...P3: Explain the benefits to customers of a business using internet marketing. M2: Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. In this task I will be discussing how internet marketing is a benefit for customers of a selected business and I will also analyse the challenges and opportunities that a business may have to face when using internet marketing. One benefit of using internet marketing for customers is that they will stay updated with anything that happens within the business. If a customer has signed up to be alerted when any sales start or they are eligible for a reward, then they would instantly receive an email from the business informing them about it. Also if that specific customer doesn’t have an email they could also receive it on their mobile. For example, you would receive messages briefing you about any sales that are due to start. By being provided this service this allows customers to be aware of anything and allows them to be first to know about the deals available. Another benefit for customers is that customers can compare different prices online. This means that the customer can view different prices from different stores and see what business is selling what they need for a suitable price. For example, if a customer is looking to purchase the new IPhone 6s on a pay as you go deal then he could check different stores such as EE, Vodafone and Three. By having this available it allows him...
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...Unit 10; Market Research in Business P1: describe types of market research Introduction For this first assignment I will provide a manual that shows the main types of market research. Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research. Primary research This involves the collection of new information for a specific purpose. The following are 3 examples of various methods for conducting primary research. 1. Observation, Involves watching some type of behaviours. Eg: watching customers shop, the observer can watch how long customers spend in a particular aisle and which products they look at. This type of observation is very useful in providing information about the best possible layout for a supermarket, and the sorts of display and offer that appeal to customers.The main advantage is that the researcher watches behaviours first-hand, the results is therefore more accurate. The main disadvantage of observation is that is it very time consuming and hence expensive. 2. Experimentation, the purpose of an experiment is to...
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...the Middle East and Asia. On the homepage for New Look there is a small section that will guide you to where you want to go and what you want to look at from the website. The ‘Apply Now’ section is to fill out online application forms.After clicking on ‘Apply Now’, the job seeker will be directed to the following page. This is where the job seekers details will need to be filled out. By typing in a keyword, it can make it easier for the job seeker to find his/her job. After clicking full description. The job seeker will be directed to the following page on the left. This page describes in detail what the job requires and the experience and skills. This page also outlines the company’s success, and tells the job seeker why they are a good company to work for. The job also outlines the benefits the employee will receive if they come to work for the company. P2: Describe the main employability, personal and communication skills required for a specific job role. These are the skills required for the job. Communication skills required for new look accessories assistant designer: - Fashion Interpretations: For this specific job, new...
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...Ownership Ownership is having control over a business/organisation and being able to dictate its functioning and operations. These businesses or organisations can be split into two main sectors either the public or the private sector. The public sector consists of non-profitable businesses/organisations such as charities. However, the private sector consists of profitable business/organisations in various forms such as sole traders, partnerships, franchises, private limited and public limited. Types of business in the Public sector Charitable Organisation Charitable organizations are a kind of business that fit within the nonprofit category meaning all profits are re-used in order to re-invest back into the business. In general, this type of entity is sometimes referred to as a charity or foundation, which can be run publicly or privately and has unlimited liability or in other words has full responsibility for the entire amount of debt and other liabilities combined by the organisation. Depending on the location of the charity, the legal definition of what creates a charitable organization may depend on its country of origin. Therefore, the tax which also applies to a charity will also depend upon the region or country in which the charitable organization is based or operates from. Being a business/organisation there are many advantages and disadvantages. The advantages of being a charitable organisation are that there are certain tax exemptions and tax reliefs for taxpayers...
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...Describe how two businesses are organised It is extremely significant that businesses are organised. If businesses are organised they are more likely to be efficient, effective and productive. One way in which a business is organised is by organisational chart. An organisational chart is a diagram that shows the way in which staff in a business/company are organised. The chart displays the specific roles and responsibilities of employers/employees; it displays who staff are responsible for and who is responsible for the staff. The chart is significant when making decisions and point’s both employers and employees in the direction of who to speak to if they have an issue, question or complaint. Span of control is when a number of underlings...
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...P1 – Describe the recruitment documentation used in a selected organisation Job Advertisement – It is a notice that jobs put out for the public to see to inform them of a job vacancy they have open. It includes the job title, requirements, what makes a suitable candidate and responsibilities. The purpose of this is to promote the job vacancy they have open and to inform people of what they need to have to be a suitable candidate and make sure people who apply do actually fill the needs for the jobs. Job Description – A job description explains what skills employees need to have to get a certain job. It explains limitations and skills which are needed for the job and the duties and responsibilities that the employee will have if they get the job. The purpose of this is to inform the candidate of what they will be doing if they get the job and what they need to do the job. Person Specification – This is an expansion of the job description. This outlines the training requirements, grades and personal qualifications of the individual to actually be considered for the job. This is all about skills and the purpose of this is to outline clearly to candidates what they must have to get the job. This makes it clearer for candidates to see what they need and want in a person to do this job. Application Form – An application form is a form which companies give a candidate to fill in. They do this so they can get the information they want and the candidate is able to expand more after...
