...are many other trends that we are forgetting. Youths in China and India tend to follow their own trends. We will discuss China and India by describing the products (goods and services) that interest their youth markets, comparing and contrasting the micro- and macro-environmental forces that can influence the marketing strategies for these products, and analyzing the marketing strategies of these two countries and compare them with Western-based consumption marketers. It has been projected that in the near future the youth in China is going to be the main part of consumer spending in that country alone. The current population of the People’s Republic of China is estimated to be about 1,390,510,630. China’s population makes up around 19.3% of the world’s population (World Population Statistics, 2014). According to The Hindu (2014), the population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011. Every third person in an Indian city today is a youth (Shivakumar, 2014). The most significant component to successful marketing is to gain the loyalty of the youth. Today’s consumers relate to brands that help define who they are and who they will like to be in the future. The youth in China are now deciding what they want for their own lives. In the past, their parents and elders were deciding and choosing what was best for them. The families did not have much money. Unlike the youths in the U.S., the youths in China are more focused on more of what they...
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...Kashmir is missing out on a ‘demographic dividend’ and unable to cash in on its youthful population for lack of initiatives from a state government bogged down by a two-decade-old separatist insurgency. Mercy Corps, a United States-based development agency, found 48 percent of youth in Kashmir unemployed, in a comprehensive survey, the results of which were published in August 2011. According to the survey, Kashmir is experiencing a ‘youth bulge’ with about 70 percent of its 10 million-strong population under the age of 31. The World Bank’s chief economist, Justin Yifu Lin, submits in his blog ‘Let’s Talk Development’ on Jan. 5 that the increase in the number of working age individuals can, if fully employed in productive activities, other things being equal, result in a youth bulge becoming a demographic dividend. 'However, if a large cohort of young people cannot find employment and earn satisfactory income, the youth bulge will become a demographic bomb, because a large mass of frustrated youth is likely to become a potential source of social and political instability,' Lin warns in the posting. Signs of youth unrest are already visible in the Kashmir valley in several stone-throwing sprees lasting days and occasioning the imposition of curfews since 2008. Several hundred youth, including juveniles, are currently lodged in jails on charges of rioting that are not entirely unrelated to separatist militancy. 'These stone-throwing episodes are largely the result...
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...not alone. There is a negative stigma surrounding the homeless is hard pressed to be changed. Each year between 2 to 3 million people in the United States experience a period of homelessness (Families with Children & Homelessness, 2013). There are many reasons for one to become homeless and there are many different people who through unpreventable circumstances find themselves losing their grip on the very foundation of their lives. This can a be a terrifying time and may eventually lead to mental illnesses such as depression and substance abuse as a means to cope with losing all one has known. To fully understand this vulnerable population one needs to know the history, the root causes of homelessness, social issues, the different demographics, and intervention strategies (Martin, 2007). History During the fourteenth century to the seventieth century the poor were taken care of by the church. During this time period the church and monasteries believed the poor to be blessed and it was a blessing to provide for them. The English Poor Laws throughout the Middle Ages added a negative stigma with the poor. The undeserving poor and the homeless were sent to almshouses or work camps were they were made to do demeaning work for long hours. This treatment stripped the poor of their families, self-determination, and his or her freedom. It was not until the Great Depression when poverty hit most Americans that people began to see sometimes there are circumstances beyond one’s control...
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...“We are one of the world’s oldest civilizations and one of the youngest nations. Our country’s demographic profile has undergone a major evolution. Now, there is a preponderance of youth. This is a decisive factor in determining our nation’s destiny. .The magic wand is India's people power. The world’s most populous nation, which has built its economic strength on seemingly endless supplies of cheap labor, . The demographic dividend, projects the median age of India’s population as a whole to be 27.5, significantly lower than that of regional peers China and Japan, at 37.6 and 44.4, respectively. For our nation, this opens up as an opportunity for consumer as well as investment boom. China's 1.3 billion populations comprises of just 19% of people below 15. It's regional peer Japan working population accounts for 63% and just 13% to fill the gap in the following couple of decades. France with 65% and US with 67% in the workforce, are soon going to face manpower shortages. And as we all have read in Geography the last year, India is bucking the trend with a growing youth population. Currently 60 percent of India's 1.2 billion people are under age 30. Its working-age population, between 15 and 64, will grow nearly 18 percent by 2020, compared with only 0.3 percent growth for China. With world's graying population, India's huge youth demographics have an edge. Economic prosperity depends crucially on the size and quality of the workforce. The combination of possible...
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...Demographic Paper Axia College of University of Phoenix Health Care Consumer - Trends and Marketing HCS/490 Russell Wettstein August 14, 2011 Demographic Paper The targeted population that will be explored in this paper is childhood obesity in the United States focusing on children aged between two through17. The surgeon general has labeled child obesity in America as an epidemic supported by statistics that in the last 30 years childhood obesity has tripled. The two primary factors identified by physicians and experts in creating childhood obesity, are first that children are not receiving enough exercise daily and not eating the right kinds of foods. The combination of sedentary lifestyle’s and fast-food diets have created a whole generation of children faced with serious adult health issues such as heart disease, diabetes, and high cholesterol. In this paper the subject to describe child obesity and its general impact that changing demographics may have on the health care market. Also the paper will tackle many questions involving this issue such as why and how will changes in the demographics of this population affect health care. Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care. Describe how a chronic disease wellness program may affect the costs for this demographic, what do the demographics tell about the marketing...
