...Zizhang Huang 07/19/2012 Reflection Paper Introduction Microsoft, which is the largest software corporation measured by revenue, was founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington. It is a multinational corporation which develops and sells basic home computer operational system and other supporting software. Relating to what we learned in chapter 3, we can know that the structure of Microsoft is Hybrid Structure which is combined Matrix Structure and Geographic Structure. In this essay, I will write about the detail of Microsoft’s structure. Microsoft’s Matrix Structure In 2010, they have 5 product divisions: Windows & Windows Live, which handles the operating system like Windows 7 for home computer and Windows Mobile for smart phone. Server and Tools, which is the division for internet server software like E-mail server. Online Services, which responsible for the online advertising and search engine of Bing. Business Division which is a developing division related to commercial using software like Microsoft Office. Entertainment and Device which is in charge of the game platform like XBOX or other computer games. Also they have the departments like Design, Manufacturing ,Marketing ,and so on. They have not only horizontal communication among all these departments in one specific division, but also vertical communications among all the divisions in one specific department. Also the employees will transfer into different divisions if necessary...
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...At least 2 Advantages & Disadvantages of a Desktop Computer -Not portable -easier to upgrade -take up a lot of space -more comfortABLE At least 2 Advantages & Disadvantages of a Laptop Computer -HARDER TO UPGRADE -portable -LESS COMFORTABL;E -takes up little space At least 2 Advantages & Disadvantages of a Tablet/Smartphone -expensive -portable -easly stolen -easy to upgrade The hardware that makes up a Computer Motherboard Hard-Drive RAM CPU What the term GUI means Graphical user interface What an Operating System is used for To connect The most common Operating Systems Windows ios Benefits of Smartphone OS Easy to udgrade What utility software is and 3 give examples service program, tool, service routine, or utility routine. -Disk defragmenters - System Profilers - Virus scanners What application software I would use to- • Write a letter - word • Send an Email - aol • Edit an image - photoshop • Make a poster - publisher • Do calculations -excel Most common Storage Method Hard Disk Difference between public & private network public network is one that is not locked and can be accessed by different people. A private network is usually locked Advantages of Wired Harder to loose connection...
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...Week 6: Captiva Conglomerate 1. MAJOR FACTS: a. Captiva Conglomerate’s key staff is meeting to discuss the contract with S.O. Software (SOS), the developer and supplier of a custom inventory and spare parts management system. Attendees: Materials manager, Inventory & Spares (I&S) manager and his supply manager, the vice president of operations, vice president of finance and the director of Information Technology (IT). b. Captiva Conglomerate have had contracted SOS to develop a new custom inventory and spare parts management system. c. After completing a test run of the spares management module, the I&S manager (primary user), denunciated the results of the test as a disaster. d. The software is four months behind schedule and it is not user friendly. e. Captiva’s president signed the contract calling for SOS ‘best efforts,’ ‘whenever possible,’ etc., on the development of the software. f. The IT director initiated (acknowledgement) each paged containing the specs for the contract. g. Captiva’s management is really concerned about how to proceed with the terms of this contract or if pursue legal actions. 2. MAJOR PROBLEMS: a. The staff members convoked to discuss the issue seems to be more concerned in pointing fingers and blaming each other instead of working together to find a solution. b. The contract calls for ‘best effort’. How do you measure best effort? Does the contract include a statement of work (S.O.W.)? c. The contract calls for ‘whenever...
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...1. Introduction On 1st of March 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea and focused on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung which means "three stars" in Korean would have its own flour mills and confectionery machines, its own manufacturing and sales operations. In 1969, Samsung-Sanyo Electronics established which renamed Samsung Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977). In the 1970s, Samsung laid the strategic foundations for its future growth by investing in the heavy, chemical and petrochemical industries. Another burst of growth for Samsung, came from the growing home electronics business. Already a top manufacturer in the Korean market, Samsung Electronics began to export its products for the first time during this period. Samsung’s core technology businesses diversify and extended globally during the late 1970s and early 1980s. During this period, Samsung restructured old businesses and entered new ones with the aim of becoming one of the world’s top five electronics companies. Samsung presented great challenges for high-tech businesses in the early 1990s. In the mid-1990s, Samsung revolutionized its business through a loyalty to making world-class products, provide customer satisfaction and being a good corporate citizen all under the vision of "quality first". In spite of the 1997 financial crisis...
