...Task – Describe the different types of market research (P1) In this assignment, I will be producing a report explaining and describing the different types of marketing research. What is market research? Market research is the process of collecting valuable information to help find out if there is a potential market for a new product or service. Market research is carried out in all areas of marketing activities and the information collected concerns customers, markets, responses to existing and planned marketing campaigns and the general business environment. This means that the process needs to be continuous so that trends, opportunities and threats are identified. There are two different types of market research, primary research and secondary research. Primary research Primary research consists of a collection of original primary data. There are advantages and disadvantages of primary research. There are various forms of primary research, which are: Observations Observations are a method of primary research where companies monitor customer behaviour. This can be in the form of a ‘mystery shopper’ in a store. Experimentation Experimentations are a method of primary research where an element of the marketing mix is changed. The results are then analysed. Surveys Face-to-face surveys; postal surveys; telephone surveys and email surveys are all different types of surveys used as methods of carrying out primary research. A face-to-face survey is...
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...BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment. |Centre Name: |Westminster Kingsway College |Centre No: |10240 | |Learner’s Name: | | |Learner’s Signature: | | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: ...
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...April 2013 ------------------------------------------------- Student name: _____________ Contents The business proposal - a brief summary (P1) 4 My business idea (Minimum 100 words) 4 The location & reason: Add Map! 4 Aims and Objectives (P1) 5 Action Plan (P1) 6 Swot analysis (P1) 7 Business threats 7 Legal Considerations (P1) 8 Proprietor’s background (P3.1) 11 Personal Development Plan (P3.2) 13 Market research Plan (P2.1) 14 The target market (P2.2) 15 The customers (P2.3) 16 The competition (P2.4) 17 The competition (P2.5) 18 Test marketing/ prospective clients (P2.6) 20 Advertising plan (P2.7) 21 Promotion (P2.8) 22 Sales plan (P2.9) 22 Production plan (P4.1) 23 Insurance (P4.2) 23 Legislation (P4.3) 23 Suppliers (P4.4) 24 Business premises (P4.5) 24 Business equipment (P4.6) 24 Terms of trade (P4.7) 25 Labour costs related to hours available (P4.8) 26 Financial Plan (P4. 9) 27 Personal survival budget 27 Sources of finance (P4.10) 29 Total finance available £ 29 Estimated pre-start costs (P4.11) 29 Estimated working capital (P4.12) 30 Sales Analysis (P4.13) 31 Cash flow forecast (P4.14): 32 Break-even analysis (P4.15): 32 Projected profit and loss account (P4.16): 32 Start up balance sheet (P4.17): 32 The business proposal - a brief summary (P1) Name: | Business name: | My business idea (Minimum 100 words) | The location & reason: Add Map! | Premises | How the business...
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...marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them. Issue: 8th September 2014 Deadline: 1st December 2014 Learning outcomes On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. Assignment 1 You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org Task 1 (P1, P2, M1) Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE SWT P1 22/09/14 Describe the marketing techniques used by both organisations to market their products or service. Use the Helpsheet P1 to help you with this for your visit to Thorpe Park. You will have to also complete Helpsheet P1 for Surrey Wildlife Trust. (b) P2: DEADLINE 26/09/14 Using Helpsheet P2, describe the...
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... | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence against the following criteria. | |Indicate the page numbers where the evidence can be found. ...
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...|Assignment brief –BTEC (QCF) | |Assignment front sheet | |Qualification |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! ...
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...Learning Outcome 1 - Know the range of different businesses and their ownership Assessment Criteria P1 Describe the type of business, purpose and ownership of two contrasting organisations Activities or scenario: You work as a business liaison officer with a local government council. This is an important role as it is involved with promoting the area as a good place to do business. The council is keen to encourage new businesses to relocate to, or start up in the local area, thus creating more jobs for local people. Your task is to investigate some organisations already operating in the area, to find out about how successful they are and how they operate, so that this information can be used at future planning meetings. Your research should be written up in the form of a well-structured report about them. You are to focus your work on ‘two contrasting organisations’. This task assesses P1 Describe the type of business, purpose and ownership of two contrasting organisations Your task is to investigate some organisations already operating in the area, to find out about how successful they are and how they operate, so that this information can be used at future planning meetings. Task 1 |Introduce the range of different businesses and their ownership. Include a summary of the following; | |Range of different businesses: local;...