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...Target Segments Demographics Through the technological advancements and the progression of the video game console industry, the demographics of the target segment for this industry has changed in many different factors. First, a frequent misconception of the customer base of this industry is the age group of the video gamers. Many believe that youth dominate the video game console industry but studies have proven otherwise. Researchers surveying the demographics in the 2012 USA market, the average ‘gamer’ is 30 years old down from 37 years old in 2011. As a matter of fact, the results presented only 32% of gamers to be under the age of 18, a declining trend initiating from 2005. This trend further opposes the conception of the core of video gamers are youth. As of January 2012, 56% of all households in the US own a console and 17% owning 2 video game consoles. This implies that the customers in the industry are increasing loyalty on the brand rather than seeking to turnover to another console. These statistics and research illustrate that the age of consumers in this industry varies than the common perception. Changes in these trends must be analyzed carefully and acted upon to increase market share. Women, families, grandparents, have all shown increases in the participation of video games. Another common misconception is the gender base of consumers using video game consoles being dominated by males. 2012 data conveys that the gamer gender demographics are broken down...
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...The United Nations Development Programme Pakistan defines youth on the basis of an age demographic that ranges from 15-29 years. Year over year, the world’s youth population is increasing. According to a survey conducted by Labour Force, 27.63% of Pakistan’s population can be classified as youth. Currently, more than one-third of Pakistan’s youth population lives in urban areas, of which 32% are uneducated with no vocational and life skills which results in high unemployment. The youth of any nation can play a vital role in the economic development of the country, and given the high literacy rate amongst the Pakistani youth, the country is well poised to benefit from its growing youth population. However, even though nearly 23% of this age demographic want to start their own businesses in Pakistan but the major causes that hinder the promotion of entrepreneurship in Pakistan are widespread corruption, lack of proper law and order system, lack of infrastructural facilities, lack of financing and lack of education and skills. As per the Pakistan Economic Survey 2009-10, Pakistan is facing a serious energy crisis. Even though there has been a constant cry for the need of electricity in both rural and urban areas, no valuable steps have been taken to resolve the issue concerning the shortage of electricity. This shortage not only affects and hinders the daily lives of people but also affects businesses. In order to improve living standards of people and to enhance the economic...
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...Management March 28-30, 2011 India’s Demographic Dividend - Issues and Challenges Arun Ingle P B Suryawanshi inglearun@gmail.com pbsurya@gmail.com Pad. Dr. Vitthalrao Vikhe Patil Foundation’s Institute of Business Management and Rural Development, Ahmednagar 1. Introduction India is transforming demographically, in which the population of a nation slows down and life expectancy increases, participation of women in labor force and rate of saving increases. India has its own issues like illiteracy, income disparity, gap between haves and have-nots; etc. This study explores demographic dividend in case of India by studying issues and challenges, the policies to be implemented and lessons to be learned from countries like Japan, Ireland and Thailand. By 2025, India will have over 65% population under working class. This is a unique window of opportunity for deploying resources. This study explores the benefits to be realized and the policies to be implemented; now India is well poised for becoming a super economic power. As all developed nations will have older population by 2026, as their population is aging. It means if India can take the advantage of this situation, by proper deployment of resources, by converting the human potential in to engine of economic growth. This period of demographic dividend is an opportunity for overall growth; it’s not the guarantee for improving the standard of living. This window of opportunity demands from youth, the right skills and aptitude for...
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...many of which can be attributed to the changes in New Zealand society causing citizens to be less engaged in politics, especially youth. It is important to prevent the further decline of voter turnout and there are many ways that this trend can be rectified. New Zealand voter turnout has experienced a slow but steady decline throughout the 20th century; from an average of 85-90% in the...
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...Heroin Abuse: Reaching to the Suburban Youth The best driving force to get informed and motivated about a certain topic is a personal experience and my motivation came when one of my best friends passed away from a heroin overdose. Almost exactly a year ago, this friend of mine passed away from a heroin overdose and none of his close friends or family even knew the problem had escalated so greatly. It had all started with a pill addiction to xanax that slowly grew more severe but with a few interventions and a couple of trips to rehab, most of us thought that he was doing well and had kicked the habit. Little did we know that he had kicked the xanax habit only to graduate to something as intense as heroin. The frightening thing about this drug is that my friend was a small, upper class, Jewish boy from the suburbs of St. Louis and would not typically be the image you think of when a person might think of a heroin addict. He was the furthest thing from an underprivileged, poor, inner city adult. But addict hew was, and it is still somewhat of a mystery to those who were closest to him as to how he was able to access his drugs. For every person that believes they know the true meaning of the word “addiction,” there is another person right beside them to argue a different point of view. In this day and age, one would think that doctors or scientists or psychologists would have narrowed it down to a universal description but this is not the case. There are many different...