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...Case study: Tivo Tivo delivers broadcasted content, makes house software and large storage devices, and provides software features to skip the advertisement. In deciding where to position itself in the value chain, TiVo management initially focused on software and service. To entice brand-name CE firms to manufacture and distribute TiVo, the company subsidized CE manufacturers up to $200 per box. After TiVo discontinued CE subsidies in 2002 in an effort to conserve cash, management discovered that there was not enough profit in the TiVo Series2 box for CE manufacturers to make their required margins. TiVo reduced the number of parts, outsourced to a very efficient contracting firm, and started selling boxes. In addition to the retailer deals, TiVo worked with manufacturers to gain broader distribution for the TiVo technology. Porter’s Five Forces Analysis The Threat of new entrants is high. TiVo confronted a rash of new entrants. Biggest part of the technology, such as PC, hard drives, MPEG is available to anyone. For hardware, capital requirements are high and TiVo is defending its intellectual property patents aggressively to compete with new entrants. While patents have contributed to keep TiVo’s advantage, litigation has been costly and time-consuming. Besides, TiVo also focused on innovating new technology and features. For software, capital requirements are low and therefore the threat of new entrants is higher than for hardware though the reputation of TiVo remained...
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...Essay Two After reading the paper “Palm Computing, Inc”, I agree with Hawkins’ decision that he should found his own company instead of being a division within Tandy Corporation. I am convinced that this would be a wise decision and my reasons why Hawkins desired to position Palm Computing as an independent venture are as following. First of all, he has the sole ownership rights to the patent, which is a pattern recognition algorithm (PalmPrint). He established his independent company Palm Computing. Its product was to be positioned between personal computers and calendar/ organizer products that were selling on the market. Besides, Hawkins clearly knew that patent had real value because they are an crucial asset in raising venture funds. Because of having the ownership the patent, Hawkins could easily license any company that is going to use his technology. Hence, there would be a huge market waiting for Hawkins to explore. The second reason is that Hawkins’ decision to create a new venture was influenced by where he lived and worked entrepreneurial environment. Due to his friends and acquaintances who had independent ventures and he got the same conclusion from his discussion with VCs. He was also believed that he would be able to get financial support buoyed his decision to establish his own venture. Thirdly, The Tandy sponsorship would have been much easier for Hawkins, however, it would be a unsuccessful development for his company. Under that circumstance...
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...FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted for another course.” Name of student:……Jiachao Geng………Tianyi Cheng………… Signature:………………………….………………………… Outline The introduction of Samsung…………….......................………………………….04 Document analysis……………………………....................………………………..05 SWOT analysis of Samsung……………………………...……….......…………….07 Modal analysis………………………..…………………….............................…….12 Conclusion...................................................................................................................16 References…………………………………………………….……………………..17 The introduction of Samsung Samsung has been found since 1938. In the past ten years, Samsung got the perfect grade in market of e-consumer. It arrived a new top in 2005, and Samsung surpassed Sony, LG and MOTO by the 15 billion of market value in the same year. This result made Samsung the twentieth in the word, and it was increased by 186% to the year of 2000. This efficiency also made it become the fastest developed enterprise from the...
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...Inventec Corporation Case Study Inventec Corporation lies in the ODM industry which designed and manufactured electronic products for client companies that marketed the products globally. Despite its growth and size, Inventec is not very profitable for the following reasons. To begin with, the ODM industry’s average profitability is low. Net margins of leading taiwan ODM companies range from 1% to 6%. The low profitability is mainly driven by the huge customer bargain power and the fierce competition. ODM’s clients, these global electronic companies face fierce competition themselves and have a need to lower cost. Their strategy to diversify contract manufacturing partnerships reduces their reliance and increase negotiation power against ODM industry. Consolidation within OEM industry further gave them greater bargaining power over the segmented ODM. The fierce competition from both existing competitors in ODM industry and the substitute EMS industry further drives the profitability low. The large manufactory capacity has resulted in ODMs competing with each other for more market shares, which pushed the price down. EMS also provides clients manufacturing, sourcing, procurement, inventory management services. EMS usually doesn’t maintain Intellectual Property and are not likely to compete with OEM clients. This has made them an attractive substitute for those OEM clients who want the design of product to be customized and confidential. In...
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...1.0 Introduction Samsung is a company that has been dominating its industry for some time now and continues to grow. This report will provide an overview of Samsung along with a focus on the company mobile market. The intention of this report is to develop ones analytical and problem solving skills in marketing. One will learn the organizational structure and value chain of Samsung. In addition, one will be able to view Samsung's strengths and weaknesses compared to its competitors. Also we will look at the market segmentation in which Samsung target market will be critiqued. Last but not least one will view the marketing mix and provide feedback on how Samsung can improve its positioning, product, pricing and promotions strategies. By combining all of this information, one will learn how to make their own marketing plan as well as have the capability to help develop Samsung Company. 2.0 Background Samsung is one of the top companies in the electronics industry; however Samsung did not start business as an electronic company. In fact Samsung was founded by a South Korean named Lee Byung-Chull in 1938 as a trading business. The Korean based business went on to expand in areas such as food processing, textiles, insurance, securities, and retail with in a thirty year span. It was not until 1968 in which Samsung became an electronic company. In 1968 Samsung-Sanyo Electronics was created but was later renamed Samsung Electro-Mechanics in 1975; two years later they would merge...
