...1. No physical boundary: There is any physical access of the books. The digital library brings the library to the user. It brings the information to the user's own counter; with a digital library on the desk top, user never visits a library building. The library is wherever there is a personal computer and a network connection. The user of the digital library can access information anywhere and at any time. The idea of electronic books means to access information needed digitally and the user need not to go to library physically. Since the introduction of digital library in academic libraries, the physical boundaries of data have been eliminated and do not depend on the physical form of documents. It provides tremendous opportunities for a wide range of users to find appropriate research materials all in one place. Wholly, modern trend academic library starts of transition from physical to digital. 2. 24X7: With the advent of the Internet, libraries began to offer online services to their users at any time i.e., the digital technology. Library provides all the time flexible service to the user to access relevant information. It is round the clock availability. Digital Library is an overall knowledge solution Centre for everyone and has been helping users to...
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...Space and Place There are several aspects that will affect the success an organization will have when related to the marketing world. There are typically two kinds of presence that an organization will obtain when attempting to market and sell their products. The “space” (digital) and “place” (physical) presence of an organization will ultimately determine the success it will have. Much of this evaluation on how an organization chooses to select which presence is the best medium for their identity and products depends on different factors of consumer preferences. A physical positioning for organizations that choose to use a place presence is very important for a strategic reach of the target market. However, in a digital market there are numerous advantages for customers over a physical presence. Today, practically anyone with internet access can buy basically any product online and have it delivered to a specific location or pick it up at the organization’s actual physical location. This paper will discuss the marketing implications for reaching target market segments in each medium as well as the advantages and disadvantages of strictly using only a digital or physical presence. Honestly, an organization that uses both a space and place presence in their marketing campaign will usually have the most success. “The internet today gives consumers the opportunity to shop anywhere at any time whenever they choose” (Rafaeli & Vilnai-Yavetz, p. 162). This is a powerful...
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...Space vs. Place BUS620: Managerial Marketing Instructor: Pamela Gordon Michael McIntyre Feb. 20th 2012 In this new economy and web-savvy age that we are living in, companies must be able to have not just a physical place for the organization but a digital space for it as well to compete with their online competitors and to shift themselves into the global market that is accessible, available, marketable and viable in every way from exposure, to selling new products, to being the trail blaze with a product or in a certain region to revenue. In order to make the space and place work is to look over the marketing implications and conduct marketing research segments for the digital and physical locations of any business. This is a widespread fact that companies should have both a digital space and a physical place for the organization in order to complete with competitors who conduct e-business, and to sell new products through promoting their services and goods to the global market. It is necessary to examine and be familiar with the marketing implications, and to carry out marketing researches for physical and digital locations of any kinds of business. Thus, it is very important for each organization to be located digitally and physically with the intention that they can access and deal with various partners, markets and customers easily and effectively. In todays’ economy...
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...According to Mullins and Walker (2010), individuals and businesses alike, look to obtain goods and services via exchange transactions. One side of this relationship begins with businesses and organizations marketing their products. Businesses can be either digital (space) or physical (place) when building these relationships and it is important to make sure the proper markets are targeted. In todays economy companies are taking a developmental approach to participate in varying aspects of e-commerce and the internet. In the digital environment it is important that the proper mediums are explored when participating in these technologies. The internet, web, social networks and email are all vital to success in the digital world. Mullins and Walker (2010), noted that there are three important steps in the market segmentation process; identifying a homogeneous segment that differs from other segments; specify criteria that define the segment; and determine segment size and potential. In the space/digital world, when done strategically, utilizing demographic, geographic, geo-demographic and behavioral segmentation can all be critical when attempting to reach target markets for the product or service being offered. Similarly, physical (place) presence for businesses and organizations is...
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...fighting a decline in business. In this age of technology, people all over the world, especially in America, are looking for quicker on the go consumption and 24/7 connectivity. Physical experiences such as reading a newspaper, going to the movies, or going to the museum are struggling to stay relevant in society today. The Problem Denver Museum of Nature and Science faces is declining business due to social trends mainly the transition into a digital age. Denver Museum of Nature and Science must decide if they want to maintain the current physical experience of going to the museum for as long as they can, transition to a digital experience with online exhibits and shows, or a combination of both. We recommend that they go with the combination of the two. This would incorporate preserving the historic experience of a museum, while integrating today’s technology through an interactive map mobile application and a revamped web site. Problem Statement In the current technology era, museum visits continue to decline and many museums all around the world are struggling to make ends meet. The Denver Museum of Nature and Science is facing that same scenario and the management team must make a decision to reverse the declining museum business. Coughlin has brought the point to her organization that digital is the new standard for consumption and that the museum needs to adapt to get the attention of the technology driven consumers. People on her staff have been questioning this decision...
