...Code / Unit number and title | Pearson BTEC Level 5 HND Diploma in Business | Y/505/8182 Unit 7: Business Strategy | Student name / BTEC Registration Number | Assessor name | Nguyen Le Hien | F07-017 | | Learning Outcome | Learning outcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) | LO1 | Understand theprocess of strategicplanning | 1.1 | Assess how business missions, visions, objectives, goals and core competencies inform strategic planning | 1 | | | | 1.2 | Analyse the factors that have to be considered when formulating strategic plans | 1 | | | | 1.3 | Evaluate the effectiveness of techniques used when developing strategic business plans | 1 | | LO2 | Be able to formulate anew strategy | 2.1 | Analyse the strategic positioning of a given organisation by carrying out an organisationalaudit | 2 | | | | 2.2 | Carry out an environmental audit for a given organisation | 2 | | | | 2.3 | Assess the significance of stakeholder analysis when formulating new strategy | 2 | | | | 2.4 | Present a new strategy for a given organisation | 2 | | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | BS1: Strategic Planning and Formulation of New Strategy (1 of 2) | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence...
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...Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 152 (2014) 852 – 855 ERPA 2014 Role of technology in accounting and e-accounting Aysel Güneya* a Bilecik Şeyh Edebali UniversityApplied Sciences Faculty, Bilecik, 11210, Turkey Abstract Technological developments changed methods for carrying out tasks within the scope of accounting activities and transactions related to accounting was started to being carried out through electronic media. Growth and development growing rapidly in information technologies day by day have brought digital revolution in economic, social and cultural fields. Our era is information era and when we acknowledge that accounting is an information system, the way and processes of transacting businesses of enterprises have changed with usage of information technologies in enterprises and this influenced accounting closely. Necessity of keeping up with changing conditions of accounting led educators and practitioners to new pursuits. Enabling inclusion of information era and technologic factors in education by benefiting from digital resources as well as theoretical information in accounting education provided in universities and generating an interactive environment to keep student wakeful and preferring educational model in which information technologies are used is necessary. In order to achieve that, students should be provided to take target-driven accounting courses and an educational...
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...2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd THE APPLICATION OF COST, DIFFERENTIATION AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY? Mas Bambang Baroto, 2Muhammad Madi Bin Abdullah International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia E-mail: 1mbbaroto@ic.utm.my (Corresponding Author), 2muhdmadi@ic.utm.my 1 ABSTRACT Both strategic management researchers and practitioners have realized the importance of the cost, differentiation and combination strategies for effective organizational performance and excellence. Recently, many large business companies in different part of the world have been applying both strategies (hybrid strategy) at the same time, rather than applying a single strategy at one period of time. The implementations of those three strategies are commonly used by the big giant companies where their business operations level is ranging from domestic, regional, international and global. Thus, the principal aim of this paper is to explore the application of these three strategies (cost strategy, differentiation strategy, and hybrid strategy) in various business companies. Keywords: Cost leadership strategy, differentiation strategy, single strategy, hybrid strategy INTRODUCTION In the competitive market, certain industries are having very heavy competitive rivalry among the company players. The...
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...Steps in purchasing decision 4 1.1 Problem/Need Recognition 5 1.2 Information Search 5 1.3 Alternative Evaluation 7 1.4 Purchase 7 1.5 Post Purchase Evaluation 8 2. Analysis of computer industry business trends in SA 9 2.1 Industry overview (South Africa) 10 2.2 Market analysis 10 2.2.1 Supplier Power 11 2.2.2 Buyer Power 11 2.2.3 New Entrants Threat 11 2.2.4 Threat of Substitutes 12 2.2.5 Rivalry 13 2.2.6 Opportunities 13 3. DELL’S online only strategy in the 80s and 90s analysis 14 3.1 Dell’s online strategy 14 3.2 Online business value 15 3.3 Online Sales Growth 16 3.4 Convenience 16 3.5 Consumer behaviour intelligence 17 3.6 Was online only strategy suitable for under and developing nations? 17 4. Proposed Channel Strategy for Dell to be Market Leader In SA 18 4.1 Marketing Channel Selection 18 4.2 Market Research and Analysis 18 4.3 Distribution Channels 18 4.4 The Internet and disintermediation in the distribution channel 19 4.5 Channel Length 20 4.5.1 Consumer Channels 20 4.5.2 Business-to-Business Channels 21 4.6 Overcoming Limitations of shop floor space 21 4.7 Conflicts 21 4.8 Supply Chain 22 4.9 Distribution intensity 22 4.9.1 Selective Distribution 23 5. Conclusion 23 B. List of References 25 C. ANNEXURE 1 27 A. Introduction This report examines the consumer purchasing decision process with specific reference to purchasing a PC; from the need recognition...
