...preferences represent each individual's desires for goods and services, which translate to choices based on income or wealth combined with the consumer's time to define consumption activities. Example: I have a taste for good wine. I have a preference (choose) for Cabernet over Merlot. KEY POINTS * Changes in taste lead to increased or decreased demand, which is one factor that economists consider when looking at changes in demand. * Consumer choice is a theory in microeconomics that connects preferences for goods and services to consumption expenditures and, therefore, consumer demand curves. TERMS * budget constraint The condition that constrains expenditure to income (for a person) or the value of exports to imports (for a state) Full text Consumer Preferences Consumer choice is a microeconomic theory connecting preferences for consumption goods and services to consumption expenditures. Consumer choice ultimately affects consumer demand curves. The link between personal preferences, consumption, and demand curves is one of the most closely studied relations in economics. Consumer choice theory is a way of analysing how consumers may achieve an equilibrium between their preferences and expenditures by maximizing utility as subject to consumer budget constraints. Preferences represent individual desires for the consumption of goods and services, translating into consumer choices. These choices are based on income or wealth combined with the consumer's time...
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...oneself to their desires. Once a person’s desire has been fulfilled they may attempt to recreate and relive them over and over again. This obsession can have severe consequences by affecting the reality of one’s life. In American Gangster and The Great Gatsby the protagonists have underestimated the power of imagined desires. Frank, a leader of a Harlem gang in American Gangster, quickly...
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...A lot of the time, people have dishonest intentions in order to get what they want. To achieve what they strive for, they lie to build relationships that will get them what they desire. For example, President Nixon in the Watergate Scandal of 1972 lied about his association with the burglars who were trying to get government information to help him win reelection. Here, he lies about his involvement in the case in order to save his chances to remain president. He tried to maintain his high status through lying; however, this dishonesty backfired and forced him to resign and lose his title as president. This is similar to characters in The Great Gatsby who lie to gain or keep a high social status. Social dishonesty in The Great Gatsby, by F....
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...and fulfill their dreams, but once they have reached it, new goals are created. Greed to set higher standards in life is a common way of being dissatisfied. Income is a great example of dissatisfaction amongst many people, but the key to satisfaction is not reaching a specific income, or accomplishing a goal, but rather achieving happiness. Money is a great desire for most people, but the rich can still be just as unsatisfied as the poor .This happens because the perspective of money is not depended entirely on wealth, it is also on the desire a person has for it. Someone can remain forever unsatisfied by money because of their view on it. Some people perceive money to be evil because of the way it controls a financial life-style, but it is merely just a tool from a rational perspective. Changing the perspective of money can change the outlook of life because it can help avoid selfish desires and make a person more financially stable (Klontz). If there was only one person in the world, and he was a billionaire, he couldn’t be considered “rich” because he wouldn’t have the “poor” to compare to. If rich and poor are measurements of wealth, they only exist due to comparison. This means that eliminating a view point based on comparison also has an effect on a person’s view of wealth. Gambling is the perfect example of the human’s dilemma. Many people are aware that gambling has a higher loss ratio when it comes to winning stakes. If people are aware that they are bound to lose...
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...of production that the original producers due to the inferior quality of counterfeits, avoidance of taxes and the lack of costs associated with brand development. It sustains costs arising from attempts to circumvent criminal prosecution and costs associated with creating copies. The demand for counterfeit status goods presents an intriguing paradox between consumption of counterfeit goods and the desire to send status signals. Consumers purchase counterfeit products to convey positive signal to themselves and to others. Particularly in the luxury goods market, consumers knowingly purchase counterfeit products as a social signalling mechanism with low financial costs. Implicit self-esteem is thought to play an important role in predicting status-signalling behaviours as it has been shown to affect materialism, conspicuous consumption, and compulsive buying. And by purchasing these goods, they find that it can be driven by a discrepancy between perceived social status and implicit self-esteem. Implicit and explicit self-esteem leads to high levels of materialism through a desire to self-enhance. Compared with consuming authentic luxuries, counterfeit luxury consumption can be viewed as an...
