...Name: Instructor: Marketing and Distribution Abstract This paper emphases on the promotion and distribution of women clothes. It will give ways on how the product will be distributed in order to reach to the end user. Women clothes usually have high demand and with a good system of distribution, the end user can be reached without any delays. The paper will also determine which channel members will be used in distributing the women clothes in order to avoid disappointments. The target market will also be identified and the channels of distribution to be used to reach the target market. Introduction In the realm of ladies' retail attire, knowing one's product is a prerequisite for effective deals. A far-reaching knowledge of the items, designers, materials, choices and adornments in a retail outlet conveys aides guarantee the client of supplier's capability to help. A working information of one's rival, new fashions, different designers and current patterns additionally helps in answering inquiries, offering recommendations or guiding the client in the right bearing. There is a requirement for one to know their clients when managing ladies garments. While offering garments to ladies may appear to show a solitary sort of client, this is not the truth. Female buyers can fall into numerous buying profiles, in view of variables, for example, pay level, disposable pay, age, ethnicity, training, social...
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...Marketing Plan Outline Compiled by: Dr. Vandana T Khanna Componenet Glucose Batch_01_Crysta Xylose ls Arabinose Glucose Batch_02_Crysta Xylose ls Arabinose Sample Name RT 11.067 12.129 14.059 11.05 12.114 14.059 AREA 3034 275827 9379 8235 415303 14410 % AREA 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Sample Name Batch_01_Crystals Components Glucose Xylose Arabinose RT 11.067 12.129 14.059 11.05 12.114 14.059 Area 3034 275827 9379 8235 415303 14410 % Area 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Batch_02_Crystals Glucose Xylose Arabinose I. Executive Summary A high-level summary of the marketing plan II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals 1|Page III. Situation Analysis a. Company Analysis Goals Focus Culture Strengths Weaknesses Market share b. Customer Analysis Number Type Value drivers Decision process Concentration of customer base for particular products c. Competitor Analysis Market position 2|Page Strengths Weaknesses Market shares d. Collaborators Subsidiaries/joint ventures and distributors etc. e. Climate MICRO ENVIRONMENT Elements close to a company that impact the company's ability to serve its customers. There are six components of the microenvironment: the company's internal environment, composed of the management personnel and including the finance...
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...Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Director of Marketing: Maggie Moylen Executive Marketing Manager: Anne Fahlgren Project Manager Team Lead: Judy Leale Project Manager: Thomas Benfatti Operations Specialist: Nancy Maneri Cover Designer: Suzanne Behnke Creative Director: Jayne Conte Digital Production Project Manager: Lisa Rinaldi Full Service Vendor: Integra Software Services Pvt. Ltd. Full Service Project Manager: Anandakrishnan Natarajan/Integra Software Services Printer/Binder: Courier/Westford Cover Printer: Lehigh-Phoenix Text Font: 10/12, ITC Garamond Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text (or on page xix). Copyright © 2015 Pearson Education, Inc., publishing as Prentice...
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...he third marketing mix tool is of importance since the success of a company depends not only on its own performance, but also on the total value chain, including the inbound, outbound and reverse (returning faulty products for example) distribution performance. Two remarks: good distribution strategies contribute strongly to create customer value companies or brands rarely compete with each other; their entire value delivery networks do ! Marketing channels: what and why? We distinguish upstream and downstream partners of a company: Upstream partners are the parties involved from the supplier of raw material, equipments, information, finance, components and expertise usually known as the supply chain to the company. Downstream partners traditionally consist of all parties involved that are in between the company and the customer, traditionally known as distributors (or wholesaler and retailer) to the customer This is however a “make-and-sell approach”. Better is to consider a “sense- and-response” approach involving all parties organized in a system (the value delivery network) in order to improve the entire system performance. Marketing Channels are thus a set of interdependent organizations that help make the product or service available for consumption or use by the final consumer or the business user. Market channel decisions: - affect the other mix decisions (product positioning, branding, price setting, sales force role, communications etc.) -...