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...Directory of Management e-Publications August (2011) Vol.1, Issue 1 ___________________________________________________________________________________ IT and Competitive Advantage of United Parcel Services (USA) Author(s): Muhammad Rashid Badar E-mail: rashid.badar@hotmail.com Research Student, Department of Management Sciences, The Islamia University of Bahawalpur, Punjab, Pakistan www.hrmars.com 1 Directory of Management e-Publications August (2011) Vol.1, Issue 1 ___________________________________________________________________________________ Table of Contents Executive Summary......................................................................................................................... 3 Company Introduction:................................................................................................................... 4 Information system of UPS and competitive advantage:............................................................... 4 Procurement: .................................................................................................................................. 5 UPS Logistics: .................................................................................................................................. 5 Distribution system at UPS: ............................................................................................................ 5 Consolidation: .............................................................................
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...2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd SUSTAINABLE COMPETITIVE ADVANTAGE FOR MARKET LEADERSHIP AMONGST THE PRIVATE HIGHER EDUCATION INSTITUTES IN MALAYSIA Loh Teck Hua KDU University College Business School Section 13 Campus, 76, Jalan Universiti, 46200, Petaling Jaya, Selangor DE ABSTRACT One of Malaysia’s economic goals is to become an education hub for the region. To achieve this, the Malaysian government had liberalised government policies resulting in the proliferation of Private Higher Education Institutions (PHEIs) including private Universities and University Colleges. As competition intensifies it becomes increasingly pertinent to ask “What sustainable competitive advantage should the Private Higher Education Institutions (PHEIs) have to achieve market leadership in the Malaysian education industry?” For the smaller PHEIs, it is a question of survival itself. This paper aims to provide a theoretical study of some of the key strategic activities of the leading PHEIs to answer this question. The literature review covering both foreign and local sources indicates three key factors of sustainable competitive advantage, i.e. branding and image, the physical aspects of higher education including location and facilities, and the mode of delivery. The paper will seek to identify these factors amongst the market leaders to ascertain the validity of the secondary data via critical analysis of their activities. The...
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...Commerce Program ASSIGNMENT COVER PAGE Your submission will not be accepted unless all fields below are completed Course Code: | BUSM3311 | Course Name: | International Business | Location where you study: | SGS Campus | Title of Assignment: | BUSM3311_s3258162_G4_Final assignment | File(s) submitted | 1 | Student name: | Nguyen Thai Hang | Student e-mail address: | S3258162@rmit.edu.vn | Learning Facilitator in charge: | Mr. Adrian Wee | Assignment due date: | December 17th, 2012 | Date of submission: | December 17th , 2012 | Number of pages including this one: | 23 | Word Count: | 2506 | Table of Contents Executive summary 3 Introduction 4 Company overview 4 Products 5 Country overview (PESTLE analysis) 5 Politics 5 Economy 6 Social 7 Legal 8 Environmental 9 SWOT analysis 9 Strengths 9 Weaknesses 11 Opportunities 12 Threats 12 Mode of entry 13 Marketing strategies 15 Market targeting 15 Geographic 15 Demographic 15 Psychographic 15 5Ps 15 Product 16 Price 16 Promotions 16 Packaging 17 Place (Channel of distribution) 17 Conclusion 17 References 18 Appendices 21 Executive summary...