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...Research In Motion Case Study Report MKTG 1102 – Set K Anne Marie Webb-Hughes The Zen Group (Group B) Allysa Bikowski Sam Bryant Sarah Crossin Jeron Dillon Kevin Giles Theresa Lawson David McConville October 22, 2009 0 Problem Identification Research in Motion (RIM) will face considerable challenges moving forward. The most relevant questions at hand for the company are, “How can RIM successfully gain a more significant market share of the consumer market?” and, “How will RIM maintain its brand dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM...
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...emails, memos, call center transcripts, survey responses, legal cases, patent descriptions, and service reports. Text mining and text mining tools help businesses analyze this data (Laudon 164). The tools are able to extract the key elements from large unstructured data sets, discover patterns and relationships and summarize the information. Businesses use these tools to analyze transcripts of calls to customer service centers to identify major service and repair issues. The problems that are solved with text mining is; it shortens the time to accurately find data. By converting unstructured text into structure output, text mining results can feed into further analytics or be combined with the results of other data analyses. By doing so it enables delivery of comprehensive, high quality text mining results as part of systematic and reproducible workflows. 2) How does text mining improve operational efficiency and decision making? Text mining improves efficiency and decision making by providing the tools such as software so that companies can choose what data they want to focus on. Text mining software is starting to get popular and software companies are developing software to accommodate business needs. Example, the Law Firm DLA Piper discussed in this case used Clearwell e-discover software to search through and analyze and sort 570,000 documents which would normally take longer if the software was not used, in just (3) days they were able to identify 3,070 documents...
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...Research In Motion Case Study Report MKTG 1102 – Set K Anne Marie Webb-Hughes The Zen Group (Group B) Allysa Bikowski Sam Bryant Sarah Crossin Jeron Dillon Kevin Giles Theresa Lawson David McConville October 22, 2009 0 Problem Identification Research in Motion (RIM) will face considerable challenges moving forward. The most relevant questions at hand for the company are, “How can RIM successfully gain a more significant market share of the consumer market?” and, “How will RIM maintain its brand dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM...
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...Contents 1) Executive summary 2) Current marketing i. market description ii. product review iii. competitive review iv. channels and logistic review 3) SWOT analysis i. strength ii. weakness iii. opportunities iv. threat 4) Marketing strategy 5) Conclusion Executive summary In 1969, Samsung Electronics was founded in South Korea. The company originally manufactured consumer electronic appliances such as TVs, calculators, refrigerators, air conditioners, and washing machines. By 1981, Samsung had produced over 10 million black and white TVs. In 1988 it merged with Samsung Semiconductor & Communications and started what would be a most profitable global marketing campaign by sponsoring the Olympic Games. Forty years later, Samsung Electronics celebrated its 40th anniversary in 2009 and has developed innovative products, adding interactive systems to further enhance consumer experience. Earlier this year In March 2010, to stay ahead of its competitors, Samsung introduced its revolutionary line of three-dimensional TVs (3DTV) at a New York event, partnered with Dreamworksanimation. Company background On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung which means "three stars" in Korean would have its own flour mills and confectionery machines, its...
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...Lebanese International University Project Sadek Chahine 10830132 Masoud Al-Shaar 10731860 Ihab Sharaf Aldeen 10530251 Bassam Jaafar 10731383 Business Ethics Beirut Campus Dr Malek Nayfeh 2009 – 2010 Intellectual Property I. Description 1. Patents 2. Copyrights II. Identify Ethical issues involved 1. Global social justice 2. Utilitarian point of view 3. Materialization of intangibles III. Points of view 1. Public 2. Owners of rights 3. Government IV. Considering available alternatives 1. Tightening intellectual property 2. Letting loose intellectual property V. Consequences of the application of protection 1. Extensive protection consequences 2. Less protection consequences VI. Examples 1. World 2. Lebanon VII. Conclusion 1. Determining the facts Most discussions about intellectual property rights are focused on patents and copyright because, as long as they are rationalized, trademark rights are simple rights of identification that only benefit owners or copiers but not affect progress and are not regarded heavily as a beneficial creation for the community. Arguments for intellectual property protection include increased creation due to financial incentives which leads to economic growth, and possibly a wider and more efficient distribution. Arguments against it include criticism of its range and length, its infringement of freedom, restraining...
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...negotiating range by resolving as many issues as possible. Both parties should try to determine the real objectives of the opposition. Lastly, the bargaining stage is what both parties result to if they’ve failed to reach an agreement on any major issues during the previous stages. Both parties are trying to reach a final agreement through the use of discussion, hard bargaining, and compromise, and negotiators are trying to get the most favorable terms possible for their organization. 2. There are several factors that can influence the negotiation such as thorough preparation, the use of a negotiation team, and the personal abilities and negotiator attributes. It is only through thorough preparation buyers can balance the initial disadvantage in the negotiation. The use of a negotiation team can influence the negotiation having the psychological advantage of numbers and having the presence at the table of experts able to counter arguments presented by the opposition. When negotiators possess proven knowledge, skills, and abilities during negotiations, they have the ability to make decisions and make them with a degree of accuracy. Some strategies and tactics involved in the negotiation...
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