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...BTEC NATIONAL IN BUSINESS (MANAGEMENT) Unit 37 – Starting a Small Business Assignment 1 – Present your business idea This task assesses P1 Present the initial business idea using relevant criteria Signed (IV) _________________________________ Print Name__________________________________ This unit is all about starting your own small business. The assignments will take you through the planning process in order to complete your own small business plan. This may be a business you are thinking of starting in the future. To complete this assignment you should think of a business idea that you will be able to research and plan for. It should be realistic. You will present your idea to an assessor and some of your class mates. |P1 |Task 1 | | | | | |You should consider whether your business will be new, a franchise or whether you are going to buy an existing | | |business. Your bank manager has asked for your thoughts on this before he/she makes an appointment to discuss your | | |plan. | | | ...
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...36Task 2 | Unit Title. Market research in business Starting a Small Business | Applicable to: | | | Extended Diploma | | P/M/D Criteria covered: | Task 2: P1, P2, P3, M1 – U10 & P2 - U36 | Performance criteria being addressed in this assessment:Unit 10 - Market research in businessLO1 – Understand the main types of market research used to make marketing decisionsLO2 – Be able to plan researchP1 - Describe types of market researchP2 - Explain how different market research methods have been used to make a marketing decision within a selected business or organisationP3 – Plan market research for a selected product or service using appropriate methods of data collectionM1 – Explain with examples, how different market research methods are appropriate to assist different marketing situationsUnit 36 – Starting a small businessP2- Explain how to identify the target marketAssignment & Tasks:Scenario:Following on from your initial business idea pitch, you are about to plan your market research. To make sure you are on the right lines before you begin you prepare an interim report to submit to a marketing expert friend. They have kindly agreed to look over it and make suggestions for you ahead of you conducting the research for your business. You must include the following; 1. An overview of the main types of market research, primary, secondary, both qualitative and quantitative. 2. Explain which of these methods suit different market research objectives and which ones...
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...------------------------------------------------- ------------------------------------------------- <> Purpose ------------------------------------------------- <> Ownership ------------------------------------------------- <> Organisational structure ------------------------------------------------- <> Strategic planning ------------------------------------------------- <> Economic environment ------------------------------------------------- <> Political, legal and social factors ------------------------------------------------- Task 1 (P1) In this task, you need to describe the type of business, purpose and ownership of two contrasting businesses. To successfully achieve P1, you need to do the following: a) Select two local businesses. One of these must be a profit organisation and one of these must be a not-for-profit organisation. b) Collect research on your two chosen businesses to find out about their: - History > How long have they been in business? > Where and when did they start? - Activity > Do they extract, make or sell products? - Purpose > Do they have goods, services...
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...Submitted on | | | | Qualification | Unit | BTEC 3 EXTENDED DIPLOMA IN BUSINESS(business communication) | Unit: 10 | Assignment Title | Market research | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria Reference | To achieve the criteria the evidence must show that the learner is able to: | Task no: | Page numbers | P1 | Describe types of market research | | | | | | | Learner Declaration | I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner Signature: Date: | P1 Market research? Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions. Primary data The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. In this research the data is collected in the following ways * observation; * experimentation; * surveys (e.g. face-to-face, postal, email, telephone); * E-marketing research; * focus groups; * panels; * field trials; * piloting; Focus Groups Focus groups are usually conducted at focus group facilities...