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...Task – Describe the different types of market research (P1) In this assignment, I will be producing a report explaining and describing the different types of marketing research. What is market research? Market research is the process of collecting valuable information to help find out if there is a potential market for a new product or service. Market research is carried out in all areas of marketing activities and the information collected concerns customers, markets, responses to existing and planned marketing campaigns and the general business environment. This means that the process needs to be continuous so that trends, opportunities and threats are identified. There are two different types of market research, primary research and secondary research. Primary research Primary research consists of a collection of original primary data. There are advantages and disadvantages of primary research. There are various forms of primary research, which are: Observations Observations are a method of primary research where companies monitor customer behaviour. This can be in the form of a ‘mystery shopper’ in a store. Experimentation Experimentations are a method of primary research where an element of the marketing mix is changed. The results are then analysed. Surveys Face-to-face surveys; postal surveys; telephone surveys and email surveys are all different types of surveys used as methods of carrying out primary research. A face-to-face survey is...
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...There are four stages to development; PIES (abbreviated) Physical development – The slow process of becoming mature biologically Intellectual development – Developing thinking and language skills Emotional development – Developing feelings about oneself and others Social development –Forming relationships In this blog I’m going to explain the life stages that all indidvuals go through The stages that an individual passes through during the course of their life are commonly described as conception, pregnancy, birth and infancy, childhood, adolescent, adulthood, other adulthood and final stages of life, these are the classic human life stages. A life stage is related to age, depending on their age then period of growth and development they will go through. Conception Human life begins with conception. A woman produces one egg cell each month, two weeks after the menstrual cycle First trimester (0-12 weeks) Second trimester (13-28 weeks) Third trimester (29-40 weeks) Pregnancy Pregnancy begins when the embryo implants or imbeds itself on the lining of the uterus wall, where the baby is held for 9 months and grows is called the womb Childhood Childhoods are the ages between three, four and nine. When a child is at the age of three to five this is when they start to pick up things that are explanatory. It is also the time when physical, intellectual, emotional and social developments are specifically foremost .They begin to move easily...
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...In this piece of writing I am describing form of abuse which adults have or may experience within their adulthood. What is abuse? Abuse is a word that is frequently used. It is a word defined as any type of actions that intentionally harms or injures yourself or others. It is a violation of rights of a human and their rights. Physical abuse Physical abuse is the infliction of harm or injury by another person. Physical abuse within the adult subject can happen in either gender. The injuries can be caused through punching, kicking, biting, burning, using a weapon or harmful object, and often actions that are involved within bullying. Once the physical abuse has been done, the aftermath can result in bruises, broken bones and many other reactions. For example; When working in a care home, care workers might lose their temper quite rapidly. This could be the cause of a resident being difficult. However, in some situations the care workers are often blamed for the abuse or any aftermath such as bruising, but in reality the residents are accidentally knocking themselves and sometimes bruising comes up quite visible due to the elderly having sensitive skin. However this is sometimes not the case. Quite often cases of abuse, physical abuse more than likely are disputed due to the care worker hitting or taking some kind of action which the resident doesn’t deserve just to make them be quiet or because the care worker becomes quite frustrated and physical with that resident. It...
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...P1- Describe how marketing techniques are used to market products in two organisations. Marketing is the process in a business that it’s publicising the value of a product or a service to the customers with the aspiration of selling the product or the service; it is a demanding business function in order to attract customers. Tesco and McDonalds are the two chosen businesses where I will be looking at their objectives and marketing objectives; as well as at the marketing techniques used in order to succeed. Tesco is the biggest private sector employer in the UK; the company has more than 360,000 employees worldwide. Tesco operates in 12 countries outside the UK, including China, Japan and Turkey. The company has recently opened stores in the United States. This international expansion is part of Tesco’s strategy to diversify and grow the business. Whether McDonald’s is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. Tesco’s objectives are: * To meet the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service; * To work closely with suppliers to build long term business relationships based on strict quality and price criteria; * To provide shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution...
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...P1 – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service in order to sell that specific product or service. Moreover the methods in the promotional mix are: * Advertising * Personal selling * Sales promotion * Public relations * Sponsorship * Direct mail Advertising: advertising is a way of displaying a product or service in a attractive way to a customer in a non-personal presentation. * Xbox use advertising on a regular basis on television, they show both genders and different age groups playing and using the Xbox as the want the console to appeal to as many people as possible. * Apple also use advertising on a regular basis on television. They recently have Justin Timberlake advertising there new IPhone 6 which will persuade viewers to buy the iPhone as if the phone is good enough for a well paid celebrity then it is good enough of them Personal selling: personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. The sellers promote the product...