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...CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors and agents are key intermediaries in both channel types. Channel decisions are difficult to manage globally because of the variation in channel structures from country to country. Marketing channels can create place utility, time utility, form utility, and information utility for buyers. The characteristics of customers, products, middlemen, and environment all affect channel design and strategy. Consumer channels may be relatively direct, utilizing direct mail or door-to-door selling, as well as manufacturer-owned stores. A combination of manufacturers' sales force, agents-brokers, and wholesalers may also be used. Global retailing is a growing trend as successful retailers expand around the world in support of growth objectives. Retail operations takes many different forms, including department stores, specialty retailers, supermarkets, convenience stores, discount stores, warehouse clubs, hypermarkets, supercenters, category killers, and outlet malls. Selection, price...
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...EFFICIENT MARKETING OF PETROLEUM PRODUCT; THE ROLE OF PHYSICAL DISTRIBUTION A Graduate Seminar Paper Submitted to the Department of Marketing Faculty of business administration University of Nigeria Enugu Campus In partial fulfillment of the requirements for the degree Master of Business Administration (MBA) Graduate seminar (MKT 803) By Onah Godfrey C. PG/MBA/12/62555 AUGUST 2014 APPROVAL PAGE This review by: GODFREY. C. ONAH Titled: Ensuring efficient marketing of petroleum product; the role of physical distribution Has been approved for meeting the research requirement for the award of Degree of master of Business Administration (MBA) in Marketing Prof. Ogwo E. Ogwo Date Approved SupervisorProf. Ugwuonah | Date Approved Head, Department of Marketing | INTRODUCTION The marketing of petroleum products in Nigeria has been inefficient and has faced a lot of problems over the years. Therefore this paper examines the role of physical distribution and how it can help to ensure greater efficiency in the marketing of petroleum products. We shall be reviewing the problems of inefficiency in the marketing of petroleum products in Nigeria, the essence or thrust of physical distribution in marketing, and...
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...The role of self-service technology within service retailing Since the beginning of time, commerce and trading has been at the center of society. As a vital part in the societal mechanism, commerce has evolved along with it. If in the beginning commerce involved an exchange between two people acting as the two parties, nowadays, in the era of technology, goods and services can be bought (or exchanged) without the physical existence of the seller. This is how e-commerce has begun, through the aid of self-service technology. According to Gable (1985), technology nowadays is changing rapidly. Retailing today is part of an era where top of the line technology is available for all and is developing fast, where companies make billions of dollars annually. The challenges in the retail section have never been greater. Consumption is increasing, despite the current situation of the economy worldwide. Expectations are rising and new market channels bring around new opportunities for retailers. However, with new opportunities comes a higher completion as well. A self-service technology is an object which allows every customer to interact with a self service software that puts the control into the hands of the customer. And there is no better example for this than the e-commerce mentioned above. The freedom to choose when, where, what, at what price to buy goods or services (think about planning your vacation and using the internet to make airplane, hotel or certain monument reservation)...
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...In order to be fair on the bonus distribution, the bonus should be distributed base on the percentage of the how much value employees contributed to the company. As employees in the company, they have the obligations to contribute an amount of value to the company, at lease worthy for the company paying their salary. The value of employees contributed to the company may include marketing sell, accounting and finance arrangement, managing coworker finished projects and so on. As a result, no matter what department the employees are in, or what position they have, they should have bonus as long as their contribution is greater than expectation. The bonus distribution system is most effective when base on how much value employees contributed to the company. Some may say everyone should have the same amount of bonus because they are all employees of the company and they are no different. So they have to have the same amount of bonus as long as the company is doing well, and which is the real fairness. It sounds fair if everyone get the same amount of bonus, but it is actually not fair for those who spend much time on their work and those who are able to get revenue and make profit for the company. If everyone get the same, why some of the employees should spend more time or do more work than others; it is not fair for them. However, those people who spend much time and able to get revenue for the company are people who drive the company stay in the market and get forward. If bonus...
