal,and water pollution occurred in urban area. There is a need to work out a countermeasure to this situation, need for the sound economic development of Vietnam. It is necessary to perceive environmental and social effects precisely and to learn from the experience of environmental destruction in the Japanese economy which is described as “noneconomic mindedness of economy inconsiderate of environment” in order to achieve sustainable development. The objective of this paper is to grasp the relationship between...
Words: 7003 - Pages: 29
...Music is unique to human beings. We are the only species on earth capable of making and comprehending music. It has existed since the early stages of human life; it is believed that music was developed before language and speech. It has the power to change our moods and behavior, as well as affect the way we go about the things we are simultaneously doing. Music is constantly changing and evolving, and many times it shapes our current culture. There is argument over whether the music nowadays has a negative effect on America’s youth. Hip-hop takes the blame for many social problems in America, however many people overlook the influence it has and are unwilling to learn what it is about. Music, and more specifically hip-hop, has a positive influence on people and our culture in several different ways, including the way it affects the human brain, and the way it shapes and changes our culture and society as a whole. Music has an effect over people on a neurological level, which goes unnoticed by many. Music makes the human brain operate and can be beneficial at very early stages of brain development. Music helps immensely in learning and memorization; babies can even speed up their auditory comprehension due to musical exposure. Adults speak slowly to babies, annunciate syllables, and emphasize the pitch of their voice according to whether they are saying a demand or a question. For example the pitch of your voice goes up when asking a question and goes down or stays even throughout...
Words: 3952 - Pages: 16
...businesses wish to exploit opportunities in China. INTRODUCTION The past few years has seen a tremendous growth of foreign direct investment (FDI) that has exceeded both world output and world trade. China is by far the largest recipient, and in 2004 surpassed the USA as host destination. It has consequently attracted an increasing attention from multinational businesses. Since China adopted the reform and opening-up policy in the late 1970s, foreign investment has played an increasingly important role in its economic growth. According to the World Investment Report for 2004 by the United Nations Conference on Trade and Development, China absorbed a total of US$53.5 billion worth of foreign direct investment (FDI) in 2003. The Xinhua News Agency, quoting The National Development Reform Commission, China's top economic planning agency, reported that foreign investment in 2004 rose to US$60 billion, a 13 per cent increase over 2003. Contracted investment was US$153.5 billion in all of 2004, up one-third year-on-year. Other statistics also point to the importance of...
Words: 7747 - Pages: 31
...lifestyle of their parents. In ten short years societal norms were turned completely around. Never before had change happened so quickly or been driven by the same group. This rapid change is breathtaking, considering most young people are generally naïve and disinterested in events outside their immediate scope. I have therefore decided to investigate what role the media played in the youth revolutions of the 1960s. This paper will identify media’s influence in driving change and analyze relationships between media, specific historical events, and the reaction of America’s youth. This will be achieved by looking at both primary and secondary sources to determine how much influence the media played in manipulating America’s youth via songs, marketing, and select writings. The media industry’s reaction to the social and technological upheavals of the twentieth century was to encapsulate the mantra “youth as fun” and sell it to America’s teens. . It was the social exposure that the media promoted that resulted in the heightening of knowledge among America’s youth, leading to their liberalized views. As a result, the role of the media industry was crucial to the revolution of the 1960s. Without the media providing the mass communication and marketing opportunities as agents for change, the feeling of belonging, freedom, and empowerment never would have taken hold in the hearts and minds of America’s youth....
Words: 4521 - Pages: 19
...is there really a problem with it? According to the Pew Poll 50 percent of Americans see nothing wrong with Marijuana. (“Marijuana Legalization”) So marijuana isn’t a moral issue to half of Americans, which is just again a lot of people. Because of jail overcrowding and the opportunity for millions of tax dollars, Marijuana should be legalized for recreational use. First let’s talk about marijuana in general and talk about some history behind the plant. Marijuana is a dry, shredded mix of flowers, stems, seeds and leaves of the hemp plant Cannabis sativa. The active ingredient in marijuana is THC. That's short for delta-9-tetrahydrocannabinol.(“Marijuana”) THC is rapidly absorbed after smoking marijuana. Within minutes, THC and the other substances in marijuana smoke cause short-term medical effects.(“Marijuana”) In 1545 the Spanish brought marijuana to the New World, the English introduced it in Jamestown in 1611 where it became a major commercial crop alongside tobacco and was grown as a source of fiber. (“Marijuana facts”) By 1890, hemp had been replaced by cotton as a major cash crop in southern states. (“Marijuana facts”) Some patent medicines during this era contained marijuana, but it was a small percentage compared to the number...
Words: 1839 - Pages: 8
