...Speaking about the financial performance of the company, it is necessary to say that sales revenues are not steadily growing. (Dirt Bikes USA) According to some statistical data, it is known that dirt bikes are very popular in such countries as Canada, Mexico, Australia, the United States, China and some other countries which have mud-locked roads and even lack of roads. In order to find out what countries will be the best markets for Dirt Bikes products, it is necessary to learn about the per capita income of these countries. For example, China's per capita income is $4,282; Australia – $54,868; the United Kingdom - $36,298; Canada - $45,887; Ireland - $45,642; New Zealand - $31,588; Mexico - $9,283 and others. (International Monetary Fund) It is clear that those countries which have a higher per capita will be the best markets for Dirt Bikes product because the people who live in these countries will be able to buy dirt bikes. Dirt bikes should sale their products through authorized vendors. The actual dirt bike themselves can only be purchased at the vendor. This is done so there are not as many returns due to the customer not talking to a sales person, and not actually seeing the product and testing it out themselves. It will also cut down on shipping costs. But parts and Paraphernalia can be sold through the Internet as well as through vendors. There has been a great range of gross margin and net margins from 2009 to 2012. Starting in 2003, the Gross Margin was 33.2%...
Words: 758 - Pages: 4
... DIRT BIKES USA RUNNING CASE STUDY 1. What are the company’s goals and culture? Dirt Bikes USA is a small company headquartered in Carbondale, Colorado that manufactures and sells its own brand of off-road motorcycles. It was founded in 1991 to produce dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world. The company has continued to grow and now faces a new set of challenges and opportunities. 2. What products and services does Dirt Bikes USA provide? How many types of products and services are available to customers? How does Dirt Bike USA sell its products? Dirt Bikes’ founders realized that the most popular dirt bikes were foreign brands and wanted to capitalize on their proximity to the dirt bikes racing circuit and market in the United States. Carl and Steve hoped they could develop bikes that performed and looked better than the competition by using the best custom parts available. Dirt Bikes does not hesitate to use quality components from all over the world. The engines for Dirt Bikes are Rotax engines from Austria and tires are from Dunlop, but many of their parts, such as shock absorbers, front wheel forks, exhaust pipes, and headlights, are from the United States. Dirt Bikes makes its own frames, shaping them to give them the unique spirited style for which the company is noted. The company’s parts and service business accounts for about 15% of its total revenue...
Words: 1382 - Pages: 6
...So many people are afraid of riding dirt bikes. There are three wonderful reasons to why people should stop being afraid and just go ride a dirt bikes. There are so many more benefits to riding a dirt bike over not riding. Have you ever rode a dirt bike before, if not you need to. I’m going to tell you some of my whole life experiences as well as some facts that have help me to believe that everybody should ride a dirt bike. I started riding when I was 2 my dad has pictures of me. If you want to bond with your family you can do this. I am so involved that I race and if you get really good like pros you can do it for free and you get paid. One of the profitable things to riding a dirt bike is the shape you will be in. Riding takes a huge commitment and so you have to train on and off the track, I ride a road bike an hour a day, lift weights twice a week and eat right and make sure to hydrate. . Also training and riding different tracks like endurocross which is when they jump logs and tires and water and even rocks. There is desert racing which is when you ride in the desert and get the best lap time of the 12 mile distance. There is cross-country which you go across the country from Canada to California....
Words: 681 - Pages: 3
...Professor Edward Desmarais BUS470 Business Policy and Strategy Fall 2001 CANNONDALE Cororation case analysis December 17, 2001 International Strategic Annalists Table of Contents A. Executive Summary ……………………………………………………………. 1 B. Current Situation ……………………………………………………………. 2 ▪ Current Performance ……………………………………...……………. 2 ▪ Strategic Posture …………………………………………..………. 4 ▪ Corporate Governance ………………………………………………..…. 18 C. External Factors ……………………………………………………………. 19 ▪ Industry and Competitive Analysis ……………………………………..…. 21 ▪ Summary of External Factors ………………………………………… 73 D. Internal Factors ……………………………………………………………. 77 ▪ Financial Analysis …………………………………………………… 105 ▪ Management’s Personal Ambitions, Philosophies, and Ethics ………... 117 ▪ Company Culture …………………………………………………………….. 118 ▪ Summary of Internal Factors ………………………………………….. 120 E. Strategies ……………………………………………………………………… 125 ▪ Generic Strategy …………………………………………………………….. 125 ▪ Strategy to Gain Maintain Competitive Advantage ………………………….. 126 ▪ Matching Strategy …………………………………………………………….. 127 ▪ Summary of the Strategies …………………………………………….…….. 130 F. Recommendation and Implementation / Evaluation and Control …...…………….. 134 Appendix A (Consolidated Financial Statement) ………………………………….. 143 Appendix B (SWOT...