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...and venialities on its manufacturing and distribution system. Giorgio Maggiali as director of logistics trying to implement idea of JITD (Just-in Time Delivery) so that Barilla’s own logistics department could manage more effectively delivery quantities and meet end consumer’s needs and more evenly distribute the workload on its manufacturing and logistics systems. Giorgio Maggiali after couple of years of efforts to implement the idea has not been successful and could not make significant progress. Problems to implement JITD The problems and weaknesses Giorgio Maggiali has to implement the JITD are: • Barilla’s distributors unwilling to support the idea as they do not want to give up their authority to place and order and lose control over it • Distributors reluctant to provide sales data upon which Barilla could forecast demand and make decisions to improve delivery and manufacturing, as a result Barilla is relying on distributors demands, which is having bullwhip effect for Barilla. • Barilla’s own marketing and sale people resisting the idea. Bullwhip Effect: Bullwhip Effect is a phenomenon in supply chain where distorted information is passed through large variations and swings in demand Barilla’s Distribution system: Barilla has divided its product line into Dry which represents 75% of total sales and Fresh 25% of sales. • Fresh products are shipped through Barilla’s central distribution centres. • Nearly two-third of dry...
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...Table of Contents Executive Summary ------------------------------------------------------------------------ 3 Strategic Analysis --------------------------------------------------------------------------- 4 Analysis results ------------------------------------------------------------------------------ 7 SWOT ----------------------------------------------------------------------------------------- 8 Balanced scorecard ------------------------------------------------------------------------- 9 Recommendations --------------------------------------------------------------------------10 Executive Summary Our consulting firm, NG Inc, was asked to research Starbucks and compile a strategic analysis and balanced scorecard for their career objectives. Starbucks was founded in 1971 in Seattle and continues to be the lead marketer of fine coffee at the retail level. It currently has retail stores in all 50 states, as well as 36 countries outside the U.S. Its products and services include: over 30 blends of coffee, hand crafted beverages, merchandise, fresh food, global consumer products, Starbucks cards (rechargeable gift cards), and its brand portfolio (subsidiaries such as the Tazo Tea Company and Ethos Water). After preparing a balanced scorecard for their 2004 strategies, we compared the actual 2005 data to their goals to measure how successful they were in achieving these goals. In order to prepare a strategic analysis and balanced...
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...fluctuations, especially when demand increases and decreases. The main reason for this phenomenon is a lack of demand information in the supply chains. FORRESTER was the first who mentioned the bullwhip effect in the literature.1 He studied the behaviour of dynamic systems in industrial organisations, by analysing different parameters like stock sizes, production rates and time delays and demonstrated the effects on these parameters, whenever modifications are applied. The outcome of his analysis was, that in a simple production- and distribution system, a small interruption or fluctuation in demand at the retail stage can cause a significantly stronger fluctuation in the whole system.2 These fluctuations have first been considered to be unavoidable and beyond the control of the respective companies. Forrester cleared up that misunderstanding on the basis of a four level dynamic system, showing the organisational structure of a production- and distribution system: Illustration: Bullwhip Effect3 1 2 Forrester, J. (1972), 21ff. Forrester, J. (1972), 22. 3 http://sinaslogisticsblog.blogspot.co.at/2010/04/bullwhip-effect.html (13.01.2015) 1 Matthias Spleit (0966118) There are four main operational factors that stimulate the bullwhip effect:4 1. fixed costs in production, ordering, or shipping, which encourage order batching 2. shortage gaming, which encourages phantom orders 3. price promotions, which encourage forward buying 4. errors in demand signalling, which...