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...P1 Describe the type of business, purpose and ownership of two contrasting organisations. RSPCA http://www.rspca.org.uk/home http://www.media.rspca.org.uk/media The RSPCA is a charity. The RSPCA (Royal Society for the Prevention of Cruelty to Animals) is an organisation that prevents cruelty to animals. It was founded in a London coffee shop 1824. It was originally called the SPCA (Society for the Prevention of Cruelty to Animals) until in 1837, when Queen Victoria allowed permission for the organisation to add the ‘R’ for the symbol of Royal patronage to be displayed in 1840. The RSPCA is a PLC (Public Limited Company). Two years before the RSPCA was founded, the ‘Martin’s Act’ was created in 1822; this was the first animal welfare law that forbade ‘the cruel and improper treatment of cattle’. In 1835, the ‘Pease’s Act’ was created; this allowed the prohibition of cruelty to cattle to be extended to dogs and other domestic animals. This act also saw that ‘Bear-Baiting’ and ‘Cock-fighting’ were forbidden and also insisted on better standards for slaughter houses. Since being founded the RSPCA has made sure that; laws have been made for lab animals, fur farming in the UK has been abolished and the ban of fox hunting with dogs as well as the Animal Welfare Act. The RSPCA is a founded company that is improving the welfare of animals. ‘It’s our vision to work for a world in which all humans respect and live in harmony with all other members of the animal kingdom.’- RSPCA...
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...Business purpose and ownership To: The Chief Executives of Nike and Trafford Council From: Tom. Jackson, Management Consultant Date: 21st October As a consultant management you (Nike/Trafford Council) have given me the task of issuing a report about your company and how they are set up. Within this report I shall be reviewing both business set ups. Nike is a Global business as the business is known all over the world with Nike clothing and accessories being sold world wide. In terms of the type of business that Nike operates in they are a Public business as anyone can invest into Nike on the New York stock exchange. Nike belong to the secondary industrial sector as Nike’s largest aspect of their business is manufacturing their goods such as shoe wear and general sports equipment. Trafford Council is a regional business as it only serves the people of the Trafford Metropolitan Borough of Greater Manchester. Trafford Council as a business is not for profit as it serves to fund trafford residents with local needed necessities such as: local schools, parks, street lights etc. Trafford Council belongs to the tertiary sector of business as Trafford Council is a service thus it is within the service sector which goes under the tertiary sector. As a globally recognised organisation Nike’s main business purpose is for profit maximisation, by helping to meet profit maximisation Nike have vast global advertising to help them sell as many Nike accessories as possible...
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...Rahma Osman UNIT4 P1-Describe physical, intellectual, emotional and social development for each of the life stages of an individual. ------------------------------------------------- The human lifespan has been described in terms of life stages, which describes the path of the human life cycle. ------------------------------------------------- These stages are: * ------------------------------------------------- Conception * ------------------------------------------------- Pregnancy * ------------------------------------------------- Birth * ------------------------------------------------- Infancy (0-3years) * ------------------------------------------------- Childhood (4-9 years) * ------------------------------------------------- Adolescence (10-18 years) * ------------------------------------------------- Adulthood (19-65 years) * ------------------------------------------------- older adulthood (65+) ------------------------------------------------- Then the final stages of life. Conception- Human life begins with conception. Pregnancy-Pregnancy consist of three 3 stages. The first trimester is from 0-12 weeks. The second trimester is from 13-28 weeks and the third trimester is from 29-40 weeks. ------------------------------------------------- During the first trimester the baby’s body structure and organ systems start to develop. It is essential that the mother is taking her vitamins and is eating a healthy balanced...
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...In this report I will be describing how McDonalds and Tesco use marketing techniques to market there products. Marketing is the action or business of promoting and selling products or services, including market research and advertising, this is where a company advertises a product or service. The Ansoff matrix is a planning tool that combines a businesses marketing strategy with the firms planned direction and shows four different growth strategy’s in a table split into four different sections; market penetration, product development, market development and product/market diversification. McDonald’s will use a number of marketing techniques throughout their company in order for them to meet their objectives. One marketing technique they will use is diversification; Diversification is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new market (1). This is most risky section of the Ansoff's matrix, as the business has no experience in the new market and does not know if the product is going to be successful. McDonalds have used this strategy recently as they have introduced a new smoothie range into their stores. This is targeting the people who would like a healthy option as a pose to drinking something like a milkshake or a soda which both don’t appeal to people wanting to have a healthy drink with their meals. Another example of diversification within McDonalds is the new McCafé...
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