Words: 37459 - Pages: 150
...advantage of brand recognition from all over the world. These companies also established customer loyalty, especially Harley-Davidson. This means that any new entrants trying to enter the industry have to spend tons of money in advertising and promotion to receive the same amount of brand recognition and customer loyalty that these powerhouse companies in this industry already have gained. With the lack of brand recognition and customer loyalty, retailers would be afraid to carry such product because of the risk it carries if it doesn't give you profit. Threat of Substitutes: Low Motorcycles are seen as leisure products and don't take much out of one's income. Some substitute items for a motorcycle is a motor scooter and dirt bikes. Customers will switch to the substitutes if price increases and purchasing a cheaper substitute will be the bette... Threat of New Entry: Low Requiring high capital investment to enter the business because of the scale economies in production, research, marketing and service of this industry is high. Brand Identification of Harley Davidson has been strongly established for years. The entrants will face a big barrier to overcome customer loyalty of Harley. Harley has developed its limited distribution channels via licensed private dealer and distributor. The new entrant of this industry most probably has to create its own distribution channel and make another investment, which causes...
Words: 2238 - Pages: 9
...Flavor/type | PepsiCo | The Coca-Cola Company | Dr Pepper Snapple Group | Cola | Pepsi | Coca-Cola | RC Cola | Diet Cola | Diet Pepsi / Pepsi Light Pepsi ONE Pepsi Max Pepsi Next | Diet Coke / Coca-Cola Light Tab Coca-Cola Zero | Diet Rite Diet RC | Cherry-flavored cola | Pepsi Wild Cherry | Coca-Cola Cherry | Cherry RC | "Pepper"-style | Dr Slice | Mr. Pibb / Pibb Xtra | Dr Pepper | Orange | Mirinda Tropicana Twister Tango Slice | Fanta Minute Maid | Crush Sunkist | Lemon-lime | Teem Sierra Mist 7 Up (in countries other than US) | Sprite Lemon & Paeroa | 7 Up | Other citrus flavors | Mountain Dew Kas Izze | Mello Yello Vault Fresca Lift Lilt | Sun Drop Squirt | Ginger ale | Patio | Seagram's Ginger Ale | Canada Dry Schweppes Vernors | Root beer | Mug Root Beer | Barq's Ramblin' Root Beer (until 1995) | A&W Root Beer Stewart's Rootbeer Hires Root Beer | Cream soda | Mug Cream Soda | Barq's Red Creme Soda | A&W Cream Soda | Juices | Tropicana Dole (prepackaged only, under license) | Minute Maid Fruitopia Simply Orange | Mott's Nantucket Nectars Snapple | Iced tea | Lipton Brisk (ready-to-drink products only, under license from Unilever) | Nestea (manufactured by Nestlé in the US and by a joint venture between Nestlé and Coca-Cola elsewhere) Gold Peak Tea | Snapple | Sports drinks | Gatorade Propel | Powerade Aquarius Vitamin...
Words: 1022 - Pages: 5
...cruiser and touring motorcycles, it is clear what we stand for, and who we appeal to most. Victory stands for class-leading quality, innovation and style. Victory is American and new- always looking forward. We are all about the future of American motorcycles. - Mark Blackwell, Victory Vice President1 Mark Blackwell, vice president in charge of Victory Motorcycle at Polaris Industries, glanced up at company headquarters in Medina, Minnesota as he pulled his gleaming cruiser into the parking lot. An accomplished rider himself, winning the national 500cc motocross championship and being inducted into the American Motorcycle Association’s Hall of Fame, he knew his company’s bikes had come pretty far since they were first introduced to the riding public in 1998. With the development of the new Vision, a luxury touring bike, and the steady release of aggressively-styled cruisers, the company had continually innovated throughout its first decade in business. Yet Blackwell pondered the recurring questions facing Victory Motorcycles and Polaris. He wondered if the initial decision to diversify into heavyweight motorcycles was the right road to take. He realized Polaris took a big risk by moving into motorcycles and going up against the recognized powerhouses in the industry. He questioned if Victory could continue successfully competing against the Japanese giants, new energetic and innovative motorcycle companies, and their closest rival Harley-Davidson. Victory began making motorcycles in...
Words: 12306 - Pages: 50
...it is an iconic image with an accompanying lifestyle and culture. Second, Harley differentiates itself from the Japanese by offering support to various enthusiasts and social groups. For example, the Harley-Davidson Owners Group (HOG), which has worldwide membership in excess of 900,000, helps cultivate a hard-core loyal customer base. Essentially, by owning a Harley you become a member of a special community of people who all share an interest in one product. Third, Harley derives strength from its strong market position, in 2004, Harley controlled 48.9% of the U.S. and Canada market. Further, Harley has produced 37% average annual gains since its 1989 IPO. Fourth, Harley has demonstrated a consistent skill to innovate, allowing the company to be in business for over one hundred years. For example, in 2005 Harley launched a small inexpensive bike called the “Street-Rod,” which was a radically new bike that attracted a new...