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...less ethical from the Libertarianism viewpoint, because there are some major concerns that don’t agree with their principles. The first principle it breaches is no-direct harm, because it does cause direct harm. The theory causes direct harm by having everybody set as equal to the firm, but in reality the creditors and shareholders are above everybody. I believe this causes harm in that you have to pay back your creditors and shareholders back first, because without them there would not be a company and if you don’t pay them their higher percentage they will not re-invest inside the company, which will cause the direct harm to the pie by causing the equal pie pieces to be broken up and forcing the company to shutdown due to default. This theory also infringes on the rights of the Financials, because if they were to pay back the shareholders and creditors it would be done through dividends, which comes from the company’s performance. So to pay back a higher dividend they have to have a large net-income, so then they would have to raise prices to their customers, which then they are taking one piece of the pie to give to the other piece of pie that should be even, thus causing...
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...Often in society, an upsurge in wealth, power and prestige is accompanied by an upsurge in arrogance, and egotism. In prerevolutionary China, wealth is perceived as one of the more important ideals in society, and it is something that multitudes of people get caught up in. The cliché, “wealth does not equal happiness”, is often ignored, and money, social class, and power are the only things people associate with success. Through reading The Good Earth, by Pearl S. Buck, one may find a major theme that is present throughout the novel, is that wealth could erode traditional values. This is proven by Wang Lung’s experiences in the novel, for as he grew in prestige and wealth, his original values, such as his ardent attachment to the land, his...
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...Every day, millions of people start their morning off with a cup of coffee and then head to work. That work may consist of a nine to five desk job, an executive position at a large company, or your job may consist of holding a highway sign for road construction crews. All of these jobs pay in the form of monetary compensation. However, an executive position at a large company is more ideal than holding road signs for countless hours outdoors on your feet. The individuals that hold higher positions in a company make bigger decisions pertaining to their line of work compared to the highway worker who answers to a boss. But, what if both individuals made equal decisions about their jobs in a larger sense and about the industry in which they work?...
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...The Female Body in The House of Mirth The female body plays a very important role in The House of Mirth. Throughout the novel, Lily’s body is objectified by others, and by herself. This objectification of her body leads to various hardships for Lily. Some of these hardships are caused by confusion, indecision, and communication issues. Also, I believe that both men in the novel, and Lily, are responsible for these hardships. Throughout the novel, all Lily really owns that is of value is her body. I believe this to be true because there are various examples of men objectifying her for her body. Even Selden, who isn’t even a member of the high society, and who should be more rational based on his lower social standing, objectifies Lily for her body. Edith Wharton makes this fact very clear at the beginning of the book when she writes: “ Selden paused in surprise. In the afternoon rush of the Grand Central Station his eyes had been refreshed by the sight of Miss Lily Bart. Selden had never seen her more radiant. Her vivid head, relieved against the dull tints of the crowd, made her more conspicuous than in a ball-room, and under her dark hat and veil she regained the girlish smoothness, the purity of tint, that she was beginning to lose after eleven years of late hours and indefatigable dancing... ... He was aware that the qualities distinguishing her from the herd of her sex were chiefly external: as though a fine gaze of beauty and fastidiousness had been...
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...‘According to Forestier, women are “the quickest way to succeed.” Do you agree?’ By Jackson Green: Throughout “Bel Ami,” women are presented as the quickest route to gaining access to the upper class. Duroy is depicted most commonly utilizing the high profile positions of upper-class Parisian women in order to climb in social status. Furthermore, Forestier is living proof that women can act as directs route to higher social and professional positions. This is compounded further by women’s deep desire for passionate love, as this desire weakens their ability to resist the manipulative charms employed by men, which make it easier for them to cultivate relationships and climb the social ladder. However, while women can aid a man’s venture up the Parisian hierarchy, they can also act as hindrances that limit a man’s ability to progress in wealth and stature. Initially, Duroy approached his goal of rising in social stature ethically, trying to work through the journalistic ranks at La Vie Francais, yet once informed of the social benefits of utilizing women, he is quickly depicted rising in social stature. Initially, Duroy is depicted feeling imprisoned in his, “cramped partly job as a reporter,” which are compounded by his growing fears of being, “without a possibility of escape.” Likewise, Duroy comes to realize that he his journalistically incompetent, which will limit his ability to progress in French society. These factors combine to leave Duroy, imprisoned in his mundane...