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...marketplace it is imperative for organizations to transform their brands and create an ethical supply chain. No longer do “old style” metrics depict the actual value of a brand. The world’s consumers have increasingly become aware of the true costs involved in the production and distribution of an item. Currently, there is a dire need to realize the historically ignored social, environmental, and personal impact throughout the supply chain. Ethical supply chain management in the coffee industry has been addressed through the implementation of the Fair Trade program. This program ensures that coffee bean growers in impoverished countries receive a reasonable wage for their harvest (www.globalexchange.org). In the past, market fluctuation, bean surpluses, and currency disparity severely affected growers’ income worldwide. With such an enormous global demand for coffee, it is sound business practice to compensate these workers fairly and encourage sustainable farming practices. This will decrease the environmental damage caused by the production of beans, leading to a more secure crop supply – positively impacting the coffee market at large. 2. A recent study by the UK’s Institute of Grocery Distribution determined that the majority of consumers do not buy fair trade products. The report noted, “self-interest is at the center of food choice for most consumers. Few consumers consider the impact of their purchase decisions on anyone or anything but themselves and their family.” Do...
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...Discuss the problems for a developing country of measuring its GNP and interpreting these statistics. Most countries use Gross National Product (GNP) as an indication of the economic welfare of a country. However, there are numerous problems involved when calculating the GNP. This is especially true in developing countries. The first problem that a developing country might encounter is the existing use of barter in the economy. Barter is not included in the proper records of economic activity. Therefore governments in developing countries find it hard to gather the statistics for the calculation of the GNP. It is even possible for countries to not even have proper records of economic activity. Furthermore, a developing country might lack the resources or skills required in order to collect the data needed. They may not be able to afford allocating skilled manpower and other resources to collect data. The government themselves may be incompetent or inefficient which may lead to inaccurate and unreliable measurements of the GNP. In developing countries, non-marketed goods and illegal goods may distort the values of the GNP. Unpaid services such as housewives, self-consumed output and payment in kind lead to the inaccuracy in the GNP. Since many developing countries depend on their primary sector heavily, such as farming, include goods that are kept for subsistence purposes. Such goods are not recorded in the GNP statistics. Even if the GNP statistics were accurate...
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...Review meeting minutes What strategies did you use to review the meeting minutes to ensure the information presented a true and accurate record of the discussions that occurred during the meeting? The below strategies were used to review the meeting minutes: * Thoroughly reading through all the information, rather than skimming. * Cross checking with other participants to ensure that collective memory was used and no details were left out. * Checking spelling and grammar; and * Referring to my own notes. | Detail the outcomes of your review regarding the accuracy of the information, spelling and grammar and the correct use of the template. Area | Review summary | Accuracy of information | The majority of information recorded was accurate, however, there were some dates which had been recorded the wrong way around. This could have been due to speed of discussion being too quick for the minute taker to keep up. | Spelling and grammar | Spelling could not be faulted, however, minutes were taken quickly, thereby causing grammatical errors. For example, sentences did not contain commas, or on occasion did not flow. | Correct use of template | The minute taker used the correct firm template throughout the meeting, following each agenda item and taking notes along the way. | Distributing meeting minutes Describe how you will distribute these meeting minutes and why you have chosen this method. The meeting minutes will be distributed to participants electronically...
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...Five Forces analysis Competitive Rivalry: Low The SPF eggs industry is a relatively narrow segment. There are few competitors existing and the CRL holds a leading position of market shares. Two other competitors are mentioned in the case, however, as the demand of SPF eggs is 5% to 10% beyond the supply and the competitors are failed to add their capacity to meet the demand, therefore they will not threat the CRL a lot. Threat of New Entrants: Low-Moderate The production of SPF eggs doesn’t need a huge amount of initial investment. However, it requires continuously capital investment for research and development to increase productivity. It’s also important for new entrants to build domestic and international distribution channels to gain economic scales. As governments are setting higher standards of quality considering food safety, it’s not easy for new starters to stand still in this industry. Threats of Substitutes: Low SPF eggs are used for developing and testing human vaccines. In compare with commercial eggs, SPF eggs are raised in controlled environments and free from common bacteria, various and contaminants. It’s necessary for vaccine research because the target various will not be killed by antibodies. Therefore, SPF eggs are not easily substituted by common eggs even though they are more expensive. Bargaining Power of Suppliers: High SPF eggs’ production needs biotech to improve quality and productivity. Now that the intelligence property are hold...
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