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...P1- Describe different types of market research Primary research this involves finding out new information, it helps to find the answers to specific questions for a particular purpose, this could mean taking a direct way for example face- to- face surveys, postal or online questionnaires. This type of direct contact helps makes the information received valuable and gives a specific feedback to the questions asked. Secondary research focuses on existing information. It uses published data that previous research has already discovered; this could cover a wide range of materials such as statistics, market research reports and sales figures. There are two main approaches to 'primary' market research: * Quantitative research: collecting information from a broad population sample e.g. by conducting extensive surveys, used when Coca Cola GB wants to gauge appeal across a wide audience * Qualitative research: working with small 'focus' groups. This involves far more detailed investigations, e.g. gathering a small group of 'typical' consumers to taste test products or to talk about their preferences and experiences of using different products. Qualitative research, whilst not representative of the views of the general population, provides greater insight into 'why' people think what they think. P2- Explain how different market research methods have been used to make a marketing decision within a selected situation or business. Coca cola divide their market category’s into...
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...in Your Food You are employed by a market research agency. The agency is highly regarded for the quality of research that it carries out on behalf of many high-profile clients. You have been assigned to handle a commission from Levi Roots. Within the next 18 months, his company wants to launch a new ‘packaged sandwich’ product that will be offered alongside its existing portfolio of products in the UK market. Task 1 P1, P2 and M1 You and your boss will be meeting with Levi Roots to discuss the market research options available. Before this meeting you have to provide part of a pack that will be given to Levi to explain the process you will be undertaking. You are tasked with describing the types of market research that could be used and explaining how different research methods could be used to make a marketing decision about whether or not there is a market for a ‘packaged sandwich’ product as part of the Levi Roots range. Also, explain which market research methods you recommend using (as they are the most appropriate) to enable Levi to identify whether the market is of sufficient size to be profitably exploited? P1 Describe types of market research Grading Tip Make sure that you identify in your pack the main types of market research – primary/secondary, qualitative/quantitative, and internal/external. Give examples of each type and the advantages of each method. P2 Explain how different market research methods could be used to make a marketing...
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...CARIBBEAN EXAMINATIONS COUNCIL Caribbean Secondary Education Certificate CSEC ® PRINCIPLES OF BUSINESS SYLLABUS Effective for examinations from May/June 2008 Including 2009 amendments CXC 08/G/SYLL 06 Published by the Caribbean Examinations Council. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica, W.I. Telephone: (876) 630-5200 Facsimile Number: (876) 967-4972 E-mail address: cxcwzo@cxc.org Website: www.cxc.org Copyright © 2006, by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CXC 08/G/SYLL 06 2 Contents RATIONALE...........................................................................................................................................................1 AIMS ........................................................................................................................................................................1 GENERAL OBJECTIVES ......................................................................................................................................2 SKILLS AND ABILLITIES TO BE ASSESSED ........................
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...| | | | Learning Outcomes | LO 1 | Know the role of marketing in organisations | Targeted grading criteria | | Met? | To achieve the criteria the evidence must show that the learner is able to: | Task number | P1 | | Describe how marketing techniques are used to market products in two organisations | 1 | P2 | | Describe the limitations and constraints of marketing | 1 | M1 | | Compare marketing techniques used in marketing products in two organisations | 1 | D1 | | Evaluate the effectiveness of the use of techniques in marketing products in one organisation | 1 | | Task Sheet Vocational scenario You are applying for a job as a marketing assistant at a local marketing agency. As part of the recruitment process, you have to demonstrate how well you can evaluate the marketing techniques used in organisations, using two of the firm’s client organisations as examples. You have been asked to present your findings in a report. Choose one organisation from each of the categories below to focus on and include the following in your report: Company #1 | Company # 2 | * Mcdonalds * Apple | * Oxfam * Bristol Zoo | Task No. | Task | Targeted Criteria | 1 | Describe how marketing techniques are used to market products in two organisations. * Start by giving an explanation of what marketing is. * Give a brief background to each of your...
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