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...consumers may achieve equilibrium between preferences and expenditures by maximizing utility as subject to consumer budget constraints. Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumer's time to define consumption activities. Consumption is separated from production, logically, because two different consumers are involved. In the first case consumption is by the primary individual; in the second case, a producer might make something that he would not consume himself. Therefore, different motivations and abilities are involved. The models that make up consumer theory are used to represent prospectively observable demand patterns for an individual buyer on the hypothesis of constrained optimization. Prominent variables used to explain the rate at which the good is purchased (demanded) are the price per unit of that good, prices of related goods, and wealth of the consumer. The fundamental theorem of demand states that the rate of consumption falls as the price of the good rises; this is called the substitution effect. Clearly, if one does not have enough money to pay the price, then they cannot buy any of that item. As prices rise, consumers will substitute away from higher priced goods and services, choosing less costly alternatives. Subsequently, as...
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...Matrix of Mind Reality Enoch Tan – Creator of Mind Reality Discover The Greatest Secrets Of The Mind And Reality That Will Get You Anything You Desire, Almost Like Magic! If you want to FINALLY experience the COMPLETE Manifestation of All the Miracles, Success, Wealth, Health, Love and Happiness that you have always dreamed of… then register as member of Mind Reality now! Go here now to discover how to become a Mind Reality Member: ==>http://www.MindReality.com/specialoffer.html © Mind Reality Introduction Preview more of Secrets of Mind and Reality through the Free Newsletter: http://www.mindreality.com/secrets.html Mind Reality contains Universal Secrets that govern every area of life and reality. The deeper the knowledge, the more powerful the knowledge. The more powerful your knowledge, the easier it is to achieve success, because deep, powerful knowledge is the key to inspired thinking and finding intelligent solutions to problems. This book answers a great many questions that you've always been curious about such as: What is the nature of all reality and how the universe really works? Why gaining understanding and truth will get you everything you ever wanted? Why purchasing spiritual knowledge will tremendously accelerate your progress in life? And plenty more incredible knowledge inside.... The VERY reason why I created this free ebook with SOME of my articles is to give a preview of the immense QUALITY and QUANTITY information on Mind Reality. What you get...
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...families’ normal lives and behavior are influenced due to this aspect, which leads the two lovers trapped within a series of confines. To escape the grudges and live freely, they dip into the world independently when they fell in love; this sparks the series of lies and miscommunications that tears the families apart and leaves the teenagers helpless, a deadly consequence of the fixation on wealth that the adults have. As the play progresses, Shakespeare has Romeo make a revelation that contradicts the mindset of his upbringing: “Romeo: Those who can count their worth are beggars, but my true love has grown so much I cannot sum up half my sum of wealth.” (Act 2, Scene 6, pg 111) The first time he understands and cherishes the value of the purity of his love for Juliet is also...
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...efficiency and productivity capitalism provides, but instead requires a thorough analysis of ethics. A capitalist society is characterized by the private ownership of property and a free market that grants citizens the right to use their resources for their own benefit. Private property is the ownership of productive resources like companies, stocks, and bonds and should not be confused with personal property. Personal property consists of non-productive items like cars, clothes, and houses (Bishop 2000, 4). The free market in capitalism is one where supply and demand are able to operate without government regulation. Suppliers have the freedom to control things such as wages and prices and consumers are allowed to purchase whatever they desire (Smith 1993, 68). Also, all relationships are voluntary in a capitalist society....
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...Running Head: MOTIVATIONAL THEORIES AND THEIR EFFECTS ON THE WORKPLACE Motivational Theories and Their Effects on the Workforce Hooriyeh Ali College of Business Management Abstract The definition of motivation has been given. Motivational theories have been explained, and their examples have been given. Theories of Maslow (1943), Herzberg (1959), and McGregor (1960) and so on are discussed. The effects of motivational theories on the workplace are studied and analysed, with practical examples given as support. Effects of Motivational Theories on the Workforce According to Steers, Mowday and Shapiro (2004), motivation is derived from the Latin word movere, which literally means movement. Allen (1998) provides the definition, that motivation is a set of processes which inspire people to achieve their goal. Motivation, over all, is a drive which makes people pursue their aims and ambitions, and makes it possible for people to achieve them. In this report, we study the effects motivational theories have on the workforce. Many popular motivational theories have arisen, such as Abraham Maslow’s hierarchy of needs (1943), Frederick Herzberg’s two factor theory (1959) and Douglas McGregor’s theory X and theory Y (1960). These theories deal with the needs and wants of employees, the types of employees found, and most importantly how to deal with demotivated employees and how to motivate them. Maslow’s hierarchy of needs structures the dependency of...
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