Table of contest

I. Foreword 3 II. Introduction 3 A. History 3 B. Standards and Values 4 III. Strategy 4 A. Takeover by Fung Brands Limited 4 B. Modern technology 5 C. Personalizing models 5 D. Magazine 5 E. On invitation only 5 F. Collaborations and special offers 5 a) The many faces of Delvaux 5 b) Studio Delvaux 6 IV. Market 8 A. Situation 8 a) Turnover 8 b) Prices 8 B. Target 9 C. Competitors 9 V. Assortment and Packaging 9 A. Most famous bags 9 B. Packaging 9 VI. Materials 9 A. Different sorts of leather 9 B. Different animals 10 C. Cleaning my bag 10 VII. Most latest news about Delvaux 10 A. Topman Salez quits at Delvaux 10 B. Illustrator Valentine De Cort creates a beautiful little picture book for the Madam Delvaux bag. 10 VIII. SWOT-Analysis 11 IX. References 12

Foreword

I chose Delvaux for many reasons. First of all because, it is original a Belgian Brand. But most of all I love the brand because of it’s high level of craftsmanship. They have a lot of know how and intelligence. The designs the House makes are timeless with a very high quality of leathers. They are not humping on the trends they keep designing functional new creations. They have a certain hautain-look and that makes their Brand very strong. There is no room for unprofessionalism.
Introduction
History

Charles Delvaux opened his first workshop in the centre of Brussels 1829. In 1883 the family were appointed official suppliers to the Royal Court, but less than 40 years later, after the end of the Great War, Delvaux no longer had the wherewithal to design or make its own bags, and the business was reduced to a single shop-front. The company was purchased in 1933 by a young entrepreneur then freshly returned from the Congo. Franz Schwennicke developed a vision of Delvaux as a hothouse of creative