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...Space and Place BUS620: Managerial Marketing NANCY WALDRON November 28, 2011 Many organizations in this economy try to reach the most consumers so that they can be the leading organization within the market segment in which they operate. Implementing many methods can do this; they use these methods so that they can have a return on investment so that they can be successful. Some organizations are utilizing technology to reach the most consumers they can by going and operating in the digital world as well as having a physical location that consumers can go buy. By using the Internet, organizations are able to reach consumers outside of their geographical location and reach markets segments closed to them before. Organizations that use the Internet to reach the market segment they are aiming for have a heads up on organizations that do not. By utilizing the internet and operating in the digital world an organization can have global reach; this makes the company available to consumers anywhere they can access the web (Mullins & Walker, pg 381). This also makes them available 24/7, 365 days to consumers, that can easily be tracked and by using specific keywords, or when they click on a company’s banner (Mullins & Walker, pg 355). The use of the internet and consumers using a digital space of a particular organization allows marketing research companies to track and better understand customer insights for the production of new products (Mullins & Walker, pg 386)...
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... they had the capabilities to seamlessly execute campaigns in tandem with new product launches on multiple social platforms. Their intelligence tools measured up Sony’s competitors and planted the roots for a 360 degree Social Customer Relationship Management and a capability for social commerce. By early 2012 the music industry in India had witnessed remarkable changes. With the rapid growth in Internet penetration and usage, innovative technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Sony Music has unveiled its ‘India Segmentation Study’, the country’s first and largest research undertaken to analyse psychographic and demographic profiling of Indian audiences based on their music consumption patterns. It offers a never seen before insight into the life of a consumer over-layed with their music preferences. Sony Music Segmentation Study is researched and conceptualised by the...
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...The Late Age of Print Since the release of the first eBook in March of 2000, the status of the printed book in the digital age has come into question. Though it is hard to say what the definitive fate of printed books in the digital age will be, it is safe to say that we will not see the extinction of physical books in our lifetime. There are many qualities to the printed book that simply cannot be recreated digitally, and while the status of the printed books has changed that does not mean it is on its way out. The eBook is undoubtedly more convenient and the ability to carry a library in your pocket is astonishing, but that availability is not significant enough to convince long time bibliophiles to compromise their reading experience as they have come to know and love. Printed books have an experience, an impression, which a digital file simply cannot reproduce. Words printed on a page are a thing; they occupy a space in the book, they are verifiably there. The configuration of the eBook simply temporarily occupies a space on a screen, and once digitized back into storage it can no longer be said to exist in the same way. (Striphas 24) Words printed in a book have an inherent immortal nature. Regardless of the screen size, number of pixels, or memory capacity, there is no e-reader that could ever evoke such a feeling of permanency. Our current society is one that quite literally has a need for both immediate satisfaction and convenience. At some point, there seems to...
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...Com435 Exam 3 Material Exam April 10th The Adoption of Technology * Technology advances are increasing at a growing rate * Moore’s variation of the Law: Technological advances double approximately every 18 months * Unlike processing speed, storage capacity, etc, adaption of technology is more difficult to measure * Adoption of particular technologies tend to follow a particular pattern A Common Pattern * Adoption (diffusion) of innovations follow a typical pattern known as the S-shaped curve The Diffusion of innovations * Everett Rogers – Diffusion of innovations * Innovation: an idea, practices, or objects that are perceived as new by an individual or other unit * Channels: the means by which messages about innovations travel from one person to another * Time: * Innovation decision-process for individual * Relative time to adoption compared to other adopters * Overall rate of adoption for innovation * Social System * Interrelated units that are engages in problem solving to accomplish a goal Types of Adopters – Innovators * Innovators * Shortest adoption curve * Possible Characteristics * Venturesome * Access to financial resources * High level of technical knowledge * Tolerant of uncertainty Types of Adopters – Early Adopters * Early Adopters * Most influential adopters * Possible characteristics ...
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...Cyber Security: Physical and Digital Security Measures Abstract Due to the issues associated with cyber security and the appropriate application thereof, this paper will strive to address different cybersecurity measures that may be employed, both physically and digitally. It will identify what cyber security is, measures that may be taken, the tools needed to ensure implementation, and provide information regarding the different resources and programs necessary to work to effect greater success in the application thereof. Keywords: cyber security, physical security, digital security, security measures, definition, tools, resources Cyber Security: Physical and Digital Security Measures Introduction In spite of the increasingly prevalent use of technology in today’s digital world, many organizations find the concept of cyber security to be somewhat of a mystery. As a result of a lack of knowledge or an inability to appropriately apply that knowledge, companies like Target, Home Depot, and even Sony, among others, find themselves faced with security nightmares that could have just as easily been avoided (Yang & Jayakumar, 2014; Home Depot, 2014; Steinberg, 2014). In order to be able to approach cyber security properly, an organization must both have the knowledge necessary to implement a system designed to secure their digitized data and must have the ability to apply that knowledge within the constructs of their systems in order to ensure that a breach does not...
