Complete the 10 short answer questions in sentence form individually or in a group of no more than 3-4 students. Please ensure all names of participating students are included on your submission. You must complete all 10 questions in order to achieve a pass. Submit on Blackboard using Turnitin (see the link under Assignments)

STUDENT(S') NAME(S): _____________________________________________________________

1. Describe at least three situations in which you would not purchase the products of a firm even though it is very socially responsible.

2. Is sustainability a viable concept for Canadian business?

3. What is the purpose of environmental scanning? Give an example.

4. Baby boomers in Canada are aging. Describe how this might affect the marketing mix for the following: • Bell cell phones • McDonald’s • Whirlpool Corporation • Target stores

5. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?

6. Explain how consumers’ buying habits may change during a recessionary period.

7. Give three examples of how technology has benefited marketers. Also, give several examples of how firms have been hurt because they did not keep up with technological change.

8. Explain how technology is changing the nature of competition in North America.

9. Might there be times when a company becomes too competitive? If so, what could be the consequences?

10. Mountain Equipment Co-op could be described as a 'triple bottom line' company. What does this mean? Name three other companies that also take this approach.