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...This case was prepared by lecturer M. Jonathan Lehrich and MIT Sloan students Paul John Paredes and Ramesh Ravikumar (MBA Class of 2005). Copyright © 2007, M. Jonathan Lehrich, Paul John Paredes and Ra mesh Ravikumar. This work is licensed under the Creative Commons Attribution-Noncommercial-No De rivative Works 3.0 Unported License. To view a copy of this license visit http://creativecommons.org /licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Compsis at a Crossroads M. Jonathan Lehrich, Paul John Paredes, Ramesh Ravikumar 2004 had not been a good year for Compsis. Founded in 1989 in the Brazilian industrial city of São José dos Campos, Compsis had grown steadily and su ccessfully. In its largest service line, systems integration for electronic toll collection (ETC), th e company had gained the dominant share of the Brazilian market and had even managed projects in Australia and India. Compsis had developed strong relationships with the Brazilian government a nd toll road operators, as well as an international reputation among industry competitors for quality and technological expertise. By 2003, the company’s founders could take pride in reach ing a height of 165 employees and US$4.2 million (R$11.1 million) in revenue. In 2004, however, it appeared that Compsis’s success might be in jeopardy. Revenue fell to US$3.3 million, primarily due to the Brazilian government ...
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...MGMT 002 Technology and World Change Topical Written Report Term 1, AY 2011-2012 G22, Project Group 4 Word Count: 1000 1 Table of Contents I. Synopsis ............................................................................................. 3 II. Relationship between technological and economic developments ............................................................................................................... 3 A. How technological developments fuel economic developments........................................................................................ 3 B. How economic developments fuel technological developments........................................................................................ 3 C. How sustainable are these developments? ............................. 4 III. Impact of economic and technological developments ................. 4 A. On Asia ........................................................................................ 4 B. On the world now ........................................................................ 4 C. On the world in the future .......................................................... 5 IV. Conclusion ....................................................................................... 5 2 I. Synopsis Will China and India be the world’s next superpowers? Perhaps history has its answers. Mankind has always been in search of for greener pastures, and there has always been powerful of empires that have...
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...Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding affluence, poverty and aspiration. This has many implications on brand positioning and portfolio strategies for creation of winning brands or “suns”. Objective The objective of this paper was to take this thinking forward through an exploration as follows: Broadly, what are the implications of the Multiple Aspiration & Poverty Lines (MAPL) theory for brand positioning, communication and portfolio management? What drives brand success in the Indian context? What strategies have these brands used to achieve success- to what degree are these brands wedded to symbols of aspiration /belongingness in each social class? How did the brands that were not so successful in the Indian market falter on making the right connections on these dimensions? Approach We identified product categories through which...
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...A Decade of Reforms in Government Securities Market in India and the Road Ahead* RAKESH MOHAN I. INTRODUCTION It gives me great pleasure to deliver this keynote address at the Annual Conference of FIMMDA jointly organised by the Fixed Income Money Market Dealers Association of India (FIMMDA) and Primary Dealers Association of India (PDAI). Many of you would recall that the FIMMDA-PDAI conference held in Bangkok in 2002 was addressed by Governor, Dr. Y. V. Reddy when he was Deputy Governor. My address today is like a footnote to the comprehensive address given by Dr Reddy in Bangkok1 . He had covered a whole range of issues relevant for the development of the debt market including the need and motivation for development of domestic debt markets, the key issues relating to the development of the government securities market and also of the corporate bond market. He had emphasised the importance of the development of institutions and infrastructure such as the development of institutional investors, self-regulatory organisations, credit rating agencies, the relative roles of banks and bond markets, development of primary dealers, efficient clearing and settlement mechanisms and the like. More importantly, he had laid out the road map for the development of Indian debt markets in a very detailed manner for the following two years. I am here to really give you a progress report. First, it is very gratifying to see that most of reforms contemplated by him at that time...