Words: 3741 - Pages: 15
...believe has been effectively underserved because it has been done in the aftermarket.” (Pitlick, Harley trikes to be built here, 2008) While the entrance of Harley-Davidson into the trike market would obviously legitimize and add enormous growth opportunities for the three-wheel segment of the motorcycle market, would it profoundly change Lehman’s environment and business model? Dan Patterson, then CEO of Lehman Trikes, would later cryptically write of the event in the 2008 Third Quarter Report, “We are truly pleased to have Harley-Davidson as both a competitor and a business associate” (Lehman Trikes, 2008). LEHMAN TRIKES HISTORY AND BUSINESS OVERVIEW Lehman Trikes began in 1984, literally in John Lehman’s garage in Alberta, Canada, with a project to build a three-wheel motorcycle for his wife. With the help of friends, John fashioned a Chevrolet differential and a metal body onto a 1981...
Words: 6627 - Pages: 27
...Polaris Industries, Inc. RATIOS Liquidity Polaris Current Ratios Current Ratio 2011: $878,676/$615,531 = 1.43 Current Ratio 2010: $808,145/$584,210 = 1.38 Current Ratio 2009: $491,500/$343,074 = 1.43 Debt to Assets Ratio 2011: $727,968/$1,228,024 = 0.59 2010: $690,656/$1,061,647 = 0.65 Profitability Return on Sales 2011: $227,575/$2,656,949 = $0.08 2010: $147,138/$1,991,139 = $0.07 2009: $101,017/$1,565,887 = $0.06 Growth 5 yr. annual growth – 13.35% 5 yr. revenue growth – 9.91% 5 yr. dividend growth – 7.74% 5 year EPS growth – 18.68% Investments Dividend Yield - $1.35/$79.90 = 1.6% (using 2011’s annual divided) Yamaha Current Ratios Current Ratio 2011: $561,205/$366,415 = 1.53 Current Ratio 2010: $639,028/$365,131 = 1.75 Current Ratio 2009: $620,800/$379,698 = 1.63 Polaris Industries Inc. OVERVIEW Polaris Industries Inc. is an international manufacturing company with a variety of product that falls under a general category of motorsports. They are based out of Medina, Minnesota and are one of the leading competitors in the industry. Their product line consists of snowmobiles, all-terrain vehicles (ATV’s), off road vehicles (ORV’s), and neighborhood electric vehicles (NEV’s), with a subsidiary company that produces motorcycles. The origin of what would become Polaris Industries started in the 1950’s. It began with Edgar Hetteen and business partner David Johnson. Edgar and David were partners in a business that specialized in building agricultural...
Words: 1567 - Pages: 7
...1 CHAPTER #1: INDUSTRY ANALYSIS 2 1.1: INTRODUCTION........................................................................................3 1.2: HISTORY/ BACKGROUND......................................................................3 1.3: MAJOR PLAYERS......................................................................................4 1.4: PEST ANALYSIS.........................................................................................5 1.4.1: POLITICAL FACTOR.............................................................................6 1.4.2: ECONOMIC FACTOR.............................................................................6 1.4.3: SOCIO-CULTURE FACTOR..................................................................7 1.4.4: TECHNOLOGICAL FACTOR................................................................7 1.5: PORTER’S FIVE FORCES MODEL.........................................................9 1.5.1: THREATS...................................................................................................10 1.5.2: POWER OF BUYERS................................................................................10 1.5.3: POWER OF SUPPLIERS..........................................................................10 1.5.4: THREATS OF SUBSTITUTE...................................................................10 1.5.5: COMPETITIVE RIVALRY......................................................................11 1.6: STRATEGIC GROUP MAP..................
Words: 10567 - Pages: 43
...Methods of Heart Rate Training …………………………….. 79 Open Water Swim Tips and Techniques ………………….. 85 Tips for Riding in Traffic ……………………………………... 91 3 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 4 © 1999-2005 The Kent Group and Tri-Newbies Online. All rights reserved. www.trinewbies.com 11 Week Calendar 11 Week Sprint Distance Program – Beginner 11 Week Calendar Mon OFF Tue Run: 15 min Wed Bike: 5 miles Thurs Swim: 200 yards Fri OFF Sat Run: 15 min Sun Bike: 5 miles OFF S: 200 yds R: 15 min Bike: 6 miles Swim: 200 yards OFF Run: 20 min Bike: 8 miles OFF S: 200 yds R: 20 min Bike: 6 miles S: 300 yds W: 30min OFF Run: 30 min Bike: 10 miles OFF S: 300 yds R: 20 min Bike: 8 miles S: 300 yds W: 30 min OFF Run: 40 min Bike: 10 miles OFF Run: 20 min Run: 30 min Swim: 300 yards Swim: 400 yards BRICK Swim: 400 yards Swim: 400 yards Run: 40 min Run: 40 min Bike: 12 miles Bike: 15 miles OFF BRICK OFF Run: 30 min Swim: 400 yards BRICK...