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...Juliana Huxtable’s There Are Certain Facts that Cannot be Disputed address the relationship between the ephemeral nature of digital information and the drive for historical documentation in cyberscape in three acts. The Internet represents for Huxtable a venue for exploring narratives that have been discarded or misplaced in the margins of history. In the first vignette entitled TRANSIT, Virginia producer Elysia Crampton set the tone with an settling soundtrack using samples of gunshots and distant yelling. Images of Huxtable and her collaborator hung on the wall, along with torn and blown-up scraps of text appearing to come from academic papers. Clips of historical and period films flickered on a revolving TV screen, movies ranging from Sofia...
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...have essentially created a business model which avoids structural formalities of being an institution, while providing a more efficient means of serving clients. This is exactly what makes the move to digital extremely attractive for banks, and ones who seek to reduce cost and change with changing times, in other words modernize. The question that I seek to answer through this post is that in doing so, are Canadian (and more broadly North American) banks in danger of deserting one of finest ways of engaging with customers – i.e. branches? Over last 12 months, I have had the opportunity to speak with few bank executives. Through my conversations I observed that some of them tended to view digital transformation as a phased process. To illustrate this, I’ll use a personal example. I recently took a bank loan online. Here my journey began on the bank’s website, followed by a phone call to the bank and ended with a trip inside the branch. In other words, digital experience constituted only 30% of the entire process. Leaders however do acknowledge that this phased digital experience/ approach will eventually move to automating almost every aspect of the customer experience, creating efficiencies without risking safety. February 25, 2016 Surely, digital banking is the future and Canadian banks need to catch up with their more advanced counterparts in other countries. This meld of new technology with the traditional branch banking could be the future ...
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...In contemporary society, there is no longer a need for a physical retailer to purchase music. Companies that distribute music for consumer usage such as HMV, Walmart, etc., within the past were the central core of supply for record allocation ; however, technological advances have altered consumer purchasing conventions. Recently, there has been a transition of music being purchased from the traditional hard copy format to purchasing music in a digital layout from the web. THESIS NEEDED: The outdated system of purchasing music has been replaced by web based digital music, which is easier to access, more portable and gives consumers more purchasing control than the long-established hard copy album format found in conventional stores. (Need to have a sentence that argues the point of your paper.) Innovative technology has allowed for the implementation of web based digital music, which allows for easier retrieval of music for consumers compared to the access of the physical hard copy. The accessibility of digital music allows for continuous consumption, this unique feature has expanded the approach to the business of music. This is because people can access web based digital music 24/7 and essentially can be done anywhere that has an internet connection. The consumer can purchase music anytime during the day for example, eating breakfast in their pyjamas to sitting outside on the deck. This gives purchasers alternate access to music on the basis of the retailer’s constraints...
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...1. Entertainment-Education Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut across all lines and attracted large numbers of viewers who tuned in regularly to watch. The problem arose when it was noticed that such entertaining programmes were upping their popularity by introducing elements like sex and violence to grab more eyeballs. The alternative to these programmes were boring educational programmes that lacked attractive elements. The programmes focused on simply reproducing textual knowledge without taking care as to how such information was presented or packaged. People therefore had just two types of programmes to choose from and there was a feeling that the power of television was not being utilized for greater good. Entertainment education is therefore a communication strategy and a process by which media messages are planned and created with an aim to entertain and educate audiences so that they can live a happy, safe and value-filled life. These programmes first capture the attention of the masses by entertaining them and then educate them in a manner which is easily understood. Entertainment education programmes incorporate the best elements of entertainment and educational programmes to attract viewers with quality shows. These programmes are escapist in nature and introduce a new world to the people watching...
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...Marketing Joy in the Physical and Digital Mediums Charlotte M. Banks Ashford University Marketing Joy in the Physical and Digital Mediums Mullins & Walker (2010) explained that marketing is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations. Marketing is a critical player in the success or failure of any business. Many organizations have discovered marketing strategies to reach their customers both physically and virtually. This paper will discuss the marketing implications for reaching specified segments for using both physical and digital mediums that allow customers to move from one medium to the other with ease. In addition, examples will be given for the medium that is shown the most preference as well as businesses that have been able to maximize the usage of both physical places and digital spaces. The world is looking for convenience and if marketing strategists are going to survive, they must be able to identify the best product or service and the best physical and/or digital location that will be magnets for the ideal market segment. There are many suggestions as to how an organization should introduce a product or service to various market segments. Market segments are relatively homogeneous subdivisions of a market that are likely to be attracted to particular products or services. Demographics (age, gender, race), socio-economic (income, occupations), geography...
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