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...Responding to Internal and External Factors; Wal-mart Analysis Abstract; this report examines the ways in which Wal-mart responds to internal and external factors such as globalization, new technology, innovation, diversity, and ethics. Wal-Mart is a successful industry giant, so it stands to reason that they are proficient at responding to internal and internal factors and thriving . In this essay we explore Wal-Mart’s programs and initiatives and access if we could use their examples to learn from and grow as managers and business owners. There are various internal and external factors that affect the four functions of Management positively or negatively. Organizations need to pay close attention to these factors because it can enhance the company’s success when used appropriately. The most prevalent factors that management has to be concerned with in this era are globalization, new technologies, innovation, diversity, and ethics. Wal-mart is a big player in the nation nal and global market and must stay reactive to these internal and external factors to stay on top. Wal-mart is addressing each of these issues directly. Globalization has raised numerous questions about the credibility, leading to perceptions. Wal-Mart is one leading store serving millions of customers globally and continues to do so by opening more stores worldwide. Globalization has a great impact on the company. It has broadened their market structure and also increased profit margin. Even...
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...IJRFM Volume 2, Issue 2 (February 2012) ISSN: 2231 -5985 FIIS: FUEL OF INDIA’S GROWTH ENGINE Dr. Ankeshwar Prakash * Dr. Dharamveer ** ABSTRACT A f avorable business environment fostered Indian economy after 1991 -92, when t he government of India opened the door for foreign capital in the way of direct investm ent and t hrough foreign institutional investors. Consequently, the international capital inflows have been increased tremendously during last two decades. The capital is being invested by f oreign investor through mutual funs, investment trusts, banks, port folio mangers, charitable t rusts etc. and it has been boosting the growth of Indian economy since then. Moreover, t he growth rates in GDP i.e. around 7 to 8 percent per year as compared to 2 to 4 percent in most of the developed economies and higher interest rate attracted the foreign capital the most. This paper is an attempt to analyze t he relationship of FII investment with economic growth of India, in addition to comparative analysis of preferred investment stock of FII. * Assistant professor, Department of Commerce, D.A.V. College, Sadhoura , YNR, Haryana. **Assistant professor, Department of Management, Haryana Engineering College, Jagadhri, Haryana. International Journal of Research in F inance & Marketing http://www.mairec.org 611 IJRFM Volume 2, Issue 2 (February 2012) ISSN: 2231 -5985 FII is defined as an institution organized outside India for the purpose...
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...Abstract Being a good manager is more difficult now than it ever has been. The corporate environment has changed dramatically over the past decade. Companies are more global and the employee culture is more diverse than ever before. Organizational structures are less bureaucratic more collaborative (Brown, nd). Today’s companies are full of technological distractions that would have been unimaginable to the 20th-century. The goal of a good manager is to achieve excellent results through planning, organizing, leading, and controlling (Jones and George, 2011). Managers are key elements as they are the ones who handle the most difficult company resource; people. An effective manager needs three kinds of skills, conceptual, human, and technical to help the organization perform more efficiently and effectively. All three skills can be learned by developing certain characteristics or personal traits. Traits such as having a clear vision, learning to delegate work, opening communication, spending time in developing skills, providing continuous feedback, rewarding employees, enjoying what you do, educating more, solid organizational skills, employing excellent ethics behavior, and being a great mentor and motivator. Along personal traits a manager needs to understand environmental factors that strongly influence modern organizations that are important to the company’s success. Parallel to these traits and environmental forces management’s approach has changed. Managers started...
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...Abdullah 2011, p. 293). The increasing irrelevance of national borders, including social, economic, cultural and technological borders, is one of the fundamental characteristics of the incident of globalization. Innovative technologies such as the Internet have facilitated the dismantling of national boundaries. As a consequence, the world is rapidly turning into one massive village; not only in political terms, but economic terms as well (Kemeny 2011, p. 17). At present, global exchanges and interactions continue to be the order of the day. All areas of society, including the economic aspects, are constantly being reshaped by the process of globalization as forces that outweigh and transcend national borders exert their influence. The rate of global change is quite rapid today; consequently, the emergence of global economies makes national economies, as well as strategies geared towards national economic management, irrelevant or entirely obsolete. Economic globalization has resulted in the proliferation of global economies, which surmount the powers held by national economies to influence economic occurrences within their national borders. Fundamentally, national economies are interdependent as they depend on the cross-border movement of capital, technology, and goods and services to facilitate growth and intensification (Giddens 2000, p. 157). In essence, the establishment of global economies is geared towards obliteration of deterrents to global trade, for instance, tariffs...
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