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...Virgin Mobile 1. Given Virgin Mobile’s target market (14 to 24-yeard-olds, how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations (e.g. contracts, the size of the subsidies, hidden fees, average per-minute charges, etc.) 2. How confident are you that the plan you have designed will be profitable? Provide evidence of the financial viability of your pricing strategy. 3. the cellular industry is notorious for high customer dissatisfaction. Despite the existence of service contracts, the big carriers churn roughly 24% of their customers each year. Clearly, there is very little loyalty in this market. What is the source of all of this dissatisfaction? How have the various pricing variables (contracts, pricing buckets, hidden fees, off-peak hours, etc.) affected the consumer experience? Why haven’t the big carriers responded more aggressively to customer satisfaction? 4. How do the major carriers make money in this industry? Is there a financial logic underlying their pricing approach? 5. What do you think of virgin Mobile’s value proposition (the VirginXtras, etc.)? What do you think of its channel and merchandising strategy? 6. Do you agree with virgin Mobile’s target market selection? What are the risks associated with targeting this segment? Why have the major carriers been slow...
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...the findings are slightly biased due to the preconceived notion among the people in the world that Indians are supposed to be spiritual and do not have materialistic tendencies. Just because we gave the world a Lord Buddha and seem to believe a great deal in building temples does not make us any less materialistic than any other person on this globe. This preconceived notion I believe, is among the major reasons why the researchers are unable to agree on the findings. What I have understood is that Indians can be just as materialistic as any other person on the globe. Today’s youth in India have been found most susceptible to the need to acquire a branded good. India being a developing country tries to emulate the lifestyle pattern of already developed countries. The majority population of India falls in the 18-25 bracket. In this age of advanced technology and easy availability of information, our youth has been more susceptible to the lifestyle of people from developed countries, thus more attuned to the need for a branded...
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...Survey To elaborate any crucial and impertinent details of the recent observation that 54% of 18 to 24-year-olds are unemployed, I have decided to develop short subtopics that will help look where the issue is coming from. The main purpose of the survey is to identify demographics of the given 54% so that any research in the future can even further identify certain demographics. To collect accurate information, it is recommended that the survey is kept short regarding how many topics we have, the topics should be relevant, and language should be common to the population of the survey. Trending shows that youth who experience unemployment will likely enter unemployment repeatedly throughout their career. The fact that youth unemployment continues to rise in the U.S. and is now at its all-time high should raise suspicion and create a need for further research. Recession...
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...Strategy of Fanta FANTA Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney Digital & Social Media Marketing and Sales Joe Wilde By TABLE OF content Introduction 2 History of Fanta 2 List of Main competitors 3 Fanta’s Branding Strategy 4 Case Studies 5 Less Serious 6 Fanta’s Digital Novel 8 #Fanta100 9 Tastes like Fanta 10 S.w.o.t Analysis 11 Justification of Fanta’s 12 strategy FANTA introduction In the following project Team Jag will demonstrate research and knowledge of Fanta’s branding and target demographics, we will identify Fanta’s market strategies and provide justification for them. History of fanta Fanta is a product of the Coca Cola Company. Fanta’s origins began in 1940’s Nazi Germany when the Coca Cola Company’s plant in Germany could no longer obtain the core ingredients in cola due to trade embargoes and other difficulties encountered during the war. After Coca Colas key operator in Germany died and with the Cola syrup no longer obtainable, it fell upon Max Keith the new head of Coca Cola Germany to create a new product from accessible ingredients to keep the plant running. The new product using whey and pomace became known as Fanta. Fanta was named in an employee brainstorming contest when Max Keith asked his employees to use...
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...Kevin Turenne CRMJ 234 9/27/14 Juvenile Gang Violence The expansion of youth gangs has widely increased since the 1960’s mainly due to the baby boom during this era. In the article “Preventing Adolescent Gang Involvement” from September 2000, Finn-Aage Esbensen describes the major impact on how gangs hurt the community. The population of children ages 13-17 rose ten percent corresponding to an increase of crimes of the American youth. In the 1980’s only seven percent of the American youth made up the population yet no signs of decrease in crime was slowing down. Movies and television brought notice of gangs to suburban and rural areas of America. With high rates of gang involvement and the increase of lethal weapons being bought by these gangs it turns attention to law enforcement to find a way to stop gang violence across the United States. In order to prevent the formation of gangs and youth to join new or existing ones it is necessary to understand the causes and attractions of gangs. The first criteria that concerns law enforcement is defining what elements resemble a gang. Some usual signs are groups larger than two people between the ages of 12 and 24. These groups may have a specific name, colors they wear, or symbol and handshake they use to define who they are. They must be stable for over a period of one year and have an area or “turf” of where they represent. The last and major area is to have some type of criminal activity in which they are involved...
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