Words: 29299 - Pages: 118
...any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been published with the help of a grant from the Canadian Federation for the Humanities and Social Sciences, through the Aid to Scholarly Publications Programme, using funds provided by the Social Sciences and Humanities Research Council of Canada, and with the help of the K.D. Srivastava Fund. Printed and bound in Canada by Friesens Set in Minion, Meta, and ITC Machine by Artegraphica Design...
Words: 19652 - Pages: 79
..., YOU LL K NO W A T T HE F I N I S H L I N E A SP A R T A N G UI D E T O T H E SPO R T O F O B ST A C L E R A C I N G JOE DESENA AND ANDY WEINBERG B 1 , YOU LL K NO W A T T HE F I N I S H L I N E A SP A R T A N G UI D E T O T H E SPO R T O F O B ST A C L E R A C I N G JOE DESENA AND ANDY WEINBERG Spartan Race, Inc. www.spartanrace.com Pittsfield, VT USA Copyright © 2012 by Joe De Sena and Andy Weinberg All rights reserved, Including the right of reproduction in whole or in part in any form. Spartan Race and “You’ll Know at the Finish Line” are registered trademarks of Spartan Race, Inc. Designed by Steven Mosier New York, NY Published by Spartan Press ISBN-13: 978-0615675183 ISBN-10: 0615675182 FOR SP A R T A NS A N D F U T U R E S P A R T A NS E V ER YW H ER E. WE GIVE SPECIAL THANKS TO OUR FAMILIES AND FRIENDS— ESPECIALLY OUR WIVES COURTNEY AND SLOAN, AND OUR CHILDREN JACK, JADE, CHARLIE, GRACE, AND CATHERINE— WHO SUPPORT AND INSPIRE OUR ADVENTURES AND MAKE THE SPARTAN LIFE REAL. 4 T A B LE O F C O N T EN T S 5 FOREWORD PREFACE WELCOME TO OBSTACLE RACING, THE ULTIMATE HUMAN SPORT THE SPARTAN BRAND OF OBSTACLE RACING JOIN THE OBSTACLE RACING COMMUNITY CHAPTER 1. MYTHS AND LEGENDS PRIMAL ELEMENTS: WATER AND LAND, MUD AND FIRE PRECURSOR EVENTS OBSTACLE AND CHALLENGE EVENTS: SKILL, ADVENTURE, AND MUD OBSTACLE RACING AS A FORMALIZED SPORT THE FOUNDING FEW FORGING A NEW SPARTAN LEGACY SPARTAN RACE LORE: IN THE BEGINNING … SPARTAN WARRIOR: JASON...
Words: 18208 - Pages: 73
...tu Twelve Domains of Culture Chart |Mexican |Chinese |South Korean |Indian |Laotian |German |Canadian |Japanese |Filipino |Brazilian | |Overview, inhabited localities, & topography |Prefer to be referred to as Mexican American, geo-graphically, historically, and culturally diverse, reside mostly in CA, TX, IL, AZ, FL, NM, CO, 90% live in urban areas, fastest growing ethnic population in U.S. |Immigrants to Western countries very diverse, culture differs with mix of west and traditional values & beliefs, value accountability to family & neighbors, value higher education, most live in CA, NY, FL, TX |Some major industries are electronics, telecommu-nication, chemicals, & steel. Entertain-ment industry is booming. Mountain-ous. Rapidly increasing immigrant group in U.S.. |Leave their country to attain a higher standard of living. Both religious & social system |Land-locked country in South-east Asia. Mountains & flood-plains. Trop-ical mon-soon climate. Mon-soon season from May to October Popula-tion of 5.2 million as of 1998. 70% of popula-tion is under 30 years old. Most live in rural villages near a temple. Paddy rice is subsis-tence for major popula-tion. |Reserved, formal, like order, love music & celebra-tions. Christmas tree with all its décor is a German creation. 60 million Germans in U.S.. Beautiful landscapes mountain ranges, lowlands & ocean borders. Largest economy in Europe, third largest in world. Climate similar to NW portion of U.S.. Embrace...
Words: 7060 - Pages: 29